Football: The immortal legend on the green field

Chapter 135 Coca-Cola Advertising Incident

At seven o'clock on Monday morning, copies of Sports Weekly, still smelling of ink, were already on newsstands in major cities.

"Boss, give me a copy of Sports World." A man took money out of his pocket and pointed at the Sports World Weekly on the newsstand.

"You're here really early. The newspaper just arrived and you're here. Haha, take it."

The man pocketed the change from his boss and glanced at the front page of the sports news.

"what--"

……

Yanjing, Zhang Bin, deputy director of CCTV Sports Department, who is in charge of daily work, just arrived at the station and saw his colleagues fighting for a newspaper. He didn't care and went to his office to review the programs scheduled for CCTV5 next week.

There was a knock on the open door. He turned around and saw Fang Zhongjian walking in with a copy of Sports World in his hand. "I didn't intend to buy it, but I ended up seeing this." Fang Zhongjian handed the newspaper to Zhang Bin.

"Chinese teenagers win in Holland!" There was a huge red title, and below it was a group of pictures of two young men with East Asian faces in a match. One of them was a bit sturdier, and he seemed to have seen him before. Zhang Bin had never seen the red jerseys they were wearing, but he did recognize their opponents, as they were PSV Eindhoven jerseys. In the other photo, their opponents were also unfamiliar.

"What is this?" Zhang Bin looked at Fang Zhongjian.

"Here's the newspaper for you. Take a closer look. There's more inside." Fang Zhongjian waved his hand and left the office.

"Our reporter Li Yan and special correspondent Cheng Guo reported from Amsterdam, the Netherlands: While Chinese fans are still rejoicing over the fact that the Premier League has three Chinese players at the same time, in the Netherlands, in a little-known small club, Haarlem SC, two young Chinese players have already become city heroes. Shen Bin and Deng Zhuoxiang..."

Jinling Middle School in Heilongjiang Province, this is the second class that Zhang Wei has taught. He still can't remember the names of most of the students in the class, but there is one student who left a deep impression on him, and that is the study committee member Li Meng. Not only is she beautiful, but her academic performance is also one of the best in the class. However, he found that Li Meng sometimes lacked concentration recently and often stared blankly unconsciously.

Zhang Wei shook his head and looked at Li Meng unconsciously. He found that Li Meng had buried her head under the desk during the morning reading. She didn't know what she was reading, but it was definitely not English. He quietly walked over, then suddenly stretched out his hand, and with a "rustle", he took out a newspaper from the desk.

"Why are you reading the newspaper instead of reading English in the morning?" Zhang Wei was a little angry. He glanced at the newspaper, "Sports Weekly? Well, Chinese teenagers are making great achievements..." He didn't read any more. Li Meng, who lowered his head waiting for the teacher to scold him, did not hear the teacher's voice. He looked up curiously, but found that Zhang Wei was no longer beside him.

"Hey, where is our teacher?" He nudged his cousin Yang Liu beside him.

"He went out with the newspaper, reading it as he walked. Haha! So funny!" Yang Liu was obviously having a hard time holding back.

"Next time I'll bring some pornographic books and see if he'll read it..." the two people whispered.

Zhang Wei stood at the door of the office. The door was closed. He didn't want to take out the key to open the door because that would waste time and prevent him from reading the newspaper.

Dong Lu, who was dismissed by the Youth Daily, came to his own office in LeTV with a newspaper. He was introduced by Yang Yimin, but he was not grateful at all to this guy who demolished his bridge after crossing it. He lost his iron rice bowl and came to this Internet company with a serious bubble like a prisoner exiled to Ningguta.

He knew that the wind had changed. The big boss in the circle who caused him to lose his job in the system had now met his rival and was gradually losing the upper hand. This was evident from the fact that he was unable to protect himself. The Coca-Cola commercial broadcast during prime time on CCTV further confirmed this.

The reason why Yang Yimin introduced himself to work here through his connections was purely to keep his mouth shut, and the same was true for the 500,000 yuan in his account.

Without hesitation, Dong Lu took out the 500,000 yuan hush money that Yang Yimin gave her through a middleman and invested it in LeTV. Not only did he get shares, he also moved from the noisy joint office area to a separate office next to Huang Jianxiang.

