King of Industry
Chapter 398 The only way to do business
After settling the small incident in the workshop, Zhao Guoyang took a short rest, went to the technical department for a while, and then returned to his office.
Thinking of going to Yangcheng again tomorrow, Zhao Guoyang called Bai Rou.
Hi, hello, this is the Yangcheng office of Rongguang Company!
Hearing Bai Rou's voice from the other end of the phone, Zhao Guoyang felt a little emotional.
In the early 1990s, both landlines and mobile phones did not have the function of caller ID, which was really inconvenient for people.
It's me, Sister Rou. Zhao Guoyang said while thinking about it.
Ah? Is it Guoyang?
Bai Rou was very familiar with Zhao Guoyang's voice. When she heard that it was him, Bai Rou's voice immediately became cheerful.
Feeling that Bai Rou's voice seemed a little hoarse, Zhao Guoyang said: Sister Rou, are you not feeling well? Your voice sounds a little tired!
Bai Rou sighed softly and replied: Hey, there's nothing you can do about it, Guoyang, you don't know that the sales of accessories have gradually shrunk in the past two weeks.
Maybe it's because the reputation of our Rongguang Machinery Factory has already been established. In the market, there are more and more accessories imitating us, like mushrooms after rain.
Speaking of this, Bai Rou was a little annoyed, and she complained: These imitation accessories on the market, although the quality is uneven, but the price is cheaper.
At these times, we have already taken 30% to 40% of our business. These days, I am racking my brains for this matter...
Hearing this, Zhao Guoyang probably understood.
Emotional Bairou wanted to prove her ability, but she just didn't tell herself about it in time.
Perhaps, she thought that this kind of crude imitation should not be able to compete with her own product, so she wanted to wait and take a look.
It's a pity that Bai Rou doesn't have enough experience in dealing with such things, and she doesn't know the competitiveness of the counterfeit products of these unknown small factories in China.
To put it bluntly, China has a vast land and a large population, so there is room for any product to survive. Even if it is a counterfeit product of average quality, as long as it is imitated and the price is affordable enough, it will have vitality.
In this regard, Zhao Guoyang has rich experience in his previous life, and he also has an accurate prediction of this phenomenon.
According to Zhao Guoyang's judgment, in the future, not to mention these small accessories produced by his own factory, even big items like cars and counterfeit products can still live a good life.
After I was reborn, a large part of the reason why I set my goal was to change the domestic manufacturing industry. This kind of atmosphere where everyone follows suit, innovation is insufficient, and development is weak.
After laughing at himself for a moment, Zhao Guoyang said to Bai Rou: Sister Bai, this matter is an inevitable situation driven by interests, and has nothing to do with you at all, so don't think too much...
Bai Rou was a little puzzled when she heard the words: Guoyang, don't we just ignore it and let them follow suit and make money for nothing?
That's not what I mean... Hey, Sister Bai, let me tell you this. When we started this business, I already expected that there would be such a day.
So, don't worry, I've already thought about the countermeasures. When I get to Yangcheng, I'll make a deal with you!
Ah, Guoyang, do you really have a way to solve this problem, so that these small factories will no longer produce follow-the-fashion jewelry? After hearing this, Bai Rou immediately regained her spirits, and said softly with a little excitement.
Zhao Guoyang was quite unexpected about Bai Rou's young daughter's attitude at this moment, and immediately explained helplessly: It is impossible to stop these small factories from producing, after all, they haven't broken the law, right? Anyway, don't worry, Miss Bai. Well, it's up to me...
You Guoyang, you can say that, then I will wait and see!
After hearing Zhao Guoyang's words, although Bai Rou's heart was itchy like a cat's paw being scratched, she still didn't pursue her further.
Putting down the phone, Zhao Guoyang leaned back and said to himself: It seems that the cooperation of the electroplating factory in Songjiang must be stepped up!
Houzi has finished his investigation in the past two days. When he comes back, let him start implementing in small batches and try the effect first. In addition, the speed of this cottage has exceeded my expectation. It seems that the recruitment of this jewelry designer may take a long time. It's on the agenda...
What Zhao Guoyang said about recruiting jewelry designers at this moment was not casual.
Ever since he went to several jewelry stores in Pengcheng with Bai Rou last time, he had already had such an idea in his mind.
It's just that Zhao Guoyang didn't have time to plan this matter because he was busy with the motorcycle project of Hongda Machinery Factory and Xingtai International Foreign Trade Company.
Moreover, the sales of Rongguang Machinery Factory are still booming, so Zhao Guoyang temporarily let this matter go.
But now, cottage versions of their own factory's products have emerged one after another.
If Rongguang Machinery Factory doesn't respond as soon as possible, the little advantage accumulated at the beginning will disappear after a long time.
In the end, I'm afraid it can only be reduced to a price war with these small copycat factories. This is definitely a scene that Zhao Guoyang does not want to see.
Since there was no room for change, Zhao Guoyang was naturally not the one to counterattack passively.
