My 1999

Xu Liang seemed to know what these people were thinking, and began to review the innovative features of Kunlun mobile phone through PPT.

"There are many innovative technologies in Kunlun mobile phone, and now I will review them comprehensively with you.

Multi-finger touch screen, unprecedented miniaturization in the industry;

Excellent battery management system, can continuously talk, video, and surf the Internet for 5 hours, and music playback is 15 hours;

Innovative smartphone operating system - Android;

Desktop-level application software;

3.5-inch full touch screen that can watch videos and pictures in horizontal screen;

The ultimate gaming experience comparable to handheld game consoles;

..."

Xu Liang walked to the center of the stage, spread his hands and said: "In the past year or so, we have been crazy about various innovations and attempts, and have applied for more than 100 patents for Kunlun mobile phones.

That's right, next we have to protect these intellectual property rights well."

There was a burst of laughter from the audience. Is this a warning to friendly companies?

"Next, I will talk about the topic that everyone is most concerned about. How much does the Kunlun mobile phone cost?"

Hearing this, everyone looked at the figure on the stage intently.

"Before revealing the answer, let's take a look at another set of PPTs."

The audience, whose appetites were whetted, were all thinking, "I've taken off my pants, just show me this."

In order to achieve marketing effects, Xu Liang could only continue to use Mr. Jia's PPT method.

"The price of an MP4 is 600 Chinese yuan, the price of a general mobile phone is 1400 or 2000 Chinese yuan, the price of a handheld game console is 1300 Chinese yuan, and the price of a general PC is 4500 Chinese yuan.

Then the price of all these electronic devices added up is 7100 Chinese yuan? 7500 Chinese yuan?"

The audience, especially some students, became nervous. Electronic devices that cost more than 7,000 Chinese yuan are already very expensive.

Xu Liang deliberately did not mention the price, and quickly reviewed the attractive functions of the Kunlun mobile phone with PPT.

Then he said earnestly:

"Although we are newcomers in the industry, we also hope to contribute to the transformation of consumer electronics. The first step is to make Kunlun mobile phones affordable for more people and share the innovation and fun of this phone with friends and relatives around them.

So..., we decided not to charge 7,500 Chinese yuan or 7,000 Chinese yuan."

Boom!

The explosion shook the entire venue.

Two huge lines of numbers appeared on the entire big screen.

Xu Liang pressed the PPT controller in his hand, pointed to the big screen and said: "2899 Chinese yuan, 4GB version; 3599 Chinese yuan, 8GB version."

The audience cheered. This price is twice as expensive as ordinary mobile phones, but it is expensive for a reason. In terms of the functions shown, it is completely worth the price.

"When will it be released?"

Xu Liang asked himself and answered: "Next June! Because during this period, we need to pass the review of the Federal Communications Commission FCC.

In June 2007, the United States and China will implement simultaneous release, Europe in the fourth quarter of next year, Asia and other regions in 2008."

"Okay, let's see how big the consumer electronics market is. Based on the performance reports of major manufacturers in the first three quarters, we have estimated the annual sales of consumer electronics in 2006.

Handheld game consoles 26 million units, digital cameras P3/4135 million units, computers 210 million units, mobile phones 1 billion units.

This means that if 10 million mobile phones are sold, only 10 million units will be sold. According to the mobile phone industry, 1% of the market.

And our goal for 2008 is to sell 10 million units throughout the year.

We entered the mobile phone industry with the goal of taking 1% market share as the starting point.

This is an industry full of giants, but we firmly believe that we have the best products in the world.

So, let's fight! Let the storm come more violently! See if we can achieve the set goal?

OK, thank you very much, please join us in witnessing the launch of Kunlun's mobile phone dream! "

As soon as Xu Liang finished speaking, the lights of the curtain behind him changed rapidly, and a small white sailboat heading for the sea appeared on the screen, rushing towards the endless blue sea with an unstoppable momentum.

"Hua La La~"

The applause from the audience was thunderous, and the cheers were about to shake the roof down.

This time, the voices of the atmosphere group were drowned out, and all the audience cheered from the bottom of their hearts for this product that conquered their minds.

A revolutionary product deserves such praise.

After seeing off the guests, Xu Liang and his team returned to Kunlun Technology's office in the Future Science City.

As soon as they arrived at the company and walked into the door, they saw a group of people rushing over from all directions.

