My 1999

Then MUJI's localization is very poor. It was okay when there were no competitors in China, but when there were more and more competitors like NetEase Yanxuan and Xiaomi Youpin.

Decline became inevitable.

Xu Liang did not plan to change.

The cost was too high.

It would be more cost-effective to build a brand from scratch.

It was also based on this consideration that his attitude towards the merger of MUJI and Yoshinoya has always been to succeed if it can be successful, and it doesn't matter if it fails.

After conveying his attitude, he took a tour of the Tokyo office and came to the Hongmeng Tokyo headquarters below.

Pacific Building is a Class A office building with a total area of ​​89,400 square meters. In addition to 13,000 square meters belonging to Hanhua, 20,000 square meters belong to Penguin.

Since Penguin absorbed Hongmeng's entertainment assets, it has taken over Hongmeng Entertainment's entertainment business in Japan.

Including Hongmeng Music, Hongmeng Comics, Hongmeng Animation, Hongmeng Literature, Hongmeng Pictures, and Hongmeng peripheral products.

In addition to QQ, QQ Space business and enterprise game business.

Occupies five floors of Pacific Building.

The remaining office space of more than 50,000 square meters all belongs to Hongmeng Japan subsidiary.

In the six years since Xu Liang acquired the ‘Excite website’, Hongmeng Japan has grown into a top Internet company on par with Yahoo Japan.

Hongmeng Japan’s trump cards are search engines and games, while Yahoo Japan’s are portals and C2C e-commerce.

The two are rivals.

In terms of revenue, Hongmeng Japan is US$2.19 billion and Yahoo Japan is US$2.43 billion.

In terms of net profit from the main industry, Hongmeng Japan is US$862 million and Yahoo Japan is US$517 million.

As we all know, the profit of retail is definitely not as good as that of games and search.

"President."

"Fukunaga-kun, Hongmeng has been in Japan for the past few years thanks to you." Xu Liang patted his shoulder and praised.

"You are too kind, it's all I should do."

The two have worked together for many years, and Fukunaga Hideo also knows the character of the big boss very well. Unlike Kawashima Makoto, he can be a little more relaxed in front of him.

After drinking a few cups of tea.

"Yihaodian's development in Japan is not very smooth." Xu Liang said.

Since Yahoo started to do search in 2003, Hongmeng Yihaodian has entered the Japanese market.

After four years, Yihaodian's turnover is only one-third of Amazon and one-quarter of Rakuten.

If it weren't for Huaxia's procurement channels, which can provide some low-priced goods, it wouldn't even have this share.

"It's mainly because Amazon and Rakuten cultivated the Japanese market earlier than us and took the lead. And once the consumption habits of ordinary people in Japan are formed, it is difficult to change.

So it's difficult to catch up with Amazon and Rakuten in a short time."

Xu Liang nodded slightly, and he also knew that he was a little impatient.

Market development has never been a simple matter.

"Pangu Company can't open up the market?"

Fukunaga Hideo showed a bitter look on his face.

"Cloud computing and big data are a bit too advanced for Japanese companies that are still using disks to store documents.

We selected 20 partners of No.1 Store and gave them free use for one year, but only 7 were willing to renew after the expiration. We now have only more than 20,000 users of our cloud storage service."

It was not so difficult to promote Hongmeng payment at the beginning.

"The initial stage of a new business is always the most difficult. With the first batch of seed customers, it will be much easier to promote it. Take your time."

"Yeah."

Xu Liang took a sip of the tea on the table.

"Fuyong, Hongmeng's subsidiaries have been listed one after another. It is a bit inappropriate to concentrate on the management of the headquarters as before."

Fuyong Hideo's face changed slightly.

He did not rush to speak, but listened quietly to the following.

"My idea is to separate the management of listed companies from regional subsidiaries and hand them over to direct subsidiaries. Bing belongs to Bing, and No.1 Store belongs to No.1 Store.

In the future, Hongmeng's regional subsidiaries will only be responsible for managing businesses that have not yet been listed."

