My 1999

"It opened at the beginning of this year, what happened?"

Xu Meng immediately dropped the watermelon, stood up and ran to him.

"Brother, is Li Jian a singer in your company?"

"yes."

After agreeing, Xu Liang looked at his sister warily.

"What are you planning? I tell you to study hard and stop chasing stars."

"Brother, I'm not stupid. Why should I chase stars? I want to make money."

"make money?"

Xu Liang felt that he had a little bit of the brain circuit of his precious sister.

Xu Meng nodded repeatedly like a chicken pecking at rice, "You don't even know how much those girls in our school are obsessed with Li Jian.

Let me tell you this, as long as there is no teacher supervision, Li Jian will walk around our school, go in standing, and come out naked. "

Xu Liang twitched the corner of his mouth, what kind of bad metaphor is this.

But thinking about the performance of those star-chasing girls in later generations, Xu Meng's words are not exaggerated.

"If I can sell Li Jian's signed photo, it doesn't need to be too expensive. At ten yuan a piece, the supply will definitely exceed the demand."

"That's a good idea, but there are only so many girls in your school." Xu Liang said with a smile.

"Hehe, isn't it superficial? Sold out the photos, sold the posters, sold out the posters and sold signed records. And your company won't just release one song for him. When a new song is released, this process can be repeated again, and the flow will continue. "

Looking at the proud Xu Meng, Xu Liang patted her little head.

"It seems that you have indeed learned a lot in the past year or so in the capital, and you know that business is going smoothly."

Xu Meng clasped his hands behind his back, held his head high and said proudly: "Of course, this is called the person who is close to the vermilion is red, and the one who is close to the ink is black."

"I think you are a black man. No. 1 Store, a subsidiary of Hongmeng, specializes in selling entertainment peripherals. Li Jian's signed photos and posters are one of their main products.

So you might as well think of other money-making ideas while I go up and take a shower first. "

"Brother Stinky, don't leave in a hurry. Let's discuss it. I can be your middleman."

Xu Meng shouted unwillingly.

"You study hard for me, and we'll talk about making money after you go to college."

Looking at the figure walking upstairs, Xu Meng waved his fist in the air, his face full of dissatisfaction.

"Only the state officials are allowed to set fires, but the people are not allowed to light lamps, hum!"

The end of July and the beginning of August are the hottest days of the year, and sweating is normal.

After taking a pleasant shower, I went to the study room, turned on the computer, and started processing today's work emails. Time passed by like this bit by bit.

——

The next day, I came to Hongmeng Company.

"Mr. Xu."

Assistant Lu Hui came over quickly.

"Find Mr. Xiang."

After receiving the call, Hongmeng Music Director hurried over to Lily.

"Mr. Xu, you are looking for me."

"Sit down and talk."

After he sat down, Lu Hui brought him a glass of lemonade.

"How is the development of Hongmeng Music recently?"

Xiang Lili was shocked and said quickly: "Overall, it's very good.

Hongmeng Music Network currently has more than 20 million registered users, accounting for 60% of the online music market.

Revenue from online advertising in the second quarter reached 15.47 million Huaxia coins. "

In other words, Hongmeng Music Network has more than 20 million users, but its monthly revenue is less than 6 million.

Xu Liang was not surprised at all by this result.

Piracy is rampant in the current Chinese music market. Without the download of ring tones, it is impossible to charge for downloading.

All genuine music websites operating in the Chinese market of this era will end up with bad money driving out good money and being driven out of the market completely.

Therefore, Hongmeng Music Network can only attract singers and companies that promote new songs to earn advertising fees through very few display windows.

I could have made more.

For example, charting new songs.

However, Xu Liang took the initiative to abolish this business in order to maintain the fairness and authority of Hongmeng Music Network's various lists.

There is no doubt that Hongmeng Music Network is still losing money, and with more and more users and more comments, it is losing more and more money.

But Xu Liang didn't care too much.

Now is the time for Hongmeng Music to cultivate the market and win over customers. When there are enough users and the conditions are mature, it will naturally make a lot of profits by promoting the ring tones business.

Xiang Lili also knew that Hongmeng Music Network was not doing well, so she quickly continued.

“Hongmeng Music’s offline business currently has a total of four contracts signed with Daolang, Phoenix Legend, Li Jian and Yao Beina. We have released singles for them mainly with the boss’s songs.

Currently, Daolang and Li Jian have the best results.

"Punishment of Impulse" has been released for two months, and it has already received more than 70 million hits, 27 million collections, and 9.6 million downloads on Hongmeng Music. "

Lily looked excited.

She really didn't expect that Daolang would be Wang Zha as soon as he made a move.

Impulsive Punishment has become a huge hit both online and offline. From its release until now, it has been firmly on the top of the list of the most popular singles on Hongmeng Music.

"Li Jian's "I Will Have You in My Life" is a bit worse. It has more than 54 million hits, 17 million collections, and 6.6 million downloads. This song is especially popular among students and has become very popular. Current university campus.

Phoenix Legend is a bit different from Yao Beina, "Above the Moon" and "Ideal".

