My 1999

After dinner, Xu Liang opened the central set 2.

Wang Lingxiang came over after talking on the phone with her husband.

"Liangzi, why didn't you draw today?"

"Our company advertised on a CCTV program. Let me see how the effect is?"

Wang Lingxiang, who was about to leave, heard this and sat down next to her.

"Liangzi, you have such a big career now, do you still have time to study?"

"Of course, haven't you seen it these past few days? I draw one painting every day, never stopping."

"I see it, but I feel a little uneasy."

Xu Liang smiled and hugged his mother's shoulders.

"Mom, let me ask you, why do you want me to study and learn?"

"Of course it's for your future success."

"What does it mean to be promising?"

Wang Lingxiang said matter-of-factly: "Study in a good university and find a good job in the future."

"So, the criterion for being promising is to have a good job and make more money."

Wang Lingxiang nodded subconsciously.

"Then you see, now that I have made money, bought such a big yard, and have a job, am I considered very promising?"

"Of course. Now everyone in the village doesn't say that my son has a promising future. He is doing big business in the capital and making a lot of money." Wang Lingxiang said proudly.

"In this case, does it mean nothing to me whether I take the exam or not?"

Wang Lingxiang instantly became alert and straightened her back.

"Liangzi, what do you mean? Doesn't it mean you don't want to study anymore?"

"of course not."

Xu Liang quickly denied it.

My parents suffered the disadvantage of being uneducated back then. They stayed in the countryside facing the loess and turned their backs to the sky every day, and suffered too much. They don't want their children to be like them.

Therefore, there is a strong obsession with letting them study and learn culture and leave the countryside.

"I didn't say I won't study. I just wanted to say that we don't have to take reading as seriously as we did before. Now that I have escaped from farming and have a good future, reading can be done as a hobby."

"Son, mom is not an old fool and understands what you mean.

But Mom also understands that there is no guarantee of making a profit without losing money in business.

Yes, you are making money now, but what if you lose money in the future?

It will be easier to find a job in the future if you have a university diploma, right? "

"You are really my mother. How can you say that your son is losing money." Xu Liang said with a wry smile.

"I'm your mother and I'm saying this. This is called advice that is harsh on the ears."

"Okay, okay. I listen to you and I will definitely get into college."

"That's pretty much it."

Wang Lingxiang, who had tamed her son and greatly satisfied her female power, looked at the time.

"It's almost nine o'clock. When will your company's advertisement be released?"

"It starts at ten o'clock in the evening."

"Ten o'clock? Everyone is asleep, who is still watching?"

"This is just the first broadcast, there will be a re-broadcast tomorrow. And this is ZY channel. So many people across the country have watched it."

"That's true. Your dad watches two channels all day long, one is Qilu and the other is ZY."

Xu Liang smiled. The broken antenna at his house could receive ten channels even if it was stretched to death, and half of it could not be seen clearly.

The only ones with stable signals are Qilu and ZY.

Time passed slowly while chatting with my mother.

Soon it was ten o'clock in the evening.

The screen on the TV changed. After a simple animation, "Happy Dictionary" officially started broadcasting.

Today's stage design is still very primitive, even if YS has a lot of money, it's the same.

Accompanied by loud music, the plastic door opens.

Young men and women who looked rustic in Xu Liang's eyes but very fashionable in the eyes of the audience ran out from inside.

"Hello everyone, welcome to "Happy Dictionary"," the man said.

"One person works hard."

The woman guided in a loud voice.

Everyone in the audience shouted in unison.

"The whole family is happy."

After a simple opening remarks and prize introduction.

The first player ‘Li Jie’ came up.

"I would like to invite the examiner Wang Xiaoya."

Accompanied by music, he wore a beige sweatshirt and a silk scarf around his neck.

From the current perspective, the short-haired woman who was not out of date in her outfit stepped onto the stage.

After announcing the rules for answering questions.

Let’s start with the first question.

"Which of the following fabrics is not suitable for a TV cover?"

"A, velveteen; B fine cotton."

"You have thirty seconds to think."

"I choose B."

"sure?"

"Sure."

"You won't change?"

"I won't change it."

"Okay, let's look at the big screen."

The Bing search interface quickly appeared on the middle screen.

"This is Bing, the best search engine in the country, and we use it to search for our answers."

Wang Xiaoya was typing, quickly entering the question into the search box, and then using the mouse to click on the next search.

The entire operation process is displayed on the big screen, and real feedback is given to thousands of households in China through the camera.

Uh-huh.

The search page appears.

The jump speed is very fast.

The first one is the answer.

Moreover, there are detailed explanations along with the answers.

Xu Liang saw it and couldn't help but smile.

In fact, the program team has communicated all questions with the company in advance, and Yu Jun specially asked engineers to optimize them to ensure that the first answer found is the most accurate answer.

