Let you invest, you support half of the entertainment industry?

Chapter 108 It's better to let Jay Chou make a guest appearance

These suggestions made by Xu Jia are all pitfalls stepped on by "Monster Hunt" in the previous life.

Because of the addition of the Hong Kong circle, many monsters are portrayed in horror, even adults will be frightened.

Moreover, Xu Chengyi spent too much ink on describing the relationship between the hero and heroine.

In Xu Jia's view, it is also the wrong direction.

Looking at the reasons why "Monster Hunt" was able to succeed at the box office in the previous life.

It's very simple, it just attracts family fans, as long as one family is attracted, at least three tickets will go out.

Parents, children.

Maybe grandma and grandpa came together.

Many people thought at first that this was the rise of China's local fantasy movies, but later they realized that it was just that Huba was cute enough and there were too few high-quality family carnival movies.

As Xu Jia said.

Most of the profitable local Chinese movies are local comedies.

But there is another type that has been standing firm, and even when the brand is erected, the film can enjoy ten years of bonuses.

That is an animated film for children.

"Bear Infested", "Pleasant Goat and Big Big Wolf" and other big movies, one a year, there is no loss.

So, just grasp the direction of the family carnival.

The success of "Monster Hunt" is only a certainty.

I'm afraid that Xu Chengyi wants to show off his skills, or mix private goods to expand his worldview.

What can those little kids know? It just feels complicated.

Not to mention adults, children follow whatever they like.

"Is it the direction of the family carnival?"

Xu Chengyi thought for a while, and felt more and more that the bright road pointed by Xu Jia had unlimited prospects.

He had been troubled by the problem of direction before.

After all, when it comes to monsters, there must be elements of horror, and there are concerns about problems in the review.

Now that you have a clear idea, you don't have to worry about this aspect.

"I'll go back and change it with Lao Yuan, and I'll follow your opinion."

"Well, even if there are unavoidable elements, blurring is enough. Look at the 86 version of "Journey to the West", the original monkey is very evil, and it was filmed as the Monkey King, which is deeply loved by the public."

Xu Jia gave an obvious example. Among other things, as long as you are a Chinese, it is impossible not to understand "Journey to the West".

Xu Chengyi also nodded. At his age, the 86 edition of Journey to the West was very popular when he was a child.

The description of monkeys in the original "Journey to the West" is.

With seven highs and eight lows, a solitary face, two yellow eyes, one kowtowed on the forehead; fangs protruding outwards, like those of a crab, with meat on the inside and bones on the outside, and he was photographed as a monkey king.

Zhu Bajie and Monk Sha also committed crimes and cannibalism.

If you really want to say that it conforms to the original work, the "Journey to the West: Conquering the Demons" that Xingye made later is the one.

"My funds can be available at any time, and Yang Yang's side, after the filming of "A Thousand Bone of Flowers", I will let him join the team as soon as possible." Xu Jia smiled, "I won't send it away, you can talk to the Beijing circle about it." Contact me to sign the contract when you are done."

"Okay, Mr. Xu, I look forward to the day of cooperation with Jiaxing." Xu Chengyi said.

He really wanted to have a good relationship with Xu Jia. He was really rich and powerful, and he would give money if he disagreed.

Xu Chengyi was sent away.

Yan Fei and Peng Damo finally believed.

"Mr. Xu, the preparatory work has been done, and the casting work is not finished yet, please take a look."

Yan Fei took the initiative to hand over a document, which clearly stated which actor corresponds to which role.

Xu Jia flipped through the characters at random, only the male one, and the female one must be Shen Teng and Ma Li, and the rest of the roles are empty.

Obviously, this is Yan Fei waiting for himself to decide.

"Don't play tricks on me, it's up to your Twist team, and I will take the rest of the roles." Xu Jia laughed.

But this time, it made him feel very comfortable.

It shows that the other party still respects himself and can distinguish between big and small.

From this point of view, Yan Fei's subsequent success is inseparable from his emotional intelligence.

"Hey, I knew you would see through."

Yan Fei chuckled, and took out a spare folder.

"Your boy is waiting for me here."

Xu Jia took the document and pointed, "Yuan Hua, the second male, gave it to Wang Kai, Qiu Ya, the second female, gave it to Reba, and everyone else came as you ordered."

Originally in his plan, Yuan Hua planned to give it to Yang Yang or Hu Ge.

But these two are more suitable to be the main coffee.

As for Reba, he had treated her badly before.

Now a custom TV drama lead actress and a movie lead actress should be enough to make up for her.

"Yeah, with your words, I've got Shangfang's sword. Everyone is our own, and it should start up soon. At that time, I will ask you to help me out in person." Yan Fei joked.

Now there is a saying in Jiaxing that the public relations department is full of food, and if you really want to promote it, you have to look at Mr. Xu.

No matter who asked Xu Jia to participate in the launch conference twice in a row, Xu Jia successfully drove the heat.

"Fuck off, I won't participate this time. When publicity is really needed, just throw money at it. I believe in your quality."

Xu Jia is really at the end of his skills. He knows that as a boss, it is reasonable to occasionally appear in front of the stage to cause some discussions.

If it is too frequent, it will only recruit black people.

"You also need to know that our crew is all newcomers, and none of them can handle the box office. The big guys don't know what to do. You can breathe a sigh of relief after you go."

"It's because they are all newcomers, so I don't need to go. There is no topic to stir up, and the audience won't care. All you have to do is to make the movie well. When you need promotional resources, I won't Miserly." Xu Jia explained.

Although "Langya Bang" was not well-known at the time, both the front- and back-stage teams were all elites in the industry, and sparks could be sparked with a little teasing.

Not to mention "A Thousand Bones of Flowers", with Da Mimi around, it is impossible to lack topics.

But Charlotte is different, that is, all the staff are penniless.

In fact, the rise of films in later generations also relied on word-of-mouth counterattacks.

But this time Xu Jia intends to make a publicity in a dignified manner. If there is no point of hype, let's force it.

After all, where is the quality of the work? As long as the snowball is rolled up, there is no need to invest in the follow-up.

Yan Fei could hear that Xu Jia attached great importance to their project, and immediately put his heart back into his stomach.

He is not afraid of the quality of the movie. After so many years of running-in with the drama, he has long been familiar with it.

If he is afraid of dying in publicity, he will not be able to close his eyes when he dies.

But after satisfying this, other ambitions will naturally grow.

Yan Fei gave Peng Damo a wink, this time it was the other party's turn to open his mouth, and he couldn't always make demands alone.

"Ahem, Mr. Xu, we still have a merciless request..."

"Don't drag me, just fart."

"Isn't there a clip in the back of the movie about Charlotte being a good voice mentor? We want to hire a real mentor. If possible, it's best to have Jay Chou as a cameo."

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