Let You Build A Fuel-Efficient Car, You Build A Super Electric Car?

Kunlun is on fire.

this day.

Whether it's on Weibo or Douyin.

All hot.

Yang Ma advertised.

This effect is no joke.

The order sales of Kunlun's models ushered in a surge.

"Boss, orders for new cars have increased by 30% compared to before, and the factory is almost overwhelmed with three shifts."

Chen Shuang brought the report to report.

At present, the most popular model of Kunlun is the Blue Bird.

After delivering 100,000 orders in the first three months.

Maintain a fluctuation between 30,000 and 50,000 units per month.

This is a very impressive sales volume.

And the monthly delivery volume of the flagship car Qinglong.

After delivery of the cumulative order for the first release.

The monthly delivery volume is maintained at between 11,000 and 20,000.

This is a car starting at 500,000.

Almost 90% of consumers.

Selected "Qinglong Basic Edition".

However, only 10% of consumers choose the "Qinglong Track Edition", which costs 200,000 yuan.

On the Internet, it is in a situation of applause but not popularity.

This is because.

Ordinary people can buy the performance and various configurations of the Qinglong car at a price of 500,000, which is already very satisfying.

After all, most people don't have access to extreme track equipment.

But it's not bad.

The promotional significance of the "Qinglong Track Edition" is far greater than the increase in sales.

In order to meet the surge in order volume.

Several major factories in Kunlun are running at full efficiency.

"Well, the current production capacity should not be increased any more, and the quality inspection process for new cars coming off the assembly line in batches cannot be shortened, but we can use process improvement to slightly increase production capacity.

"Consumers who have recently booked a car must clearly inform them that the cycle for picking up the car is too long, so that they have sufficient psychological preparation."

Li Ming didn't expect that either.

A few months after the new car was released.

Orders are still so hot that there is a backlog.

This data undoubtedly gave great confidence within the company.

It also means that the financial report for the next quarter will be more exaggerated than this quarter.

but.

For a company like Kunlun that attaches great importance to the quality control and quality of the car itself.

Too much backlog of orders is an annoyance.

There may be other problems.

For other car companies, they can't wait for the sales area to explode.

But now the sales volume of Kunlun has been so hot that car owners who currently place an order may have to wait for more than three or four months before picking up the car.

Thus.

Then another problem arises.

That is the current delivery time, which may be far beyond the psychological waiting period of some consumers.

You must know that buying a car is actually a kind of "semi-impulsive consumption".

Ordinary people have a higher tolerance for the waiting period for newly released cars.

More people, for this long-released model, the biggest expectation is to be able to take it home on the spot after paying the money.

If you wait more than three months.

Most people's enthusiasm will be consumed.

In order to retain orders in the market, some car companies are still urging consumers to order cars even when production capacity is limited, without giving detailed information on the time to pick up the car.

The delivery time is too long, and these consumers have waited for two or three months, and they have not waited for their car.

Then these car owners will think that they have been deceived.

Create grudges.

Further lower the reputation of car companies.

What Li Ming hated most in the past were those "monkey companies".

At present, Kunlun can only clearly inform consumers of the time, and then adjust the production line process to slightly increase production capacity and digest this batch of orders.

As for continuing to expand production lines and build new factories, it will take time and cycles.

at this time.

There was a knock on the office door.

"Come in."

Li Ming responded.

After-sales director Gao Jie walked in.

"Boss, I have something to report."

Gao Jie is the person in charge of after-sales system of Kunlun Company promoted after Li Ming.

Has been conscientious, serious and responsible work attitude.

Kunlun's after-sales system has not had any problems under its management.

Come here right now.

Obviously there is something to ask for instructions.

"What's up?"

Li Ming couldn't help saying.

"Feedback from offline after-sales stores in major cities said that after-sales resources and manpower have recently begun to run out.

"Many car owners have reported that it takes too long to repair the car, and the favorable rate of after-sales feedback is declining..."

"If this continues, the user's army repair cycle may be lengthened a lot."

"Boss, I'm afraid we have to find a way. If this continues, the national after-sales system will probably be overwhelmed..."

Gao Jie smiled wryly.

Now.

After sales are too hot.

The second problem also came.

At present, Kunlun has more than 150,000 cars off the assembly line.

And it is still adding 50,000 pure electric car owners every month.

conduct a surge.

That means.

The pressure on Kunlun's after-sales stores is also increasing.

I said it before.

After consumers buy a car, the business of the car company does not just end.

After buying a new car, the rate of scratches or accidents is not low.

Almost 50% of new car owners, after buying a new car, will have certain scratches or accidents.

In this way, it is necessary to go to the 4S shop responsible for after-sales for paint touch-ups and repairs.

Other car companies have handed over the after-sales pressure and functions to 4S stores.

Kunlun, on the other hand, has abandoned the 4S store distributor system.

Choose to conduct direct management of its stores.

In the future, Kunlun will need to serve hundreds of thousands or even millions of pure electric car owners across the country at the same time.

before.

