Football: The immortal legend on the green field

Chapter 65 Endorsement of Coca-Cola

There are not many people in the industry that the father and son can trust, so Shen Bin took out his cell phone from his pocket, found Aunt Snowa's number and called her.

Shen Bin told the other party in detail the situation he was facing.

"First of all, I don't have artist management qualifications, nor do I know much about it. The industry you're in is very complicated. There are weekly salaries, image rights, transfer fees, signing fees, endorsement fees, advertising fees, personal endorsements, club endorsement shares, national team endorsement shares, personal image building, etc. All these players and related people and groups have different shares. If you're not careful, you'll suffer losses, so I still suggest you find a professional to help you."

"Second, I don't know any professionals in your industry, but since you said you don't have anyone to trust, why not trust the biggest ones? Their strength and professionalism are definitely no problem, you can rest assured, and it will save you trouble. Of course, it's inevitable that big stores will bully customers, and they will probably charge a commission of the highest 10% for a newcomer like you."

"Third, don't be afraid to sign an agency contract. First of all, the maximum length of an agency contract is eight years. But the law only allows a newcomer like you to sign a one-year contract. If you encounter a bad agent, the worst that can happen is that you can just fire him after one year. And you are under 18, so the law will be more inclined to protect you if something goes wrong. Don't be afraid that they will ignore you. According to what you said, the Coca-Cola advertising contract is about to be signed, and the agency can send someone over to get a % commission for free. There is no reason for them not to do it. Is there anyone in this world who thinks the money is too little? Many agents have dozens of players under them, and one more like you won't make much difference."

"Finally, you have to strive to join the players' union and become a member of the players' union. If you have conflicts with the agency, the players' union will often stand on your side and put some pressure on the agency. Don't save that pitiful membership fee. For a small player like you, it's only a few dozen euros a year. You have to learn to integrate into this circle."

Shen Bin looked at the players outside the window who were coming in and out in the scorching heat, and finally made up his mind. He followed the number provided by Snona and called Stellar Football Ltd, one of the largest sports agencies in Europe.

Unlike LaLiga and Mendes, Star Group will not do anything extraordinary to encourage players to transfer or increase their salaries.

The company does not have many famous football stars, the most famous one is Bale. Of course, Bale is still in the Southampton youth training camp at this time. The company has thousands of professional football players, highlighting the principle of large quantity and full coverage. Not only football, Star Group is involved in all sports-related projects.

Can you imagine? This largest agency in Europe also has many newly emerging e-sports players under its umbrella.

The communication with Star Group went much more smoothly than expected. Shen Bin breathed a sigh of relief, feeling relieved.

"How about it?"

Shen Yuanchao and Chen Tao were chatting in the bedroom, and it seemed that they had reached an agreement.

"Dad..." Shen Bin smiled at his father, "My agent promised to come tomorrow."

"That's it! Why don't Datao sign with Xiaobin tomorrow? Anyway, you two have to continue on this path, so let's work hard together." Shen Yuanchao patted their shoulders.

After thinking for half a minute, Chen Tao curled his lips and smiled, then stretched out his hand. Shen Bin quickly high-fived him.

In the artistic corridor outside the presidential suite of a five-star hotel, under the dim but just right lighting, a face that is known as one of the ten most beautiful women in the world after the millennium suddenly appeared. She was wearing a loose bathrobe and holding a glass of wine that was swaying slowly in her hand. She looked so lazy and seductive in the light and shadow...

Fan Bingbing arrived in the fashion capital of Paris, accompanied by his agent Zeng Jia, one week in advance of the time set by the Coca-Cola Publicity Department.

Fan Bingbing attached great importance to this trip to France. When he learned that the director of this advertisement was the famous Hollywood director Quentin Tarantino, he was so excited that he couldn't sleep well all night.

Although Quentin started out in commercials, since stepping onto the big screen, his series of works such as Reservoir Dogs, Pulp Fiction, Kill Bill, and Inglourious Basterds have won numerous awards at the three major European film festivals and the Oscars. In particular, the three major European film festivals of Cannes, Venice and Berlin have been competing openly and secretly for him to participate in their own film festivals as they only produce one work every two years.

