My 1999

"How was your conversation with YTV?"

"We have already negotiated a sponsorship fee of 6 million a year. Bing search is embedded in "Happy Dictionary" to ensure that every answer is achieved through Bing search."

Xu Liang nodded, "Do it for a year first and see what the effect is."

Xie Wen nodded and said, "Excite's negotiations are almost over. It's 25 million US dollars. We should be able to sign the contract tomorrow."

"Then sign it."

"Are you still going?"

Xu Liang shook his head, "I won't go. You go there on behalf of the company. By the way, transplant our search business there and reintegrate Excite's business."

The portal business retains the Excite brand, while search becomes independent and Bing Search is established.

The head office supervises the financial affairs, and the specific development strategies of the Japanese subsidiaries are fully responsible for the local professional managers.

In addition, Hongmeng Japan Company was established and our game business and website collection were also transferred there.

From now on, this will be our normal model for developing overseas business. "

Xie Wen nodded. He knew very well that Xu Liang advocated a 'localization' expansion strategy.

I didn't agree with it at first, but judging from the development trends of the two subsidiaries in the South Korean market and the Xiangjiang market, this model is still successful.

"I'll have someone book a flight right away and fly over in the afternoon." Xie Wen said.

Xu Liang nodded.

Through this time, he suddenly realized that there were still fewer people with talents who could exercise all rights on behalf of the head office outside.

At present, apart from him, there is only Xie Wen.

Xie Wen went to Japan, and everything at Hongmeng Corporation fell on him.

"It seems that we need to promote one or two more senior talents who can be responsible for developing the market."

However, he does not plan to recruit from outside, but plans to promote from within.

Only those you train yourself have the highest loyalty and understand the company's corporate culture best.

A negative example is Du Niang.

Lao Li said that his employment philosophy is to find the world's top talents in this field, so many executives with returnee backgrounds have been invited.

The struggle for power between returnees and locals exacerbated the company's internal turmoil.

Lao Li also said that he will fully delegate power and he will not know where the people who report to him every day are.

Then the Seven Poisons and the Seven Swordsmen, except for Lao Li himself, left one after another.

After all, no one wants to be a puppet.

Looking at the major Internet startups, the partners who jointly started the business have left so cleanly, and Du Niang is the only one with no semicolon.

Lao Li finally said that he only looked at the results.

This is absolutely true.

For the sake of KPI, I don’t even have to show my face. All kinds of advertisements are everywhere, and the user experience is extremely poor.

To sum up, Lao Li is really not suitable for management positions, and development technology is more suitable for him.

"Dong dong dong..."

There was a knock on the door.

"Come in."

Secretary Lu Hui walked in anxiously.

"Mr. Xu, Mr. Xie, there is suddenly a lot of bad news for us on the Internet."

Xu Liang's face changed slightly, and he quickly stood up and walked to the computer to open the Sina website.

A piece of news pinned to the top of the home page is about Hongmeng.

The title is simple.

"Electronic movies, the rights and wrongs of online games."

Clicking on the content, the report pointed directly at Hongmeng, the current contradiction of primary and secondary school students skipping class and playing games.

However, Sina's report was relatively mild in comparison.

Sohu is more direct.

“Ban Hongmeng Games and save our children.”

Other large and small Internet portals such as NetEase, TOM, and China.com have reported similar content.

"In addition to the portals, more than a dozen newspapers of various sizes, including the Beijing Daily, Hebei Evening News, and Yu Provincial Evening News, also reported on the ban on online games. Some even directly targeted Hongmeng Games, calling us ya of the new era. Film producer." Lu Hui said.

"Mr. Xu, we must immediately initiate crisis public relations, ask the portal to remove all these contents, and at the same time sue the media that infringes on our reputation," Xie Wen said immediately.

Xu Liang waved his hand.

“If we do this, we are playing into our opponents’ hands.

As the saying goes, a slap cannot make a difference. The more we take action, the hotter this topic will become and attract more people's attention. "

Xie Wen also reacted and frowned: "If we don't respond, I'm afraid the other party will also heat up this topic and make us more and more passive."

Xu Liang nodded and said quickly: "Convene a meeting of directors immediately."

Lu Hui quickly went down to inform.

Not long after, more than a dozen Hongmeng executives in the company arrived in the conference room.

"It must be the people from Baidu who sued us. Our free policy poked their lungs. They couldn't defeat us technically, so they acted behind our backs." Yu Jun said angrily.

"It may also be other game companies. Now Hongmeng Games occupies nearly half of China's game market. There are too many jealous people." Wu Xifan, head of the game business unit, said.

"It's unlikely to be other game companies. Looking at the news on the Internet, most of them are directly targeted at online games. As the saying goes, nothing will be finished until the tide changes. If the country really bans the entire online game and even the game industry , they are finished too." Xie Wen said.

Everyone nodded after thinking for a moment.

"So the person who attacked us is Bai Du." Xia Wei from the Interactive Entertainment Division said.

"Our free strategy is tantamount to poking at the root of hundreds of poisons. If we want to crack it, there is no way through search. After all, their technology is far inferior to ours, so targeting Hongmeng Games has become the best choice.

