Literary Master 1978

The three words "first prize" were written on the small card. The curly-haired woman was stunned for a moment, then she was overjoyed and eagerly showed the card in her hand to the staff.

"Look, look! I won a color TV! I won a color TV!"

Her voice became unusually loud because of the sudden luck, attracting the attention of many guests around.

Win a color TV?

For ordinary people who have not yet experienced the baptism of welfare lottery and sports lottery, the joy of winning a color TV worth more than 1,000 yuan is no less than winning a 5 million lottery in the future.

Crowds flocked to see if the curly-haired woman really won the color TV.

The staff took the card and checked it carefully. After confirmation, he said to the curly-haired woman: "Madam, you did win the first prize, a 16-inch Yanjing brand color TV."

Hearing the confirmation of the staff, the crowd around was in an uproar.

I really won the prize! This is more than 1,000 yuan, just like picking it up for free.

The crowd wished they were the winner. While they were surprised and envious, the curly-haired woman was speechless because of the huge joy.

She followed the staff's instructions and left her personal information in a daze, and signed to confirm.

"Madam, the TV is too heavy. Do you want to pick it up today, or will we deliver it to your home in two days?"

Sent to home?

The curly-haired woman came to her senses and thought, is there such a good thing?

Then she felt wrong. What if she regretted it if she said she would deliver it in two days? What if it was a bad one?

"No, I'll take it myself."

The curly-haired woman picked up the TV. The TV, which weighed nearly 30 kilograms including the packaging, seemed light in her hands. She said hello to the staff and left the clothing city in a hurry.

In such a short time, the news that she won a color TV had spread to most of the mall. When she walked out of the mall, hundreds of salesmen and customers cast envious eyes on her.

After walking out of Xidan Mall, the curly-haired woman couldn't help but look back at the mall, and her eyes deeply engraved the location of Asia-Europe Clothing City in her mind.

I will go to Asia-Europe Clothing City to buy clothes in the future!

After the curly-haired woman left, Asia-Europe Clothing City fell into a frenzy.

Many customers who were originally looking at clothes came to the lottery to watch the excitement because of the color TV grand prize, and some customers who were originally shopping in the mall were also attracted to the clothing city.

Unfortunately, the position where the color TV was originally placed in the lottery was empty, which disappointed many customers who came to watch the excitement.

Without the color TV, the biggest prize, everyone's excitement for the lottery was weakened.

Seeing this, Du Feng decisively asked his men to transfer another color TV from the mall, and also replenished the electric fan and gold-thread quilt that were drawn.

Then, under the witness of hundreds of onlookers, he put the same proportion of lottery cards into the lottery box.

He stood up and gave a speech, with the key words "enough prizes", "giving back to customers", and "opening reward".

The happy customers who were watching the event burst into warm applause and cheers, feeling that the lottery seemed to be free, and the atmosphere gradually became fanatical.

Many customers who had not planned to buy anything or enter the clothing city began to get excited at this time.

After having a taste of being a "big boss" in front of others, Du Feng was still not satisfied, and his face was full of aftertaste. Looking at the clothing city with a constant flow of people, his mouth was almost unable to close.

"The opening is considered a success. Next, it depends on whether we can maintain this momentum in the future." Tao Yushu said.

Du Feng was full of confidence at this time, "It will definitely be no problem."

Lin Chaoyang poured cold water on him, "The quality and pricing of the clothing city are higher than those of department stores and clothing companies outside. It would be good if the grand opening can last for a few days. After that, it will slowly decline, which is the real test for you."

The celebration of the opening of the Asia-Europe Clothing City lasted for three days. Today was the first day. After Liu Xiaoqing and others took the stage, there was also a performance by the art troupe.

Tomorrow, movie stars from Shanghai Film Studio will be there, and the day after tomorrow, Zhu Shimao, Chen Peisi, Tang Guoqiang and others will be there.

The three-day celebration is enough to set off a wave of public opinion in Yanjing City, and it is even more likely to establish the brand image of Asia-Europe Clothing City. Next, it depends on the consumption capacity of Yanjing people.

"In recent years, there are more and more rich people in Yanjing. It should not be a big problem to support a relatively high-end clothing store." Du Feng said.

"Just now I asked them to calculate it. In more than an hour, our turnover has been nearly 20,000 yuan." When Du Feng said this, his smile became even bigger.

Now the clothing city is busy, and it is impossible to count the accounts. A simple way is to count the number of draws.

