My 1999
Chapter 183 Give up on Tieba
"What, is this true?"
Jiang Fengnian, chairman of Sina's board of directors, said in disbelief.
"This is what Hongmeng President Xu Liang told me personally, and he also gave me Hongmeng's financial documents. There is no way they are fake."
Wang Zhidong waved to his secretary.
The latter distributed the Hongmeng financial documents copied in advance to the board members.
Duan Yongji, Vice Chairman of the Board of Directors.
Mao Daolin, director and chief operating officer of Sina.
Director Wang Yan.
Director James.
It needs to be said that Wang Zhidong, who is Sina’s CEO and president, is not a member of the board of directors.
Sina's board of directors has only five directors.
"Such high revenue! Is Hongmeng really willing to sell such a business?" Mao Daolin asked.
"I also find it a bit incredible. Under the Nasdaq crisis, there is a business that can generate a lot of profits, which is difficult for any company to give up. Hongmeng actually wants to sell it?" Wang Yan also couldn't figure it out.
"I don't find it strange."
Duan Yongji's words attracted everyone's attention.
"I heard from Lao Wang that Xu Liang is very young.
Having achieved extraordinary achievements at a young age, it is inevitable that you will be conceited, unable to listen to other people's opinions, and stubbornly implement strategies that you think are right. "
Wang Zhidong nodded and said: "When I chatted with Xu Liang, he highly praised "Positioning" written by American marketing masters Al Ries and Jack Trout, and believed that enterprises should focus on segmented areas and not expand disorderly. This is also the reason why he sold the Hongmeng website."
Duan Yongji smiled and said: "That's right. He talks a lot but doesn't do things well. After reading two books, he felt that he had grasped the truth. I have seen many such people.
If you ask me, if he sells it to us, we will buy it. The revenue of website Daquan is indeed good. What’s even more rare is that it is still a platform. With the growth of Internet users, the business will continue to grow, and the potential is not small. "
Everyone nodded in agreement.
In the past year, they have also had certain cooperation with the website Daquan.
Clearly aware of its value.
"Since everyone has decided to acquire, let's talk about the acquisition price." Wang Zhidong said.
"Judging from the report, the revenue of Hongmeng website in 2000 was nearly 80 million Chinese coins, which is almost 10 million US dollars. Based on a price-earnings ratio of 20 times, it is 200 million.
Of course, the valuation cannot be regarded as the actual value of the website.
If the actual price is quoted, it should be between US$70 million and US$120 million.
Below this number, I’m afraid Hongmeng will not agree. "Wang Yan said.
Everyone was a business elite with rich experience, so they nodded in unison.
"Then let's test it out by offering 70 million US dollars. Anyway, such a big negotiation is destined to be impossible to end in a short time." Jiang Fengnian said.
Wang Zhidong nodded.
——
"Mr. Xu, this is Bing's financial statement for January this year."
He took the document from Yu Jun's hand, browsed it quickly, and smiled.
"Not bad, the monthly revenue has exceeded four million."
"Currently, we have more than 50,000 partner companies, and I am confident that Bing's net revenue will exceed 70 million before the end of the year."
Xu Liang nodded.
Now ‘Bing’ has taken over half of the domestic independent search market through Hongmeng’s own platform and the promotion of several major portals.
Excluding foreign countries, there are more than 500 million indexed web pages, with 130 million daily logins.
The number of Bing Encyclopedia articles exceeded 400,000, the number of Bing Know answers exceeded 320,000, the number of Bing image indexes exceeded 1.2 million, and the daily views of Bing Information exceeded 20 million times.
Although it is not as good as the three major portals Sina, Sohu, and NetEase, it has also established its own influence on public opinion.
In addition, it needs to be mentioned that Bing Information only has an editorial team and no interview team.
Their press releases are pulled from other websites, re-edited, and uploaded to their own website.
Because the news lags behind, it is difficult to compare with portal websites and offline media.
"Mr. Xu, this is a new business I plan to let Bing develop."
Yu Jun handed over a document.
Xu Liang took it and took a look.
It was written in fair italics.
‘Tieba Development Plan’.
"Tieba?"
Xu Liang is no stranger to this. When Tieba became popular, he would often visit it.
But since Weibo became available, I rarely go there anymore.
Later, Baidu started messing around, adding advertisements everywhere, and deleting old posts. After even the last feelings began to disappear, he was too lazy to go back.
Xu Liang showed a trace of confusion on his face.
Tieba is really good.
But it is social and not on the same track as search.
If you give up, it is undeniable that it is indeed very popular and can play a certain role in the development of Bing search.
"Old Yu, your post bar does not belong to the search field."
"I know this, but I think 'Tieba' can enhance Bing's user stickiness and strengthen Bing's brand. Although it is not the same track as search, I also think it is necessary to develop such a website."
“Has it ever occurred to you that it probably won’t be profitable?”
