Let you invest, you support half of the entertainment industry?
Chapter 842 In the Octagonal Cage
Compared with Warner or other companies, Jiaxing, which is headquartered in China, is obviously the farthest away from the two parties, and the interest disputes between the two parties are also small.
The most important thing is that they know that they can't stop Jiaxing's rise. Since they can't stop it, they might as well cooperate to avoid causing further trouble and hurt both sides.
"But just relying on your current achievements in Jiaxing is not enough to be on an equal footing with us. At least in terms of the division of interests, we, Disney, have to take the lion's share." Robert said unceremoniously.
When he wooed Xu Jia before, he didn't want to push her to Netflix's side. Now that the real division of interests has come, he won't be polite.
Not only was Xu Jia not angry at Robert's straightforwardness, but the smile on his face became even stronger. There is a saying that the customer is the one who finds fault. Being so honest about interests shows that the other party is indeed seriously considering cooperation.
"Of course, I know, so you might as well wait, we will see the results soon." Xu Jia paused and said confidently: "Let's bet on the box office of this year's New Year's Eve. Believe it or not, after the New Year , within three months, the total box office of our Jiaxing projects will reach US$3 billion."
Damn, you really dare to boast, three billion US dollars in one period? He really thinks of himself as a giant.
Even Disney can't guarantee that it can take in three billion US dollars at the box office in just three months. Instead, more of their profits come from places other than the box office.
But thinking about it conversely, if the box office alone can achieve 3 billion US dollars, then other aspects of income will definitely be higher.
The two looked at each other, and Robert was the first to speak: "If you can really do it, then I will admit that you, Jiaxing, are equal to our Di Shini."
"We at Netflix are the same," Reed said.
If Xu Jiaxing can really do it, it means that they will only earn more by cooperating with Jiaxing, so giving up some points in the division of interests will not be a problem.
…
["In the Octagonal Cage" grows like a weed, defying nature and changing one's destiny]
[Wang Baoqiang’s latest masterpiece is now showing in major theaters]
[A must-see movie on New Year's Day, "The Octagon", highly recommended by director Chen Sicheng]
Major promotional releases are being sent out on the platform, and "The Octagon" will be officially released on New Year's Day.
Due to the bet with Robert and Reed, Xu Jia also personally returned to China to take charge of the overall situation. In his plan, the total box office of three billion US dollars is not impossible, and can even be exceeded.
"After the premiere, I immediately gave small gifts to the fans and friends who came to watch. I also collected some reports and conducted targeted publicity. For example, what scenes did the audience like and what scenes moved them? Find out these and then It will be easier to impress the audience with targeted publicity." Xu Jia warned, then turned to Miao Yuqing in the video conference and said: "Don't be idle at your Hangzhou branch. Advertising should be done in major live broadcast rooms. , and Internet celebrities can go to the cinema to watch it in person, and we can arrange to go to road shows and communicate with the actors. These are all topics."
"By the way, isn't "Summon the Dragon" online? It's so popular now. During the player resurrection stage, can you show them the trailer of "The Octagonal Cage"? What a great publicity opportunity. I believe those viewers would rather watch the trailer. The movie will not think about watching more ads. This is a win-win situation. We also have our streaming media partners. Let them mobilize all their efforts to promote the movie in their respective countries. The time has come to test our distribution system. Don’t If you drop the chain, whoever does it will get out of here. I won’t show mercy to anyone at this time."
As a feature film, in his opinion, "The Octagon" can still test the waters in other countries. After all, the boxing theme has a global audience. Even if the box office is not high, it can make the audience gradually become familiar with Chinese movies.
"Yes, we will arrange for someone to notify them immediately." Zeng Jia said solemnly.
Jiaxing was on the fast track again. As a president, she thought she was incompetent, but when faced with the boss's orders, her ability to execute was unmatched.
"Well, Bao Qiang should work harder for him. He is the absolute box office leader for this movie. He has to personally lead the team to run related activities and road shows. Of course, our company's artists can also participate in these activities and road shows. Come in, just treat it as a surprise for the audience, and the clips they watch can also be posted online for promotion. We have to learn how to integrate so many resources." Xu Jiati pointed out.
These things are what Zeng Jia, the president, needs to think about. Many resource integrations will be more effective if they are top-down. However, he cannot always keep an eye on the details, so it is up to Zeng Jia to work hard in this regard.
"Understood." Zeng Jia nodded seriously.
She knew that no matter how weak she was, she had to learn to work hard to keep up with the growth rate of Xu Jiahe's company.
After Xu Jia's arrangements, the entire Jiaxing system came into operation.
All resources began to pile up for "The Octagon". Although Xu Jia did not reveal his bet with Robert and Reed, everyone could feel a sense of urgency from him.
As a result, everyone became more anxious.
The box office in the first week was 1.2 billion. As soon as this figure came out, everyone breathed a sigh of relief. At least the box office had reached 2 billion.
Even though it is nearly twice as much as the previous "Her Lost", it depends on the investment and lineup of both parties. The cost of Baoqiang's "Octagonal Cage" is only tens of millions, and the return on investment is much better, and All of them are new actors, so he himself has a higher box office appeal, not to mention that the reputation of the previous movie was so poor. This achievement has exceeded everyone's expectations.
But this time everyone discovered that in addition to domestic box office, they also had foreign box office.
"The total overseas box office is 500 million, which means our total global box office for the first weekend is 1.8 billion." Zeng Jia choked up when she said this. She did not expect to see Jiaxing's global distribution system established in her lifetime. "This means that our issuance system can already bring us profits."
Profitability means entering a positive cycle. Many companies have failed at this step. Xu Jia has overcome all difficulties in establishing a distribution system and allowed everyone to see the vast market. Just one movie earned an extra 500 million box office in a week. , what about other movies? The meaning of this also makes everyone realize why so many film companies have always wanted to go out. Te Miao is stuck in a corner, with little vision, little profit, and low ability to resist risks.
After all, this movie may not be popular in China, but it is popular overseas. You must know that among the Hong Kong actors, Jet Li Lienjie’s local box office was not that high, but when the entire Asian market is included, he ranked at the forefront. This is why This is because Jet Li's salary is not lower than that of Chengdu on Mondays.
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