My 1999

Although NVC Lighting has experienced internal disputes, as the leader in the national lighting field, its development potential is no less than that of Supor.

The integration of the three is an industrial giant with a revenue of nearly 3 billion Chinese yuan.

"How is it? Do you have the courage to take on this burden?"

Zhao Ronghua took a deep breath.

There was more heat in his eyes.

"Mr. Xu, I am willing."

Xu Liang nodded with satisfaction.

"King Yu, you have done a good job, I will not say more. You are responsible for the general direction of NVC Lighting, and Wu Changjiang will be responsible for the daily management of the rest.

But you have to seize the time to familiarize yourself with the business of NVC Lighting. I will give you two years."

Wu Changjiang is a time bomb, although he has been working diligently under the supervision of the chief financial officer he sent to NVC Lighting during this period.

But Hongdun Security reported his private gambling.

If he had not used his own money and the gambling was not too big, Xu Liang would have intervened.

But gamblers will never turn back.

When Zhao Ronghua is familiar with the business of NVC Lighting, he will remove this bomb.

Although Zhao Ronghua was not clear about the big boss's layout, she quickly agreed.

"Supor's operation is very successful. It is currently the largest kitchenware manufacturer in China. Its pressure cookers, woks, frying pans, steamers and other products are the first in China.

But this alone is not enough.

After you take office, the first thing is to continue to consolidate Supor's strength in the kitchenware field while expanding Supor's market share in small kitchen appliances.

The second thing is to expand the kitchen appliance field. All kitchen appliances such as gas stoves, range hoods, dishwashers, disinfection cabinets, etc. are our next development goals.

The third thing is to absorb the two brands of Yuwang and NVC Lighting by Supor to prepare for future brand integration."

Having many brands means dispersing the originally concentrated marketing resources.

Originally, it was possible to invite first-tier big-name stars to be spokespersons, but after dispersing them to three brands, it can only find second-tier or even third-tier ones.

Zhao Ronghua clearly felt the big boss's ambition.

The ambition to become a first-tier home appliance manufacturer.

While feeling the pressure, she couldn't help but get excited.

If she could become the CEO of the top home appliance giant in the country, she would not only earn a good income, but also get a respected social status.

"Mr. Xu, I need funds."

She was not polite.

It's okay for you to let me work, but you have to pay me.

"I have prepared 1 billion for you, and there will be another 1 billion next year. If it's not enough, come to me again. But you have to assure me that Supor's development is down-to-earth and has real performance.

It's not just building a few factories and expanding a few chain stores."

"Don't worry, I guarantee that every step of Supor is very steady."

Xu Liang nodded.

"I've finished speaking, do you have any other ideas?"

"Mr. Xu, I heard that the right to use the Supor brand is not entirely in our hands. If we use Supor as the final brand, then the Su family father and son will use this brand again. Isn't it a waste for them to get the advantage?"

Xu's family promotes the Supor brand, and the Su family will get the marketing effect brought by this brand without doing anything.

And consumers don't care about the relationship between the two Supors. If they buy something from another Supor, they feel that it is not worthy of the name.

Xu's Supor will also suffer.

"This is indeed a problem. Let's do this. Take me to the Su family, meet Su Zengfan, and buy the sole right to use the Supor brand.

If he doesn't give it, tell him that I haven't settled the debt with him last time."

Without notifying him, he brought people from Zhejiang Province to the company, catching him off guard.

Although the two sides did cooperate in the end, Su Zengfan still owed him a reasonable explanation.

"Okay."

"Do it well, and wait until Supor becomes the leader of Chinese kitchen appliances and establish the brand. In the future, it can be expanded to the entire white appliance field including refrigerators, washing machines, and air conditioners.

But whether it can reach this point in the end depends on your ability."

Xu Liang skillfully painted a big pie.

"Mr. Xu, I will do my best."

After giving the final instructions, Zhao Ronghua left.

Looking at her swift footsteps, Li Jinling smiled.

"From today on, Mr. Zhao may even think about how to develop Supor when eating and sleeping."

Xu Liang smiled and nodded.

This is the effect he wants.

Back in the office, Xu Liang poured himself a cup of tea, with a thoughtful look in his eyes.

The reason for acquiring Supor was not only that it was developing well, but also that Xu Liang wanted to use it to integrate NVC Lighting and Yuwang Company.

Lighting fixtures and water purifiers can barely be considered home appliances, and they have the basis for integration.

After the integration of the three companies, the remaining eight companies directly under Hongyan's control were Tianshan Group, NBA Warriors, Marvel, Torch, Kunlun Technology, Penguin, Denong and Harvest.

When Xu Liang held more than half of Penguin's shares, he took them back from the trust fund left to An Kaiyue.

Compared with Fuhua, which is worth tens of billions, Penguin's valuation was only 20 to 30 billion at the time. After Xu Liang promised to transfer Fuhua Real Estate in the future, she happily agreed.

Except for these nine companies, other companies have basically been put into the trust fund he set up for his family.

Dividing the family in advance can also save a lot of trouble in the future.

The Warriors will be completely sold in four or five years.

Without Yao Ming, there is nothing worth looking forward to for the Warriors.

Originally, he planned to integrate Marvel, Universal Pictures, and DreamWorks Animation into Facebook, but now he doesn't want to do that.

The logic of the online and offline entertainment industries is different.

Forced integration may not really be good.

Moreover, the company is too large and has too many business departments. Not only will the administrative costs increase dramatically, but it will also bring many uncertainties to management.

Therefore, it is good for the offline Universal Entertainment Group to exist at the same time as the online Facebook.

Both groups are under the names of Helen and their future children.

Assets of hundreds of billions of dollars are enough to create a powerful North American Xu family.

Xu Liang also does not plan to deepen his roots in the field of cement and building materials, and Tianshan Group will most likely be transferred out in the future.

In the next ten years.

The only companies directly controlled by Hongyan are Supor, Kunlun, Torch, Harvest Denong and Penguin.

After a simple lunch at noon, Xu Liang drove to No. 699 Yuyuan Road in the afternoon.

Li Jinling: "Mr. Xu, we're here."

Xu Liang pushed the door open and took a quick look at the iron gate, which was already mottled but still had exquisite carvings, and turned to look at the person who came.

"Hello, Mr. Xu, I'm Yan Yuyang."

The person who spoke was a middle-aged man in a black suit and black-framed glasses.

Noticing his look, several middle-aged men and women next to him also smiled ingratiatingly.

I couldn't get through.

After simply shaking hands with them.

"Mr. Yan, Ms. Yan, can I go in first?"

"Of course, of course. Mr. Xu, please."

Yan Yuyang quickly turned sideways, and the others also made way.

Coming to the already mottled iron gate, Yan Yuyang hurried over, took out the key and opened the iron general that locked the gate.

With a hoarse friction sound, the iron gate opened.

A garden path paved with gray square bricks appeared in front of him.

On both sides are two holly trees extending inwards. Due to lack of management, they have grown wildly and have occupied half of the original three-meter-wide garden path.

Outside the holly trees are two huge camphor trees.

Noticing his gaze, Yan Yuyang hurriedly said.