My 1999

Andrea Western Restaurant.

An Kaiyue handed over the menu.

"Look, how do these dishes look?"

Xu Liang took it and looked at it twice before returning it.

"That's it, prepare another bottle of Latour 2000 for me."

"You've already taken out the drawings, who are you planning to entertain?"

He glanced at her.

"Wang Zhidong, CEO and President of Sina.com."

An Kaiyue opened her mouth slightly, her pretty face full of surprise.

Of course she had heard of Sina.com and Wang Zhidong, but in her eyes, they were entrepreneurial elites, entrepreneurs who were far away from her. I didn’t expect that my man would have dinner with such a business elite today!

For a moment, a faint excitement emerged from the bottom of my heart.

Her vision in choosing a man was indeed correct.

Xu Liang handed over a photo.

"Show your waiter, this is Wang Zhidong. When people arrive, please go to the box at the back."

After An Kaiyue nodded, she took it and took a look.

He looks a bit worse, not as handsome as his own man.

"I'll go and explain to them right away."

Just as he was about to leave, he stopped immediately.

"Do you want me to make some preparations, hold a welcome ceremony or something?"

"We just have a casual meal without making a big fuss. It's best not to let irrelevant people know."

"Understood."

An Kaiyue left in a hurry.

The winter nights are very long. After five o'clock, the sky gradually becomes dark. By seven o'clock in the evening, it is completely dark.

A black Mercedes-Benz crossed the streets of Houhai and stopped outside Andrea's restaurant.

The middle-aged man in a black suit opened the door and got out of the car. He looked up and looked at the brightly lit western restaurant in front of him.

"Xiao Liu, is this here?"

The secretary ran over quickly.

"Mr. Wang, this is it."

After nodding slightly.

"Come on, let's go in."

When I opened the door and walked in, there were many couples drinking coffee in the restaurant.

A waiter came over quickly.

The tone is respectful.

"Are you Mr. Wang Zhidong?"

"yes."

"Mr. Xu is already waiting for you in the backyard. Please come with me."

Wang Zhidong nodded and followed her through a small door at the back of the restaurant and came to the courtyard behind.

Then he turned into the left wing.

After pushing the door open and entering, in the elegantly decorated room, a man and a woman stood up quickly.

Wang Zhidong was not a womanizer, but he still did not stay with the woman for a moment.

beautiful.

More beautiful than many celebrities.

However, Wang Zhidong was not a fool. Looking at the other party's expression, he knew that his relationship with Xu Liang was not simple, so he would offend him, so he looked away after a few glances.

"Mr. Wang, welcome."

Take the hand that reaches out to you.

"I have long heard that Mr. Xu started from scratch at a young age and founded the huge Hongmeng Company in one year. When I saw him today, Mr. Xu really lived up to his reputation."

"Mr. Wang deserves the award. In the technology industry, Hongmeng is still a junior and needs to learn more from its big brother Sina."

After a few polite words, everyone sat down.

An Kaiyue also asked the waiter to bring the dishes.

"This is French food cooked by Kaiyue herself. I hope Mr. Wang likes it."

"I didn't expect that this lady is not only beautiful, but also a good cook. Mr. Xu is so lucky."

"Thank you."

An Kaiyue smiled reservedly.

"Try it?" Xu Liang said with a smile.

"Taste it."

Wang Zhidong picked up the chopsticks, picked up some beef and put it into his mouth.

After chewing, he gave a thumbs up.

"The craftsmanship is great. This French beef is comparable to the three-star Michelin I had in France."

"Eat more if you like it. If it's not enough, I'll do it again." An Kaiyue said with a smile.

"Haha, then I'm not welcome."

After a brief chat and some food, it seemed that the atmosphere was almost settled.

Xu Liang then planned to get to the point.

"Mr. Wang, Hongmeng is also a shareholder of Sina, and it is the second largest institutional shareholder after Huacheng. So we are also very concerned about Sina's operating conditions in 2000."

"Mr. Xu, in one week, it will be Sina's shareholders meeting. We will announce Sina's operations and solutions in public. Why should Mr. Xu be anxious?"

Xu Liang smiled lightly, "I'm not very anxious. The key is that our Hongmeng company has been adjusting its business recently and wants to sell some non-core departments.

Although we have many choices, considering that we are also the major shareholders of Sina, we approached you first.

If Sina is not interested, we will contact other companies. "

Wang Zhidong became interested instantly. Ever since Hongmeng replaced SoftBank and became Sina's major shareholder, he had studied Hongmeng and knew that in addition to games, they also had many profitable departments.

“I wonder which department of your company you want to sell?”

"Comprehensive Hongmeng website."

There was a look of surprise on Wang Zhidong's face.

"Mr. Xu, are you sure you are not kidding me?"

Hongmeng Website Directory is one of the top ten websites in the country in terms of traffic. Although Hongmeng is not a listed company, he does not know the detailed data of Hongmeng Website Directory.

But in order to obtain advantageous advertising space on the website, Sina spent millions of Chinese dollars on advertising on the Hongmeng website in 2000.

According to his understanding, there are as many as 36 such advertising spaces on the Hongmeng website.

There are more ad spaces at the next level.

You can imagine how much revenue this website alone has brought to Hongmeng.

It can be called the ‘ace business’.

He really couldn't think of any reason why Hongmeng would sell such a pillar department?

"I never joke at work."

Wang Zhidong stared at the man opposite him closely to confirm that he was not joking.

"May I know why?"

"Has Mr. Wang read the book "Positioning" written by American marketing masters Al Ries and Jack Trout?"

