My 1999

After Xie Wen arrived at the company in the morning, his secretary quickly greeted him.

"Mr. Xie, Mr. Xu called just now and asked you to go to his office after work."

Xie Wen nodded.

"Mr. Xu, did you tell me the reason?"

"No."

"I understand, please put my package in the office."

After the secretary took it, Xie Wen walked quickly towards Xu Liang's office.

Come to the door.

Lu Hui, who was working outside, quickly stood up to say hello.

"Mr. Thank you, morning."

"Good morning, is Mr. Xu inside?"

"exist."

Xie Wen smiled and nodded, then knocked on the door.

"Come in."

After the clear voice came, Xie Wen opened the door and walked in.

In addition to Xu Liang, Zhou Kun, the director of Hongmeng website and Pangu browser, was also sitting in the room.

"Lao Xie, I've been waiting for you. Come and sit."

"Thank you, Mr.

Zhou Kun said hello quickly.

Xie Wen nodded to him and sat down with a smile.

Xu Liang made him a cup of tea.

"You called me here early in the morning, wouldn't you just want to drink tea?" Xie Wen said with a smile.

"Haha, if there is nothing important, I don't want to waste your time."

After saying this, Xu Liang looked solemn.

“I want to sell the Hongmeng website collection.”

Xie Wen's face changed slightly. He knew that Xu Liang must have something big to ask him, but he didn't expect it to be so big.

The Hongmeng website collection was the first profitable business of Hongmeng Company after its establishment. Before the gaming business started, it strongly supported the early development of Hongmeng Company.

Up to now, the monthly revenue of Hongmeng website has exceeded 14 million Huaxia coins, and it has maintained a monthly growth of 12%.

It can be said to be Hongmeng’s trump card business after gaming.

Now Xu Liang actually plans to sell it? !

"Mr. Xu, I want to know the reason?"

"The reason is very simple, we already have Pangu browser." Xu Liang said.

After a pause, the conversation changed.

"Zhou Kun, let me tell you."

Zhou Kun nodded.

“Mr.

However, if it is browser-based, Microsoft's IE kernel technology is too old and too many plug-ins are installed. The website will become bloated. Under the existing network speed, the website opening speed will slow down, affecting the user experience. "

Microsoft's IE browser is very simple, but kernel updates are slow.

Because Google couldn't bear the backwardness of IE kernel technology, it chose to develop Google Chrome with its own kernel.

“…In addition, the main profit of the website directory comes from the two options of ‘frequently used websites’ and classified websites. We can also put these two options on the browser.

Moreover, you can also install more plug-ins for the browser, such as information function, history function, tailoring function, download function, etc.

It has richer functions, friendlier design language, and is more suitable as a homepage.

Pangu Browser is developed based on the latest technology and is constantly iterating.

Even if many plug-ins are integrated, the client only has 40M, which is the smallest among all domestic browsers.

Therefore, Pangu Browser can completely replace the website directory. "

After hearing Zhou Kun's conclusion, Xie Wen thought for a moment and said.

"Although Pangu Browser has many advantages, people's Internet habits are difficult to change in a short time. It will take a long time for us to let Pangu Browser replace the website directory.

During this period of time, the absence of the website directory will have a very negative impact on our business development. "

"Lao Xie, I have already asked Lao Shen about your concerns.

He said that through the Hongmeng Internet cafe management software, we can remotely control all Internet cafe computers, download the Pangu browser client directly to the desktop, and set it as the homepage of the IE browser.

In this way, the number of users of Pangu Browser will grow rapidly and quickly form a certain scale.

It may not be able to compare with the full website in a short period of time, but over time, users will naturally vote with their feet and gradually move closer to us.

Of course, it will definitely affect our revenue.

But the website directory has developed to the peak it can reach now, and it must be sold while it is still valuable. Otherwise, when Pangu Browser is promoted, it will fall into our hands. "

Xu Liang is very clear about the future development of the Internet.

Websites like this are only popular in the past few years at the beginning of the century. From then on, they will be dominated by browsers.

And even in the mobile era, browsers are not left behind.

Xie Wen thought for a moment and nodded.

"Who do you plan to sell your website collection to?"

Xu Liang smiled and said: "Sina, or Yahoo."

"Sina and Yahoo?"

Xu Liang nodded and continued.

“Let’s talk about Sina first.

First, it has sufficient cash flow.

Second, as China's number one portal, obtaining more equity will help us have a strong voice channel when we encounter something like the last Baidu incident. "

Although the future of the Internet is the era of search, e-commerce and social networking, in the past few years at the beginning of the century, portals were the leader.