Fortunately, I learned my lesson quickly and took the initiative to admit my mistake to the relevant leaders the day after Star Sports served me with the lawyer's letter. I also published an apology statement to Star Sports and Shen Bin himself in the newspaper the next day.

He made the right bet. Star Sports and Shen Bin himself did not want to kill anyone with one blow. They just wanted to restore Shen Bin's personal reputation. As long as it did not affect his team's "money-making" in the country, it would be fine.

Just as he had judged, since he was the first to issue an apology statement, he and the New Gold News escaped the disaster. Star Sports then withdrew the lawsuit against the New Gold News and himself.

But those internet celebrities who started the commotion were not so lucky. The accounts of more than a dozen bloggers with millions of fans were banned. It's like going back to the days before liberation!

These accounts have grown up after several years of hard work, and all those years of hard work have been wasted.

Dong Lu secretly congratulated himself for being quick to see the opportunity and felt complacent. It seemed that if he wanted to stay in this circle, he had to find a new entry point. He turned on his computer and searched for "Shen Bin" on Baidu. There were thousands of entries about Shen Bin. He flipped through them one by one out of boredom.

"Chinese teenagers shine in the Netherlands..."

"Haarlem's Chinese twin stars..."

"The love story between goddess Fan Bingbing and the soccer boy..."

"Will Shen Bin replace Kosuke Kitajima as the spokesperson for Coca-Cola in Asia Pacific..."

“Does Shen Bin and Fan Bingbing’s Coca-Cola advertisement have any suspicion of smearing China…”

“Hmm!” Dong Lu clicked on the webpage and traced the source of the article. It turned out that the source was a blogger on Sina Weibo with hundreds of thousands of followers.

"A few days ago, there was a lot of controversy on the Internet about the estimation of football player Shen Bin. At first I didn't believe it and even said a lot of good things about him. But since the new Coca-Cola advertisement was broadcast on major TV stations, I believe that Shen Bin was not completely innocent in being attacked by netizens.

In the advertisement, Shen Bin is wearing a worn-out jersey and kicking a deflated football. The road is dusty as he plays football, and the houses are dilapidated. The color of the picture is also gray. But when he arrives in Europe and gets off the plane, the surrounding scenery suddenly becomes bright, as if he has suddenly come from hell to heaven. What does this advertisement want to express?

Are you trying to tell the world that our people are still living in dire straits?

Publicizing our suppression of talent? Our sports departments at all levels are unfair to this talented player?

Some people go abroad and forget their motherland, always comparing our toilets with restaurants in Europe and America. I am afraid that even the poorest areas in China are not as poor and backward as shown in the advertisements!

According to the author, Shen Bin lives in the developed Yangtze River Delta, and in Jinling, the capital of Longjiang Province. Was his life so miserable in the past? No one would think that there is such a place near his home, so the deeper thoughts that this advertisement wants to express are worth thinking about..."

After reading it, Dong Lu lit a cigarette and fell into deep thought. As a sports editor, this blogger knew that he was a well-known blogger. This account was his secondary account, and his primary account seemed to have been banned. This was obviously a retaliatory article...

This may be an opportunity for me.

Dong Lu opened her Weibo and published a thousand-word article to refute the blogger who had slandered Shen Bin.

Then he walked out of his office and came to Huang Jianxiang's office next door, "Director Huang, busy!"

Huang Jianxiang, who was browsing sports news on his computer, looked up and said, "Xiao Dong! What's up?"

Dong Lu handed the Sports Weekly to Huang Jianxiang and sat opposite Huang Jianxiang, "Take a look at this."

Huang Jianxiang saw the Sports Weekly handed over and said, "I know this. I've read the article. Isn't our website negotiating with Haarlem SC for live broadcast in the Netherlands? Our vice president Lin Maosheng met this Li Yan in Amsterdam. I just spoke to Li Yan on the phone! We are all acquaintances."

"Haha... I know Director Huang has extensive connections. Can he get Shen Bin's personal contact information? His agent would be fine too." Dong Lugu pretended to laugh heartily.

Huang Jianxiang frowned, "I do have his contact information, I got it after the last live broadcast of the Haarlem Athletic Game and before the replay, but I have never contacted him. Besides, the time difference between the Netherlands and here is 9 hours, and I know he trains very hard, so I don't want to disturb him.