They surrounded Xu Liang and his group, and then thunderous applause broke out, and everyone had a brilliant smile on their face.

"Boss Xu, awesome..."

"Redefine the mobile phone..."

The young and restless employees shouted slogans, and their faces were more excited than each other.

The eyes looking at Xu Liang were full of respect and admiration.

The full video of the Kunlun mobile phone product launch conference was uploaded to the Internet just after the meeting ended, and the remaining employees were organized together to watch the full launch conference through a projector.

Seeing the 3,000 audience members at the launch conference exclaiming again and again, looking completely unseen, every Kunlun mobile phone employee felt proud.

Looking at the excited and excited faces and the high morale of the team, Xu Liang smiled. Now it's good, he has to say a few words.

He walked forward a few steps, looked at the employees who surrounded him, and said with a smile: "This press conference was very successful, but I want to emphasize that the honor belongs not only to me, but also to all Kunlun mobile phone employees.

More than a thousand R\u0026D personnel from China and the United States have worked continuously for three years and three months, overcoming many difficulties, and only then did Kunlun mobile phones shine in the world today.

But all these efforts are worth it!

Today we have issued a declaration of war to the mobile phone giants around the world: Kunlun, here we come.

The future is destined to be the era of smart phones."

The employees were excited, applauding and cheering.

After the scene calmed down, Xu Liang continued to smile and said:

"In addition, the company has decided to reward each employee with a Kunlun mobile phone when the mobile phone is officially released next year."

The reward is not much, just 10 or 20 million Chinese yuan.

But at this moment, it maximized the employees' emotions.

"Great!"

"Boss Xu, I love you, just like a mouse loves rice."

"Boss Xu, you are the most handsome!"...

The unrestrained shouts brought bursts of good-natured laughter.

Xu Liang felt that it was almost time and was about to stop talking.

The crowd next to him suddenly made way, and Lei Jun and several employees came with a food cart, which was loaded with a cake with the company's big logo.

Lei Jun took the opportunity to hand over a plastic knife and whispered to Xu Liang: "Boss Xu, this is an extraordinary period, and everything should be kept simple, but I think it is still necessary to celebrate a little. Look how happy everyone is."

"Thoughtful! You are very thoughtful."

Xu Liang cut all the cakes, and he personally handed each cake to the employees, appearing very friendly and approachable.

This is actually learned from Pony Ma. Every year when Penguin returns to work after the Spring Festival holiday, Pony Ma will stand at the door of the company with senior executives and personally distribute red envelopes to employees.

After a brief celebration, Xu Liang and several company executives entered the conference room.

"Today, the efforts of all Kunlun people for nearly four years have been successfully fulfilled. Kunlun mobile phones shine all over the world. You are happy, and I am very happy too.

But from this moment on.

I hope each of you will cheer up and prepare for battle."

This simple speech made the atmosphere in the conference room solemn.

"In recent years, I believe you know better than me that Apple is also making smartphones.

Although we held a press conference first, Apple, as a veteran hardware manufacturer from the PC era, has a stronger brand awareness than us.

And the most important thing is that they have established a very complete sales channel through hardware products such as Mac and iPod for 30 years.

And the US telecom operators have not yet signed a contract with us."

Because Kunlun registered the multi-touch technology in advance, Apple delayed the development of the new mobile phone in order to bypass their patents. The interview of iPhone1 was later than it was originally in history.

Lei Jun said seriously: "Don't worry, we have never ignored the threat of Apple. I believe that today's press conference will be a good variable for the American channels.

Next, I will go to the United States in person to talk to Verizon and ATT."

Xu Liang nodded.

"Remember to give me feedback in time when there are results."

"Yes."

…………

Only a few hours after the press conference ended, related news reports have spread widely in the United States.

"Jin Caesar, who created miracles in the Internet and finance, once again casts magic and subverts the global mobile phone industry!"

"Gorgeous magic, a mobile phone of the new era."

"Kunlun mobile phone abandons traditional buttons and boldly adopts a full touch screen.

As of now, this bold design brings an extraordinary experience to watching movies and games..."

Many media have given positive comments on the various innovations of Kunlun mobile phones.

Of course, there are also media that sing the opposite tune, and the most enthusiastic ones are the media under News Corporation.

"A Chinese company that has never made a mobile phone has launched a mobile phone priced at $499-599. Would you buy it?

In my opinion, this is a flashy mobile phone with more hype than practical significance.

