My 1999

Chapter 997 Taihua Group 2006

Looking at the father who knocked on the door and came in.

"dad?"

"Are you still busy?"

"No big deal."

Xu Liang stood up and greeted him.

"What's wrong with you?"

"That's what happened. The Xu family's ancestral house we invested in will be completed in the second half of this year. The elders of the Xu family plan to take this opportunity to gather the descendants of the Xu family to offer sacrifices. Can you go back?"

"Since we are offering sacrifices to our ancestors, of course we have to go back."

Xu Yongpei breathed a sigh of relief. He was really afraid of his son's rejection.

"I'll call the village back later. ...You go ahead and get busy. I'm leaving."

The old man didn't hesitate, just turned around and left.

"Dad, please tell my mother that Xiangjiang has been sorted out for you. Don't forget to go there early."

When he stayed in Xiangjiang in May last year, he planted it for Qiao Yuhui and Zhang Junning.

The two women are now more than eight months pregnant and less than two months away from their due date.

"I know. You're a stud."

Xu Liang was used to his old father's complaints. After smiling, he turned back to his desk and continued working.

What he held in his hand was the 2006 development report of Taihua Group.

Due to the integration of Fuhua Real Estate and Kelong Supermarket, the submission of Taihua's new year's development plan has been delayed a lot.

Simply flipped through.

No big surprises.

Taihua Commercial Real Estate's plan is to develop 15 to 20 urban complexes this year, bringing the number of urban complexes and shopping malls under Taihua to 75.

Fuhua Real Estate's plan is that the total sales volume of commercial housing this year will exceed 20 billion yuan, and the sales area will exceed 500,000 square meters.

What needs to be emphasized is that Fuhua was acquired by Taihua before it was acquired.

It has a total of four businesses.

In addition to real estate development, long-term rental apartments and new dream projects, there is also the real estate agency business inherited from the acquisition of Sunchi Real Estate.

Later the two parties merged.

The New Dream project, with a total of 257 multi-story commercial buildings and a commercial area of ​​2.49 million square meters, was regarded by Xu Liang as a gift for Lu Hui to take office as the chief operating officer of New Dream, and was all injected into New Dream Company.

This asset, which is worth 16 billion Huaxia coins and is still appreciating as Huaxia real estate prices continue to rise, has directly increased the property self-sustainability rate of New Dream's training institution from less than 5% before to 30% in an instant.

Annual rental expenses have dropped by more than half.

Because these properties in Xu Liang are basically located in the core areas of first- and second-tier cities, the rents are very high.

Then there are long-term rental apartments.

After years of development, Fuhua Jinfeng Apartment, Sequoia Holiday Apartment and Fuhua Apartment are three major brands of high school, high school and low-end.

They respectively own 9, 27 and 42 properties, with a total long-term rental area of ​​3.94 million square meters.

However, after so many years of development, coupled with the prosperity of the real estate market.

You can buy them at low prices, and the unfinished buildings with development value have basically been snapped up.

If we want to expand rapidly, we can only wait for the wave of 2008.

Thinking of this, Xu Liang picked up a pen and canceled the plan to expand the three major brands of long-term rental apartments to 3, 6 and 9 stores this year, for a total of 18 units.

"Cancel this year's expansion plan and focus on improving service quality, brand building, and improving personnel."

Then there are real estate agents.

After all, Sun Hongbin is an outstanding figure who can rise twice after serving in the prison class.

Under his leadership, Sunchi Real Estate Agency not only became the number one in Tianjin, but also developed nearly 500 stores across the country in just three years.

After these assets entered Fuhua, they relied on Fuhua's stronger real estate development capabilities.

The number of stores has doubled again in the past two years.

Stores like real estate agencies are so easy to open that they attract a group of young people to come and survive.

What China lacks most now is people.

If you want to do a good job as an intermediary, the most important thing is to have resources.

Real estate resources, customer resources.