What's more, Sina also has a Weibo, which has relatively strong potential.

"Finally, Sina's equity is relatively dispersed, and shareholders have a strong desire to exit after raising the price. We have a greater chance of directly controlling Sina if we get the controlling stake."

As soon as these words came out, Xie Wen and Zhou Kun were a little shocked.

"You want to control Sina?"

Xu Liang smiled and said, "Of course I have to try it if I have the chance."

In the past, he was used to looking at this era from the perspective of future generations, so he dismissed the portal website.

But it took a long time to realize that the influence of portal websites is really great.

Especially in terms of public opinion.

In this chaotic and complex world, it is really important to have a strong voice channel.

“Let’s talk about Yahoo.

There is only one reason why I chose Yahoo, it is rich enough. Our international expansion requires sufficient funds. "

Xu Liang's main purpose for selling the website collection is money.

Sina's equity is only a secondary purpose.

If the price offered by Yahoo is much higher than that of Sina, he will still choose Yahoo.

9/11 was in the second half of the year. It seemed like there was plenty of time, but it was only a few months away. Before then, he had to raise enough bullets.

“Yahoo has a lot of money, no need to say more.

But Sina is weak. Once it acquires us, there is a high probability that it will have to exchange shares. It is certain that we will become a major shareholder, but their board of directors may not be willing. "Xie Wen said.

"Try it and forget it if you don't want to." Xu Liang said.

There are many opportunities to acquire Sina.

Now the most important thing is to monetize the entire website.

"Mr. Xu, what if Sina doesn't accept the website directory?" Zhou Kun said suddenly.

"Of course this possibility cannot be ruled out. Therefore, we need to make some preparations in advance."

Xu Liang pondered briefly.

"I'll make a private appointment with Wang Zhidong. Lao Xie, please contact Yahoo secretly and find out what they say first."

"Um."

"Okay, let's discuss this matter for now. You can go back and remember to have a meeting later."

"clear."

——

nine in the morning.

The large conference room of Hongmeng Company.

All the company's middle-level and above leaders, more than 100 people, are gathered here.

Xu Liang stood on the rostrum in the center. Wearing a white round-neck T-shirt, black casual trousers and white sneakers, he did not look like a professional elite at all, but more like an ordinary college student.

Facing everyone's gaze, he didn't feel nervous despite his two lifetimes of experience.

Organized the language.

“I think everyone knows these days that the company’s business units will be restructured.

It is divided into three subsidiaries: Yihaodian, Bing, and Pangu; four business departments: games, literature, music, and comics; and logistics departments such as hardware management and network security.

Many people feel that frequent changes in the company system, or even subsidiaries, are not conducive to company development.

But, this is what we must do.

Why?

I once talked about the concept of ‘positioning’ with Mr. Xie and Mr. Yu.

An enterprise must have a clear positioning to define its development direction and business scope, and it must be clear what we should and cannot do. "

After a pause and giving everyone time to digest and absorb, Xu Liang continued.

“Why do companies need positioning?

In my opinion, this is a marketing concept.

We live in a noisy world, a complicated world, and we cannot let people remember us too much.

No one person or company can do this.

So, we have to be very clear, what do we want the public to know and remember about us?

In other words, what is the first thing that comes to mind when people think of Hongmeng?

I think it should be games, novels, animation, movies and television.

I summarize these as ‘pan-entertainment’.

Pan-entertainment is where we plan to let the public remember Hongmeng.

We must continue to strengthen the concept of ‘pan-entertainment = Hongmeng’ to everyone, so that more and more people will think of Hongmeng when they think of entertainment.

Come to our company's website to play games, watch movies, and listen to music.

This is my positioning of Hongmeng.

All Internet search, software, and e-commerce that are inconsistent with these businesses must be divested.

This is the fundamental purpose of this business adjustment.

This is also the reason for all subsequent business adjustments.

At the same time, I also want to emphasize.

Bing's positioning is Internet search, and any business that has nothing to do with search must also be divested.

Yihaodian is positioned as an e-commerce and entertainment peripheral product sales.

Pangu’s positioning is software development and services.

Every brand has a clear positioning and every business has a clear direction.

Only in this way can we straighten out the boundaries between management and development, avoid the problems of large companies, and at the same time maintain the company's rapid and healthy development. "...

This meeting on 'brand and positioning' lasted for half a morning. Xu Liang did his best to convey his understanding of Hongmeng's future operating strategy and development direction, as well as his understanding of corporate values, to every participant.

While subtly influencing the backbone of these companies, it is also shaping Hongmeng's corporate culture.