Forum display positions are limited, and if you want to make money through advertising, it will destroy the user experience.
So the balance in the middle is difficult to master.
"I've thought about it. In order to win a good user experience, advertising will really be affected."
Xu Liang nodded, pondered for a moment and then shook his head.
"I cannot agree with your 'Tieba' plan."
"Mr. Xu..."
"Listen to me first." After interrupting him with a wave of his hand, Xu Liang continued, "Bing must ensure that it focuses on search. Instead of building a community website from beginning to end, it is better to put time, energy and resources on Encyclopedia. , pictures and questions and answers, etc., these are projects for which we already have a certain foundation.
If you do a deep and refined project, you will be able to form strong user stickiness. "
Baidu was involved in many projects, but in the end, only two of them truly had industry influence.
Search and iQiyi.
Other encyclopedias, Zhibao, Tieba, Wenku, Baidu Space, Baidu Hi, Baidu Youa, etc. either disappeared directly or were half-dead.
Xu Liang doesn't want Bing to follow Baidu's old path again.
"Yu Jun, you have to remember.
The first purpose of users coming to Bing is to obtain knowledge and answers, not to play. This is not the original intention of search! "
After a pause, Xu Liang said in a deep voice.
"Others can envy the traffic of communities and forums, but as the president of Bing, you must always remain calm and don't let greed blind your mind."
Yu Jun was shocked. He really envied the community's traffic and user stickiness.
But Xu Liang is right. Bing's core business is search, and all businesses must serve this core element instead of distracting from it.
Take a deep breath.
"Mr. Xu, I understand."
Xu Liang nodded slightly and said, "Also, I won't let you do the forum, but it doesn't mean that the forum is not important to Bing."
Waved.
"come here."
Yu Jun stepped to the desk.
Xu Liang entered Bing search and found a website.
“This forum called ‘Tianya’ has great potential. You can open a channel for it in the content interface, and on this condition, plus a little money, you can obtain part of its shares.
In this way, you can get traffic from the forum without spending too much energy on the forum, killing two birds with one stone. "
Yu Jun's eyes lit up when he heard this.
He created the forum mainly because he wanted the forum to bring traffic to Bing, but making money was secondary.
Xu Liang's method solved his problem very well without requiring him to spend too much energy to build a forum from scratch, saving a lot of time and money.
"Mr. Xu, what if this Tianya Community cannot be built...?"
"If you can't do it, just cooperate with those forums that do it. With Bing's traffic, are you worried that those forums won't cooperate with you?"
"Understood."
"Any thing else?"
"there is none left."
Xu Liang waved his hand, and Yu Jun said goodbye knowingly.
Looking at his leaving figure, Xu Liang said.
"I didn't expect that I would destroy Tieba."
But he has no regrets.
At its core, Bing is search.
There are information, encyclopedias, knowledge, and pictures. The resources divided into four items are enough. If there are more resources, it will only focus on one and miss the other.
——
Jingle Bell…….
The cell phone rang suddenly.
One look at the caller ID.
"Xiaomeng, is something wrong?"
"Brother, what time will you go home today?"
"There's nothing to do today. I should be able to go back on time. What, are you busy?"
"Sister Xiaoyang and Sister Yuhui called me at the same time today and said they would come to our house for dinner. You have to prepare in advance. The king meets the king, no, it should be the latter. This scene is difficult to control!"
Hearing the gloating in Xu Meng's words, Xu Liang's face darkened.
"If you, Sister Xiaoyang, and Sister Yuhui get into trouble today, I will stop your living allowance for this month and take back your mobile phone and computer."
"Brother, this is power, a manifestation of a tyrant, an infringement of freedom, and bullying of underage women." Xu Meng said angrily.
"I bullied you, go ahead and sue me."
He hung up the phone immediately.
"Little girl, I can't cure you anymore?"
Then I got a headache.
Why did the two of them come together?
Since the last New Year's Day party, he clearly felt that there was an invisible barrier between Jiang Xiaoyang and Qiao Yuhui. When he gets along with one of them, the other person never mentions the other person.
Xu Liang was not a fool and quickly guessed the reason.
But he didn't criticize it either.
"Don't really start a fight."
Although the chance was very small, Xu Liang couldn't help but worry.
After looking at the computer, he had no intention of working anymore. He put on his coat, told Lu Hui, and then turned around and left the company.
I drove to the vegetable market to buy some fresh meat and vegetables before returning home.
"Mr. Xu, we can just buy the vegetables. How can we make you bother?"
Aunt Li and Aunt Wang quickly stepped forward and took the meat and vegetables from his hand.
"I happened to get off work and had nothing to do, so I stopped by the vegetable market for a stroll. By the way, Aunt Li, Aunt Wang, Yuhui and Xiaoyang may come over in the evening. You can cook some dishes they like."
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