King of Industry

In the multimedia conference room on the top floor of the Skoda Comprehensive Business Building, Zhao Guoyang made objective comments on the development of the automobile industry in France and the United States.

The sharpness of his views and the precision of his comments made all the Skoda bigwigs present in disbelief.

Skoda Larsson and the company's CEO Rosicky exchanged glances, and then said: Researcher Zhao, your analysis is really in-depth and thorough, which is admirable!

Now, I look forward to your comments, Researcher Zhao, on the island country's auto industry and the German auto industry...

After Skoda Larson said this, everyone in Skoda nodded in agreement.

Indeed, the major auto companies in the island country, whether it is Honda, Toyota or Nissan, are all leaders in the brand power of small and medium-sized cars, and they are also direct competitors of Skoda Auto.

Therefore, the bigwigs on the Skoda side are very concerned about the development of the island country's automobile industry.

As for the German automobile industry, it has been the benchmark of the world's automobile industry in the past ten or twenty years. If Zhao Guoyang can give an accurate analysis, it will undoubtedly be in everyone's hands.

After Skoda Larsen expressed his wishes, Zhao Guoyang nodded with an um and began to prepare for the following narration.

Silently sorting out the information in his mind, Zhao Guoyang slowly said: The founder of the island country's automobile manufacturing industry has always been controversial, but as Mr. Yoshida Shintaro who founded the Tokyo Automobile Factory, it should be One of the most recognized.

The automobile industry in the island country started very early, but because of the failure of the war, its development was greatly hampered for a period of time.

In the early 1950s, cars produced in the United States and Europe flooded the island country's auto market. Moreover, there was a tendency to flood the car market.

Especially the small-displacement and cheap cars produced in Europe pose a deadly threat to the semi-destroyed island country's auto industry...

Hearing Zhao Guoyang say this, the people of Skoda Automobile Company look at me and I look at you, and there are some smiles on their faces.

Needless to say, Skoda Automobile Company was also one of the few companies that ate the car market of the island country at that time.

For this point, Zhao Guoyang is naturally very clear in his heart.

The reason why he wanted to mention this period of history actually meant to resonate with the people on the Skoda side.

After a short pause, Zhao Guoyang continued to speak: At a time when the wind and rain are turbulent, the island government has implemented a series of major measures in order to protect its auto industry and risk falling out with the United States.

They started imposing tariffs of up to 40 percent on imported cars in the 1950s, while strictly prohibiting foreign capital from infiltrating the domestic auto industry.

During this period, in order to survive, some small car manufacturers adopted business cooperation or technical cooperation with foreign manufacturers. Only the Toyota Group relied on its own strength to develop domestically produced cars.

However, when everyone was not optimistic, the 'Toyota Group' finally came out. Together with the 'Honda' and 'Nissan' that rose later, it became the three giants of the island country's auto industry.

Zhao Guoyang raised his arms and said: It is no exaggeration to say that the development of the automobile industry in the island country is the most tortuous one among the world's major automobile production countries.

However, the perseverance in the character of the islanders allowed them to achieve great success in the end.

Turning to Skoda Larson, Zhao Guoyang said seriously: Mr. Larson, the three major automakers in the island country should compete fiercely with your company in terms of business.

In my opinion, the island country's automobile industry is your company's most dangerous opponent. If your company wants to achieve success in the small and medium-sized car market, competition with these few car companies in the island country will be inevitable...

After Zhao Guoyang said this, the big bosses of Skoda Automobile Company showed a hint of embarrassment on their faces.

You know, in the 1950s, Skoda was one of the many snatchers that entered the island country's auto market.

But now, after thirty or forty years of changes, the island country's auto industry has completely become the object that Skoda needs to look up to.

Skoda Larson is very clear in his heart. The meaning behind what Researcher Zhao said just now is that he actually feels that his Skoda Automobile Company has a lot of things, and he can learn from the methods of these companies in the island country and learn from them. How was it transformed.

It's just that, because of his own face, this researcher Zhao didn't talk about it in depth.

Seeing the calm and indifferent expression on Zhao Guoyang's face, Skoda Larson sighed lightly and said, Researcher Zhao is right!