Think about those so-called first-line stars in China who were driven away by security guards just to show up on the red carpet. It's really frustrating to compare yourself with them.

In order to compete for the spokesperson for Greater China, her opponents even resorted to all kinds of dirty tricks.

Especially the two mortal enemies Zhang Ziyi and Li Bingbing.

Even the Chinese wife of News Corporation's Murdoch is communicating with Coca-Cola, wanting to endorse Zhang Ziyi. Fan Bingbing believes that given Wendi Deng's shrewdness, it is impossible for Zhang Ziyi to get the endorsement of Coca-Cola without paying a price.

Compared with Zhang Ziyi, the fact that another Bingbing mobilized the bigwigs in the Beijing circle to speak for him is nothing compared to him.

"Tsk! Those so-called big guys who can only bully outsiders like me can only bully international super companies like Coca-Cola. How can they know who they are? They are nothing in front of these international super capitals." Fan Bingbing couldn't help but complain.

But after receiving the copy this afternoon, Fan Bingbing couldn't be happy anymore. "Isn't this shameful of Coca-Cola! How could they let an unknown player shoot a commercial with them? When I first heard that the commercial was shot in Europe, I thought the male lead in the commercial was a big European star!"

Zeng Jia pushed the door open and said, "You don't look very happy. What's the matter? Talk to me."

"What the hell is going on! I turned down two movies to win this competition. In order to prevent the audience from calling me Fatty Fan after watching the commercials, I started dieting a month ago. I didn't treat myself like this even when I was walking the red carpet at Cannes.

The director is a big name like Quentin Tarantino, and the filming location is in Europe. With such a big lineup, I guess the co-stars in the commercial are either big names in film, television, or music, or celebrities in the sports world. But it turns out to be an unknown little player. Doesn't this cheapen the film?"

Zeng Jia looked at Fan Bingbing, who was beginning to lose his celebrity status, and frowned, "Do you know who endorses Coca-Cola?

In North America, there are the rising star Leonardo Dicaprio and Hollywood's top actress Julia Roberts. In Europe, there are "French Rose" Sophie Marceau and Queen's lead singer "Uncle Tooth" Lady Mercury. In the Asia-Pacific region, there are Jackie Chan and Japanese pop star Noriko Sakai.

In the sports world, in North America, it is "Tiger" Tiger Woods and "Butterfly" Griffith Joyner, in Europe, it is Owen and "Tennis Queen" Hingis, and in Asia, it is "Frog King" Kosuke Kitajima and "Diving Queen" Guo Jingjing.

The reason why Coca-Cola is now reselecting female entertainment spokespersons and male sports spokespersons in the Asia-Pacific region is that, according to gossip, Noriko Sakai was found to have a gang background, and Coca-Cola is worried about tarnishing the brand. Otherwise, we have no chance at all.

Also, I heard that when Coca-Cola lost to Pepsi in the competition for Beckham, the top management of Coca-Cola was very angry, and the president of the European region was fired for this. Later, they had to choose Irving.

Kitajima Kosuke is getting old and may retire after this year's Olympics, so he found this child to plan ahead.

Also, I just inquired, and for this child, a president in charge of marketing came to the Coca-Cola headquarters. These are the ceiling-like figures in the cultural and sports circles. How can an ordinary child be ranked together with them?

You wouldn't doubt that capital giants like Coca-Cola have problems with their vision and professionalism, right?

Besides, you got this advertising opportunity. There are disagreements within Coca-Cola Asia Pacific. This time it’s just a commercial shoot. Didn’t I suggest that you drop all your work and come over here to actively cooperate?

Only if this advertisement is successfully completed, we can be more stable in succeeding Noriko Sakai as the spokesperson for the Asia-Pacific region.

You know, all the top female stars in China are fighting for this ad. I heard that Cecilia Cheung from Hong Kong wants to get involved. But this kid you look down on doesn’t want to take the ad! I’ll tell you a little rumour, this kid hasn’t signed the ad contract yet!”

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