The current Hongmeng company uses a composite management model.

One is a business subsidiary, Bing, No.1 Store, Universal Pictures, etc.

One is regional subsidiaries, such as Japan, Southeast Asia, the Middle East, Europe, France, etc.

Business subsidiaries are basically concentrated in China and the United States, and regional subsidiaries cover the world.

Although the initial violent expansion was mixed with mud and sand, and a lot of money was lost.

But this way of spending money to expand did win the market for Hongmeng in the Bronze Age of the Internet.

Now with the intensification of competition among Internet companies, the extensive business model has begun to develop in the direction of refined management and differentiated competition.

Hongmeng's overseas one-stop management model has become more and more bloated and inefficient.

So Xu Liang plans to separate those listed companies from the regional subsidiaries and directly manage them under the headquarters in China.

In other words, Bing manages Bing subsidiaries around the world.

No. 1 Store manages No. 1 Store subsidiaries around the world.

Without the drag of these businesses, regional subsidiaries focus more on unlisted businesses, improve management efficiency, and have more time, energy and funds to cope with more intense market competition.

"President, has the headquarters decided yet?"

"At present, it is only Mr. Xie and I who have the idea. Because it involves too many things, it is still being perfected. And I also want to hear your opinion as a Hongmeng elder."

Fukunaga Hideo thought for a while.

"President, I am not against the reform of the headquarters. After many years of development, the business in Japan has indeed become complicated, and it is necessary to sort it out.

However, if the reform is carried out, will the regional subsidiaries completely ignore the business subsidiaries? "

"Separate in management and operation, but the regional subsidiaries still have the power of supervision and inspection, annual financial accounting, and the obligation to provide legal aid and brand maintenance."

In Xu Liang's plan, the Huaxia headquarters is mainly responsible for R\u0026D and supervision and inspection, while the regional headquarters is mainly responsible for supervision and inspection, and is not responsible for R\u0026D.

Of course, the system must be adjusted as the company continues to develop.

The current system is suitable for Hongmeng at this stage.

It may not be the case in three to five years.

The Internet is developing too fast, and two to three years is a big change.

When Xu Liang left the Pacific Building, it was already dark.

Back home.

Played with the child for a while.

After all, they are biological father and son, and the wonderful connection of blood relationship made Xu Wensen quickly like the "big kid" in front of him.

No longer reject calling him dad.

After dinner, after coaxing the little guy to sleep.

"Mr. Xu, I received a call from Mrs. Sun today. She invited our family to visit tomorrow."

"Who is Mrs. Sun?" Then he suddenly understood, "Madam Son's wife? ”

“Yes.”

“This guy, instead of calling me, he’s playing the wife route.”

“Then how should I reply?”

“Promise, we haven’t seen each other for a long time.”

They had consumed too much energy last night, and today they were even more exhausted. After Boss Xu finished, the two of them couldn’t hold on.

Seeing that it was still early, Xu Liang simply washed up and went to the study.

The information of Bandai Namco was placed on the desk.

When Bandai merged with Namco last year, he not only did not object, but also took the opportunity to increase his holdings in the two companies.

However, the expansion of Bandai Namco also brought more variables to the integration.

The first is Bandai.

Bandai was founded by Japanese entrepreneur Yamashina Naoji in 1947.

When this guy was working at a textile company, he suddenly had an idea and asked the company boss to make unwanted fabrics into dolls to sell. As a result, this plan was really successful.

After earning his first pot of gold, Yamashina Naoji chose to set up a company called “ Bandai-ya" and began to develop into a toy company.

The classic character "Atom" born in 1951 began to become popular all over the world. Bandai also took this opportunity to win the copyright of Astro and launched Astro toys.

At the same time, in 1974, it obtained the copyright of "Mazinger Z" and launched a doll robot imitating metal and plastic.

In the meantime, Bandai-ya was also changed to "Bandai".

In 1980, Naoji Yamashina handed over the management rights of the company to his son "Makoto Yamashina" to operate.