How can I give Shen Bin's contact information to others without his consent? This is not good! "

Dong Lu knew it was not easy to get Shen Bin's phone number, so she gave Huang Jianxiang the Weibo URL she had just seen. "I just found this out of the blue, and I just wanted to inform him as soon as possible so that he could prepare early and come up with a solution in time to avoid being difficult to deal with after public opinion ferments."

Huang Jianxiang finished reading the whole article. "Why don't these monsters hope that Chinese football will do well? What's the matter? Just because they live in a life of luxury, they think we are a developed country? The advertisement is a little exaggerated, but it's nothing big. It just wants to express Coca-Cola's humanistic care for world sports. Maybe Coca-Cola has some tricks. There are so many such tricks in foreign newspapers and news. How can a 17-year-old kid like him figure out all the twists and turns here?

For ordinary people, what they will remember is Shen Bin’s superb ball skills. Why would they think so deeply? Why are these people so fragile? "

Seeing Huang Jianxiang gnashing his teeth in hatred, Dong Lu opened her Weibo and said, "Director Huang, please help me take a look at my article refuting him. If there is anything wrong with it, I will revise it according to your opinion."

Huang Jianxiang read it carefully and found that he was a born writer. His article was full of ridicule and anger, completely refuting the blogger's views and even going so far as to make personal attacks.

Huang Jianxiang laughed out loud, and the anger in his heart was finally calmed down. "Xiao Dong, you're great! These bastards should be dealt with by people like you. I remember that the article in the New Jin News was written by you! What made you change your opinion so quickly?"

Dong Lu sighed, "Alas! Do you believe me when I say I was used by someone?"

Huang Jianxiang nodded, "Don't forget, I've worked at the central bank for five or six years and my sources of information are much more informed than yours. As long as what you just said is true, I have a rough idea of ​​what's going on. Those who understand the dirty work of the Football Association will understand it."

Huang Jianxiang thought for a moment and said, "How about this. It's 9:2 in the morning now, and it's past 3 in the morning over there. It's not good to disturb others' rest. I'll give you Li Yan's mobile phone number and send him a text message saying that a friend has something urgent to talk to him about, and add your number to it. You can call him at pm and ask him to contact Shen Bin, and then you can explain the situation to him."

Now the wind has changed. The comments under the Weibo post that defamed Shen Bin have become open, and the two sides are arguing fiercely. Basically, the opinions supporting Shen Bin have prevailed. However, it did have an impact on Shen Bin. Several domestic companies that were planning to invite Shen Bin to be their spokesperson postponed their contact plans for the time being. They are waiting for further news before taking specific actions.

When this special feature on Li Yan was broadcast in China, one can imagine what kind of sensation it would cause.

The domestic media almost thought that this troublesome Shen Bin should be quiet for a while, but before the heat has passed, this guy has added fuel to the fire again, especially Deng Zhuoxiang. Many people heard his name for the first time, like a "Lin Daiyu" who fell from the sky.

Before they could figure out the situation, Deng Zhuoxiang scored the first hat trick for a Chinese overseas player in the Netherlands. Even a powerful TV station like CCTV5 could only use a football to replace the goal image in the noon sports news, and the announcer almost read the news according to the sports weekly of that issue.

At this time, CCTV5 was in urgent negotiation with the Netherlands to purchase footage of the two goals scored by the Dutch team, and to try to release it in the sports news at 18:30 in the afternoon to meet the needs of the national audience. During this period, CCTV5's phone was almost blown up, all with calls asking why there was no footage of the goal.

While domestic sports media could only report this "earth-shattering news" in the form of one-sentence news or game briefs, Li Yan's "Sports Weekly" used two pages to do a special report on Shen Bin and Deng Zhuoxiang. In the name of "Li Yan, a front-line reporter in Amsterdam, the Netherlands, and Cheng Guo, a special reporter", the four games they participated in, as well as the character interviews and Deng Zhuoxiang's growth experience were presented in detail to readers.

It is easy to imagine how this issue of Sports Weekly would have affected readers and peers when competitors were struggling to find more news material. The fact that the head office received calls all day long, asking for more copies or to publish a special edition on Shen Bin and Deng Zhuoxiang, is a clear indication of this.

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