If Hongmeng Games collapses, our revenue will be reduced by more than half, and we will no longer have the funds to support Bing’s free strategy. With the advantage of entering the game early, it will not be difficult for Baidu to capture the enterprise market. "Xie Wen said.

"Bing Search's strategy is to only be an independent search engine. Except for a few portals, it does not intend to enter the enterprise market. In this case, we have no fundamental conflict with Baidu. We can communicate with Baidu privately and Let this matter be resolved peacefully," Wu Xifan said.

"We can't make peace, otherwise in the future when we compete with Baidu and they can't beat us in business, they will hype this up again. Can we still back down again and again?" Yu Jun couldn't help but ask.

Wu Xifan frowned and subconsciously wanted to refute, but stopped when he reached his lips.

He knew that Xu Liang attached great importance to search and would never give up searching for the sake of the game.

Everyone who had been arguing for a long time looked at Xu Liang, who was sitting in the middle, wanting to hear his thoughts.

"No matter whether Baidu is behind this matter or not, we can't reconcile. Otherwise, letting the enemy see through our weaknesses will become a means for them to blackmail us in the future."

After clearly stating his attitude.

"But we can't fight them head-on, otherwise we will fall into their trap."

There was a pause.

"Lao Xie, do you know anyone in the media? I mean the entertainment media."

"know."

"Can you get some gossip about big-name celebrities?"

"Celebrity gossip?"

Xie Wen was stunned.

Not only him, but everyone around him was a little surprised.

Xu Liang said with a smile: "The only thing that can replace one hot event is another. Celebrity gossip is much more attractive to the public than dry Internet games."

More than ten or twenty years after the explosion of the Internet, crisis public relations has become very mature.

But for about two thousand years, everyone is still groping.

Xie Wen's eyes lit up instantly.

"Mr. Xu, I will contact all media friends immediately."

"It's not just Mr. Xie, you guys can also make use of resources in this area. But be careful not to make false accusations. You must get actual evidence. I don't want to be sued for slander."

"yes."

Everyone is not a fool, and they can easily think of the beauty of this matter.

"Okay, let's break up the meeting."

——

As soon as he left the conference room, Xu Liang's cell phone rang.

When I picked it up, I saw it was Qiao Yuhui.

"I saw what happened online. How are you going to solve it? If you go through the legal process, I can help you find the best lawyer."

"It doesn't have to be so troublesome. It's just a little trick that doesn't work on the stage. I can solve it myself."

"real?"

"certainly."

Xu Liang briefly explained his thoughts.

"As expected of you, you are so treacherous."

Xu Liang smiled and said: "Shouldn't it be smart?"

"treacherous."

Qiao Yuhui said with certainty.

"Okay, but thank you for caring about me so much."

"Who made you my boss? If you fail, who will pay me my salary?" After a pause, "Now that you have a solution, I will hang up. There are many things going on here in New Dream."

"Um."

After hanging up the phone, Xu Liang smiled.

Go back to the office and continue working, and go home on time when it's time to get off work.

As soon as he entered the house, before he could take a sip of water, he saw Jiang Xiaoyang hurriedly walking in.

"Aren't you negotiating in Shencheng? Why are you back?"

"I gave up before the conditions were agreed upon. Stop talking about me. The news in online newspapers has been overwhelming. Why are you still so calm?"

"What else can we do if we are not calm? Emotions will not help solve the problem."

Xu Liang opened the shoe cabinet and took a pair of disposable slippers.

"Take off your shoes and relax."

Jiang Xiaoyang took it, put on his slippers, and breathed a sigh of relief.

Although high heels are beautiful, they are really tiring after being worn for a long time. Now I put on flat slippers and feel much more comfortable instantly.

Looking at the man next to him, he thought to himself: "It's rare that he is so careful."

Thinking of business, he asked quickly.

"It seems that you have found a solution to the problem?"

Xu Liang nodded, poured a glass of warm water and handed it over.

"Use an entertainment hot spot to ignite public attention and weaken others' attention to us. Without the blessing of public opinion, a little criticism will have little power."

Jiang Xiaoyang suddenly said, "It's rare that you can think of such a way."

"Otherwise, what else can we do? Solve it with the law? This will only make the matter more troublesome, and we will become more and more passive. Maybe it will lead to official consequences in the end. I don't want that."

Jiang Xiaoyang nodded.

"Do you need my help?"

"No need. If you need to take action on such a trivial matter, then I am too useless." Xu Liang said with a smile.

He is not Lao Chen.

He is obviously making money from gaming, but he thinks the money is dirty. Before even laying a solid foundation, they thought about transformation, but in the end the foundation laid by "Legend" was wasted.

As long as he makes money legally and compliantly, no matter how big the criticism is, it is nothing more than scabies to him.

Seeing how confident he was, Jiang Xiaoyang didn't say anything more.

"Okay, don't think about these things. It's rare for you to come back. I'll ask Aunt Wang and the others to cook two delicious dishes to entertain you."

"Assuming you have a conscience, I want to eat braised pork." Jiang Xiaoyang said.

"Braised pork? You're not afraid of getting fat."

Jiang Xiaoyang smiled and said, "I'll eat one piece to satisfy my appetite, and I'll give you the rest."

"All right."