My 1999

"As you can see, when users search for computer system web pages, advertisements for Lenovo, Dell, and Founder can appear.

I believe that users who actively search for computer system analysis must be users who understand computers, and such users are potential buyers of computers.

In other words, through such advertising, it will definitely bring more customers than computer companies directly placing advertisements on TV or newspapers, and it will be more able to reach those users who really need it.

Spend less money and attract more users, this is the service our Bing Advertising Alliance brings to you.

In the same way, a reader reading a legal story in an online newspaper could see an advertisement for a law firm.

Readers who check out websites dedicated to treating pancreatic cancer may see advertisements for drugs.

We at Bing play the role of ‘matchmaker’, recommending suitable advertising contractors for companies that place advertisements, and vice versa.

Allowing partners to spend less money and obtain maximum benefits is the consistent foundation of our Bing Advertising Alliance. "

Xie Wen talked eloquently and introduced the Bing Advertising Alliance in detail.

After showing a few more examples and explaining it to everyone in detail several times.

"If anyone doesn't understand anything, you can ask me questions."

A middle-aged man with a big belly in a black suit raised his hand.

The Bing employee next to him quickly handed over the microphone in his hand.

"I would like to ask, how does your advertising alliance charge?"

"We charge 5% of the total advertising fee as an intermediary fee."

After the middle-aged man nodded, he continued: "I took a look just now and found a problem.

If we advertise, we can go to Internet companies, such as Sina, NetEase, Sohu, etc. There is no need to go through Bing's advertising alliance, which can also save a lot of money. "

Xie Wen smiled and said, "I believe many bosses here have the same thoughts. But what I want to tell you is that a website has many pages. Take Sina mentioned by this gentleman as an example.

They have more than a dozen sub-channels and tens of thousands of sub-webpages.

Even Sina itself cannot accurately determine what kind of advertisements these web pages should accept. "

With that said, Xie Wen opened Sina's web page at will.

"As you can see now, for this webpage describing Sohu's first quarter financial report, the most suitable advertisements for it should be financial-related companies and media.

But now what we see are hotel advertisements and laundry detergent advertisements, which have no relevance at all.

This is Sina, the largest website in China.

Other small and medium-sized websites will only be worse. "

After a pause, Xie Wen continued.

“So, neither the website itself nor the advertising provider can accurately judge what kind of webpage is suitable for what kind of advertiser?

But Bing is different. Our search technology will accurately determine the keyword attributes of each web page based on its weight, and then determine the type of advertising it is suitable for.

This in turn saves advertisers money.

At the same time, all the advertising value of the website can be developed as much as possible to increase the revenue of both parties and create a win-win outcome. "

Xie Wen paused again to give everyone time to digest.

"In addition, let me tell you some data. According to the information disclosed by the Ministry of Information Industry, as of July 29, 2001, the day before yesterday, there were a total of 56,000 websites and nearly 300 million web pages in our country, and they were updated every moment. is increasing rapidly.

Do you have enough ability, energy and time to judge which of these sites and web pages are suitable for your company to advertise?

I'm afraid not?

On the other hand, there are now nearly one million large and small companies in China, even more if you include small and micro enterprises, and it is impossible for Internet websites to contact all enterprises to place advertisements.

but.

What I want to say is that our Bing Advertising Alliance can, we can connect almost all sites and web pages in the country; as well as as many large and small companies as possible.

Build a good advertising cooperation channel for you to achieve a win-win situation. "

After a pause, Xie Wen smiled.

"I wonder if this gentleman is satisfied with my answer?"

The obese middle-aged man nodded and handed the microphone to the service staff next to him.

Soon someone asked another question, but this time it was no longer a question.

Xu Liang looked at it for a while, then opened the door and walked out.

Xie Wen is enough to handle today's promotion meeting.

"I wonder what's going on with Yu Jun in Jinmen?" Xu Liang said.

There will be two promotion meetings today, one for Beijing, where Xie Wen is in charge, and the other is for Tianjin, where Yu Jun is in charge.

Next, the nationwide publicity can only be left to Yu Jun or others in Bing.

Jingle Bell…….

The cell phone in his pocket suddenly rang.

Xu Liang took it out, took a look, and pressed the answer button.

Soon, Qiao Yuhui's crisp voice came over.

"What are you doing? Why is it so noisy?"

"Today Bing held a promotion meeting for the 'Advertising Alliance' at the Regent Hotel. I listened for a while. What, is something wrong?"

"We have finished signing Yao Ming's contract."

"How many?"

"One million a year, we signed for eight years."

"Great." Xu Liang said happily.

"It's so good? You don't even know that we are all being laughed at as being taken advantage of." Qiao Yuhui couldn't help complaining.

Of course Xu Liang understood what he meant.

Yao Ming signed a four-year sponsorship contract with Nike in 1999. The first year was less than US$20,000, and it increased by US$20,000 every year thereafter, totaling US$200,000.

