My 1999

"Mom lied, grandpa and grandma all said I was very well behaved."

An Kaiyue: "Are you well behaved? How come I didn't see it. And didn't you say you were going to wipe your brother's stink just now, but you ran away before you even started."

Xu Sanshao frowned, "My brother is too smelly, I don't like smelly children."

"You kid wet the bed yourself, and now you are disliking others first." Xu Liang laughed.

"Dad, grandpa said I am an adult and don't wet the bed anymore."

Looking at his serious look, Xu Liang couldn't help laughing.

The tense nerves after work also relaxed.

Played with his son for a while, and had lunch at noon.

Left home in the afternoon.

Family life is certainly relaxing, but work cannot be delayed.

...

Lu Jue hurriedly drove to the beach.

"Mr. Xu."

"I'm here."

"Yes, I was a little late due to the traffic jam on the road."

Xu Liang nodded slightly, looking at the grand construction site not far away.

Singapore Taihua City [Marina Sands Hotel].

It has been two years since the land was acquired in 2004.

Because it is located on the coast, geological subsidence and typhoons must be considered, so the pile foundation project of Singapore Taihua City is much more expensive than inland.

In addition to the time for approval and design, the pile foundation project was not completed until last month.

"Can the framework be built this year?"

Lu Jue said: "There is not enough time. It is expected to be completed in April next year, and the facade will be completed before the end of the year."

Xu Liang did not say much.

The entire Singapore Taihua City covers an area of ​​20.6 hectares and has a construction area of ​​927,000 square meters.

The large scale naturally has a long construction period.

"What about Taihua Plaza?" Xu Liang said.

"It will be officially open to the public in August next year."

Taihua has two projects in Singapore.

One is Taihua City, and the other is Taihua Plaza, which covers an area of ​​89,400 square meters, a construction area of ​​more than 390,000 square meters, and a total investment of 1.5 billion Singapore dollars.

The investment of the former is three times that of the latter.

The latter is smaller in size, and of course it is built faster.

"Have the two Vientiane City in Huarun been handed over?"

"It's still in progress. The handover will be completed in three days at most."

After Xu Liang nodded, "There's no need to change the brand. Just put Taihua's name in front. The level is the same as Taihua City."

There are now three levels of commercial real estate under Taihua.

The first level is a super-large urban complex with a total construction area of ​​more than 500,000 square meters, including shopping centers, outdoor pedestrian streets, Grade A office buildings, five-star hotels, luxury apartments, and high-end residential communities. Sometimes it also includes an international conference center.

This level is named "Taihua City", and there are basically only one or two in a city.

The second level is a construction area of ​​200,000 to 450,000 square meters, including four types of business formats: shopping centers, Grade A office buildings, five-star hotels, and luxury apartments.

This level is named "Taihua Plaza".

The second-level commercial complex is also the most business format under Taihua Group.

Taihua Oriental Plaza, Taihua Times Square, Taihua Oriental Plaza, Taihua Colorful Plaza, etc. In Beijing, where Taihua Group has invested the most, there are already seven Taihua Plazas.

The third level is a single shopping center of about 200,000 square meters.

Basically named "Taihua Center".

Taihua Oriental Center, Taihua Times Center, etc.

"Including the two in Huarun, how many complexes and shopping centers does Taihua have built and to be built?"

"There are already 93. 42 have been built, 9 Taihua Cities, 27 Taihua Plazas, and 6 Taihua Centers, with a total construction area of ​​10.6 million square meters.

There are 29 under construction, 7 Taihua Cities, 14 Taihua Plazas, and 7 Taihua Centers.

The rest are still in the planning stage."

Xu Liang nodded.

"Can Taihua Commercial's revenue exceed 30 billion this year?"

"Don't worry, there will be no problem."

"Are you so confident?"

"In the first half of this year, Taihua Commercial's revenue has reached 15.9 billion Chinese yuan. In the second half of this year, we will open 4 Taihua Plazas and 2 Taihua Centers, so 30 billion is definitely no problem."

"What about Fuhua Real Estate?"

"Lao Sha said that he can achieve 20 billion Chinese yuan this year."

"In this case, Taihua's revenue this year will almost exceed 150 billion Chinese yuan."

The total revenue of Taihua Group last year was only 50 billion, but after absorbing Fuhua Real Estate, Kelong Supermarket and China Resources Vanguard this year, its revenue tripled.

"Boss Xu, this year Taihua's revenue will definitely exceed 150 billion Chinese yuan."

"Don't just brag, I'll see the financial report at the end of the year."

"Don't worry, since I dare to say it, I will definitely achieve it."

Taihua Commercial 30 billion, Fuhua Real Estate 20 billion, and the supermarkets that have merged with China Resources Vanguard can reach 70 billion in revenue this year, but these alone are 120 billion Chinese yuan.

But there are also seven major subsidiaries, including Fuhua Apartment Group, Taihua Hotel Group, Taihua Children's Park, Taihua Boutique Department Store, Taihua Clothing, Taihua Real Estate Agency and Taihua Property Group.

Take one out alone, it is not as good as any of the three giants.

But tied together, it will definitely exceed 30 billion Chinese yuan.

I smiled and patted his shoulder, "I'm waiting for you to tell me the good news."

"Yes."

Looked at the boss's expression.

"Mr. Xu, more than 2,600 stores of China Resources Vanguard have been transferred to our Taihua Retail. However, with this acquisition, we want to re-divide the business formats under Taihua Retail, especially the supermarket format."

Xu Liang waved his hand, and the two sat down on a bench by the sea.

"How do you want to divide it?"

"It is mainly to implement your request for industry segmentation and accurate positioning of customer groups, and to re-divide the business model of Taihua Boutique Department Store and Kelong Supermarket.

Department store business model, in addition to the previous boutique department store business.

We developed the department store brand "Mujin Life" targeting women aged 15 to 30, and its products include: accessories, trendy toys, cultural and creative digital products, food, daily necessities, home furnishings, green plants, etc.

Developed the department store brand "Kids King" targeting infants and young children, and its products include milk powder, children's toys, strollers, baby chairs, diapers, clothes and other products."

"There is no problem with the positioning and product development of the two sub-brands, but is there some overlap between Mujin Life and Taihua Boutique Department Store's business?"

"In order to avoid this problem, Taihua Boutique Department Store's products will be placed in niche wines, celebrity peripherals, cultural and creative crafts, best-selling books and other fields.

At the same time, actively develop online stores and sell products through online and offline channels."

After a little thought, Xu Liang asked about Kelong Supermarket.

Hanhua's department store business is not a large and comprehensive department store, but a small department store that deeply cultivates niche areas.

Even if there is a loss, it won't be much.

Let them operate on their own, Xu Liang only needs to look at the results.

But the supermarket business is different.

This is the business with the highest revenue in Hanhua, and he can't help but pay attention to it.

"Regarding the supermarket business, we are ready to follow Wal-Mart and carry out a comprehensive reform of Kelong's supermarket business.

From the current two formats of hypermarkets and supermarkets, we will increase the three formats of membership stores, boutique supermarkets and convenience stores."

"Convenience stores?"

Kelong never operated convenience stores before, but implemented a naming strategy.

Convenience store owners only need to pay a small naming fee to experience the full range of logistics supply of Kelong supermarkets.

"After several years of operation, we found that it is indeed difficult for us to compete with small supermarkets and convenience stores in the community, but we have certain advantages over ordinary convenience stores on the streets.

Especially this time, China Resources Vanguard's acquisition has more than 1,700 convenience stores. We want to learn from the experience of foreign convenience stores to operate."