Let You Build A Fuel-Efficient Car, You Build A Super Electric Car?

Mr. Thomas looked at the latest sales report.

The brows are slightly stretched.

Inside the austere luxury of the Volkswagen Group headquarters.

He serves as the CEO and CEO of Volkswagen in Longguo.

Now the Longguo market is vigorously implementing the strategy of reducing prices and playing the service discount card.

In fact, it started with him.

Let's talk about the current auto market.

Compared with those luxury cars.

The one who is most afraid of being hit by a tram.

In fact, they are those cheap cars worth hundreds of thousands to two hundred thousand.

why?

Because of this part of the user.

It is the real basic disk of the automobile market!!

Take a chestnut.

Just like the game LOL.

There are Bronze, Silver, Gold, Platinum, Diamond, Master King and other tiers.

But the biggest basic disk.

It was always the Bronze and Silver players.

According to the game's official statistics.

The player base of "Bronze Silver" accounts for almost 90% of the entire game.

Proper pyramid basic disk.

And those most famous high-end players only accounted for less than 1%.

this phenomenon.

Just like today's car market.

You have to ask the car giants.

Where is the basic disk of today's auto market.

They will tell you without hesitation.

It is those cheap users who buy 100,000 to 100,000 models.

on the Internet.

Maybe for the discussion of luxury cars, the topic...

It is several times that of those humble cheap models.

But on sales.

Luxury cars simply cannot compare to it.

Every year, the sales of models in the range of 100,000 to 100,000 are increasing steadily.

It is no exaggeration to say that it accounts for 80% of the sales in the auto market.

These basic disk users.

This is like the "bronze and silver" players in LOL.

If these players are taken away from the game.

Then the whole game is equal to the boundless water.

It can collapse in an instant.

The current status of the 217 fuel car series is somewhat similar.

Those 100,000 to hundreds of thousands of ordinary people.

What do you care most about buying a car?

Of course it is value for money and price.

And fuel consumption.

These models related to practical life are often the best-selling models.

Not everyone can buy a car for more than 200,000 to 300,000 yuan at once.

Statistics.

The first car for more than 70% of families.

The prices are all below 150,000.

And half of them chose the loan plan.

What does this mean?

This is the consumption level of most people!!

These people are the silent majority.

You can't say that they follow the trend and have no taste, and they pursue a refined life.

It's for the family.

For practicality.

Had to choose the most simple choice at the moment.

Even in Eagle Country, a developed country.

All over the country, there are countless old cars that have reached the scrapping age standard of Longguo, driving on the road.

And this part of the people.

It is the most concerned about fuel consumption, and it is also the easiest to be attracted by new energy trams.

Because of the current travel cost of the tram.

It is so attractive.

For these users with a budget of more than 100,000 yuan for car purchases.

It may be open for five or eight years.

The cost of the entire car comes back.

Don't care about other aspects at all, or the subsequent depreciation issue.

Kunlun's pure electric car.

The cheapest one.

It also costs 180,000 yuan to start.

This makes the fuel car underneath not so much pressure.

Although some users will grit their teeth and choose to increase the price to buy.

But most people's budget.

Still stuck.

But it is said that those domestic companies (bcdi) that cooperate with Kunlun.

There are plans to launch around 150,000.

Even models under 150,000.

This makes the joint venture car companies that originally occupied the market.

Start getting nervous!!

Currently occupying the giants of global car sales.

That's Volkswagen and Toyota.

They act as joint venture giants.

It absolutely does not allow its own market share to be tampered with.

Even if it's just a trend.

That will not work!!

"Mr. Thomas, after implementing a variety of promotional strategies last month, our Volkswagen sales have started to rise again. Most consumers still attach great importance to the 10,000 price discount, plus other car purchase gifts."

said the secretary.

Mr. Thomas nodded and said: "It's natural. We can't let this damn new energy tram seize the market, and properly give up a part of the profits to make it harder for those new energy trams that are about to emerge."

Don't look at the cheapness of low-end cars.

For these car giants.

Even if the price is reduced by more than 10,000.

There is still a small profit margin.

Can become a global giant, their ability to reduce costs is beyond doubt!!

As for this Mr. Thomas.

Why are you so disgusted with new energy trams when you open your mouth.

It even reached a level of disgust.

That is naturally because.

Their Volkswagen Group has long been enmity with Kunlun, a new energy electric vehicle company.

Their Audi models.