According to his idea, in addition to using gold plating, silver plating and other means to improve the quality of the product; the next step must be to make some fuss about the product style.
In addition to these two methods, Zhao Guoyang has another coup, which is to ask celebrities to endorse him.
From ancient times to the present, the method of star endorsement has always been the only way to do business.
The ancient allusion of Wen Jun is a clay pot, and looks like a washing machine is the earliest example of the great talent Sima Xiangru and Zhuo Wenjun eloping, opening a hotel and engaging in star industry.
In the era before Zhao Guoyang's rebirth, products endorsed by celebrities abounded.
There may also be many people who think that it is really not worthwhile to pay such a high price to hire a celebrity to endorse.
But ordinary people really only follow this set. After weighing the pros and cons, many manufacturers can only bite the bullet and keep up with the trend of star endorsement.
For this promotion method, Zhao Guoyang's understanding is much better than that of people of this era.
In his opinion, taking advantage of the current celebrity endorsement value is generally not high, finding a potential superstar endorsement is definitely a shortcut to promote the products of Rongguang Machinery Factory to the whole country.
Of course, to invite celebrities to endorse, you must have a certain climate for your own factory's products.
According to the current product quality of Rongguang Machinery Factory, it has not yet reached such a standard.
Therefore, in Zhao Guoyang's view, recruiting one or two capable jewelry designers to improve the quality of their own products has become a top priority.
Of course, Zhao Guoyang also knows that there is no rush to recruit special talents like jewelry designers, and we can only do it step by step.
Fortunately, there was plenty of time, so Zhao Guoyang wasn't particularly worried.
Thinking that he was leaving for Yangcheng tomorrow, Zhao Guoyang changed his mind and decided to go to his factory at night to see if there were any new products that he wanted to take to Yangcheng.
...
After get off work in the evening, Zhao Guoyang went home, took some luggage, had a meal, and then hurried to Sunjiacun.
When he came to the factory, the workers had already left work, and even the reception room at the door was empty.
Since the monkey had already gone to SJ City, Zhao Guoyang didn't call him when he came over.
Seeing that the door was locked, he couldn't help scratching his head - he would have called Miao Siqi before he came.
Zhao Guoyang was preparing to go back home when a light was lit in the factory far away.
Not long after, Lin Sisi and Ma Xingguo trotted over.
Seeing these two people, Zhao Guoyang couldn't help but thought, hey, I'm confused, isn't there four college students staying in the factory?
Ah, Mr. Zhao, it's really you!
After walking closer and seeing Zhao Guoyang's face clearly, Lin Sisi said in surprise: Just now Xingguo told me that when I heard the roar of the car, I thought he had tinnitus, but I didn't expect someone...
When Lin Sisi was speaking, Ma Xingguo who was next to him had already opened the door from the inside.
After welcoming Zhao Guoyang in, Ma Xingguo couldn't help asking: Mr. Zhao, is there something important for you to come here so late? Do you want Sisi to go to Miao Siqi's house and call her over?
Hearing this, Zhao Guoyang waved his hands again and again and said, Hey, no need. I just came here to see if there is anything I can take away. I'm going to Yangcheng on a business trip tomorrow, so I can bring some goods there. Anyway, it's convenient...
Ah, so it is like this!
After Zhao Guoyang explained this briefly, Lin Sisi and Ma Xingguo understood the reason.
Lin Sisi thought for a moment, blinked his eyes and said: By the way, Mr. Zhao, there is indeed a batch of goods in the warehouse, which was sent to Yangcheng by Director Sun. Or, Xingguo and I will take you to see it. look?
Okay, then you two will have to work hard! Zhao Guoyang smiled at Lin Sisi and Ma Xingguo.
Mr. Zhao, you are too polite, you should!
Following Lin Sisi and Ma Xingguo to the warehouse, Zhao Guoyang looked at the neatly packed small pack of earrings and bracelets, and nodded, thinking that the trip was not in vain.
At Rongguang Machinery Factory, Zhao Guoyang didn't stay long. After getting the goods that were going to Yangcheng tomorrow, he went back directly.
He and the driver, Xiao Feng, have already made an appointment to meet in the office building early tomorrow morning and head to Jinling City.
In order to prevent myself from oversleeping, it is safer to rush back to the dormitory to sleep at night.
It takes thirty to forty minutes to drive from Sunjia Village to Ninghai City, although it is not far away. It was past ten o'clock when Zhao Guoyang returned to the dormitory.
After packing up his things and washing up briefly, Zhao Guoyang fell asleep soundly.
———————
Thanks to book friends 20180426142432220, Xue Ruoyiran, Bodhidharma Steed, Supreme O Domineering, Yuexian, Leading Starring__, Xiao Yijian, let Letian, Floating in the Sky, Z Jun, Wuwei 870819, Feng Xingying, Elemental Angel Lacus , book friend 161208234719112, Jing Jingjing and other friends have given rewards and support.
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