Legendary Hollywood Director

Just as Lehmann continued to work on the filming of Monster in the Lake, the heat of the summer season in the United States had already begun.

In terms of publicity, one is more generous than the other.

It begins with the third installment in the Star Wars series, and the final installment in the Star Wars prequels, Revenge of the Sith. Director: George Lucas.

Production company: Lucasfilm, distributed by Twentieth Century Fox.

At the beginning of May, it triggered a frenzy of national discussion. Even if it was just propaganda, the movie was not released.

Perhaps, many Orientals can't imagine why the Star Wars series is so popular in the West?

If many viewers who don't understand watch this movie, they will definitely not know why a group of people buzz with a light stick. What's so exciting about it?

Or wonder why the one with the gun can't beat the stick, it's ridiculous and so on... (randomly intercepted some movie reviews that found Star Wars spicy eyes).

But this is Star Wars, the most culturally estranged series of films. If you use an analogy, its meaning is China's Journey to the West.

After all, director Coppola, who once directed the Godfather series, said, This movie has been religiousized.

Do you think he is exaggerating? Haha, not at all.

Perhaps, many Star Wars fans know the classic line: May the force be with you (May the force be with you).

The movie setting concept of The Force is the belief of many people - as of 2001, more than 120,000 people in New Zealand and Australia have filled in the Force as a belief in their resumes (then this The young generation in the two regions combined is more than 4 million), while in the UK, as many as 390,000 believe in the Force.

The success of the Star Wars series of films is caused by a series of factors such as the times, culture, and human fantasy of outer space, not just well-made.

In fact, Lucas himself did not expect to be so popular, he is a film businessman.

His original intention was just to make a martial arts movie in a sci-fi skin. After all, he is a fan of Akira Kurosawa. The first Star Wars directly draws on a lot of oriental culture, such as the master-apprentice system, and cold weapons fight each other. , realm setting, falling into the devil's way, deceiving masters and destroying ancestors, at first glance, they are all the routines that oriental creators such as Jin Yong and Gu Long have played badly. This is also the reason why oriental audiences are indifferent to these. I think it's too ethical and weird, and I'm your father in the second part is even more embarrassing.

But once the movie becomes a feeling and caters to the times, how can it not be successful?

The first movie of Star Wars was released in 1977. The former movie fans are all of the father's generation. The father likes it and it is easy to influence the children. It's a family outing.

What is this called, this is childhood.

Star Wars fully explains what it means to make heroes with the times.

For a time, Monster Mother-in-law and Madagascar were completely unable to compete with Revenge of the Sith in terms of popularity. On the newspaper page,

It cost a lot of money to get the second page.

But the summer season can’t be competed. Taking the initiative to avoid it also means giving up. Even if you know you can’t beat it, you have to get it. After all, the market cake cannot be eaten in one movie.

Therefore, several companies are desperately throwing money to build momentum. If you lose 10 million, I will lose 20 million, which makes the media smile.

As for Paramount, it was once again watching a few companies interact with each other in the summer, and then throwing in a few low-cost independent movies as cannon fodder, hoping to eat some scum.

In the middle of the summer season, that is, more than a month after the release of Star Wars, the competition is also fierce.

Spielberg's initial project War of the Worlds brought by Paramount (Paramount can't get a lot of benefits, Spielberg is quite calculating, he has this strength), the leading actor is Tom Ke Ruth...

...

Revenge of the Sith begins its premiere on May 19.

A group of movie fans who got the news have been waiting at the entrance of the theater since last night, and the ticket grab has to be planned a week in advance. After all, 20th Century Fox has not released many premiere tickets to the audience at all, but film critics and supporting guests. many.

The plot of this film is roughly about the beginning and end of Anakin's degeneration from the bright side to the dark side. As for the shaping of Anakin's villain, it depends on the tragic aspect.

In future announcements, 20th Century Fox has repeatedly promoted it. In the back, Anakin has become the third most impressive villain in film history - second only to Silence of the Lambs Hannibal and Psycho. Norman Baez.

The special effects production of Industrial Light and Magic has exceeded 2,200 shots in this film, surpassing any previous Star Wars movies and fantasy masterpieces, and even the Lord of the Rings trilogy is not so generous.

With such investment plus its own audience and strong publicity, the box office will be almost certain. When it was released, no practitioner would think that Star Wars was not a hit.

As it turns out, it does.

The film was shown in 115 countries and regions around the world. In North America alone, it broke all kinds of box office records without any suspense. At the same time, it also set off a Star Wars storm on a global scale, constantly hitting new highs.

On the day of the premiere, it won 16.5 million, breaking the midnight record (the original record holder was the $8 million of The Lord of the Rings: The Return of the King, more than twice as much); on the day of the premiere, it won 50.01 million, breaking the public screening The box office record on the first day (the original record holder was Spider-Man 2 40.4 million, an increase of nearly 10 million US dollars), and it also broke the daily box office record (Shrek 2 once won 4480 in the first weekend. million dollars).

What other Thursday box office records ($37.5 million for The Matrix: Reloaded), opening weekend records...

In short, it is killing all the way.

While the box office is a big hit, the audience's reputation is also good. The basic mainstream evaluations are positive. It is also said that it is different from the political preaching of Clone Attack.

The production cost of this movie is only about 115 million. Even if the big announcement is aside, according to the analysis of this box office trend, people in the industry agree that Lucas will earn more than 100 million US dollars - this is just the box office. As we all know, the surrounding of Star Wars is very popular, and it is normal for it to be several times more profitable than the box office.

In fact, George Lucas can rely on this series to become one of the most successful capitalists in Hollywood. After all, it is really too profitable, and everyone is jealous.

As for the film's ability to win the annual box office championship in 2005, basically no one has questioned, because the box office trend is really stable, the next week's decline is less than 18%, and it has been shown in North America for less than a week. It has accumulated more than 130 million, which is really exaggerated...

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