As one of the three BBA.

over the years.

Sales showed a decline.

Although.

Everyone discusses BBA.

Always talk about Mercedes-Benz, BMW, and Audi.

But online.

Audi is indeed increasingly not favored by people.

Especially Audi in the Longguo market.

After the name of "official car" was removed.

Arrived this year.

Audi, which is also a luxury model, has already pulled down a lot of sales from Mercedes-Benz and BMW.

But at any rate, it can still maintain its status.

But did not expect.

After Longguo released the policy, the tide of the new Zouyuan Dianjun came!!

Directly dealt a dimensionality reduction blow to Audi!!

As a result, Audi's sales continued to decline.

In order to maintain market share.

As the mainstream "Audi A4" and "Audi A6".

The recent discounts are the most powerful among the three.

-.

Mr Thomas is heartbroken!!

Although the "Audi" brand is independently operated by Volkswagen.

It's not that he runs it himself.

But it is also highly valued internally.

As for the other thing that hurt him.

It is the "Bugatti" world record that was captured by Kunlun!!

That's right.

"Bugatti" is the world's top supercar brand.

Also under their popular banner!!

As early as 1998.

Bugatti went bankrupt due to operational problems, so it packaged and sold the brand and the production plant, and was then included in the vision of the Volkswagen Group.

After the acquisition, Yinzhong gave strong capital and support.

Let Bugatti, a supercar brand with a long history.

Rejuvenated again.

Re-ascend the throne of the performance king in the supercar field.

In order not to interfere with the development of technology and brands.

Bugatti also operates independently under Volkswagen.

so many people.

I don't even know that Bugatti, the supercar, is actually under the banner of Volkswagen.

After the world record was captured last time.

Bugatti sales have taken a hit!!

It hasn't slowed down yet.

All of the above.

They are all brought by companies like Kunlun.

Now these joint venture giants.

Already very clearly aware of the seriousness of the problem!!

Don't give the damn tram a little more color and look.

I am afraid of the future market.

I really want to ride on their heads and do my best!!

Thomas will never allow this to happen.

Although he may have forgotten.

These joint venture car companies have been dominating the Longguo market for decades.

Mr. Thomas looked at the rising sales report.

Further confirmed the next plan and position.

Confidence in the eyes!!

"Continue to promote the sales data! As long as there are similar electric car competitors in our models, we will continue to reduce prices and increase discounts, plus increase service!"

"I'd like to see how many of these Longguo new energy electric car brands can fight us head-on!!"

have to say.

Thomas' strategy was right.

online.

These joint venture car companies, which were originally lying to make money, are crazy about publicity and momentum.

Crazy targeting!!

As long as the tram is at the same price.

Start the crazy markdown and volume service!!

Rather start making less money, or no money.

Also squeeze the tram market!!

Anyway, these giants have a profound background.

Can withstand internal friction and loss.

Just to play against!

Let's see how you respond!!

at the same time.

Kunlun headquarters.

"Boss, during the recent period, the publicity of several joint venture car companies has increased several times compared to before, and many models have seen significant price cuts. Our Jade Bird

Sales growth has also started to slow down..."

Chen Shuang said.

Look at the data of these fuel vehicles.

Recently, not only the sales volume has increased, but also the price cut has surprised her.

Models with a price of around 200,000 yuan.

Almost all of them have been reduced in price.

And two hundred thousand.

It is the market position occupied by "Blue Bird".

Such a strong product force.

Sales growth is now slowing down.

It shows how ruthless these joint venture giants are.

Li Ming was looking at the data from the Eagle Country store, and raised his head slightly:

"Is that so?"

Chen Shuang said angrily: "Boss, these joint venture car companies are too involved. I suspect that they are deliberately targeting them. They just don't want our trams to develop well!!"

After hearing this, Li Ming smiled lightly: "That's right, they are afraid that their basic interests will be impacted, so of course they are in a hurry. 27

New energy trams are targeted in the market.

Was splashed with dirty water.

It was all within Li Ming's expectation.

Kunlun can develop so well now, and every piece of meat it eats is torn from the joint venture car company!!

interests are touched.

It’s hard not to be targeted!!

The corners of Li Ming's mouth curled up slightly, as if there was a smirk:

"Since you want to target, let them target..."

"Now——we can announce to the outside world that Kunlun will launch the opening ceremony of its first directly-operated store in Yingguo in the near future. I believe this news will definitely surprise those who follow us!!".