My 1999

Wangjing Building.

When Xie Wen went to the United States, Xu Liang took charge of the management of the entire company.

Fortunately, he was not inexperienced, and he didn't appear to be in a hurry.

‘Dong dong…. ’

There was a knock on the door.

"Come in."

A middle-aged woman wearing a white women's suit, slightly fat, with high-waisted hair opened the door and walked in.

It is Xiang Lili, director of Hongmeng Music Network.

It turns out that he is the deputy director of Sony Music China and has a deep understanding of the music industry.

"Mr. Xu."

"sit."

Xu Liang pointed to the seat in front of the desk.

Wait until the other person is seated.

"Director Xiang, is there something wrong?"

"Our Hongmeng Music Network version 1.0 has been successfully developed."

"Really?" Xu Liang said happily, "Has it been uploaded?"

"Already uploaded."

"Then I want to take a look."

Xu Liang turned on the computer.

"You can find it on the website directory page, commonly used websites." Xiang Lili quickly reminded.

Xu Liang nodded and opened the website.

In addition to the long search box, the most eye-catching one is the frequently used website column.

There are a total of thirty-six jump buttons in this column.

Now the value of a button, calculated annually, has exceeded 2 million.

It is the most valuable advertising space on the entire website.

After finding the Hongmeng Music website and opening it, a black and red webpage came into view.

The overall interface has the shadow of later NetEase Cloud, but the Internet speed was still very slow at this time, so the address bar only had four options: Home, My Music, Rankings, and About Us.

Below the interface are popular recommendations and new songs.

There are six columns for popular recommendations.

Healing the Broken Heart/Fifty Songs, Dreaming of a Spring Night/Top 100 Golden Songs, pure music, popular songs on the Internet in 2000, classic old songs, and golden folk songs.

New songs are released mainly on the charts.

I opened a song and listened to it, and the quality was okay.

“Let’s leave it like this for the first version, and we will update it in a timely manner based on user feedback and network speed.”

He nodded to Lily.

"How are you talking about copyright?"

"At present, the value of online music copyright is not high. We have bought out the copyright of 130,000 online music songs, at an average of about ten yuan per song.

But most of them are old songs.

New songs are limited. Moreover, the music company is unwilling to sell the hot songs and only plans to sign a share agreement with us. "

Xu Liang shook his head.

With China's current copyright environment, it is simply impossible to make money through online sales.

In a lawsuit, the money lost is not enough for attorney fees.

"Forget it about the share, we have no room for profit if we sign the contract."

"yes."

Xu Liang thought for a while, and finally rejected the idea of ​​letting Hongmeng Music Network develop ring tones.

There are not many mobile phone users now, and Hongmeng Music Network does not have enough copyrights. It will not be too late to wait for two years to launch.

"The website is like this for the time being. Your task is still to acquire music copyrights as soon as possible. The price of classic music copyrights can be increased appropriately."

"clear."

After chatting for a while about the future development strategy of Hongmeng Music Network, they left towards Lily.

I listened to the song through Hongmeng Music and closed the website.

Picked up the phone on the table and pressed it a few times.

"Call Director Qian of the Peripheral Development Department."

"Okay, Mr. Xu."

Lu Hui called quickly.

Not long after, Qian Santai, director of the Peripheral Development Department, opened the door and walked in.

"Mr. Xu, you are looking for me."

"sit."

He pointed to the seat in front of him.

After Qian Santai sat down.

"I have read the report you submitted. The location of the second Hongmeng peripheral offline store in Beijing is not going to Chongwenmen, but to Xidan."

"Mr. Xu, Chongwenmen Business District is one of the most prosperous business districts in the capital, and its foot traffic is no less than that of Xidan." Qian Santai said quickly.

"I know. But you need to understand the positioning of our Hongmeng offline stores.

Brand building and publicity are the first elements of offline stores, followed by product sales.

As an extension of Wangfujing business district, Chongwenmen does not require us to open another offline store, at least not now.

do you understand? "

Qian Santai nodded quickly.

"When Xidan is built, we will build one in Sanlitun, and then there will be no need to build another in Beijing. The same is true for Modu, Pengcheng, and Yangcheng. We will build three in the most prosperous business district first, and we will talk about the rest later.

After completing the layout of the first-tier cities, we will then focus on the second-tier cities, and so on. There is no need to go to third-tier cities for the time being. "

He does not plan to open too many directly operated offline stores.

"yes."

"How are the talks with eBay, Joyo, and Dangdang going?"

“EBay is willing to cooperate with us, but it requires a five-yuan listing fee for each item, and a 2% commission after the transaction is successful.

Zhuoyue and Dangdang refused to cooperate with us. "

"Refuse? Why?"

Qian Santai smiled bitterly.

“They currently only sell books, but our Hongmeng peripheral products include dozens of categories such as posters, clothes, bags, computer hardware, etc. It’s too complicated for them.

If they cooperate with us, they will have to spend money to expand the database.

Now that the Nasdaq is in crisis, the Internet industry is wailing.

