Legendary Hollywood Producer
Chapter 103: Offline market (please ask for a recommendation ticket.)
I have to admit that interest is the most powerful weapon for maintaining human emotions.
Did Tom Cruise and Paramount Pictures blame each other some time ago? You say that I am domineering and insatiable, and I say that you are hypocritical and not abiding by the spirit of the contract. In short, there is a contradiction between the two sides.
With Paramount Pictures taking the initiative to show its favor, it also expressed its intention to restart the "Mission Impossible" series of films and was willing to sit down and have a good discussion. The friendship between Tom Cruise and Paramount was restored instantly and better than ever.
In an interview with the media, he also praised Paramount Pictures for being a very contractual company. I just don't know how Paramount would feel after hearing this sentence.
It is you who say that there is no spirit of contract, and it is you who say that there is. You are the boss, you are fine. Tom Cruise is nothing short of a compliment.
After sitting down and negotiating several times, Tom Cruise has basically agreed to the restart plan of "Mission Impossible 3". The reason why the contract has not been officially signed is that some details have not been discussed.
For example, how much revenue should Tom Cruise's studio "CruiseWagnerProdution" occupy in the movie.
Well, that's right, Tom Cruise is not only the starring role, he has to take the remuneration and part of the box office share that belongs to him, but also requires the film studio he co-founded with his former agent to join in and take a part of the profit. This is why Paramount Pictures has always said that Tom Cruise is a vampire and a money-making machine.
This is almost like two incomes for one person, plus the director's share, the producer's share (previously this position was also Tom Cruise, but also counted as part of the income), as a half-producer party If Ramon Pictures hadn't had the rights to distribute the film, it wouldn't really make any money. Tom Cruise basically took away most of the profits from the producer.
For Roman, none of these matters, as long as his income can be recognized by Paramount Pictures. As for the tussle between him, let them go.
Putting the matter aside for a while, Roman's eyes turned back to the downgrade problem of the "Hangover" movie.
After the movie was shown for 6 weeks, only two or three million dollars in revenue per day was left. Although there are still a small number of movie theaters, it is no different from the next stage. Anyway, most movie theaters have cancelled this movie. Profits are too low, and those theaters are not rare.
However, although the film withdrew from the North American market, but the profit has just begun?
Generally, a movie that can prove one's own in the Hollywood box office market will not be bad for offline earnings.
This is different from the mainland, where the main income of movies on the mainland depends on the box office, and here, the box office will only account for one-third or less. Like Disney, it is even more powerful. It can make offline profits several times higher than box office profits.
The main ways are:
1- Video-on-demand, the current vod model is still not profitable. After all, the number of people with computers has not completely exploded, and everyone has not developed the habit of watching movies on the Internet. However, after the new era of the Internet, mobile phones and computers Popularization has led to the rapid rise of this model, and the status of offline distribution is also rising;
2-Starting to distribute discs, it used to be copy video rental and distribution, but now DVD is becoming more and more prosperous and has become the new emperor of audio and video products, so this part of the market has also turned into DVD sales and rental. The profit in this area is huge, and it will last for a long time. When the film is released from the market, the distributor will contact the studio to produce the film’s audio-visual products and put them on the market for profit. If the film’s soundtrack is original, it can also release the original sound record. This model is also very profitable.
3- TV broadcast, and according to the level of profit, it can also be subdivided into several levels. The first is to authorize to pay cable TV stations, such as major pay movie channels such as HBO, Showtime, Starz, etc., which will start broadcasting about three months after the DVD is released. The film producer charges the channel an authorization fee based on the movie’s box office performance and word of mouth. This income It is between 5 million and 7 million US dollars. The specifics need to be discussed with the channel, but as long as the box office has a good performance, the authorization fee will certainly not be too low. Some blockbusters can even get tens of millions of dollars in authorization fees. ("Avatar" received a license fee of more than 30 million U.S. dollars on pay-on-demand.) The broadcast window period is several months, and the specific time is still to be discussed with the channel. Subsequently, the film was authorized to be broadcast on the free channel of the TV station. The income in this relates to the film’s box office performance, and the audience’s reputation and the number of rebroadcasts. It can get between US$3 million and US$10 million. The broadcast window period is 12 Between months and 18 months. In the end, the movie can enter the syndicate market, that is, it is authorized to be broadcast by local TV stations. This value is not very large. The grant period is very long and the profit is not high. It is a pure garbage transaction link, up to 5 or 6 years. , The profit will not exceed two or three million US dollars.
4- Peripheral development, about the fees charged when the movie content is authorized to make peripheral products with movie symbols. The authorized development of specific physical objects such as toys, figures, and movie commemorative shirts, as well as the secondary processing of movies through the Internet, can also create profits. The best thing to do in this regard is Disney. From the dolls to the architectural elements of the park, the entire process, the profits are infinitely magnified. After the release of "Star Wars: The Force Awakens", the transaction value of movie peripheral products designed by Disney reached 700 million US dollars a year. This is only a region in the United States, and other overseas markets are not counted.
Under these data, it can be seen why the six major studios are always making blockbuster films but are not afraid of losing the mentality. As long as the offline operation is good, how much investment can be recovered, they are willing to shoot the so-called more profitable so-called Hollywood blockbusters.
Hollywood movies can have their current status and cannot do without the support of these cultivated fertile ground offline. Otherwise, the film investment will fail, and the company will have to break the bones, and no one will be willing to take the risk of making a blockbuster. Everyone has become cautious and talked about how to create a situation where Hollywood movies are popular all over the world today.
To put it simply, the prosperous and orderly market is driving this monster in Hollywood to move forward. They are conquering territories and occupying the film market in various regions. They are rampant and have rare rivals in the global film market. Continuously expand, spread blood vessels all over the world, and draw blood from various regions to maintain operation.
Hollywood did it, so it is Hollywood, the center of the world film market.
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