The staff has registration information. There is a draw for every 20 yuan spent. The actual sales volume is only more.

When Du Feng thought of today's sales, he couldn't suppress his smile.

After boasting for a while, Du Feng said to Lin Chaoyang and his wife, "Sister, brother-in-law, I'll go and greet those reporters."

"Go ahead."

Today, the clothing city is opening, and the publicity work cannot be relaxed. Reporters from many media such as Yanjing TV, Yanjing Daily, Evening News and Youth Daily are invited to make the reputation of Asia-Europe Clothing City famous and well-known.

When every Yanjing citizen buys clothes, the first thing they think of is Asia-Europe Clothing City.

Du Feng left happily. Lin Chaoyang and his wife watched the excitement for a long time and decided to leave.

When they arrived at the entrance of the mall, the couple found that many people were still pouring into the mall. Today's Xidan Mall was much more lively than before.

After returning home, Tao Yushu completely relaxed. Now that the Asia-Europe Clothing City has opened, the rest of the things can be left to Du Feng.

After enjoying the parent-child time for most of the day, at more than ten o'clock in the evening, after finally coaxing both children to sleep, the couple also lay down and prepared to go to bed.

Just after closing their eyes for a while, they heard an anxious knock at the door.

Lin Chaoyang got up to open the door, only to see Du Feng's face full of joy mixed with a little fatigue.

"Why are you running here in the middle of the night?" Lin Chaoyang said unhappily.

Du Feng looked excited, "Brother-in-law, I can't sleep!"

Without waiting for Lin Chaoyang to speak, he ran into the yard and boasted to Lin Chaoyang and his wife about the performance of the clothing city today.

"108,000! A total of 108,000!"

"Thanks to our sufficient stock, otherwise it wouldn't be enough for a week."

"In just one day, the gross profit is 70,000 yuan, which is faster than robbing money!"

"If we can maintain this level for three days, we will have paid for most of the rent for half a year."

Because of his high excitement, Du Feng has been talking fluently since he entered the room, and he has no intention of stopping at all.

Compared with the little money he made from his business before, it can really be said that it is a small matter compared to the Asia-Europe Clothing City. There is no comparison at all.

Tens of thousands of yuan in a day, this is something he never dared to think about before.

"Okay, don't be too happy too early. Your brother-in-law said that such a hot scene at the opening is not normal.

With a gross profit of 70,000, it's good to have one-third left after allocating advertising, marketing, labor, venue, water and electricity, taxes, depreciation, logistics and other messy expenses."

In the clothing industry, the gross profit is already high, and Asia-Europe Clothing City is taking a relatively high-end route. It is not surprising that the gross profit reaches more than 60%.

Du Feng was a little dissatisfied when he heard his sister's words. One third of 70,000 yuan is more than 20,000 yuan. More than 20,000 yuan a day, a few million a year.

Even if the business of the clothing city cannot be like this every day, it is still possible to cut it in half and then in half, and there are still one or two million a year. Why does it become so insignificant in his sister's mouth?

Then he thought of the information that Tao Yumo mentioned casually when she chatted with him before.

According to Tao Yumo, his brother-in-law now settles royalties for hundreds of thousands of yuan each time.

Thinking about it this way, this money does not seem to be a big deal for his sister's family.

Du Feng then thought of his hard work for more than half a year, working hard, overcoming difficulties and setting up such a big business, hiring dozens of people, and finding 20 to 30 cooperative units, but in the end, he may not be able to make money like his brother-in-law sitting at home writing novels.

When he thought of these, the pride and complacency in his heart disappeared in an instant, and he even felt a little bored.

"It's a good thing that we got off to a good start on the first day. We have to keep working hard and try to make Asia-Europe Clothing City gain a foothold in Yanjing City."

Lin Chaoyang saw that Du Feng was hit by Tao Yushu's words, and said a few words to comfort him.

"Brother-in-law, you are right. It's only the first day of opening, and there is still a long way to go in the future."

After collecting his emotions, Du Feng cheered up again. He chatted with the couple for a while before leaving.

The next day, the news of the opening of Asia-Europe Clothing City appeared on the pages of several media in Yanjing, and in the evening, the news was also on Yanjing TV.

Although "Yanjing Daily" and "Yanjing Evening News" are not national media, due to geographical reasons, the content reported by these media is mainly local news in Yanjing.