Wang Zhidong shook his head.

Xu Liang continued: "It is written in the book that every brand must focus on a narrow target-market segment. Brand extension not only cannot guarantee success, but will also blur the original brand status and cause disastrous consequences.

I deeply agree with this.

Our Hongmeng's main business is the pan-entertainment and Internet search industries. All businesses that are not included in it will be gradually cleared by us in exchange for valuable funds to vigorously develop our main business and strengthen our leadership position in the main business. "

There was a pause.

"I wonder if Mr. Wang is satisfied with my explanation?"

Wang Zhidong nodded.

"I generally understand."

However, he felt that Xu Liang was stupid and was completely fooled by business books.

Although it is good to focus on the main business, he knows how difficult it is to cultivate a profitable business.

From its inception to now, the only truly profitable business of Sina is advertising.

Others like e-shopping and mailboxes have not brought any profit at all.

If he masters the website, he can use the profits it creates to develop his main business instead of selling it directly.

A steady flow of water is the way to go.

But he would not remind Xu Liang.

If you don’t cherish your treasure, you might as well give it to him.

"After all, he is too young, lacks business experience, and does things too impulsively." Wang Zhidong thought to himself.

"If Hongmeng plans to sell the website directory, we at Sina are very willing to acquire it, but I don't know how much you plan to sell it for?"

Xu Liang picked up his briefcase, took out the Hongmeng website's financial statements and handed it over.

"This is the establishment of Hongmeng Website. Mr. Wang can take a look at the financial statements for January 2001."

Wang Zhidong took it and took a look, and was suddenly shocked.

"So high!"

He had tried his best to overestimate the Hongmeng website, but unexpectedly he underestimated it.

From its establishment to the end of 2000, in nine months, it generated revenue of 76.2 million Huaxia coins.

The average monthly growth reaches 87%.

In the latest month of January 2001, it created a net revenue of 13.49 million Huaxia coins.

The most incredible thing is that even though it is already so profitable, it still maintains rapid growth.

It’s hard to imagine what kind of revenue it will achieve in another six months or one year.

Moreover, the net revenue of just one Hongmeng website is equivalent to half of Sina’s, which is really astonishing.

"Mr. Xu, are you sure you want to sell?"

Wang Zhidong asked again worriedly.

"Sure."

Xu Liang nodded affirmatively.

"Mr. Wang can discuss it with the senior management of your company after he returns. It is best to give us a quotation within three days. We can also compare it and see if we really want to sell it to your company."

"Mr. Xu, please rest assured that I will give your company a reasonable quotation as soon as possible."

Once here, Wang Zhidong had no intention of staying for dinner.

He quickly took his leave.

Xu Liang didn't do much to persuade him to stay and sent him away.

Watching the car shadow go away, he turned around and looked at An Kaiyue beside him. After noticing the admiration in her expression, he couldn't help but smile.

"Why are you looking at me like that?"

"I didn't expect my man to be so powerful. Even the CEO of Sina would treat you with courtesy."

"Isn't this normal? Business negotiations are inherently equal." The topic changed, "Let's go, it's getting late, we should go back and rest."

An Kaiyue quickly followed him, hugged his left arm tightly, and followed suit.

Feeling her attachment, Xu Liang smiled faintly, feeling a sense of satisfaction in his heart.

It doesn't matter whether An Kaiyue is pretending or showing her true feelings.

Xu Liang felt emotionally satisfied with her.

Returning to the bedroom, naturally there was a lot of love between the husband and the concubine.

——

Came to the company the next day.

There is no need for Xu Liang to call him.

Xie Wen has already taken the initiative to find him.

"Yahoo is very interested, but whether it wants to acquire the company or not requires approval from Yahoo's head office."

"On my side, Wang Zhidong also wants to buy it, but we have to wait and see what the specific price is." Xu Liang said.

Xie Wen smiled and said: "The financial performance of Hongmeng Website is so good, there must be many people interested. In fact, we can contact a few more institutions."

Xu Liang shook his head.

"It's not necessary. Now the only ones in China that can spend money and shares to buy the Hongmeng website are a few portals and Yahoo, which entered China early.

But Ding Lei and Zhang Chaoyang are not Wang Zhidong. They hold too many shares in NetEase and Sohu. Even if we get the shares, we have no chance to get the company management rights.

As for buying everything with money, they are not rich themselves, so they will definitely not give high prices.

Although China.com has abundant funds, all their thoughts are on the capital market. They have never thought about running it well, and it is impossible to buy our website.

So, there is absolutely no need to waste time on them. "

Xie Wen nodded, "But I think we should contact TOM. With the support of Mr. Li, I believe they will also be interested."

Xu Liang shook his head, "If there was no Nasdaq crisis, TOM would indeed be a good choice, but with Li Jiacheng's character now, he probably wouldn't come to us.

As for Yingke, after acquiring Xiangjiang Telecom, how much steel can he still have in his pocket? "

The Li family and his son only invested in basic industries such as telecommunications, real estate, and docks. They were unable to play with the Internet from beginning to end.

The kind that can be thrown away even if you give them a piece of gold ingot.

That's right, we're talking about penguins.

As for investing in Facebook later, Facebook was already very mature in 2008, and individuals could see its value.

If Boss Zha hadn't done it for the Chinese market, I'm afraid he wouldn't have been allowed to get on the bus.

After Xie Wen nodded: "Having said that, I think we should call a few more companies. Only with more competitors can we get a high price."

Xu Liang thought so and agreed.