Legendary Hollywood Producer

Today, the power of the Internet is slowly revealing its hideousness.

A few years ago, if Americans wanted to get a professional understanding of a movie being released, they could only refer to two aspects of data: media reviews and theater scores.

As the name suggests, the media review is a comprehensive score of professional film critics. An organization called MetaScore collects professional reviews from major authoritative newspapers on the market, and then publishes them in their paper magazines for viewing by the audience.

Cinema scores are real-time scores released by movie theaters. The most important thing is that they are jointly completed by the four major chain theaters in the United States, and are calculated by means of sample surveys.

This data can show the audience's first feedback on the movie, but relatively speaking, because it is sampled data, the volatility is relatively large and unstable. Of course, the reference value is still there.

Now people want to know what a movie they haven't seen before, but they will choose to check IMDB and Rotten Tomatoes.

This is the power conferred by the Internet age, and those two are also the best among them.

IMDB gathers a large number of netizens and scores a movie spontaneously. For example, the champion "Shawshank's Redemption" has been rated by more than 2 million netizens, which truly embodies the principle of "many people are powerful".

Rotten Tomatoes.com is a bit more professional. They will collect a lot of media comments. Of course, it also allows netizens to rate, but this part of the evaluation is included in non-professionals.

It is also because of this that Rotten Tomatoes.com's comments are extremely extreme, with distinct likes and dislikes.

......

Roman's hand holding the mouse trembled slightly.

He had some anticipation long before, because the movie did not particularly respect the original, and would surely annoy some fans of the novel, but he did not expect that they would still dominate Rotten Tomatoes.

Compared with IMDB's strictness on malicious scoring, Rotten Tomatoes.com is still a bit worse.

"Prada" has a comprehensive evaluation of 86% in the hands of film critics and 83% of viewers like it.

For the first time, in a commercial movie, the critics score higher than the audience.

Roman used the mouse to scroll through the audience rating area under the movie homepage, and found that a lot of people were maliciously giving low scores.

This film is not particularly inconspicuous. Both the plot and the shooting are above the passing line, and even the always demanding film critics have given objective scores.

But some fans of the original novel don't think so. They may not have watched the movie seriously, so they directly gave low scores. Thanks to their credit, the audience freshness of "Prada" has also been brushed down.

Fortunately, after all, there are still a few people with abnormal brains, and the film’s Rotten Tomatoes certification still has the fresh mark.

Moreover, this is only the initial data and does not represent the final result. Many people have not seen the movie yet.

The largest audience group that Manhai Entertainment did for this film in the previous market survey-female audiences aged 18 to 40 have not yet begun to exert their strength.

You should know that among these people, there are definitely a few who can go to the website to rate movies, but the box office contribution they have is not bad.

Only after the first week's box office results come out can we know how the American masses are responding to "Prada", Roman thought silently in his heart.

In the first few days, most of the audience must be composed of original novels, loyal fans of Anne Hathaway and Meryl Streep, and people who are sensitive to fashion, or hype news belts. Those who come to eat melons, before they enter the cinema to watch "Prada", they certainly don't pay much attention to the reputation of movies on the Internet.

And the fast money brought by these people is ultimately unstable. The content of the plot and the reputation of the movie can really determine the long-term market value of a movie. This is an unchanging data law.

Turning off the website, Roman got up and walked back and forth in the office for a while before sitting back in his office chair.

He has no intention of doing anything else today, so he has to put all his energy on the road to the screening of "Prada".

This movie is the beginning of the new year for Manhai Entertainment, and it must be successful.

Not only for a good omen, but also for a closer relationship with Paramount Pictures. There are still many plans in the future, and Paramount Pictures' help is needed, and Roman doesn't want any mistakes. The cost of wooing a top giant is too great, and failure cannot be allowed.

"Help me call Ino-Jordon over." Pressing the landline button installed in the company, Roman faintly ordered.

After a while, Eno Jordan appeared in front of Roman again.

"Mr. President, are you calling me something?"

"Western Europe Pictures will be responsible for offline media and advertising matters, but we also have to use other influences." Roman thought for a while and continued: "Well, let's arrange director David to participate in this week's " The "Tonight Show" program adds some exposure to the "Prada" that is currently being screened."

"The Tonight Show" is an evening talk show under the NBC TV station. The ratings are very good, and it is a well-known variety show in the United States. The relationship between Roman and CAA is not bad, and it is also an opportunity to make an interview this week.

As for why the director David went to the show instead of the more well-known Anne Hathaway or Meryl Streep.

In fact, there is no way. Meryl Streep has long said that she will not participate in the promotion of the film. This is also included in the contract with her actor. Naturally, Roman will not change her own attitude; Anne Hathaway was due to schedule issues. After intensively promoting a wave of movie releases with the crew, she asked for leave and left. It will take a while before she can come back here.

In this way, "Choose the taller one among the short ones", David can be regarded as the most topical representative of this movie (Emily is only a small supporting role, the role is not high and not well-known, if you want to promote the movie, it must be Wouldn't choose her, even if she has time to participate in the show.)

"I know, I will contact David to cooperate with him in the "Tonight Show"." Ino-Jordon replied immediately.

"Also, go and inform the Western European Film Industry, where the online publicity department can be arranged to build momentum for the film's reputation. I want to see this film being heated up on various film websites."

Ino-Jordon nodded, and seconded: "When a movie is released, the investment in publicity cannot be slackened. Publicity can always determine the fate of a movie, and we cannot take it lightly."

"That's right, you can start with this aspect now, the effect must be worked out..."

The quality of a movie is no longer a decisive condition for selling. Are there still few good movies with a low box office these days?

After all, it is still "the smell of wine is also afraid of the deep alley."