On the contrary, they have an influence in the daily life of Yanjing people that exceeds some authoritative media.

Such localized influence has greatly promoted the publicity of Asia-Europe Clothing City and further promoted the reputation of the clothing city.

On the second day of the opening of the Asia-Europe Clothing City, movie stars still appeared, and with the help of the news media, the popularity was even more enthusiastic than the opening day.

Shopping at the Asia-Europe Clothing City has become a trend in Yanjing City this spring. Even if many people think the things inside are expensive, it does not prevent them from going to watch the excitement.

By the way, experience the highly praised service attitude of the Asia-Europe Clothing City.

From a macro perspective, China's economic development in 1986 has already shown an overheated phenomenon.

There are certainly many problems in this, but it is undeniable that some lucky people did make their first pot of gold through policy liberalization.

If someone stands on Chang'an Avenue for half a day and counts, they will find that the number of private cars running on the street has more than doubled or tripled compared with the early days of reform and opening up.

China is large and has a large population, but Yanjing is the capital. Among the small group of people who have become rich, the proportion of Yanjing people is not the highest, but it is definitely in the forefront.

Some of the rich people need a consumption window. Food, clothing, housing and transportation are all industries with great potential. The Asia-Europe Clothing City just caught up with the opportunity.

Within three days of opening, the Asia-Europe Clothing City's cumulative turnover reached 365,000 yuan, with a gross profit margin of nearly 65%. The final estimated net profit was about 87,000 yuan, which was definitely a good start.

In the following days, just as Lin Chaoyang said, after the excitement of the opening, the turnover of Asia-Europe Clothing City continued to decline, from 120,000 in the peak period to 100,000, 90,000, 80,000...

For a week in a row, the decline in turnover made Du Feng upset. Although he was mentally prepared, he still felt a huge gap.

Fortunately, after several consecutive days of declining turnover, the business of the clothing city finally stabilized in early April, and it was constant at about 35,000 yuan per day.

This number is definitely not comparable to the opening, but it is at least stable. According to this number, it is not a problem for the clothing city to make a net profit of one or two million a year.

But at this time, Du Feng began to worry again, because he found that if the clothing city continued to operate according to this turnover, it would probably not meet the sales amount and profit and tax requirements of Xidan Mall for them.

As one of the most well-known department stores in the country, the counters and stores of Xidan Mall cannot be rented just by having money, and the mall values ​​more than just economic benefits.

This situation made Du Feng scratch his head. He wanted to do some more promotional activities, but he felt that it was not possible.

It had only been less than half a month since the opening event. How could he do another event so soon!

But without the event, the popularity was not high enough, and the turnover could not go up. Du Feng felt that he was trapped in a vicious circle.

Ten days ago, he was in high spirits, as if the whole world was at his feet. Ten days later, he couldn't sleep well all night, and his hair fell out in clumps.

It was obviously a smooth start and made a lot of money. How could it become like this?

Du Feng couldn't figure it out. He was more afraid that his clothing city would face the bleak fate of being taken back by the mall after only one year of opening.

After several days of inner torment, he finally couldn't help but run to Xiaoliubukou Hutong.

When he came, Lin Chaoyang was entertaining Li Tuo, Zheng Wanlong and others.

It was already early April. At this time of year in previous years, the National Excellent Short Story Award had been awarded, and the cultural salon should be in full swing.

But the situation is different this year, because the National Excellent Short Story Award has changed its award mechanism, from once a year to once every two years.

This is not because the Literary Association is targeting the Cultural Salon. The main reason is that the domestic literary environment has quietly changed in the past two years.

The most critical factor is of course the change in social atmosphere.

First of all, the reason why the literary wave in the late 1970s and early 1980s could easily cause a sensation among the whole nation was largely due to the outbreak of suppressed demand in the previous decade.

But after so many years, the spiritual and cultural needs of the people are constantly being met by various entertainment methods.

The impact brought to people by literary works is far from comparable to that of the past.

Secondly, the tide of reform and opening up is surging, and the trend of "looking at money and making a lot of money" is constantly spreading to the whole society, and the focus of the whole society is also changing.

Not only are readers' concerns changing, but also writers.

One of the most intuitive changes is that the short stories that developed explosively three or five years ago have seen a serious decline in both the number and quality of creation in the past two years.

This is also the main reason why the National Excellent Short Story Award has been changed from once a year to once every two years.

Finally, another influencing factor is that the state issued the "Notice on the Implementation of Self-Financing for Periodical Publishing" since the year before last.

