Let you invest, you support half of the entertainment industry?

Xu Jia also raised his eyebrows. He was also surprised by Penguin Video's decision.

It's not that I feel worthless, but I didn't expect the other party to be so courageous.

This is hard to see in domestic capital.

After all, Penguin Video currently occupies a considerable market share. As long as it develops step by step, they will be indispensable to the platform in the future.

"We're just willing to take a gamble on Mr. Xu. Maybe it's crazy, but I think... Penguin Video is destined to take an unusual path if it wants to become the number one." The middle-aged man said in a deep voice.

Hearing the other party's answer, the person in charge of LeTV's face became complicated.

For the impetuousness and quick success of his own company, it is difficult for him to understand the other party's decision.

"If you Penguin Video is ruthless, I'm willing to bow down." The person in charge of LeTV shook his head, "I'll see what tricks you guys can come up with in the end."

In his view, Penguin Video is purely a loss of money.

Although LeTV is also very short of this shout, but he feels that it is not worth paying such a high price.

When the person in charge of LeTV left, there were only two people left in the living room.

"You have paid such a high price, are you not afraid that I will not meet your expectations?" Xu Jia asked slowly.

"Of course I'm afraid, but I trust my vision, and I also trust Mr. Xu's vision." The middle-aged man smiled.

Xu Jia finally started to face up to the middle-aged man in front of him.

Speaking of which, the two met quite a few times, but until now he didn't know each other's name.

"Minister Zhang, you really make me look at you differently."

Xu Jia finally looked squarely at the middle-aged man in front of him who he had never cared about.

From a certain point of view, the people in Jiaxing may not have as much trust in him as the guy in front of him.

"I didn't expect you to forget my name." Zhang Jun stretched out his hand and shook Xu Jia's hand, "We can sign the contract at any time, according to the conditions just now. A lot of cooperation."

From this moment on, his lifeline in Penguin was tied to Xu Jia.

If Jiaxing's subsequent value has met the expectations of this contract, then he will naturally rise in the Penguin video, if he does not meet...

Then he will also be buried with the collapse of the contract.

"Since the preliminary intention has been achieved, I will not hide it anymore. This time, I plan to present the self-made variety show in the form of a slow variety show, combining themes such as countryside, food, and slow pace." Xu Jia said openly and honestly.

"Slow variety show?" Zhang Jun was stunned, his eyes puzzled, "Sorry, I don't understand this concept."

"The so-called slow means that compared with the current pace of variety shows, it is against the fast pace of today's big cities, so that everyone can relax and learn to enjoy life when watching." Xu Jia patiently explained.

The concept he put forward has no clues at all at this time, and the source of inspiration for this slow variety show comes from the previous life "Longing for Life".

However, everyone was still immersed in the outdoor variety show "Run", and followed suit.

Moreover, it is also hard to imagine what kind of attention a group of artists will attract when they live in places like farmland and the countryside...

"Are you sure this show has the potential to become a trend?" Zhang Jun hesitated, "It's not that I don't trust you, it's just that I haven't been in contact with it."

"Because before this, there was no such concept. If we make it, then we will be the pioneers and pioneers." Xu Jia said.

For other fields, pioneering and pioneering may mean brilliance.

But for the entertainment industry, the first person to eat a crab may not necessarily be able to eat the crab roe in one bite, or may be caught in his mouth.

As for Xu Jia's attitude, it was very clear from the very beginning.

He just informed the partner what program he would do. As for how to do it, whether to do it or not, that is not the place where the other party can dictate.

"I understand that as long as you are in charge of this project, we, Penguin Video, will support it to the end."

Zhang Jun is also quite a bachelor. He doesn't know any variety shows, but he just identified Xu Jia.

After all, he used to be a venture capitalist. When investing in a project, he never cared about the quality of the project, only whether the people are reliable or not.

Generally in China, as long as the founder is reliable, the project is half successful.

"You are amazing."

Xu Jia admired the opponent's mindless bet on him.

If he hadn't been reborn himself, he might not have the confidence in himself, or the other party.

"Xiao Qing, bring over the title sponsor contract you prepared earlier." Xu Jia looked at Zhang Jun, "By the way, how much cash do you plan to give?"

"We have already contacted Mou Niu, and will buy the naming rights for the remaining 14 issues of "Run" with 200 million cash." Zhang Jun replied.

Originally, what they valued was not the so-called naming rights, but the opportunity to cooperate with Jiaxing.

Of course, winning the naming rights can also gain a favor.

As for the price difference, Penguin naturally disdains to make money. For such a large group, money is second.

What they value is the territory and the improvement of their own moat.

Xu Jia nodded. Of course, he didn't mind if the cash was credited and he could earn more.

Wait until Xiaoqing goes in with the contract.

Everyone in Jiaxing knew the news that the naming rights of "Let's Run" sold for 200 million yuan.

Buying for 100 million, selling for 200 million, a small goal inside and outside has been achieved...

Who dared to imagine this before the naming rights were sold?

"Damn it, did you get 100 million just like that? I suddenly felt that compared to Mr. Xu, I was like a paramecium."

"Let me simply do the math for you. With a monthly salary of 3,000, if you want to earn 100 million, it will take 2,778 years without eating or drinking."

"Don't say anything. From now on, if Mr. Xu asks me to chase dogs, I will never chase chickens. If he tells me to go east, I will never go west."

There was a frenzy all over the company, and it was an incredible deal.

Short time, high profit.

This was simply impossible when it was still a studio.

More importantly, this project was decided by Xu Jia from the beginning to the end. One person can defeat a thousand troops!

"We should be the only strategic partner in the future, right?" Zhang Jun signed his name and said with a smile.

He still remembered the time when he was blocked by Xu Jia before.

"Of course, I think our cooperation will be a win-win situation." Xu Jia also signed his name.

Until now, the two sides were completely tied to a chariot.

After all, the next era is the era of capital entering the entertainment industry. Since he can't compete, Xu Jia naturally chooses to act first.

While the contract was finalized, the resulting aftermath gradually spread.

The lifeless circle finally caused waves.