Rebirth 1979: Marrying a poor girl at the beginning

Chapter 87: The Horse Wrangler and Product Placement

In the afternoon, in the west wing of the Lin family.

Lin Zhengjun continued to review and prepare for the exam with his textbooks and exercise books.

Tang Xiaofu unscrewed the pen cap and frowned as she thought about the novel "The Shepherd".

Yes, Lin Zhengjun felt that the name "The Shepherd" was easier to understand and more vivid than the original novel "The Spirit and the Flesh", so he decisively used the name of the movie.

"How is it? Do you think it will be difficult to write?" Lin Zhengjun said.

"It shouldn't be difficult."

Tang Xiaofu said: "At my grandfather's house in Hong Kong, I met overseas Chinese, attended dances, danced ballroom dances, saw people dancing disco, and drank Fanta Coca-Cola. I have also been to the Yanjing Hotel in the story and rode in a Volga car."

By the way, when Mr. Zhang Xianliang wrote this novel in his previous life, he had just finished 22 years of re-education through labor at Xihu Farm in Helan County and Nanliang Farm in the suburbs of Yinchuan, and lived in Northwest China for a long time.

He probably had no chance to come into contact with overseas Chinese, dances, or imported beverages.

Therefore, when describing the capitalist lifestyle such as hotels and dances in the novel, it is inevitably a bit stiff, stereotyped and vague.

When the great director Xie Jin was filming the movie, he did secondary creation to add a lot of details.

But Tang Xiaofu is truly the descendant of a red capitalist family, and she has personal experience of this!

From this perspective, letting Tang Xiaofu write the book actually has more advantages than having Lin Zhengjun write it himself.

"Great!" Lin Zhengjun gave a thumbs up.

In fact, Lin Zhengjun had only been to Yanjing Hotel a few times in the 90s in his previous life.

But who knows if it has been modified in the meantime?

It would be embarrassing if what you write is irrelevant.

"Before the incident, my family was well off. My father often received remittances from Hong Kong Island. I often ate at the Moscow Restaurant and Xinqiao Hotel in Yanjing!"

Tang Xiaofu frowned and said softly, "But I'm not very familiar with the life of herdsmen. I've never been to the prairie!"

"You've seen our barn, haven't you?"

"Of course, I worked as a breeder for a year!" Tang Xiaofu raised her little head proudly.

"When describing horses, you can draw on your memories of raising livestock. When describing the prairie, you can use your imagination."

Lin Zhengjun smiled and said, "Anyway, isn't it just the blue sky, the clear lake, the green grassland, the galloping horses, and the white sheep?"

"Well! That's a very good summary. I understand!" Tang Xiaofu nodded with a smile.

Lin Zhengjun suddenly grabbed her hand and said, "Xiaofu, I have an idea."

"what idea?"

"Add some details."

Lin Zhengjun said: "When Xu Lingjun was a child, his father bought him Lao Gandie brand sesame candy and canned food once. This is the only good memory he has of his father!"

"When Xu's father returned to China and invited him to meet at the Yanjing Hotel, he treated him to these foods again in the hope of awakening his affection for him."

"Well, this detail is very good..." Tang Xiaofu frowned and thought for a moment, then nodded.

“In addition, you must be generous in describing these canned foods and sesame candies as being particularly delicious. Not only canned yellow peaches, but also various other canned foods, including canned fruits and canned meat!” Lin Zhengjun said seriously.

"This kind of irrelevant description will slow down the development of the novel's plot...Oh! Zhengjun, I understand!"

Tang Xiaofu was very smart. She suddenly realized something and smiled with bright eyes: "If readers read this novel, it will definitely arouse their appetite and they will want to buy Lao Gandie products!"

"You are advertising a type of advertisement that has never appeared before!"

"Yeah, I call it product placement!"

"Product placement?" Tang Xiaofu tilted her head, confusion written all over her face.

"Correct!"

Lin Zhengjun said: "A type of advertisement that has emerged with the development of literature, film, television and other media, where the product to be promoted is deliberately inserted into the plot."

"The advantage is that it can be subtle and silent, and the purpose of advertising can be achieved without the audience being repelled. The key point is that the advertisement should fit the plot naturally and not be stiff!"

At this stage, there are very few advertisements.

For a long time, the entire country didn't even have advertising.

On the one hand, my country has been in a shortage economy for a long time, with products in short supply and demand exceeding supply, so manufacturers don’t need to advertise at all;

On the other hand, television stations, radio stations, newspapers and magazines are all characterized as ideological propaganda tools, so how can they take the capitalist route?