Of course, the audience definitely doesn’t know this. They just think that searching like this is fun and novel, and the answers are accurate.

When this impression becomes deep, when they have questions and want to search, they will subconsciously open Bing instead of going to the portal.

"Liangzi, is this your company's advertisement?" Wang Lingxiang asked curiously.

"Um."

"What kind of company is this? What do you sell?"

"Selling advertising."

"Advertisement? Aren't you co-organizing an art class?"

"This is an ad for my other company."

Xu Liang explained it for a while and finally made me understand something.

After watching "Happy Dictionary" for a while, seeing that it was getting late, Xu Liang, who had achieved his goal, turned off the TV and sent his mother back to her room to rest.

——

Xu Liang came to the company the next day.

Instruct the secretary to call Yu Jun over.

"I watched "Happy Dictionary" yesterday. It was very good. It perfectly demonstrated the function of our Bing search."

Yu Jun was also very happy.

"I asked the technical team just now. From the time the ad was played until now, our search volume has increased by 9% compared to the same period yesterday. I believe that as the ad ferments, the search volume will continue to rise."

Xu Liang nodded.

"Mr. Xie has a very good vision, and "Happy Dictionary" is really suitable for us."

Yu Jun nodded in agreement.

"How is PPC developing now?"

“At present, we have 21,209 cooperative merchants, most of which are small and medium-sized enterprises, with daily revenue of 69,000, and an average daily growth of 15.7%.

According to the current development trend, it will not be a problem for daily revenue to exceed 200,000 by the end of the year. "

Xu Liang nodded and asked, "Where is the development progress of Fuxi's advertising system?"

"If everything goes well, the research and development of the first version will be completed around mid-December, but if it is to be truly launched, it will have to be at least next year."

The research and development of the entire advertising system is time-consuming and labor-intensive.

Three months is already too fast.

Xu Liang nodded, "I heard that your marketing training class has been started?"

"Yes. Currently, thirty people have been recruited and are being trained."

"Let's go and listen."

The two came to the floor where Bing Search was located.

As the company continues to expand, the number of employees in Bing Search alone has exceeded 500, making it the largest department within Hongmeng.

And it’s still expanding.

When a single programmer is not as good as Silicon Valley, just use the number of people to pile it up.

Supplemented by training in the evenings and Saturdays and Sundays, Xu Liang believes that with the intelligence and hard work of the Chinese people, they can easily catch up with or even surpass their counterparts in Silicon Valley.

Of course, he is not stingy with necessary rewards.

Especially options.

Although he has never agreed to financing from IDG and Kleiner Perkins Caufield \u0026 Byers, he is very generous to Hongmeng employees.

As long as you have been in the company for three years or more and your level reaches H6 or M6 or above, you will be rewarded with options.

If they are particularly outstanding, they will be given if they join the company.

Xu Liang knows very well that what can truly make Hongmeng invincible is its emphasis on talents.

"Mr. Xu, this is it."

Xu Liang nodded and stopped Yu Jun from pushing the door.

"Don't go in and disturb them. Just stand here and listen."

Yu Jun nodded, and the two of them stood at the back window and looked inside.

The room, which was about 100 square feet in size, was decorated like a classroom.

A tall and lanky young man wearing a white T-shirt and black trousers with a straight face was standing on the podium.

"His name is Hu Chen. He graduated from the Physics Department of Harbin Institute of Technology. He is the best-performing employee in Bing's marketing department. A large part of the teaching materials we use to train employees comes from his experience," Yu Jun said.

Standing at the door, you can hear the sonorous and confident voice inside.

Xu Liang nodded slightly, "It's really uncommon for a top student in the physics department to become a marketing genius."

“If you want to do a good job in marketing and get more companies to become Bing advertisers, you must let your customers understand what keyword optimization is.

Optimization is the optimal solution, the best answer.

In search engines, what is the best?

The answer with the highest relevance is the best answer.

As an example.

If it is a decoration company, what are their most relevant keywords? "

"furnish."

The crowd chanted.

"wrong.

The word decoration is very broad. It can represent home decoration, work clothes, and garden.

We need to recommend keywords that best suit our customers’ specific businesses.

Therefore, the most suitable keywords for home decoration companies are ‘interior decoration’ or ‘interior decoration’, or ‘home decoration’.

And not just the word ‘renovation’.

This is called keyword optimization.

The key to keyword optimization is to determine which word or words are suitable for the company you want to publicize. Then convince him to take him down. "

There was a pause.

"Someone said it again. Hu Chen, isn't keyword optimization that difficult? I will know it as soon as I hear it.

But I'm telling you, this is just the beginning.

Keyword optimization, choosing the right keywords is only the first step.