My 1999

If Kanghua wants to develop better in the future, it must focus on market segmentation.

So there must be different brands for high-end, mid-end and low-end.

In the liquor business, Shede is still high-end, Tuopai focuses on the mid-end, and if Niulanshan is successfully acquired, it will be our low-end brand.

If the acquisition is unsuccessful, we will reshape it.

It's not even just the liquor business.

The company's other businesses will also develop new products for the market segments. "

Qiao Yuhui suddenly smiled.

"Speaking of which, it is thanks to Hongmeng Pangu. The big data system they developed has helped us a lot in developing new products. ”

The man in front of me has a long-term vision that makes people admire him.

If he hadn't insisted, Kanghua would not have introduced big data so early.

Now, not only does product development use the macro data provided by the big data system, but Kanghua's management and brand marketing are also increasingly using big data systems and cloud computing.

In addition to strong capital support, Kanghua can develop so fast. The most important thing is the pursuit and use of new technologies.

From the earliest Internet strategy to the current big data and cloud computing, it is almost at the forefront of companies in the same industry around the world.

"The big data system currently developed by Pangu is still relatively primitive. With the increase in data volume and the advancement of algorithms, Pangu's big data system will bring more help to Kanghua.

However, in addition to big data and cloud computing, you should also pay more attention to automation.

The more China's economy develops, the more expensive the labor cost will be.

Automation of production equipment will reduce our production costs. ”

Qiao Yuhui nodded.

"Today I met with Song Yunshan of Huarun..."

Xu Liang briefly recounted the situation of today's meeting.

"If all goes well, Snow Beer and Yibi Mineral Spring will be placed under Kanghua. ”

“How sure are you?”

“About 70%. Guangdong Development Bank is a second-tier national bank after Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, Construction Bank and Bank of Communications. It is a fatal temptation for a group like Huarun that spans multiple businesses and has a relatively large demand for funds. ”

“If the acquisition is really successful, Kanghua’s beer business will completely occupy 70% of the national market.” Qiao Yuhui’s eyes were filled with expectation.

In the Chinese beer market in 2004, Snow Beer ranked first in production and sales, exceeding 5 million tons;

Tsingtao Beer ranked second, with production and sales of 4.2 million tons.

Kanghua Beer ranked third, with production and sales of 3.8 million tons.

Yanjing ranked fourth, with production and sales of 3.1 million tons.

At the end of 2004, Kanghua Beer acquired Zhujiang Beer, and its production and sales instantly exceeded 5.5 million, surpassing Snow Beer to become the first.

In 2005, it acquired Tsingtao Beer again, and its production and sales exceeded 10 million, ranking first by a cliff.

If Snow Beer is also acquired, Kanghua’s beer production and sales will reach 18 million tons.

In comparison , the current national beer production and sales volume is only 25.18 million tons.

After the acquisition of Snow, Kanghua Beer is undoubtedly the beer overlord.

But in terms of production and sales, only AB InBev, SABMiller, Carlsberg and Heineken can surpass Kanghua.

Unfortunately, although Kanghua Beer is working hard to enrich its mid-to-high-end product line, the results are limited for a while. Even with Snow Beer, the annual revenue is less than 30 billion Chinese yuan.

It is less than a fraction of Heineken and Carlsberg, let alone compared with AB InBev and SABMiller, the two global beer giants.

"After the acquisition of Snow, Kanghua has reached the end of the domestic beer market. "Xu Liang said.

Qiao Yu would understand what he meant.

After acquiring Snow, Kanghua will basically no longer expand its production capacity through large-scale mergers and acquisitions.

The company's attention will shift from pure mergers and acquisitions to marketing based on brand cultivation, improving the mid-to-high-end product line and increasing the company's revenue.

Now, whether it is Kanghua or Snow, more than 80% of its products are low-end beers with meager profits.

Snow is even more exaggerated than Kanghua, 100% low-end beer.

In the industry, Snow is ridiculed as "industrial beer".

This is also the reason why its sales revenue is as high as 60 to 70 billion Chinese yuan, but its net profit is less than 200 million.

The two did not mention Yibao mineral spring. Although Yibao was the pure water company with the largest sales in Guangdong Province in 2006, it was only a second-tier brand in the national market.

Robust, Wahaha, Nongfu Spring and Kanghua's "Tianshan Ice Spring" are the real giants.

However, Robust's management was in turmoil and its business was getting worse and worse.

Both revenue and net profit gradually fell to the bottom of the four giants.

Coca-Cola's "Ice Dew" pure water is eyeing it and has a tendency to catch up.

"After this wave of expansion ends this year, Kanghua will not make large-scale mergers and acquisitions in the next two years. It will integrate well, cultivate brands, develop market segments, and lay a solid foundation." Xu Liang said.

"It is indeed time to integrate well. Bright Dairy, Guanshengyuan, Snow Beer, Yibao Water, more than 10 billion assets, more than 20 billion Chinese yuan revenue.

After successful digestion, even if Kanghua's market value does not reach 400 billion Hong Kong dollars, it will not be too far off. ”

In addition to revenue growth, the most important thing about mergers and acquisitions in the same industry is that they can reduce administrative expenses. In the past, both companies needed 100 people to complete the operation of the company.

