Football: The immortal legend on the green field
Chapter 163 Endorsement
Guo Jianping knows Dai Zhao best. He has taught him for nearly ten years since he came to the provincial sports school at the age of 9.
Among this group of children, Dai Zhao's family situation was the worst. When he was 6 years old, both his parents passed away. He and his 13-year-old sister depended on each other for support. The siblings became scavengers. His sister dropped out of school before graduating from elementary school.
Later, it was the nine years of compulsory education that saved him. In 9, Guo Jiangping went to Chaoyang with the provincial sports school to select players. Both the basketball team and the football team took a fancy to Dai Zhao, who was half a head taller than the others.
After arriving at the provincial sports school, Dai Zhao practiced basketball for half a year. In early 94, Liaoning Province introduced scientific selection and conducted bone age tests on these children. It not only accurately measured the children's real age but also predicted their future height. At that time, China's basketball selection standard was based on height as the first indicator. The predicted height of 190 cm was still a bit short for the basketball selection standards at the time, so Dai Zhao joined the football team.
Everyone has weaknesses. Perhaps because of his background, Dai Zhao appears to be strong, generous, loyal, and hot-tempered, but he is often extremely afraid of unknown areas.
Guo Jiangping knew him too well. When he first arrived at the sports school, he often saw Dai Zhao waking up from his dreams during night rounds. It took more than a month for the situation to gradually improve.
"Master, how about we go eat first?" Dai Zhao had not made up his mind yet.
"No! You have to explain it to me today. You've been here for almost a month. If you don't want to play football, why do you practice here every morning and evening?"
"Well...didn't the district invite me to play a friendly match?"
"You don't drink much, you don't smoke, but you still have to be so serious about playing basketball? Are you kidding me that you don't know basketball?"
Dai Zhao was speechless.
"You have a home but you don't want to go back. You don't even want the salary you're offered. You just live in this shabby house and practice twice a day... You live like an ascetic monk here. What's the point?" Guo Jiangping asked.
Dai Zhao could not give any answer, because he had no answer to this question at all.
Seeing Dai Zhao lowering his head and keeping silent, Guo Jianping said angrily: "If you can't make up your mind, I'll help you!" After saying that, he picked up the broom at hand and said, "Either go to the Netherlands with Shen Bin, or I'll break your legs right now and make you give up playing football completely!"
Shen Bin also saw that Chen Tao must have suffered some setbacks and lost confidence in playing football, but his passion for football had never been extinguished. "SBV Elite promised to give you a trial opportunity. Go there to help Chen Tao. The three foreign players there are all Argentines except Chen Tao. Chen Tao is to some extent excluded by the three Argentine players. The Dutch league adopts a three-plus-two policy. In order to compete for playing time, Chen Tao must have been excluded by the Argentines. You know his character. He can't do anything with three rolls. It would be strange if he doesn't get bullied. Go and help him..."
The next day, Dai Zhao was going back to Jianping to say goodbye to his sister. Shen Bin did not wait for him. He had to go back to Yanjing first to sign a sneaker agency contract with Puma.
Since Shen Bin made a name for himself, many companies have sought Shen Bin as their agent and signed advertising contracts. These contracts are all followed up by the Star Group. They first screen the companies, and then ask for Shen Bin's opinion before selecting the target for more in-depth negotiations. Shen Bin's only requirement is that the contract period should not exceed three years.
Such requirements narrow the choices. Some old companies cannot pour their resources into you. When the harvest season comes, you change your job and they become the ones making wedding clothes for their opponents. For the endorsement of sneakers, Adidas offers a 10-year, $5000 million contract, and Nike offers an 8-year, $3800 million contract. The difference between the two companies is not much.
Only Puma had the shortest contract, 6 years and 2800 million. After tough negotiations by Aaron Nelson, the final result was 1000 million for three years, with no corresponding performance rewards, which almost made Shen Bin lose half of his money.
The contract could have had more bonus clauses on this basis, such as goals, assists, team promotions, transfers to top teams, the team winning various championships, etc.
But Shen Bin was inspired by Guo Jiangping's football school. He was waiting for the money, so he hurriedly asked Allen to simplify the negotiation process. Finally, he reached this sneaker endorsement agreement with Puma. In addition to the three-year $300 million contract with Coca-Cola, this is Shen Bin's third endorsement contract. There is also one with Gucci, an old European high-end clothing brand, but this one is even less. The contract they offered is $200 million for three years.
Among the brands endorsed by athletes, sporting goods have always been the biggest, and among sporting goods, sneakers are the top priority.