Within one month of its release, "Above the Moon" had a collection of 8.6 million, and "Ideal" had a collection of 5.7 million. Although it is not as good as Daolang and Li Jian, it can be regarded as a success in one hit. "

On Hongmeng Music.com, a song is considered a famous song if it has been clicked over 10 million times and collected over 1 million times.

After a pause, he admired Lily and said, "Boss, the songs you wrote are great. Four of them have been on the 'Most Popular Singles List'."

Hongmeng Music Network's most popular singles list is similar to Billboard, which includes one hundred singles, but its statistical rules are not as complicated as Billboard's.

The singles list is ranked based on the clicks, collections and downloads of Hongmeng Music Network users. The three data are combined according to different weights. The higher the three data, the higher the ranking of the song.

Because the single chart was launched not long ago, it currently only has a certain authority among Hongmeng Music Network users and has not affected the singing circle.

Looking at Xiang Lili's respectful gaze, Xu Liang smiled.

They are all popular songs that have been proven by history. Of course they will be no different if they are played over again.

"It's a pity that the Internet is so popular that I can't make any money." Xu Liang said.

Now Hongmeng Music Network China Company sells all online songs free of charge.

"Would you like to make a ringtone?"

Xu Liang thought for a while and then gave up.

There are now 100 million mobile phone users in China, but Monternet has not yet been fully popularized. Even if you make ring tones, there is not enough market.

In his mind, the best time to launch CRBT was 2003, when there were enough mobile phone users and Monternet's coverage was wide enough.

Moreover, the user scale and song copyrights of Hongmeng Music Network are also wide enough.

That was the real opportunity to exit the ringtone business.

After suppressing the thoughts in my heart.

"The song is so popular, so the income is quite high, right?" Xu Liang asked.

A singer's income, in addition to the most basic record income, also includes endorsements, peripheral product sales, commercial performances and concerts.

A serious album needs to have more than a dozen songs, and these people definitely don’t have the chance to do it now.

Xiang Lili nodded happily and said, "Currently it's mainly about commercial endorsements and commercial performances.

In terms of endorsements, Li Jian, who has the best image and the highest academic qualifications, currently offers the highest price, 500,000 yuan a year. He has already negotiated an endorsement deal with Lenovo Computer for 1.5 million Huaxia coins for three years. "

"Lenovo?"

"Um."

Looking at the confused Xiang Lili, Xu Liang waved his hand, "It's okay, you can continue."

"Daolang is currently in contact with Tunhe Group."

"Tunhe Group? What does it do?" Xu Liang asked curiously.

"It is an agricultural company in Xinjiang Province and is affiliated to the Delong Group. Currently, their tomatoes are the world's largest tomato production company, the country's largest beet sugar production company, and one of the world's largest apricot jam production companies. They have a great influence in the agricultural field. big.

In addition, Daolang is a singer from Xinjiang Province, so they were very generous and directly gave him 2 million for three years, which was better than Li Jian. "

Xu Liangliang was convinced that he knew the Delong Group.

The Delong bankruptcy case is an unavoidable landmark event in the history of Chinese enterprises, and it is also the largest bankruptcy case in China in the first decade of the 21st century.

By analogy, Delong's current position in China's business community is equivalent to Goldman Sachs + General Motors + Bayer + China National Building Materials + Vickers (garden equipment giant) + China National Travel Service.

It is similar to the current influence of Penguin and Alibaba in the business world.

The assets currently controlled by Delong are higher than the valuation of three Hongmeng International companies, nearly 120 billion Huaxia coins.

This is 120 billion Chinese coins in 2001.

Unfortunately, he spanned too many industries and lacked sufficient financial integration. After the company entered the deep water zone and competition became more and more fierce, it inevitably went to destruction.

By the way, Delong Group also had the idea of ​​​​Jianlibao, but Li Jingwei pushed it back.

"In addition, Phoenix Legend and Yao Beina are currently in contact with several endorsements, but they have not signed the final contract yet.

The highest bidders for commercial performances are Daolang, with 100,000 yuan for a song, Li Jian with 80,000 yuan, Phoenix Legend and Yao Beina with at least 50,000 yuan. However, they have just become popular and we haven’t had time to accept many commercial performances yet. We have only made 8.8 million yuan so far.

By the end of the year, I am confident that the income from commercial performances will exceed 50 million. "

Looking at Xiang Lili's confident look, Xu Liang did not doubt her words. Business acting is such a thing, as long as you take the time to run, it is too easy to make money.

It’s not too difficult to run two or three venues a day, or even double it.

But this kind of extreme pressure, allowing singers to act like cows and horses, can easily arouse rebellious psychology.

"Don't accept too many commercial performances. Unless it's a large-scale commercial performance, push forward the others if you can." Xu Liang said.

"Mr. Xu, this will save us a lot of money."

Xiang Lili couldn't help but said.

"The job of a singer is to sing. You spend all their energy on commercial performances. When the bonus period passes and no new songs are released to the market, the singer will lose popularity. By then, let alone commercial performances, there will be nothing else.

Director Xiang, you should take a long-term view when doing things.

I'm not interested in making money in an exploitative way, you know? "

Xiang Lili was shocked and took a deep breath.

"I understand, Mr. Xu."