In the past few years, due to the hot literary periodical market, almost every prefecture-level city across the country has its own literary periodical, and many places even have one at the county level.

However, this type of magazine usually has no self-sustaining ability and relies on financial transfusions. The state requires self-financing, which directly sends these small magazines to the morgue, and the better ones are also struggling in the ICU.

In the past few years, Lin Chaoyang's novels have been illegally reprinted, and basically all of them are done by these local magazines.

The collapse of a large number of local magazines has the advantage of exposing some magazines that fish in troubled waters, and the disadvantage is also obvious, that is, the publication channels of many amateur literary creators have been blocked.

Perhaps not many of these people will become famous, but they are the foundation of the entire literary periodical market.

In short, in the mid-to-late 1980s, the literary world, which was originally in a state of prosperity, has begun to show signs of decline.

Li Tuo and his friends have always been fond of making trouble. Since this year's salon failed, they came up with a trick and wanted to hold an award ceremony privately.

"Come on. If we don't hold a cultural salon, the Cultural Association will be in trouble. If we hold an award ceremony, do you want the Cultural Association to fight us to the death?"

Lin Chaoyang flatly denied the idea of ​​Li Tuo and his friends, which disappointed them.

Although Lin Chaoyang usually doesn't care about things, his words are still very effective. After all, he is the sponsor.

"I understand now. Whether it is once a year or once every two years, we have to follow the pace of the Cultural Association when holding a salon."

Li Tuo's words made sense and were deeply agreed by several people present. Lin Chaoyang asked: "So what do you mean, let's leave it to the Cultural Association and the award ceremony? Hold a salon alone?"

Li Tuo nodded. This is the best way.

Chen Jiangong said: "I'm afraid that without the reason for awarding awards, no one will want to come!"

"Then you underestimate the influence of our salon. After all, it has been held for so many years.

Not to mention writers from other places, even many writers from Yenching are flocking to the salon.

It’s just that there has always been the threshold of winning awards, so many people can only watch helplessly. "Li Tuo said.

Zheng Wanlong pondered, "Then there is a problem here. In the past, there was the threshold of winning awards, and there was a basis for inviting and not inviting. Now if we put aside the awards, how do we invite guests? Who should we invite? What is the reason for the invitation? Why do they come?"

His series of questions made everyone fall into silence.

Chen Jiangong sighed, "It's not easy to do!"

Li Tuo said, "It has to be done even if it's not easy. The salon has been held for so many years, and it's not easy to have such a great influence in the literary world. It would be a pity if it stopped. "

"Why would it stop? It just changed from one year to two years. "

"What if the Literary Association doesn't hold this award in the future? ”

Everyone was silent again. The salon has been held for so many years, and everyone has already developed feelings for this event. If it really turns out like that, it would be a pity.

Lin Chaoyang saw that several people were in a low mood, and comforted them: "It was originally a dinner invitation, so you don't have to take it too seriously. Besides, the Writers Association is not going to stop holding it. Let's wait until the day when it stops holding it. Don't worry about it.

Even if the Writers Association doesn't hold awards, so what?

We know which works are influential in the literary world after being published every year, and we can contact the authors. We can just send invitations.

You mentioned the invitation standard. Isn't the reader's reputation the standard? Isn't the aesthetic of us writers the standard?

As for whether they are willing to come, not all the award-winning writers came during the salon before!

Voluntary, this is a platform for communication.

Whatever you do, don't forget your original intention, and you will succeed. ”

Lin Chaoyang's words were open-minded and made everyone feel cheerful all of a sudden.

"Don't forget your original intention, and you will succeed. Chaoyang said that very well! "Everyone praised.

Yes, in the future, we can just send out invitations ourselves. The most important thing about cultural salons is to provide a platform for communication. If we pay too much attention to form, wouldn't that be formalism and bureaucracy?

A consensus was reached on the future development plan of Xunweizhai Cultural Salon. Everyone was very happy, and even hoped that the Cultural Association would stop awarding awards as soon as possible, so as not to follow their pace.

When everyone left Lin Chaoyang's house, Du Feng, who had been waiting for a long time, finally had a chance to speak.

He told Lin Chaoyang about the situation of the clothing city these days and asked, "Brother-in-law, do you think the business of this clothing city will not be so half-dead in the future?"

Lin Chaoyang teased him, "Didn't you have a plan a few days ago? How come you have no confidence in just a few days?"