It was not until 1979 that the first advertisement was broadcast on Chinese television, which was for Shengui Yangrong Wine on Shanghai TV.

At that time, everyone had no idea about advertising, and advertisements were often simple, crude and lacked creativity.

They either simply introduce the product features, or show off honors such as provincial or ministerial awards. There are rarely lively and enthusiastic language or pictures.

But even so, it can trigger a buying frenzy among consumers!

Product placement is quite novel in this era. It is a complete dimensionality reduction attack, and the advertising effect will be explosively good!

Lin Zhengjun believed that once "The Horse Wrangler" was published and he could find a reporter to hype it up, Lao Gandie's products would surely become popular across the country.

The 80s was the golden age of literary journals or paper media.

The circulation of "Story Club" reached an astonishing 600 million copies at its peak, and the sales of many pure literature magazines easily reached millions of copies!

The key point is that this advertisement doesn’t cost any money, isn’t that great?

Humph, Zheng Dali from the county department store, you still look down on our products!

Today you are indifferent to me, but tomorrow I will make it impossible for you to reach high!

Tang Xiaofu supported her chin with her hand, and looked at Lin Zhengjun with her big watery eyes, listening to him talk about the concept of product placement. In her eyes, Lin Zhengjun seemed to be glowing at this moment.

Women are all animals that admire strong men.

At this moment, her admiration for Lin Zhengjun reached a new level and she loved him to the core.

"That's basically it, just start writing!" Lin Zhengjun said with a smile after he finished speaking.

"Want a hug!"

Tang Xiaofu stretched out her arms, with deep admiration and love in her eyes.

Lin Zhengjun hugged Tang Xiaofu in his arms, feeling her soft and warm body. All the fatigue from the past few days disappeared, and it seemed as if endless energy was injected into his body.

"Zhengjun, you are so amazing! Your business philosophy is ahead of its time! I love you so much!" The girl hugged Lin Zhengjun's waist and gave him a kiss.

The lingering lips and teeth are intoxicating!

This time, Lin Zhengjun felt that Tang Xiaofu was not as awkward as before and was very enthusiastic in responding.

Tang Xiaofu's eyes were hazy, and her little face was filled with an intoxicating charm. She said shyly, "Zhengjun, didn't you want to touch me before? You've worked hard these days, so I'll reward you today and let you touch me as much as you want!"

Hearing this passionate and straightforward confession, Lin Zhengjun was stunned. Happiness came too suddenly!

I couldn't help laughing immediately!

This girl is worthy of being called the Tiger Girl of Beijing, she has the air of a great sassy girl!

Dare to love and hate, love as hard as it can turn the world upside down!

"Ah? Are you willing this time?" Lin Zhengjun said expectantly.

"Well! Sooner or later I will be yours. But, I still want to stay on the first night of our wedding!" Tang Xiaofu nodded innocently, with clear and silly eyes, like a fledgling female college student.

Before he finished speaking, Lin Zhengjun pressed Tang Xiaofu down on the bed, his big hands conquering her all the way, unbuttoning her clothes one by one...

The silly girl closed her eyes resigned to her fate, her long eyelashes trembling slightly. She was as docile as a pool of soft water, obeying everything without any opinion.

"It's really nice and moist..."

……

"Ahem, what are you two doing in broad daylight?!"

With a coquettish sound, Zhao Xueruo appeared from nowhere and stood at the door of the study room, saying jokingly.

She covered her eyes with her hands, as if the scene before her would stain them, but she peeked through her fingers, as if she would be at a disadvantage if she didn't look.

Tang Xiaofu jumped off the bed like a rabbit, turned her back with a red face, quickly tidied her clothes, not daring to look her best friend in the eye.

"You have no manners," Lin Zhengjun said with a smile, "You didn't even knock when you came in, and there was no sound at all, you're like a damn female ghost!"

“I don’t have the qualities?”

Zhao Xueruo retorted, "Humph, you two are hugging each other in broad daylight, you have no shame at all, do you think you have manners?"

"We're getting married soon. Besides, why do you care so much about what you say? Gossip! If you have something to say, just say it. If not, get out!" Lin Zhengjun joked.

"I have something important to do. How could I dare to disturb you two?"

Zhao Xueruo smiled mischievously and said, "He Jian is here, the police car is at the brigade headquarters, Secretary Lin asked you to come over!"

"The date for the public trial of the Wei family should have been set. I'll go take a look!" Lin Zhengjun was a little excited and hurried out.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like