My 1999

Dong Dong Dong….

There was a knock on the door.

"Come in."

Yu Jun opened the door and walked in.

"Mr. Xu, Mr. Xie."

"Come and sit."

Xu Liang poured him a glass of water and asked with a smile.

"Lack of money again?"

Yu Jun is really the top search engine talent in China. Not only is he highly sensitive to products and markets, but he is also extremely talented in management.

Under his leadership, the Hongmeng search department quickly absorbed Naver search technology, and introduced new technologies to become more and more excellent.

The only drawback is that it costs a lot of money.

The total number of engineers, PMs (product designers) and RDs (technical developers) in the entire search division is nearly 250.

More people than the marketing department.

If Xu Liang hadn't been too young, the theory that Yu Jun was his son would have spread.

After receiving the water from Xu Liang, Yu Jun was not embarrassed as he came more often.

He handed over the document in his hand.

"This is an application developed by our department employees in their spare time. I think it will be very helpful for the development of search engines."

Xu Liang took it and took a look.

"Hongmeng Encyclopedia Development Plan."

Xu Liang flipped through it briefly and gave the plan to Xie Wen next to him.

“Have you already developed this application?”

"More than three hundred entries have been edited." Yu Jun said.

“Who is responsible for this project?”

"Developed by Lou Minghua, I felt good about it after I found out about it, so I added a PM and two programmers to him."

"Mr. Xu, I think this project is good. It can bring traffic to search engines, but it is difficult to make a profit." Xie Wen said.

Xu Liang nodded.

"The most important thing for an encyclopedia project is review. If the review is not strict, it can easily lead to disputes and even political accidents."

Yu Jun also understood the national conditions and nodded seriously.

"My idea is that all political and religious content will be reviewed by the company; other business, humanities, tourism, and entertainment content will be open to the public."

"Yes. However, in order to ensure the authenticity of the content, the source of the encyclopedia content must be professional websites and journals, and links must be attached at the end of the encyclopedia page."

Xu Liang does not ask Hongmeng Encyclopedia to surpass Wikipedia, but it must not be like Baidu Encyclopedia.

"clear."

After affirmatively agreeing, Yu Jun smiled.

"Mr. Xu, Mr. Xie, the personnel in our search department are already very nervous. We need to recruit additional personnel for the development of the encyclopedia, so in terms of funding...?"

"Haha, you, you, you keep asking for money. No wonder Xiang Jie hides and walks away every day." Xie Wen said with a smile.

"Mr. Xiang is a nice person, but a bit stingy."

"If you were the CFO, you would probably be stingier than him." Xie Wen said with a smile.

"That's for sure. Every account manager hopes to have as much money as possible. So I have never said anything bad about Mr. Xiang." Yu Jun said with a smile.

"Okay, don't be poor. Allocate ten people to this encyclopedia project. If the follow-up is not enough, recruit more. Make another plan and send it to South Korea and Xiangjiang, so that they can also work on local encyclopedia projects." Xu Liangdao .

"clear."

"Is there anything else?" Xu Liang asked.

"It's gone for now."

Xu Liang stood up and walked to his desk, took out a stack of documents from the drawer and handed it to Yu Jun.

"Hongmeng Q\u0026A Development Plan."

“The content provided by search engines is always limited, so personalized questions and answers are necessary.

Next, in addition to continuing to improve search technology, develop search engines in various languages, and improve the "Nuwa" advertising system, your search engine division will mainly develop two business contents: encyclopedia and Q\u0026A. "

"No problem, but I need to recruit people." Yu Jun said.

"I'll call Lao Fang later."

"Then I'm fine."

"One last thing. I plan to give up the name 'Hongmeng Search' and change it to another one." Xu Liang said.

"Why? Isn't Hongmeng Search very good? It can also save a lot of publicity resources." Yu Jun said.

Xu Liang placed a book in front of the two of them.

“During this period, I have been reading “Positioning” written by American marketing masters Al Ries and Jack Trout, and I was very inspired.

It uses many examples from companies including Xerox and Volkswagen to prove that successful brands of large companies cannot make all the company's businesses successful.

Our Hongmeng company was originally positioned as a game company. If we expand it, it can be regarded as a pan-entertainment company including music.

But the search field has very little relevance to entertainment.

So it is necessary to re-establish a brand.

In this way, when customers think of Hongmeng, they will think of games and other online media companies including music, rather than search. "

"When I was studying at Columbia, I also read their "Positioning Theory", which is indeed worth thinking about." Xie Wendao.

He is a top student who studied at Columbia University after graduating from the National People's Congress in 1983. He has lived in the United States for nearly ten years and is very familiar with the national conditions on the other side of the ocean.

Yu Jun picked up the book and flipped through it.

"I don't know much about this. Mr. Xu, can you lend me this book?"

"certainly."

Xu Liang took out a piece of paper from the middle of the book and opened it.

"This is the name and logo I designed for the new search engine."

The two took it and took a look.

"must?!"

Xu Liang nodded.

In fact, when he chose the name, he also considered Pangu, Phoenix, UC, Sogou, Sosou, etc.

But in the end I still used Bing.

Nothing else, just because it will be the world's second largest search engine in the future, proving that this brand has a certain degree of acceptance in the world market.

Rather than starting from scratch, he still wants to avoid detours.