Du Feng's face was full of sorrow, "Brother-in-law, don't make fun of me. I understand. I was blindly confident before. I am now afraid that if I can't complete the task of the mall this year, then we will have to let people clear the market next year! "

Lin Chaoyang said calmly: "It's only been open for a few days. Is it useful for you to worry about next year now?"

"How can I not worry? This is a business of one or two million a year!"

It is true that Du Feng has been doing business for several years, but the stalls and video halls before were only small-scale compared to the clothing city.

Having not experienced the baptism of big winds and waves, it is difficult for him to have the determination to stand still.

Listening to the worries of his brother-in-law, Lin Chaoyang had to say: "Doing business is not a one-time deal. You have to be patient."

Du Feng was originally dejected, but after hearing what he said, he raised his head, "Brother-in-law, I have patience, but I am afraid that I will be patient for a year and end up with a dismal ending. "

"What's wrong with dismal? Didn't you make money? "

Lin Chaoyang's question left Du Feng speechless.

Indeed, even if the mall really didn't allow the clothing mall to continue, wouldn't the money be made?

But people are like this, they want more and more, and their desires are insatiable.

Du Feng hesitated to speak.

Lin Chaoyang continued: "Instead of worrying about this and that now, you might as well think about how to improve the quality of goods and service levels. Gold and silver cups are not as good as the reputation of the people."

Du Feng listened to this and felt that Lin Chaoyang was talking without any pain, but he definitely couldn't say this.

"Brother-in-law, you have to be able to survive even if you have a good reputation!"

"With a good reputation, are you still afraid of not being able to survive? ”

At this point, Du Feng fell silent as he was about to turn into a sharp opponent.

Lin Chaoyang did not continue to say anything to him. With Du Feng's mentality, no matter what others say now, it will be useless. He will only calm down after he has thoroughly experienced ups and downs.

Du Feng left in a depressed mood without getting a satisfactory answer from Lin Chaoyang.

The next morning, Du Feng patrolled the store, racking his brains to come up with some good ideas to save the clothing city from the water and fire.

"Didn't you say before that it could be exchanged? I bought this dress only a few days ago. Look at the stitching. This part is broken. Why can't it be exchanged?"

"I'm sorry, ma'am. You bought this dress on the 19th of last month. It has passed our warranty period."

"I don't care about the warranty period. You said it could be exchanged at the time. Look at the place where the thread is broken. It is obvious that there is something wrong with the things you sell."

"Ma'am, I'm really sorry..."

Du Feng followed the sound to the service desk and saw a 30-year-old female comrade arguing with the salesperson at the service desk.

Asia-Europe Clothing City has a service desk on the second floor, which is dedicated to handling customer complaints, suggestions and answering questions.

Du Feng understood the whole story after listening to a few sentences. The clothes the female comrade bought had a thread break. She wanted to exchange the clothes, but the salesperson thought the clothes were out of warranty and didn't want to exchange them for her.

When giving business training to these salespeople, Du Feng emphasized that service attitude must be the first priority. The salesperson's tone was very gentle, but he also acted in accordance with the rules and regulations.

Du Feng felt that there was nothing wrong with the way his salesperson handled the matter, and he didn't plan to come forward.

But at this time, the female comrade may have seen that the salesperson kept talking about the same things and refused to deal with the problem. She became a little excited, and her voice became louder and louder, attracting the attention of several customers shopping in the clothing city.

Du Feng was afraid of disturbing these customers, so he walked up and said, "Big sister, can you let me see this dress?"

"Mr. Du!" the salesperson called out.

The female comrade glanced at Du Feng and knew from the salesperson's address that he must be a manager, so she threw the clothes in her hand to him.

"Take a look! Am I trying to blackmail you, or is there something wrong with your own things!"

The female comrade bought a Hong Kong-style white women's unisex shirt. Du Feng took the clothes and turned them over to the open thread.

The location was on the inside of the left forearm, near the wrist, and the open thread was at least ten centimeters.

Although Du Feng was not a tailor, he had practiced tailoring for several years.

The open thread was probably caused by the lack of reverse stitching during sewing, and it had nothing to do with how the customer wore it.

He made a judgment in his heart, and his eyes pretended to glance at the customer who was paying attention to the situation not far away. For some reason, Lin Chaoyang's words floated through his mind.

Gold and silver cups are not as good as the reputation of the common people.