Car owners who come to Kunlun for after-sales service may only need a day or two to repaint their cars.

And now.

Due to the large number of people queuing, this cycle may be extended to seven days, or even ten days.

This will greatly reduce the quality of after-sales.

but.

Kunlun's direct sales model, although it puts a lot of pressure on the enterprise.

However, all profits generated after sales do not need to be shared with 4S stores like other car companies.

The profit generated is no less than that of selling a car.

Facing the rapid development of Kunlun.

Gao Jie is also under a lot of pressure.

Always pay attention to the follow-up feedback from the car owner, and come directly to ask for instructions now.

Li Ming didn't expect that either.

The after-sales department has been stretched to such an extent.

He immediately said:

"I don't need to say more about after-sales. Wait for an internal meeting to ask the finance department to allocate funds to continue to build new after-sales stores in major cities to ensure that the after-sales satisfaction is higher than 90%."

"If there is a shortage of people, the calendar will expand enrollment."

"Lack of materials is directly reflected in the supply chain."

Li Ming said.

The establishment of after-sales points is a steady profit for Kunlun.

As long as sales can keep up.

It can be built in large quantities.

Lack of materials.

Or the lack of maintenance personnel, as long as you go to do it, you can solve it immediately.

so.

Li Ming's request is to completely solve the construction of after-sales stores within one to two months.

There is no need for consumers to have bad reviews and bad experiences in this regard.

"Yes, boss!"

"I'll do it right away.

Gao Jie said.

The new car production line is the main force.

The after-sales system is equivalent to the moat of logistics and word-of-mouth.

Li Ming also sighed.

Development is too fast.

pain and joy

It brought a lot of troubles.

He just wants now.

In the short term, try not to increase the surge in orders.

if not.

Other departments within Kunlun are about to start to panic.

but.

Reality often backfires.

now.

eagle country.

Atlanta.

Sitting on the world's largest beverage company, with a global market share of 48% and one of the top three beverage giants in the world.

Smith is the current President and Chief Operating Officer of The Coca-Cola Group.

For more than ten years in this position, he has been responsible for leading the company's global operations, and the expansion and deployment of the group, and has achieved excellent results.

No exaggeration to admit.

Coke has become a drink that consumers all over the world cannot do without.

Internationally.

some water-scarce areas.

People in many places have even used Coca-Cola as drinking water since they were young.

Because in that kind of place, the price of Coca-Cola is lower than that of ordinary drinking water.

Mr. Smith believes that his own current exploits.

It can be engraved in the history of world business.

He is synonymous with "success".

On this day, he was leisurely brushing the tubing.

However.

The first one that comes into view.

It's a news video about Coca-Cola.

A media person broadcasts a complaint against Coca-Cola.

"According to statistics, Coca-Cola has become the company with the most serious plastic packaging pollution for five consecutive years, generating 3.2 million tons of waste."

"The statement shows that compared with 2018, the number of Coca-Cola bottles found this year has doubled, and the number of Coca-Cola containers picked up is more than that of the most polluting companies No. 2 Pepsi and No. 3 Nestle combined."

"It can be seen that Coca-Cola will become the most polluting global beverage company in history.

Mr. Smith frowned.

then.

He felt that his good mood had been ruined just like that.

"Damn, do these world environmentalists really have nothing to do every day??"

Mr. Smith looked displeased.

have to admit.

Coca-Cola under his wise leadership.

Has become synonymous with "success".

However, under the vigorous expansion in previous years, some industrial ills have also occurred.

For example.

As reported in the video media.

But in his view, these are small problems.

Don't these international environmentalists see how much money they donate every year?

Can't they see how many areas where water resources are scarce, those (Nuo Li Zhao) poor people live by drinking Coke?

All right.

Although this also resulted in a large number of overweight patients.

But these consumers also reap the joys.

Isn't it??

"It seems that simple donations can no longer stop the mouths of these World Health Organizations."

Mr. Smith thought.

I have to do something.

The Coca-Cola Company has been rated as the world's largest polluter for three consecutive years.

This is not the Dragon Country, where the supervision of large enterprises is so loose.

These World Health Organizations are too good at making trouble every year.

Except for the trouble of looking for plastic pollution.

Last time, the Coca-Cola Group was sued for not labeling the "caffeine content".

Mr Smith admitted it was nothing short of a swarm of annoying flies.

A bunch of shameless blackmailers!!

Even spending money can't stop the mouths of these people.

He has to do something real.

Let these people understand.

In fact, after you have money, building environmental protection is a very simple matter.

at this time.

The internal phone in the office rang.

Mr. Smith answered the phone.

then.

As if hearing something good.

I am very happy.

"What? Those pure electric heavy trucks from Long Country have arrived in China?"

"Oh~! This is really good news. I want to hold a press conference on environmental protection issues, highlighting Coca-Cola's determination to protect the environment, and let shareholders know what we have done to reduce costs! So!".