Football: The immortal legend on the green field

Chinese football is weak, but Shen Bin's performance a day ago still attracted a lot of attention, including Ferguson, and the president of Coca-Cola's publicity and promotion department who was accompanying Ferguson in the box to watch the game. Navagli came specially from the headquarters.

Coca-Cola entered the Chinese mainland market several years ago and was initially very successful, defeating Pepsi in first- and second-tier cities. Its market share in Beijing, Shanghai, Guangzhou and Shenzhen once reached over 90%, and in second-tier cities it also reached 70%.

But starting last year, when Coca-Cola was preparing to expand into third- and fourth-tier cities, it encountered a strong competitor. Its sales performance in first- and second-tier cities came to an abrupt halt amid rapid growth.

Wahaha, a Chinese private enterprise that produces drinking water, quickly followed suit and launched its own cola brand, Feichang Cola, which was unknowingly spread across third- and fourth-tier cities.

With its low price and advantages that are more suitable for Chinese tastes, it has unknowingly completed its layout in third- and fourth-tier cities.

They are not competing for central cities first like big international companies do, but are starting from the vast rural areas and slowly penetrating into counties and cities until their products invade first-tier cities, thus encroaching on the market share of the two giants.

By the time Coca-Cola and Pepsi reacted, the best time to counterattack had already passed.

Coca-Cola reacted relatively quickly. They first took Feichang Cola to the United States for molecular testing. They made a table of the parts of Feichang Cola that were similar to the Coca-Cola formula, and then filed an infringement lawsuit against the "Wahaha Group" in a local court in China, that is, they sued Feichang Cola.

Second, they lobbied the U.S. Department of Commerce to put pressure on China, using the suspicion of low-price dumping as an excuse to protest against the abnormal competition of Feichang Cola.

The third is to select a celebrity with strong appeal in China to be the product spokesperson for Coca-Cola.

The first people they took a fancy to were Zhao Yanzi, who played Xiaoyanzi in "My Fair Princess" a few years ago, and Zhang Ziyi, who has some influence in the international film scene.

When Coca-Cola was hesitating about which of the two to use, two months ago on the Cannes red carpet, Fan Bingbing's Chinese auspicious cloud dress (dragon robe) amazed the world fashion industry and was called the most beautiful oriental woman by the American fashion magazine "Harper's Bazaar".

Fan Bingbing, who played a maid in "My Fair Princess", is less influential in China than Zhao Yanzi, but international influence is one of the most important conditions for these big brands to choose spokespersons. Fan Bingbing made up for the respective disadvantages of Zhao Yanzi and Zhang Ziyi, and was eventually noticed by Coca-Cola. Whether she can become the spokesperson still needs further negotiation, but it was decided first to shoot an advertisement to promote the product.

Originally, the advertisement was about to start shooting, but when Navagli saw Shen Bin's outstanding performance, he had a new creative idea, which was to use Shen Bin to make up a story and integrate it into the advertisement, which would be more attractive than Fan Bingbing alone holding a Coke and reciting the advertising slogan.

As a top international multinational company, Coca-Cola has strict controls when shooting an advertisement. The actors chosen are either influential top stars or darlings of the sports world.

Although Shen Bin's performance two days ago impressed Navagli, if it is just a flash in the pan and cannot bring positive impact to the brand, he will not get a chance to perform.

It just so happened that Manchester United's Ferguson was present today, and Navagli could have consulted Ferguson to see if this magical kid had any future development potential and whether he could bring positive benefits to the brand.

Since Ferguson intends to sign Shen Bin, there will be no problem. He can ask his men to talk to the father of this magical boy. Navagri is not worried about whether he can convince Shen Yuanchao. In his opinion, being able to participate in the shooting of Coca-Cola's advertisement is a gift from Coca-Cola to him and a good opportunity to increase Shen Bin's popularity. Navagri does not have to worry that he will give up such an opportunity to become famous.

As a player selected for the summer camp for the first time, Ferguson has obtained the videotape of Shen Bin's performance in China. Although the material provided by CCTV seems to be a performance in the eyes of the experienced Ferguson, it is certain that this child has always been trained as a central midfielder or left midfielder.

Honestly, whether it's a cameo or he really adapted to the role of defensive midfielder, there's nothing unusual about it.

During the teenage stage, players do not have fixed roles on the field. Some players become professional players and, after playing for a few seasons, it is not uncommon for defenders to become forwards, and vice versa.

Moreover, at this stage, this circle is full of evil stars.

However, many talented stars lose their spirituality after entering adult-level competitions.

However, the agility displayed by Shen Bin is far behind Messi in the last game, and even worse than Balotelli, but his predictability of the ball is the best among all the players he has ever seen, which is not something that can be summarized as a demon star.

This is real talent.

Different from the style in the video, what we saw today was a different Pirlo. To say that he was an organizing midfielder was a bit impure.

For example, in this ball, when Ashkan's way was interrupted, he cleverly cut in diagonally to the ribs, and Ashkan passed the ball to the diagonal rear in time. Ferguson observed carefully. Ashkan did not look back to observe the diagonal rear before passing the ball, so he must have been reminded by the receiving player.

Fabregas and the left center back were pulled apart by Lee Dong-gook and Shinji Kagawa, creating a two-on-two situation in the middle. While Shen Bin quickly moved forward to respond, Torres frantically chased back.

At this time, the difference between European football and Brazilian football became apparent. In such a pressing situation, Aguero stood in the front court with his hands on his hips, watching everything that happened, with no intention of returning to defense.

Ashkan obviously did not make a plan in advance, and the ball was not passed to the right place, which is normal.

But Shen Bin was smart and somehow predicted where the ball would land. However, when Shen Bin ran to where the ball would land, he was still half a beat slow.

When Shen Bin started, Torres, who was 7 or 8 meters behind Shen Bin, approached him at lightning speed. "Oh..." The fans in the stadium marveled at Torres' extreme speed.

With a sliding tackle two meters away from the football, Shen Bin instinctively made a protective move, jumped over Torres' legs, and prepared to chase the ball, but the ball had been blocked by the opponent's central defender who had come to assist in the defense.

Ferguson observed the series of changes on the field very carefully from a God's perspective and there was no need to hesitate.

He had a preliminary assessment of Shen Bin, a defensive midfielder with great development prospects, slightly weaker than Pirlo in defense, but more aggressive, slower, and refusing physical confrontation, perhaps due to the psychological trauma left by a previous injury.

Offline, a weakened version of Pirlo. Online, a cornerstone of a top club, with unlimited possibilities.

With this judgment, Ferguson lost interest in such games and turned to his brother and said, "I want this kid. No matter how much money it costs or what means are used, bring him to Manchester United. Old Trafford needs him."