Movie Master

Cole felt his mouth was scalded with a film, and his whole mouth seemed to be burning. Before he could even react, the coffee in his mouth had already been sprayed out, and the dark brown coffee stains fell on the newspaper in his hand, turning into a It was an ugly light brown spot that was hard to look at, but Cole didn't have time to take care of himself. He just took a piece of facial tissue and wiped the water stains around his mouth, but his eyes were always locked on the newspaper. like a statue.

The Los Angeles Times in his hand was already terrible, but the headline news on the entertainment page still firmly attracted Cole's attention, Lance spends / spring / night with Keira! Hollywood's new golden boy and girl? Looking at this headline Cole just felt that his brain couldn't turn around for a while, as if the world had been turned upside down overnight.

Cole tried to calm down his thoughts and sort out the chaotic thoughts. The night before yesterday, a paparazzi broke into the crew, which aroused Lance's great attention; The lighting team can enter the club to adjust the lighting; the scandal between Lance and Keira broke out today?

Cole only felt that he was missing key information, like a jigsaw puzzle, the core piece of the puzzle was missing, so that he couldn't see the whole picture of the matter at all. There is still a lack of communication between him and Lance, let alone a tacit cooperation. The bridge of trust between the two has not yet been built, which is enough to make him fall into a passive position.

Cole was flustered for a while, because he knew that the crew of Murder with a Borrowing Knife had been working hard to eliminate the sense of existence since the filming started. Lance kept the details of the crew tightly covered, so when he asked Lance to borrow the script the night before , has taken a huge risk. But now, what is the reason that made Lance suddenly become high-profile—or, after being careful for so long, Lance was actually photographed by the paparazzi, and it was published by the Los Angeles Times. It is conceivable that Afterwards, the reporters would flock to the crew, trying to get first-hand news from Lance, which pushed the crew of Murder with a Borrowing Knife into the limelight almost instantly.

Isn't this contrary to Lance's original intention?

Now Cole has no time to pursue the real secret behind it, maybe it was just an accident, the date was accidentally photographed by the paparazzi, and now Lance is probably in a state of desperation. No matter what, Cole couldn't let it go, so he put aside the coffee he hadn't started to drink, and dialed Lance's mobile phone number—but the phone turned off, which made Cole feel helpless .

Immediately, Cole dialed Lance's home landline, and after ringing for a while, it was transferred to the answering machine, Strello's house, please leave a message. After the concise and clear voice, came the beep , Cole immediately raised his voice and shouted, Lance? Lance? Are you at home? If you are at home, answer the phone immediately. It's a big deal, it's really important, answer the phone right away! Then Cole waited For about two seconds, he waited for the response from the other end of the phone, but in the end he was disappointed, and a burst of irritability surged, Lance! There was silence.

Cole let out a long breath, hung up the phone, stood there and thought for a while, then picked up the car keys, walked out of the office quickly, and faced the secretary Ariana Duve sitting at the door. -Duff) raised his voice and shouted, Ellie, call Lance, cell phone and home phone, keep calling until you reach him. As long as you get in touch with him, ask him to call me immediately.

After finishing speaking, Cole trotted towards the elevator in a hurry, and disappeared at the elevator entrance after a while. Ariana was sitting behind the desk, looking up in astonishment. She didn't even know what happened. She looked down at the nail polish she had just polished, and stuffed a tissue between her index finger and middle finger to wipe her finger. After supporting himself, he picked up the receiver of the phone and started dialing the phone number.

Sitting in the driver's seat, Cole's head was spinning quickly. He had to find Lance immediately, and at the same time, he had to figure out a way to control the direction of public opinion. The best way is naturally to respond from Lance's standpoint. After solving the doubts of the paparazzi, they will naturally surround Keira Knightley and will not notice the crew of Murder with a Borrowing Knife at all... In fact, These are not his job, but the job of the publicist!

PR!

Cole only felt that countless information flooded his head in an instant, and he needed to calm down and reorganize his thoughts. So, Cole temporarily turned off the engine and adjusted his breathing—Killing with a knife needs to keep a low profile, but now Lance has become the focus of attention, so Lance needs a publicist to handle such a difficult situation. With effective guidance, things are still under control. The worst case is... Cole shook his head, what he needs now is not to consider the worst case, but to solve the problem in time.