With the arrival of the new year, Chinese football started the year in chaos. On January 15, Shen Bin accompanied Dai Zhao to sign an agency contract with Star Sports. Suddenly, his cell phone rang.
Seeing the caller ID, Shen Bin was stunned for two seconds before he remembered to answer the phone. "Hello, Director Gao!"
"I called Ali Han and asked about your condition. He said you had a fatigue-induced muscle strain and that you would be fine after resting for more than a week. But he blamed himself, saying that he only cared about the results but forgot that you were still a rookie and that your early training was not systematic enough, resulting in insufficient physical reserves. After several consecutive tough battles in the rain, physical fatigue is inevitable. You won't blame him, right?"
"How can I blame Mr Haan? I don't even blame coach Neeskens, after all, he was the one who brought me back into professional football."
"That's good. Don't be so upset. This minor injury is inevitable and it's no big deal. It's a good time to recover your physical strength. The second half of the season for Hallam Athletic starts in two weeks and they have two games a week. You still have to be careful. You are not like others. After all, you have suffered a serious injury."
"Thank you Director Gao for your concern. I will ask the team to only participate in one game a week."
"Yes! Also, pay more attention to news and sports-related newspapers these days. Something big is going to happen in the Football Association! Haha, it may be a good thing for us! Chairman Yan has decided to take action. Take good care of your injuries and slap those people in the face with your performance."
Shen Bin hung up the phone. It was already late at night. He looked out the window. It was pitch black and he couldn't see anything. Dai Zhao was already fast asleep on the bed beside him. It was time to rest. It felt more tiring to participate in these activities than to play football! It was not physical fatigue, but mental fatigue.
Li Yan has returned to the newspaper office. He saw an article in the New Jin Newspaper - "Another Injured Zhongyong" "...Isn't he injured? How come he was so energetic at the signing ceremony with Puma, not at all like an injured person? He is just focusing on making money. According to inside information obtained by this newspaper, the endorsement contract this time is as much as 1000 US dollars. With some of the usual additional incentive mechanisms, this contract will reach 08 million RMB. No wonder he doesn't focus on improving his basketball skills. It seems that it makes sense that the National Olympic Team did not recruit him for the Beijing Olympics..."
Li Yan frowned again. How come some people don't remember their punishment? How long has it been since they were punished? Are they making trouble again?
He worked all night to finish the article "Who Should Be Responsible For This". Based on the ideas in the previous article, Li Yan severely criticized the impetuousness of Chinese football in his commentary.
"The Chinese football mentioned here refers to the Football Association, coaches and players, club bosses, as well as us journalists and fans.
The Chinese Football Association was impetuous. For the sake of the World Cup, it cut the domestic league into three parts.
The coach is impetuous and changes his age for the sake of team performance; the players are impetuous and push the referee on the court;
The managers are impetuous, and they are willing to bribe referees to fix matches for the sake of results. The fans are impetuous, think about why the riots of fans in various places continue despite repeated bans?
Reporters are also impetuous. They think they are gods if they win, and worse than pigs and dogs if they lose. I saw some people even brought up Shen Bin's endorsement of sneakers. Your so-called inside information can only fool laymen.
Let me tell you a real insider information. The contract offered by Adidas is 10 million US dollars for 5000 years. Is it poverty that limits your imagination?
Seeing this, are you even more jealous? The reason why Shen Bin signed a cheap contract for him is that he doesn't want to see truly talented children leave football like him because they can't afford the training fees. He wants to get the ball as soon as possible to open a free football training school including food, clothing, housing and transportation...
These unscrupulous media outlets are retaliating against players for the sake of sales. I want to ask: All the holy parties, what is the purpose of your involvement in football? Football has become a prostitute, you call her for money, and kick her away after you have your fun! In the ten years since Chinese football became professional, how many companies and individuals have left football?
I advise some newspapers and magazines not to touch things that are not your expertise. You can slander ordinary people, but Shen Bin will not tolerate you. Are you planning to face international lawsuits again?"
"Now that Shen Bin is injured, the media is immediately wailing, and some are even starting to write about his injury. Is it really that serious? Why can't everyone, the officials of the Football Association, the players and coaches, the fans and reporters, and the bosses treat football with a tolerant heart?
There are two kinds of people in society. One is the people who criticize Chinese football and say it is useless; the other is the people who are indifferent and think Chinese football has nothing to do with them. Do you expect these people to improve Chinese football? Don’t be ridiculous! ”
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