Our automobile industry in Czechoslovakia was able to show off in front of the island car manufacturers in the 1950s. But now... we have been left far behind by others.

Listening to the chairman's words of emotion, all the executives on the Skoda side were dull.

But everyone has no complaints about Zhao Guoyang who raised this sharp question.

On the contrary, everyone had a good impression of this researcher Zhao who dared to speak the truth and had a high level of vision.

Even Janin Kellerman, head of public relations and communication of Skoda Automobile Company, who hadn't paid much attention to Zhao Guoyang before, has completely changed the way he looks at Zhao Guoyang.

After the people on the Skoda side slowly digested what he said, Zhao Guoyang touched his nose and tentatively said: Then, Mr. Larson, I will finally talk about the development of the German automobile industry. ?”

Skoda Larson let out an ah, nodded quickly and said, Okay, okay! Researcher Zhao, I'll trouble you then!

Zhao Guoyang showed a relieved smile and began to talk about the development of the last major automobile industry country.

When it comes to the automobile industry, one has to mention the country of Germany.

In October 1885, Karl Benz designed and manufactured the world's first three-wheeled gasoline car. His wife Berta drove the car for more than 100 kilometers, becoming the first female driver!

In January 1886, Mercedes-Benz won the patent right. Germans, let this year be the year of the birth of the car!

In the same year, Gottlieb Daimler also invented a four-wheel gasoline car. He and Karl Benz each established their own car companies.

In 1926, these two auto giants merged to form Daimler-Benz Motors Corporation. And they, in the following sixty or seventy years, greatly promoted the development of the world's auto industry.

Hearing such recognizable names as Daimler and Mercedes-Benz, the people on the Skoda side are okay, and the members of the Huaxia delegation all have dignified expressions.

Indeed, in the eyes of the world, these two names really have incredible magical power.

When it comes to luxury cars, people's first impression may be Mercedes-Benz.

Especially in China, where the automobile market is still immature, Mercedes-Benz has directly become a symbol of the status of the rich.

In this regard, even the Porsche and Maserati with a higher style cannot compare with Mercedes-Benz.

…On the whole, Germanic cars are famous for their high quality, safety and reliability. Mercedes-Benz, BMW and other luxury cars and Porsche sports cars enjoy a high reputation in the world's car industry. The gold content of their brands is high. , even on top of several American car brands!

When Zhao Guoyang said this, all the bigwigs present at the Skoda Auto Group nodded one after another, expressing their approval of his opinion.

Since Czechoslovakia is close to the east of Germany, there are frequent official and non-governmental exchanges between the two countries.

And the automobile industry that Germania is proud of is the most enviable point of the Czechs and Novaks.

When the Skoda Auto Company decided to introduce foreign capital this time, it had already been discussed internally, and it was decided to choose the next home from several German auto giants.

But at the last moment, the chairman of Skoda Larsson overcame all objections and added the names of several other car manufacturers.

According to Skoda Larsson's thinking, if Skoda introduces one of the German auto giants, it is certainly a very safe choice.

But in that case, Skoda will also have a great possibility to be assimilated by the style of the Germanic automobile industry and gradually lose its own characteristics.

And this is not the result Skoda Larsson wants.

Skoda successfully introduces foreign capital and can maintain its own characteristics, which is the most ideal situation in his opinion.

When people in the conference room nodded in agreement with his narration, Zhao Guoyang changed the subject and continued: Of course, although Germanic Automobile is very powerful, it also has its problems.

The blind pursuit of high-end and luxury makes Germanic cars very difficult to develop in the market.

Moreover, because the quality requirements are too high, the annual output of Germanic cars has always been at the bottom of the world's auto giants.

Zhao Guoyang talked eloquently: According to what I have learned, among the German automakers, only the Volkswagen Group can rank among the top five in global sales.

Also, even for the Volkswagen Group, there are only one or two truly unique products. In this respect, there is still a big gap between it and the major car manufacturers in the United States and the island countries...

Speaking of this, Zhao Guoyang fixed his eyes on Skoda Larson, and said sincerely: Mr. Larson, if you consider stability and make a choice, I think the 'Volkswagen Group' may It is the best partner of your company...