Generally speaking, a complete team must include agents, public relations managers, lawyers, assistants, etc., and even a press spokesperson if necessary.

The job of a public relations manager and press spokesperson seems simple, communicating with the media, responding to crises, and handling emergencies. But in fact, this job is the most crucial part of a top artist's image project. They are not only a buffer between the artist and the media like a scourge, but also solve problems, expand contacts, and shape the image. key. Tom Cruise has been able to stand in Hollywood for such a long time because he has a complete brokerage and public relations team.

To put it simply, the agent helps the artist find a job, and the public relations are responsible for helping the artist deal with the media.

Therefore, in today's situation, the public relations should be responsible for contacting and solving it, not Cole, the agent. Even if he wants to help, his ability is very limited, and this is not his job content at all— —He can ignore it completely.

Firstly, it was just a scandal, and even if it got bigger, its influence would be limited; secondly, he and Lance did not sign a contract, so it could not be regarded as a real cooperative relationship; thirdly, Lance did not inform him in advance, and he did not bear the responsibility for the consequences and obligation. Strictly speaking, Cole's anxiety and annoyance are unnecessary at all.

However, Cole is not so short-sighted. He clearly knows that this partnership is likely to be the biggest turning point in his career, so he must devote himself wholeheartedly. A truly top-notch agent should have a long-term and stable cooperative relationship with publicists, because they need to work together to create a positive image for the artist and help them go on in Hollywood in the long run. Cole was going to do it now.

PR person, the problem now is that Lance doesn't have a PR person, let alone a complete PR team.

Although the public relations company and the brokerage company are inextricably linked and even have long-term cooperation, they are two independent systems. At present, in addition to the public relations departments equipped by the eight major film companies in Hollywood, there are seven or eight top public relations companies and dozens of top-notch independent public relations professionals. They help artists, films, programs, brands, etc. in the form of outsourcing Implement the strategic plan for PR. Therefore, the cooperation between PR companies and brokerage companies is as intricate as a spider's web.

It is true that the clients of Creative Artists Agency and William Morris Agency share the same PR firm, or that Cole Grinder's clients belong to three different PR firms. Not uncommon. They are competitors and partners at the same time. It is possible that two different companies will join forces for Tom Cruise this time, but next time the two companies will stand on the side of Tom Cruise and Nicole- Kidman's position started to tear up.

Of course, in order to avoid such a situation, each brokerage company and even each broker has a closer public relations company or public relations person, and tends to use the same public relations team for their clients, so as to avoid conflicts of interest to the greatest possible extent. But public relations people are the same as agents, they have an employment relationship with the artist - the artist is the employer, so whether the plan can be carried out in the end depends on the artist's choice.

Lance is obviously not an entertainer who can be manipulated at will, even if he is just getting started in Hollywood. Even Cole is still working hard to become Lance's agent, and he has no say in Lance's publicist.

But now Cole has no time to look forward and backward. He has to make quick decisions. It is very possible that the paparazzi are rushing towards the crew of Murder with a Borrowing Knife from all corners of Los Angeles right now. Those paparazzi will not wait for him to make careful calculations here. If they rush to the crew first, then things will change drastically. He The solution now being considered must also be completely overturned. Therefore, he has no time to hesitate.

Thoughts turned twice in his mind, and then Cole started the engine again, drove the car out of the underground parking lot, and after walking on the road, he took out his mobile phone, quickly checked the address book, and carefully read the Looking at the names above, I scanned back and forth, and finally dialed one of the numbers. The phone on the other end only rang a few times, and then I was connected, Doris-Wright (Doris-Wright) ) are talking.

Dorothy, this is Cole from William Morris. Cole said simply and without any nonsense.

Oh? Cole? Dorothy's voice rose slightly with a hint of a smile, and the sound of chewing gum could be heard faintly, So, what's the deal?

Lancelot Strelo. No extravagance, no sweet talk, no greetings, Cole just used a name, and in the most simple and neat way, he threw a super long pass towards the touchdown zone Attack.