And Chinese manufacturing has always been synonymous with low-end manufacturing. Who would spend five or six hundred dollars to buy a Chinese mobile phone?"

"Kunlun Mobile Phone claims to reach 10 million units in 2008, which translates to sales of $5 billion to $6 billion. No Chinese technology company has achieved such success in the international market.

Take the most successful Chinese consumer electronics manufacturer, Liangxin, for example. It has just gained a foothold in the international market.

Everyone can talk big. Kunlun Mobile Phone should be more pragmatic and set a smaller goal, such as selling 10,000 or 20,000 units..."

...

The traces of manipulation in media reviews are too obvious. The online reviews of Kunlun Mobile Phone are much more pertinent. Many people are willing to spend money to buy a Kunlun mobile phone, even if it is a mobile phone made in China.

Of course, there are also people who say sour things, saying that they would never buy products made in China because the quality is questionable.

The most popular thing on the Internet was undoubtedly the post that Xu Liang posted to QQ space at the press conference. It was seen by tens of millions of followers, and all the comments were asking about Kunlun mobile phones.

Soon, some users said they saw the complete press conference video on YouTube.

As a result, tens of millions of followers went to YouTube, and the huge click-through rate and number of views directly sent the press conference video to the YouTube homepage.

Kunlun Mobile also launched a voting activity through a voting tool on Facebook’s open platform: Will you order a Kunlun mobile phone?

Just counting the two major online platforms of Facebook and YouTube, Kunlun mobile phones have received hundreds of millions of brand exposures.

After all, it is a mobile phone brand founded by the founders of Hongmeng, Hanhua and Facebook. Kunlun Mobile is not famous, but Golden Caesar is.

At the same time, domestic platforms such as Penguin and Youku immediately uploaded the Kunlun mobile phone launch conference video.

Some positive news reports on Kunlun Mobile in the United States were also translated and displayed by several major domestic portals.

Kunlun, a mobile phone brand, is spreading in China and the United States at an alarming rate.

…

While the media and netizens were paying attention to and discussing the Kunlun mobile phone, Jobs was venting his volcano-like anger in the Apple conference room.

"Jin Caesar is a despicable and shameless thief who stole the honor that belongs to Apple."

"Kunlun mobile phone is also a plagiarized product launched by thieves and betrayers."

"They deliberately advanced the press conference just to disgust us."

“Damn it, I’m going to sue them, I’m going to sue them until they go bankrupt.”…

Looking at Jobs, who was looking ferocious and spitting, all the Apple executives in the room were silent. Apart from problems with product design, they had rarely seen the legendary CEO get so angry.

Before today, although Steve Jobs was also thinking about Kunlun mobile phones, he was more skeptical and disparaging.

He has always stubbornly believed that the traitor Andy Rubin drew inspiration for Android from MagicCap launched by Apple in the 1990s.

As for the Kunlun mobile phone that cooperates with Android, even if it has achieved certain results, it is definitely not as good as their upcoming iPhone.

MagicCap is a new company established by Apple in 1990 by spinning off its handheld computer department and communication equipment department, specializing in the development of smartphone operating systems and interfaces.

If Apple wants to make a mobile phone, it is actually not something that can be done in a day or two.

But in the 1990s, because the MagicCap concept was too advanced, only a few manufacturers and communication companies could reluctantly accept it. It was soon sentenced to death by the market, and Rubin's R\u0026D department was also forced to disband.

It was not until a few years ago that Jobs restarted the plan to manufacture mobile phones, and this time they learned from the failure of more than ten years ago, focusing on software and hardware, and prepared to launch a big satellite in the market.

As a result, Kunlun Mobile ran ahead of them and released the satellite.

This is how Steve Jobs could swallow his breath.

After venting his negative emotions for a while, Jobs gradually calmed down and said weakly: "Everyone, please share your thoughts."

The executives in the room were all watching, and no one dared to speak first.

After a while, Chief Operating Officer Cook said quietly: "Steven, things have happened. The top priority is to consider how to deal with it."

Jobs looked at Cook gloomily for a few seconds, but finally nodded.

"Yes, that damn thief company Kunlun Mobile not only stole our technology, but also the content of the press conference.

Full touch screen, virtual keyboard, multi-touch, gravity sensing...

All these functions have been demonstrated by them. Even if the iPhone is unveiled as scheduled tomorrow, it will not be able to surprise consumers. "