In other words, the current market price of Yao Ming's endorsement is about 200,000 Chinese dollars.

This price is no longer low.

In 2003, Liu Xiang, who had not won the Olympic gold medal, endorsed Coca-Cola for only 350,000 Chinese dollars a year.

Qiao Yu spends one million yuan in endorsement fees every year, so it is understandable that she is called the easy one.

But without spending money, how can you sign a long-term contract?

After all, others are not stupid either.

"Let them laugh at you, they will be envious of you in the future. By the way, how much is the liquidated damages?"

"As you said, ten times the penalty."

"It's a little bit missing." Xu Liang still had some unfinished thoughts.

"Eighty million is still too little for you, how much do you want?"

"The best is 800 million, even doubling it is not too much."

"I think you are crazy." Qiao Yuhui said angrily.

Xu Liang smiled and did not refute.

People now don't know how much money Yao Ming will make in the future. At his peak, he could earn 500 million Huaxia coins a year just from endorsements. Toyota was even willing to spend 150 million to ask him to endorse. Although he was rejected, we can still see Yao Ming's value.

Eight hundred million is really not a lot.

Of course, it is certain that no one will actually spend 800 million to break the contract.

"The contract is signed. Let's find someone to shoot the commercial as soon as possible." Xu Liang said.

"I know this."

“When will Jianlibao’s new red can product be launched?”

"We are still working on the design and arranging the production line. If it is quick, it will be ready in two months." Qiao Yuhui said.

This time, Jianlibao’s new products are not just 600ML, but also available in 300ML, 600ML, and 880ML cans, as well as 350ML, 550MML, and 1000ML plastic packaging, with six new products in two series.

The design time of two months is already very tight.

"By the way, this time I came up with an advertising slogan for Jianlibao's new product."

"Tell me quickly?"

Qiao Yuhui asked curiously.

"Jianlibao, your energy is beyond your imagination."

This was Red Bull's advertising slogan in his previous life, and he was deeply impressed.

Jianlibao and Red Bull are both carbonated drinks, almost the same thing.

Xu Liang asked someone to check and found that Red Bull did not have a similar advertising slogan, so he decisively gave it to its own Jianlibao.

Qiao Yuhui tasted it.

"Sounds great. I didn't expect you to have advertising talent."

"Of course, have you forgotten that I planned the New Dream flash mob?" Xu Liang said with a smile.

"Why don't you plan another advertisement for Jianlibao?" Qiao Yu knew how to hit snakes with a stick.

"Inspiration comes by chance. My head is empty right now, so I can't help you. You'd better let the advertising agency think about it."

Although Qiao Yuhui felt a little disappointed, he still managed to come up with a top-notch advertising slogan, which was not a loss.

After chatting about the current development of Jianlibao, Xu Liang hung up the phone.

After checking the time and asking Lu Hui to return to the company, he drove to the Hanhua headquarters on the ninth floor of the E World Building.

As soon as you enter, you can feel that there seem to be more people.

"Mr. Xu."

"Hello, Mr. Xu."

Came to Jiang Xiaoyang's office and knocked on the door.

"Come in."

A familiar voice came and Xu Liang pushed the door open and went in.

Jiang Xiaoyang, wearing a white women's suit and with her hair tied high, is working at her desk.

Hearing the sound of footsteps, the latter turned his head and looked over.

"Is it you? I thought it was Xiaoya."

Xu Liang walked over with a smile, "What are you busy with, so absorbed?"

"I asked a friend to find me a suitable place to open a business incubator. I'm just looking at it."

"Let me see."

Xu Liang leaned over and took a look. What was displayed on the computer was a three-story old building.

The dark gray exterior wall and peeling cement plaster make it look like a dying old man.

"This was originally the Haidian Supply and Marketing Cooperative, but it was closed after they moved to a new building. Although it is an old building from the 1970s, the materials used are solid and the quality is not bad, and it is not far from Huaqing and Beijing. Far.

The three floors combined, including the warehouse at the back, have a construction area of ​​almost 6,300 square meters. "

"So big?"

"Yeah. I'm thinking of adding more than a dozen conference rooms in addition to the office space to facilitate holding various entrepreneurial forums and exchange meetings. In addition, the warehouse at the back can also be converted into a restaurant and coffee shop.

The approximately 500 square meters of open space between the warehouse and the office building can be turned into a sports ground.

The roof of the building was turned into a garden. "

Xu Liang nodded, "It's been so long, all the pipelines must be replaced, the exterior walls must be renovated, and an elevator must be installed. Such a large amount of work must cost a lot of money."

"It's quite a lot. But your ten million US dollars is definitely enough." Jiang Xiaoyang smiled.

He rolled his eyes at her.

“How much does this place cost?”

"Twenty-one million."

"Twenty-one million?!"

Xu Liang said in surprise.

This is too cheap.