Fuhua provides the most basic real estate resources, and the customer resources are also simple. You can find them by making phone calls, sending business cards, and searching on the website, as long as you work hard.

Throughout 2005, Fuhua properties sold through intermediaries accounted for more than half of the total sales.

Therefore, the goal of Fuhua Real Estate Agency this year is to open 300 new stores, and at the same time, the total revenue exceeds 1.5 billion Chinese dollars.

The master plan of Taihua Retail is divided into two parts, Taihua Boutique Department Store and Kelong Supermarket.

The plan of Taihua Boutique Department Store is to open 100 branches this year, bringing the total number of stores to exceed 500.

Total sales exceeded 3 billion Chinese dollars.

Kelong Supermarket's plan is to continue to open new stores mainly focusing on supermarkets, and at the same time acquire some small and medium-sized regional supermarkets, so that the number of its directly operated hypermarkets will exceed 600 and the number of supermarkets will exceed 1,000.

The number of named "Kelong Convenience Stores" exceeded 15,000.

The total annual sales exceeded 60 billion Chinese dollars.

Taihua Clothing mainly produces women's clothing and children's clothing.

Focus on affordable prices, not high-end.

Three brands were established according to different styles.

‘Evely’, which focuses on the market of working women;

‘Red Sleeves’, which focuses on simple style;

Focusing on pastoral style, fresh and natural ‘Mai Meng’.

All three brands were acquired by Taihua. They are clothing design companies with a certain foundation, but they are not well-known brands.

Children's clothing is not so detailed.

There is only one brand 'Three Little Bears'.

Xu Liang is very clear about the future development trend of the clothing industry.

So Taihua Clothing is not keen on the expansion of offline stores. Offline stores are just a brand display and brand building function.

Channel construction is mainly online.

The company was established three years ago, and there are less than 70 stores in total.

But sales have exceeded 1.5 billion Chinese yuan.

Taihua Indoor Children's Park Business.

Currently there are also three brands.

Candy series' Beibei Park, forest theme' Happy Valley, and ocean theme' Ocean Park.

Taihua Park has no online business, but offline expansion is not fast.

Mainly rely on shopping malls for external expansion.

But not all shopping malls are suitable.

After three years, there are only 153 Taihua Children's Parks with a total sales of 580 million Chinese yuan.

Their goal this year is to expand the number of parks to 180.

Sales exceeded 800 million.

Taihua Hotel Group.

Basically follows the number of Taihua City Complexes.

There are as many three-star Taihua Hotels as there are Taihua City Complexes built.

And there are even fewer five-star Liangmuyuan Hotels.

Only in the core area of ​​the city, in a super-large urban complex project, can there be a Goodwood Garden Hotel.

As for the super five-star "Peninsula Hotel".

At present, he has only cooperated with the Kadoorie family in Shanghai and Singapore.

As of now, Taihua Hotel Group has a total of 37 Taihua Hotels, 13 Goodwood Garden Hotels and 2 Peninsula Hotels.

The Peninsula Hotel in Singapore is still under construction.

So the future planning of the hotel group is actually not worth looking at.

Finally, there is Taihua Property. The other party's development plan is to improve service quality and create more income.

Such a virtual plan can also be understood.

After all, what Taihua Property can develop into depends on how many urban complexes and communities Taihua has developed?

In summary, Taihua Group is currently involved in five major fields of real estate, retail, clothing, leisure, and hotels, with 19 business units, total assets of nearly US$50 billion, and net liabilities of US$28.75 billion.

In 2005, the total revenue exceeded 67 billion Chinese yuan, and the net profit exceeded 7.5 billion Chinese yuan.

According to the current development speed.

The total revenue in 2006 is expected to be close to 80 billion Chinese Yuan, and the profit will exceed 9 billion Chinese Yuan.

Taihua Group was also prepared by him, the foundation of the Singapore Xu family.

The group is not listed for trading.

70% of the group's shares are family fixed assets and are not allowed to be traded.

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