After a busy life, he also wanted to live a comfortable life of sleeping until he wakes up naturally and occasionally chewing some tender grass.

The plan is very good.

Bandai is indeed good enough.

It has become the leader in the toy industry with sparks and lightning.

Holding the rights to the current Godzilla, Ultraman and other hit movies.

In the same year, it also obtained the copyright of Mobile Suit Gundam and launched a series of self-assembled Gundam models, which were deeply loved by players.

But there are unforeseen circumstances.

Just when Bandai was ambitious enough to create the Pippin console to enter the gaming industry.

Bang.

Nintendo is a sap when it comes up.

Shame, are you the only one who still wants to steal money from me?

Bandai was stunned and confused after being beaten. Before he could recover, he was confused by the 1992 real estate bubble.

After a series of heavy blows, it immediately withered.

There is a saying that has been circulating in the business world.

If you can't beat it, join.

Bandai thinks so too.

They set their sights on Sega, which is second only to Nintendo in the game console industry.

And at this time, Sega was taking the world by storm with its Saturn console. He is a handsome guy that everyone likes.

It happened that at this time, Bandai integrated electronic games and toys into one and launched an electronic pet chicken that can be carried around.

Once launched, "Brother Chicken" became a hot-selling product.

Bandai also obtained the copyright of "Digimon" and developed the "Digimon" Fighting Evolution series on the game console, which was also a big hit.

Bandai, who made money, also had high eyes and looked down on Sega, the former "childhood horse".

She directly threw away the "marrying down" plan.

Scumbag!

Although Bandai, who became rich, did not want to marry down, the little flame in her heart that wanted to make games was still burning hot, and there was a trend of burning bigger and bigger.

Soon they set their sights on the mixed-race girl "Namco" in the Japanese game industry.

Namco was founded by Masaya Nakamura in 1955.

At first, it was in the business of making casinos, selling sound systems, karaoke and the like, and lived a very comfortable life.

But in 1970, the world's first arcade machine, Pong, was born in the United States, and arcades became famous all over the world and began to rise.

Namco saw an opportunity.

It quickly applied to Atari, the leader of the arcade industry, to develop arcade games.

It just so happened that Atari, an American tycoon, also coveted the Japanese market, and the two sides hit it off.

Dry wood and fire.

Namco was indeed capable, and the "Pac-Man" it launched became a hit.

Then it was out of control.

"Air Combat Cavalry" and "Tekken" became popular one after another.

Every game of Namco can be said to be a classic in the arcade.

But the real estate bubble in 1992 hit the Japanese economy hard, and the "lost twenty years" came.

It also inevitably plunged Namco into crisis.

Who would play games when they were all living off their grains?

It rained on a rainy night.

The launch of Sony's PS2 in 2000 dealt a heavy blow to Namco's arcade game sales.

As Sony's best-selling game console ever, PS2 sold 160 million units worldwide.

More than the population of Japan.

More people play handheld games, and fewer people play arcade games.

When Namco was about to decline.

Alas, luck came.

They launched the popular arcade rhythm game "Taiko no Tatsujin", which instantly pulled their economy out of the quagmire and became the best-selling arcade game of the year.

But after experiencing a financial crisis, Namco also realized that it had to expand its main business.

Otherwise, if Sony hit it again, it might not have the same luck this time.

Namco looked at the market.

Alas.

There is a handsome guy named Bandai who is also "looking for a partner".

I have confirmed my eye contact, I have met the right person!

They fell in love and soon lived a shameless life.

On September 29, 2005, Bandai and Namco officially announced their merger.

The two companies exchanged shares to form a holding company, with the exchange ratio being 1 share of Namco for 1 share of the holding company and 1 share of Bandai for 1.5 shares of the holding company.

In the end, Bandai acquired 53% of the shares, while Namco acquired 47%.

After the merger, Bandai Namco instantly became the third largest enterprise in the Japanese electronic game industry, second only to Nintendo and Sega Sammy Group.