"Bing, Bing, all searches will be answered, it feels pretty good." Yu Jun said.

"I think it's good too." Xie Wen nodded.

"Then let's revise it as soon as possible."

Yu Jun nodded. Hongmeng Search had just been launched on the market and it was easy to revise it.

Taking the book and the logo designed by Xu Liang, he turned around and left in a hurry.

Looking at his leaving figure, Xie Wen smiled and said: "Although Xiao Yu is young, he is indeed a rare talent in the field of Internet search. It is very reassuring to have him leading the search department."

Xu Liang smiled and nodded.

He is not the dictator like Lao Li who clings to power and refuses to let go.

When Bing becomes profitable, he plans to spin off the search division from Hongmeng and become an independent subsidiary.

Let Yu Jun manage the company.

Hongmeng is deeply involved in the pan-entertainment industry.

"By the way, Lao Xie. It's almost the end of the month. Choose a place and organize people in the company to do team building. Write code all day long and relax appropriately."

"Okay, let me check first."

After seeing Xie Wen off, Xu Liang came to his desk and turned on his computer.

Enter the Hongmeng Search page from the company's internal website.

A simple search box appears in front of you.

Above the search box is the Hongmeng Search logo.

There are two channels just above the search box.

Information and MP3.

Below the search box, there is a line of small text.

"The perfect search engine that doesn't do evil."

In the last life, Google used this sentence to fool the whole world. In this life, he used it first.

Xu Liang casually entered the word "mobile phone" and pressed Enter.

‘Shua’.

The content page opens.

The jump was very fast, taking less than a second.

This experience is very good.

At the top of the page is the search box, as well as information and MP3 searches.

Two columns, left and right, appear in the middle of the page.

The left column is the normal search results, and the right column is the mobile phone brands on the market.

When Xu Liang asked Yu Jun to develop the Phoenix advertising system, he adopted Google's model.

After all, the reputation of Baidu PPC in later generations is too bad.

If it's only in China, it won't be a problem. If you are suspected of misleading consumers abroad, you may be liable to death.

After looking at the search results, the correlation and accuracy were very high. Xu Liang nodded with satisfaction.

"Finally got it done."

Xu Liang played for a long time before he stopped because he was still not satisfied.

“We have taken the first step in the long march, and the next step is promotion.”

He is not too worried about this aspect. From New Dream to Hongmeng, he has consciously cultivated his own sales team.

So far, the marketing department has established three marketing centers in Beijing, Shanghai, and Wuchang.

Including customer service, promotion, technical maintenance, etc.

Coupled with the website directory, which covers 80% of the country's Internet users, Bing Search can occupy most of the market in a short period of time.

——

"Brother, I'm back."

Xu Meng ran into the house jumping.

Now she has transferred to the High School Affiliated to Renmin University of China, and the process is going smoothly.

Excellent high school entrance examination results are the best stepping stone.

"Aren't you living on campus? Why are you back today?"

"Of course I have to go home tomorrow for the weekend."

Xu Meng threw her schoolbag on the table next to her and ran to Xu Liang's side to look at the drawing board.

"Wow. Brother, your painting is so beautiful."

"Anyway, your brother and I have been studying for such a long time. If I can't draw well, I won't be able to get into college in the future."

With that said, Xu Liang put down the brush in his hand.

He took four or five steps back, took a few glances, and nodded with satisfaction.

"Okay, let's go wash our hands and eat."

"You don't want to draw anymore?"

"I won't draw anymore. I'll wait until tomorrow to take a look at it."

He painted oil paintings.

Unlike watercolor and gouache, it dries very slowly and you can paint within a week.

"Brother, I want to go to the company tomorrow."

"You don't do your homework?"

"Hey, I learned a long time ago that reviewing is a complete waste of time."

"Okay, I'll take you there. But in the midterm exam in a few days, your score is less than 650 points. Don't even think about taking a step toward your new dream before the college entrance examination."

"Hey, it's only 650 points. You look down on me too much."

Looking at his arrogant sister, Xu Liang smiled and patted her head lovingly.

In fact, in his heart, it doesn't matter how many points his sister scores in the exam or what university she goes to. He has enough financial resources to let her enjoy prosperity for the rest of her life.

However, learning is not just book knowledge, it is also a process of shaping a complete personality.

Studying at the university level is an indispensable and beautiful memory in life.

If it is missing, you will really regret it for life.

Had dinner.

Leaving his sister to watch TV alone, Xu Liang came to the study and called Jiang Xiaoyang.

"Have you got a meal yet?"

"Eat, what about you?" Jiang Xiaoyang asked.

"I'm definitely not going to starve myself."

"The big eater eats so much that even if he gets hungry occasionally, it's okay."

As he said that, he laughed first.

Xu Liang had no intention of continuing this joke.

"How was the discussion with He's Eye Clinic?"

"There are still some differences on the valuation. They plan to discuss the valuation at a price-to-earnings ratio of 30 times. I think it is too expensive, so I only accept 20 times. I think it will take a few days to negotiate."

Xu Liangyi frowned, "Didn't we negotiate before?"

"It was negotiated, but there was a sudden change of heart before the contract was signed, and the matter is stuck here."

"Do you know the reason?"

"I don't know yet, but I heard it's an internal power struggle. I'm going to talk for one more day, and if that doesn't work, I'll give up on the target."