They want to save their limited funds for the winter and don't want to spend any money. "

Xu Liang frowned.

“Wasn’t eBay free before?”

"It used to be free, but now that Nasdaq is in crisis and they are strapped for funds, they have begun to follow eBay's example and charge listing fees and transaction commissions."

Xu Liang sighed. He didn't charge before, but now he does. He always feels uncomfortable.

"Mr. Xu, I'm not very optimistic about our cooperation with eBay." Qian Santai hesitated.

"Why?"

“We have too many categories, including hundreds of items including clothes, bags, posters, water bottles, etc. In the future, as our development experience improves and the number of designers increases, there will be more.

There are so many items on eBay that it is impossible to put them in one store.

But if we operate separate stores, it will increase our marketing costs.

The most critical point is that there are many fakes on eBay, and Hongmeng is a brand. We are naturally incompatible with C2C websites like eBay. "

Xu Liang understood.

really.

Hongmeng builds its own brand through offline stores, which is indeed incompatible with C2C where fakes are rampant.

"Are there any other B2C websites in China?"

"Yes, but their traffic is too small, and cooperation is completely meaningless."

After a pause, Qian Santai continued.

"Mr. Xu, I think instead of cooperating with them, we should build a website ourselves to sell our own peripheral products."

"Set up your own website?"

Xu Liang never thought about this problem.

His plan for Hongmeng is pan-entertainment + search, and he has never thought about e-commerce.

After all, there are too many distractions and it is easy to lose energy.

The result of doing everything is to fall short of the top in everything.

And the reason why he does pan-entertainment is because games can provide the funds needed for search engine development.

After all, if you want to compete in the international market, it is difficult to compete with Google without sufficient funds.

"Mr. Xu, the company has successfully developed the Hongmeng payment system. If it is only used to buy and sell game points, it is a bit wasteful. Only if it is combined with a website that sells peripherals, can it be fully utilized," Qian Santai said.

Xu Liang looked thoughtful.

When Hongmeng Pay was originally developed, it was out of considerations of cost savings and improving the efficiency of point-of-sale cards.

Later, it was combined with Hongmeng Internet cafe management software, which increased the company's point card sales by 17%.

However, that's all.

No more features are being developed.

If he continues to develop, whether he wants it or not, he will take the path of Alipay.

However, he doesn't have Jack's iron head and wants to change the bank.

After thinking for a while, Xu Liang said slowly.

"You should make a plan first. How many people will be needed and how much will it cost?"

Although he does not plan to engage in e-commerce, at present, it seems that if he wants to expand Hongmeng's peripheral product channels, doing vertical e-commerce by himself is the only solution.

Qian Santai looked happy and said, "I'll do it right away."

Pick up the papers on the table.

"Mr. Xu, I'll leave first."

"Well, go ahead."

Qian Santai left in a hurry with a happy face.

If this thing can be done, he will undoubtedly have the greatest contribution. It is impossible to say that he will become the vice president in charge of the company's main business like Yu Jun.

Looking at Qian Santai's leaving figure, Xu Liang shook his head slightly.

Hongmeng does not have the genes to do e-commerce. Even if it wants to enter this industry now, it will most likely be divested like Bing in the future.

I simply tidied up the documents on the table.

Xu Liang turned around and left the office.

"Mr. Xu."

After nodding to the assistants who were working hard, he started wandering around the company.

When he was in Hongmeng, he liked to wander around the various floors whenever he had time.

Seeing the company prospering gave him even more motivation to work hard.

Arriving at the floor where the Game Business Department is located, Xu Liang found Wu Xifan.

"Mr. Xu, I'm about to go find you."

"Is something wrong?"

"This is the October operating report of the Game Division."

With that said, Wu Xifan handed over the document in his hand.

"Oh, there are already so many people." Xu Liang said happily.

""Legend: Overlord War" currently has 6.72 million registered users, 250,000 simultaneous online users, and a monthly revenue of 15.79 million; "Millennium" has 2.83 million registered users, 80,000 simultaneous online users, and a monthly revenue of 4.67 million; "Red Moon" There are 4.13 million registered people, 110,000 people online at the same time, and monthly revenue of 6.27 million.

This number has basically stabilized. According to the experience of South Korean counterparts, there will not be a significant decline for at least half a year. That is, even if no other games join.

These three games alone can achieve revenue of 300 million next year. "

Xu Liang looked at the numbers on the paper and felt happy.

"We currently occupy more than 60% of the domestic online game market."

Wu Xifan nodded, "Currently the ones that can compete with us are "Stone Age" represented by NetEase, "King of Kings" represented by Huacai Software, and "Network Three Kingdoms" represented by Zhiguan.

However, these three games combined are not as popular as our "Legend: Overlord War". "

After a pause, he looked at Xu Liang with admiration.

"Thanks to the boss's discerning eye, he discovered the treasure of "Legend". Without it, we at Hongmeng would never have developed as fast as we do now."

Xu Liang smiled. He already had enough halo, there was no need to add more.