Siheyuan: Taking over the steel mill
Chapter 124 I have been worried about this matter for a long time
It should be pointed out that the scene of spraying fire extinguisher and the scene of extinguishing the fire need to be placed separately. Under current conditions, it is impossible to complete such a technical challenge by continuous shooting.
At this moment, Suchen was not worried about the process; he knew that what he had to do had been arranged. Fortunately, the teacher was also a well-known conductor, so it didn't take a long time to make a short film advertisement. So in the next day, Suchen was still busy with other work, but he got the news that the advertisement was successfully shot.
After hearing what the teacher said, Su Chen rushed over excitedly to see what the final advertising result would look like.
The rough images of that era bring a sense of nostalgia.
The ad shows a giant image of fire extinguishers, and then zooms out to see students dressed as soldiers lighting the extinguishers.
What followed was a scene of burning flames, followed by a fire extinguisher dropped from the air and accurately hit the target. After a roar, the fire was completely extinguished.
In the rising white mist, a girl in a swimsuit slowly walked out, gave the camera a thumbs-up and said in admiration,
"This fire extinguisher is really great!"
The leading actress is one of the students who previously played a role in "Thunderstorm".
This advertisement was shot very well and fully met Su Chen's needs. The shots were concise and the content was clear. This work met his expectations.
Su Chen took a look at the finished film, nodded with satisfaction, and said to the teacher: "That's great. We can settle the advertising fee. Please give me the master tape."
The film school teacher happily handed the tape to Suchen, and left in a good mood with the reward. This temporary job not only subsidized daily expenses, but also allowed the students to enjoy a sumptuous meal, which made the teacher very happy. Similarly, this also made Suchen feel good, because his purpose of shooting this advertisement had basically been achieved.
Why did Suchen apply for a patent and shoot this advertisement? The reason behind it is actually very simple.
All these measures were not taken at random. Su Chen planned this way to prove that the ** he launched had a strong proof of its value in firefighting...
Considering that the item being sold this time will be **, it will inevitably be reviewed by the US side. In order to prevent possible problems in the future, Su Chen's series of operations can directly deal with such incidents.
After all, it is a patent application submitted for fire-fighting purposes, and the advertisement can further demonstrate that his patent is indeed for public safety needs and does not pose any potential risks.
After finishing the advertising-related work, Su Chen decided to go to the TV station in person to negotiate the broadcast matters.
In that era, there were relatively few companies willing to invest in the production of advertisements, so TV stations had a lot of time without any advertising content scheduled.
After Su Chen appeared at the TV station, he was immediately welcomed into the reception room by the relevant employees who knew him well.
Ever since he attracted everyone's attention during the interview, these news reporters and TV practitioners have remembered Suchen's name and appearance; now seeing him visiting, their enthusiasm is even more prominent.
When he stepped into the office door, he happened to see the professional nameplate hanging in front of the door and realized that this extremely friendly and hospitable person was the TV editor-in-chief.
The TV editor-in-chief asked positively, "Do you have any special business to attend to today?"
Then, Su Chen took out the movie master tape from his bag and handed it to him.
He said: "This is a promotional video that the factory just shot recently. I hope it can be broadcast on our station."
Confused by Su Chen's behavior, the other party continued to ask, "Is this a new project of your factory recently? When do you expect it to be scheduled?"
Suchen responded, "This is the factory's fire alarm. I plan to broadcast it during peak hours, and the cost is within my budget."
The TV station's editor was shocked: "Obviously, this is a big project. Even at that time, although few people were competing for this time slot to broadcast advertisements, the price was still not low."
Without hesitation, the TV station editor responded, "It can be done. As long as the content of the ad passes our standard review procedures, it can be scheduled for broadcast on TV."
Afterwards, Su Chen left the film, agreed on a payment plan with the editor-in-chief of the TV channel, and left.
The editor-in-chief immediately instructed the relevant personnel to quickly review the content; since everything complied with the regulations and there were no problems, he approved the broadcast of this advertisement about the Red Star Steel Rolling Plant's production of fire-fighting equipment during peak hours.
The local stations in Beijing cover all regions, and as long as there is a signal to watch, these TV channels can be received.
Therefore, every time this period comes, every family with a TV set in the country will simultaneously watch the promotional video about the fire-fighting ** produced by the Red Star Steel Rolling Mill. Many viewers are seeing the promotional video of this factory for the first time and feel very fresh.