Now that they have merged, the same thing does not require two people.

So positions are reduced and staff are laid off.

Administrative expenses are reduced.

Mergers and acquisitions in the same industry can also reduce procurement costs. Of course, the price can be lowered if the procurement volume is large.

Similarly, if the shipment volume is high, the channel provider can also be asked to shorten the payment cycle.

Moreover, companies with higher market shares also have stronger premium capabilities.

Seeing her happy look, Xu Liang smiled and said, "My four gifts are pretty good, aren't they."

Qiao Yuhui walked over with a smile, straddling his legs, her eyes as charming as silk, and her right index finger slowly slid down from the center of Xu Liang's eyebrows along the bridge of his nose and lips, and finally drew circles on his chest.

"I am very satisfied with your gift, but if you want to win these four companies, Kanghua will have to spend at least tens of billions of Chinese dollars in acquisition funds.

Kanghua's total liabilities will exceed 10 billion US dollars.

Such a high debt is not conducive to the development of the company, so why don't you help pay it off? "

"It's okay to help you, but how do you want to thank me?"

"I……"

"Don't tell me to find a woman for me. It's enough to have you and Jun Ning here in Xiangjiang." Xu Liang said directly.

There are more than twenty women around him now.

Basically enough.

After ten or eight years, when the novelty wears off, it won’t be too late to bring in new people.

"What, you've had enough fun and are you ready to calm down?"

"The children are getting older, and I have to devote enough time and energy to accompany them." Xu Liang said.

"Tsk, tsk, I never thought that a prodigal like you would ever turn around."

"What a prodigal? I have always been very responsible, okay? Looking around the world, have you ever seen any super rich man give so much wealth to the woman around him?"

"You did a really good job in this regard."

The two of them chatted as it gradually reached noon.

We had lunch together in Kanghua. In the afternoon, Xu Liang walked around various departments in Kanghua before leaving.

"Mr. Xu, the negotiation between Hanhua and SMIC is over."

When Xu Liang arrived home, Li Jinling handed over a new message.

After all, SMIC is the world's third-largest chip foundry with more than $5 billion in assets, although Xu Liang verbally reached an agreement with Zhang Rujing.

However, the specific terms still need to be decided through negotiation between the two parties.

It took nearly a month to finally get the results.

Looking at the faxed documents, Xu Liang nodded with satisfaction.

Hanhua used US$1.3 billion in convertible bonds and US$700 million in cash to inject into SMIC and obtain 60% of SMIC's equity.

"You immediately contact Zhang Rujing and Mr. Jiang in my name. Hongyan will guarantee SMIC's issuance of US$10 billion in 1-year corporate bonds."

The time is short and the interest rate does not need to be too high.

And one year is enough.

"OK."

Jingle bell bell…

Xu Liang's cell phone rang.

After looking at the caller ID, he quickly picked up the call.

"Daughter-in-law, I miss you."

The corners of Jiang Xiaoyang's mouth on the other side of the phone raised slightly.

"Stop smiling, I have something serious to tell you."

"I am all ears for my husband."

"SMIC's negotiations are over and the contract has been signed."

Xu Liang: "I just saw the faxed contract."

"That's good, but if we invest US$10 billion in SMIC to build a new factory all at once, wouldn't it be too aggressive? Now the global IC market, except for memory chips, is almost all weak."

"The more times like this, the more investment is needed. Not only will I invest US$10 billion this year, but I will also invest US$10 billion every year in SMIC to build new factories in 2007 and 2008.

I just want to use abundant capital and losses to blow up all the chip foundries in the world.

When the IC industry cycle passes, we will monopolize the entire industry with our strong production capacity. "

Hearing this, Jiang Xiaoyang seemed to see the situation where the global chip foundry industry would be filled with disasters two or three years later.

A clever mind.

Learn more about the ambitions and skills of his men.

"Xiaoyang, in the next two to three years, I will not only invest in chip factories, but also in BOE's panel factories. By 10 years ago, I will spend at least US$60 billion on the two factories to expand new ones.

If losses are included, Hanhua will invest US$80 billion. "

Jiang Xiaoyang knew that Xu Liang planned to burn money, but he didn't expect that he would be so crazy!

"Xu Liang, do you want to fill in more than half of Hanhua's assets? I don't agree."

"My dear, don't worry.

I will not invest with Hanhua's existing assets, but with our profits from the capital market.

Think about it, we made so much money from the Tamron project, and we spent 40% to pay the Americans.

That's the money that Soros and I earned through countless hardships, fighting to the death. Why should I give it to the Americans?

It is better to spend money on BOE and SMIC.

It not only supports the development of domestic high-tech, but also makes my father-in-law’s face look bright when he mentions his son-in-law outside, saving them from calling me a capitalist.

You can also avoid paying high taxes, killing two birds with one stone. "

Listening to his words, Jiang Xiaoyang slowly calmed down.

After careful analysis, Xu Liang's plan, although crazy, was within Hanhua's tolerance.

This year, the US$30 billion first phase of the Pacific Fund will expire and be unblocked.