Rebirth 79, starting from making my ex-wife regret

Eliminate farmers' concerns about purchasing agricultural vehicles and provide after-sales services.

Technical personnel are regularly sent to communes and production brigades to help repair vehicles.

We provide comprehensive after-sales maintenance services for the agricultural vehicles sold.

"Wait a minute, does the installment payment mean that they will pay us back monthly?"

Liu Baoguo had never heard of anything Fang Lin said.

Interrupting Fang Lin's introduction, Liu Baoguo started with the first question, installment payment.

Judging from the name, it should be repaid in a certain number of months.

Anything that has no precedent will bring countless variables and troubles.

Liu Baoguo wanted to do something, but he was worried that taking too big a step might bring about unexpected disaster.

Fang Lin said calmly, "Godfather, you are right to consider many aspects. You should think carefully about everything you do. The poor and lower-middle peasants cannot see what the situation is now. Can't leaders like you see it?"

"The planned economy may not last for many years. The country needs money everywhere. As long as a company can relieve the pressure on its superiors, even if it does something slightly out of line, the superiors will turn a blind eye, just like the decision you just made."

"Beyond the planned tasks, find your own way out and come up with a new sales method. As long as you do it well and can gain economic benefits for the factory and the superior department, the leader will not only not blame you, but will praise you."

"Instalment payments do not mean that we won't pay them back. We are doing this to help the vast majority of poor and lower-middle peasants solve their production and transportation problems. The price of a farm vehicle is 3500 yuan. Even if the commune takes out all the money to buy it, it can only buy one or two at most."

"One or two farm vehicles won't solve the problem. If we come up with an installment payment plan and set the repayment period to one or two years, it will increase the enthusiasm of the local communes to buy our farm vehicles and also allow the factory to see real money."

Fang Lin’s plan was to obtain the commune’s cooperation in purchasing agricultural vehicles through installment payments.

Reverse the transportation problem of local agricultural and sideline products entering the city.

Communes and individuals will have money only when they sell their agricultural and sideline products.

Half is kept for continued production, and the other half is used to repay the installment amount, achieving a win-win situation and forming a virtuous circle.

The first person to try something new will inevitably face two things.

Risks and opportunities coexist.

If things go wrong, it will be a complete failure.

If we do well, we will become a pioneer and occupy the largest market.

Fang Lin said: "There are far more companies that can produce agricultural vehicles than just our Yanjing Agricultural Machinery Factory. Not to mention those far away, just in Yanjing alone, there are at least eight large and small agricultural machinery and vehicle manufacturing companies, if not ten. If we include surrounding areas and cities, the number will double."

"We dare to be the first to agree to installment payments. Even if other companies and factories follow suit, we are the first to do so. The status of our vehicles in the minds of the people will definitely be higher than that of other companies."

"With our good reputation and credibility, when they buy cars in the future, will they choose us or a company they have never dealt with before?"

"Yes! That's the truth."

After listening to Fang Lin's detailed analysis, Liu Baoguo felt as if a light bulb had suddenly appeared in his eyes.

The planned economy is only about to end, it has not yet collapsed completely.

During the planned economy period, commodity prices were fixed.

Production companies and relevant departments dare not raise or lower commodity prices at will.

Based on the existing prices, how can we sell as many agricultural vehicles as possible to the communes and brigades in need?

Fang Lin gave a suggestion that had the best of both worlds.

The Yanjing Agricultural Machinery Factory was justified in its installment payments under the banner of helping poor and lower-middle peasants and developing agricultural and sideline production.

The possibility of being criticized by all parties is very small.

Public to public, enterprise to commune, and production brigade to production brigade.

This is not considered speculation, let alone illegal operation.

If you think carefully about the risks involved, there may be some, but not as many as you think.

After sorting out the most important risk issues, a big smile appeared on Liu Baoguo's face.

I read that right.

This little guy Fang Lin really has the potential to become a military strategist and give me advice.

Immediately, Liu Baoguo asked a second question.

What is after-sales service?

"After-sales service and installment payment are twins that complement each other. Whether it is a manufacturing company or a sales company, the consistent approach is to hand over the goods, and what happens next has nothing to do with them."

"We hand over the planned agricultural machinery and vehicles to the material department for overall allocation. Whether there are quality problems during the use of the demanding enterprises is none of our business."

"The same is true for the material department. They sell the vehicles to planning units in need, and then they are free of worries."

"When companies that buy agricultural machinery and vehicles have problems during use, they either have to repair them themselves or pay someone to repair them. This raises a problem: the purchasing companies will not have any trust in the products."

Fang Lin gave an example.

For a transportation company, there is no essential difference whether the vehicles come from Company A or Company B.

If Company A provides the car, it will send people to help with maintenance and servicing every once in a while.

If a transport truck breaks down, one phone call will send someone over to repair it free of charge.

In the future, when you need to purchase more trucks to buy cars, will you remain indifferent and allow your superiors to allocate them at will?

"No, absolutely not!"

Liu Baoguo immediately understood what Fang Lin wanted to express.

"If the supplier can regularly send technical experts to help with maintenance and repairs, and be available whenever there is a problem, I will definitely continue to use their cars. If I switch to another company's car, it is hard to say whether the other company will provide the same service."

"Company A is so good to you, repairing your car for free and providing free maintenance. It would be embarrassing to use someone else's car at this time."

"Godfather, as long as you understand this, you will understand the importance of after-sales service."

More than a decade later, after-sales service is as important as pre-sales service.

But in today's Xia country, no domestic company knows the importance of after-sales service.

I don't even know what after-sales service is.

Once sold, it’s sold. We are not responsible for the goods once they leave the factory.

It was not until Western companies entered China and brought pre-sales and after-sales services here that domestic companies realized it later.

After-sales service can increase buyers' stickiness to manufacturers.

There is another important benefit, which is the formation of an intangible corporate brand.

Just ask ten random people on the street what the best imported product is.

Out of ten people, at least eight would say that Sakura products are the best.

Perhaps eight people, none of whom had ever used Sakura's imported products, why would they give the same answer?

It's simple, intangible brand influence.