People in the courtyard were all watching TV. There was no entertainment in this era, except playing chess and cards or watching TV. Everyone was watching a TV series during prime time, and suddenly a commercial interrupted them, which aroused their curiosity. Usually there were almost no commercials during this time, so people were more looking forward to seeing what kind of commercial content they would see compared to the TV series.
Not long after, the residents in the courtyard saw the Red Star Steel Mill's iconic logo appear on the screen. When the advertisement for firefighting equipment was played, some residents showed surprised expressions.
The second auntie commented: "It's really inappropriate for Su Chen to shoot such an advertisement." The first auntie echoed: "Indeed, it's inappropriate to let girls wear such little clothes!"
The old man on the other side also kept shaking his head and making comments. People at that time could not accept such female models appearing in public, so they expressed dissatisfaction when they saw the image of female students.
Despite the criticism, everyone present kept their eyes on the screen. They didn't really care what the ads were selling, but the young and attractive figures of these girls made them want to buy them.
It was not until the ad was played again that they shifted their focus to the products promoted by Suchen.
"Fire extinguisher? What's going on? Who of us still uses this thing to put out fires?"
"I think the steel mill should be doing well recently. Why would it make such a strange decision and invest resources in advertising?"
"No one would buy such a product. It is simply ridiculous."
Several elderly people in the courtyard shook their heads and had no confidence in Su Chen's new product.
After all, everyone knows that this product can be replaced by existing fire-fighting equipment, so why should we choose a fire bucket?
Since then, the advertisement has become a topic of conversation, and they have been criticized casually. Since Su Chen moved out, they have always felt uncomfortable. In the past, when they saw Su Chen in the courtyard, they could say that he was in the same circle as them. Now that Su Chen is gone, they feel as if they have been abandoned.
At the same time, when the fire department leader and his family were preparing to watch TV after dinner, they happened to witness the broadcast of this commercial.
He was originally sitting leisurely on the sofa watching the show, but as soon as the advertisement came out, he immediately straightened up.
The fire chief's wife jokingly said, "Is it because you saw a pretty girl that you perked up so much?"
Then she looked at the girl in a swimsuit on the TV screen and shook her head and sighed.
"If her parents knew about this revealing outfit, I wonder how worried they would be."
But the man didn't hear what his wife said. What he imagined in his mind was the scene of the firefighter in the advertisement exploding in front of the fire.
In this era, firefighters face extremely high risks when fighting wildfires.
Because at that time they did not have the diverse and advanced facilities to help them like modern ones, and people's understanding of fire prevention was not deep enough, so large-scale forest fires often occurred.
The fire department leaders have been worried about this matter for a long time.
In order to protect the safety of the public, firefighters often need to go deep into dangerous fire scenes to put out fires. Once a forest fire starts, it is unstoppable, sometimes resulting in the heroic sacrifice of some firefighters. Every time the leaders of the fire department hear the news of these sacrifices, they are very heartbroken.
However, due to the limitation of technical conditions, there is nothing they can do even if they want to reduce the risk of firefighters. They are equipped with the most advanced protective equipment, but they still seem powerless in the face of the fierce forest fire. So after watching the propaganda of the fire fighting **, the head of the fire department was deeply attracted.
When it came to the next ad, he imagined it in his mind - if this firefighting robot could really be used to put out forest fires, it would avoid a lot of risks. The firefighting robot can achieve remote firefighting, which could significantly reduce the sacrifice of firefighters.
When thinking about this possibility, the fire department leader was so excited that he picked up the phone at home several times, but put it down again. Because it was private time, even if he contacted Su Chen, he might not get the fire department license. Therefore, the fire department leader had to suppress his excitement and waited until the next working day to call his subordinates over.
Normally, the clerk had no important matters to attend to and was just handling routine fire drills in the office. When he suddenly received a notice from his superiors, he mistakenly thought that he had made a mistake. At this moment, the head of the fire department could not help but said, "Hurry up and go to the Red Star Steel Rolling Mill to buy some fire extinguishers."
The clerk was also following the news last night and understood the importance of the matter, so he repeatedly said, "We need to tell the mill manager that what we need is a large order of this equipment."
Leaders know very well that such equipment is bound to be expensive. However, if the lives of firefighters are exchanged, the fire fighting equipment is obviously more worthwhile.
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