Rebirth 79, starting from making my ex-wife regret

Chapter 210 Zhang's advertising campaign tastes so familiar

"Old Zou, why are you here too?"

As soon as the car stopped, Liu Baoguo saw Yangang Secretary Zou Sihai standing at the door.

Zou Sihai laughed and said, "You don't have to guess. You must come here to adjust the goods. I'm worried that you might get anxious, so I've assigned the task to you in advance."

"Don't worry. Before you came, I had already notified the factory that all the workers would stop working but the production line would not be running. We will carry out the filling and processing in three shifts to ensure the market supply."

"Mayor Wang has already approved the fructose, honey and other materials needed to produce Jianlibao. The Materials Bureau will coordinate the amount needed. Deputy Mayor Wang also said that it is better to let the materials wait for production than to let the production line wait for the materials."

"In a word, we will open up the supply of production raw materials to meet the purchasing needs of the people to the greatest extent possible."

After saying that, Zou Sihai saw Fang Lin getting out of the car.

"Comrade Fang Lin, thank you for your hard work!"

When Zou Sihai came in front of Fang Lin, his tone was full of excitement and praise.

Fang Lin can be said to be the biggest contributor to the fact that Yangang and the Agricultural Machinery Factory were able to expand their sources of income this time.

As long as the situation continues, the two companies will not only be able to pay the full amount of profits due this year, but also bring a large amount of tax revenue to the city.

If the city is satisfied, life will be much better for Yangang and the agricultural machinery factory.

Fang Lin said modestly: "Secretary Zou, you are overpraising me. If we talk about heroes, everyone who participated in the sales of Jianlibao is a hero. Without your help, all kinds of promotional content of Jianlibao would never appear in the newspapers. Please help me contact Deputy Mayor Wang to solve the problem of production materials."

"The reason why Jianlibao became so popular is not only because of the favorable trend of the women's volleyball team winning the championship, but also because of the foresight and courage of you and my godfather."

"If you hadn't grasped the general direction and provided full support for this project, even if Zhuge Liang were still alive, I wouldn't be able to sing the song of borrowing the east wind."

"Hahaha……"

Zou Sihai and Liu Baoguo burst into laughter after hearing this.

Everyone carried the fancy sedan, and Fang Lin's humble compliments touched the hearts of the two people directly.

There is no such thing as easy success.

The popularity of Jianlibao is directly related to everyone's reckless investment in it.

Liu Baoguo overcame all objections and used his future as a guarantee to persuade the factory to take more than 200,000 yuan in funds for research and development.

There is no such money.

Not to mention that Fang Lin couldn't borrow the east wind, even if Hou Xiaoyang had a thousand skills, it would be impossible for him to complete the research task of Jianlibao within the scheduled time.

With the full cooperation of Yanjing Iron and Steel Plant, Jianlibao was able to successfully appear in newspapers for promotion and completely get rid of the limitations of production capacity issues.

If not.

The subsequent production of Jianlibao can only rely on the assistance of foreign companies.

When dealing with foreigners, you must at least be careful.

It is far less comfortable and enjoyable than cooperating with sister companies.

There are about seven or eight companies in Yanjing that have the ability to bottle soda.

But not all companies can provide filling assistance to agricultural machinery factories.

Each enterprise has its own production tasks.

Only after the production task is completed will part of the production line be freed up for filling.

Fang Lin's original idea was to cooperate with Coca-Cola Company.

Borrow their production line and bottle your own Jianlibao.

Due to policy restrictions, beverages produced by Coca-Cola are only supplied to Friendship Stores that entertain foreign guests and foreign staff.

It was several years later that Coca-Cola was allowed to be sold on the market.

Before this.

Coca-Cola's production lines have limited production tasks and most of the production capacity is idle.

Zou Sihai said, "Lao Liu, Xiao Fang, I have an idea that I want to discuss with you. Can we also give our factory's salty soda the Jianlibao brand? Don't worry, we at Yan Steel will not use your factory's brand for nothing. Everything will be easy to discuss in terms of future steel supply."

As the first person to reform Yanjing Enterprise, Zou Sihai not only recognized the future prospects of Jianlibao, but also saw new profit channels.

Fang Lin and Yanjing Agricultural Machinery Factory took advantage of the momentum of the women's volleyball team's championship to promote the Jianlibao soda brand.

Why didn’t Yanjing Iron and Steel Plant follow suit?

By borrowing the brand name of Jianlibao, the company changed the appearance of its own salty soda and put it on the market.

Nowadays, as long as you can make money, no one will make less.

Even if we sell dozens or hundreds more boxes, it can solve some of Yangang’s financial pressure in some ways.

Others may not understand the concept of equivalent exchange, but how could Zou Sihai, who has visited foreign countries many times and has in-depth research on modern business, not understand it?

They use the Jianlibao brand name to bundle and sell their own salty soda.

On the other hand, Yanjing Iron and Steel Plant and Yanjing Agricultural Machinery Plant are upstream and downstream enterprises.

The price of steel allocated to agricultural machinery factories will be appropriately reduced in the future.

good for everyone.

Since we are cooperating, we can make the relationship deeper.

Liu Baoguo looked at Fang Lin.

Seeing Fang Lin nodded slightly, Liu Baoguo smiled and said, "Old Zou, what is our relationship? We are all family, why should we talk about different things?"

"Just as you said, Yan Steel's soda can be sold under the Jianlibao brand, and the steel allocated to us must be given a lot of discounts."

"As long as I am still the head of Yanjing Steel Plant, I will never let your plant suffer any loss."

Zou Sihai patted his chest and made the promise.

At midnight that day, the sales report was urgently compiled.

On the first day, 50 bottles of Jianlibao bottled beverages were launched on the market.

The canned price was 8 cents, and the price sold to the commercial sector was 2 cents, with a net profit of yuan on that day.

It doesn't look like much.

The daily net profit of RMB is not proportional to the R&D cost invested by the agricultural machinery factory.

But don’t forget, this is only the sales volume on the first day, and it’s only in Yanjing.

Once nationwide sales begin, profits will at least increase by dozens of times.

Behind the expansion in sales is the continuous increase in profits.

"Who on earth designed the marketing plan for them? The exaggerated slogans deliberately confuse the boundaries between medicines and drinks. Such unscrupulous slogans must have come from Western advertising companies."

"If it happened in the United States, the planners would definitely be sued and bankrupted..."

The next morning, Andre, Coca-Cola's general representative in Xia, was shocked.

A little-known soda caused a phenomenal sales frenzy within one day.

Phenomenal business events are common in the West.

But this is Xia Country.

An old, conservative and backward country lacking in business atmosphere.

Yesterday, all day long, the topic that people in Yanjing were talking about was either the women's volleyball team winning the championship or the magical effect of Jianlibao.

The newspapers reported on the various magical benefits of this drink.

Andre asked someone to collect several newspapers and came to an intuitive conclusion.

The guy who wrote the advertising copy must be a Western advertiser.

The taste is so familiar.

Absolutely sensational and eye-catching.

All kinds of promotional slogans about Jianlibao are exactly the same as the tone of Western commercial marketing companies, and are as exaggerated as they can be.

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