My 1999
Chapter 246 Get rich overnight
Xu Liang watched all the US stocks displayed on the computer go red, and all stocks were falling. The worst ones were airline stocks, followed by insurance stocks.
At this time Zhang Hongwei came over.
"Boss, I just received news that the United States has restricted all flights. Now, except for military aircraft, all aircraft are not allowed to take off."
"It's expected. We will live here well during this period. ...By the way, don't reveal the news that we are in the United States." Xu Liang explained.
"yes."
He didn't want several women and family members to worry about him.
Looking back, I was about to take a look at Enron's stock, when suddenly a pop-up window popped up on my computer.
The content is not long.
The New York Stock Exchange and Nasdaq are closed for the week.
It is obviously to prevent the stock market from falling in a panic.
Xu Liang didn't care. After the attacks of the Teesside Power Plant and 911, Enron's stock price had almost fallen to the floor price, but it was almost there.
Ring ring ring….
The phone suddenly rang.
Picked it up, looked at it, and pressed the answer button.
Qiao Yuhui's voice came over.
"Xu Liang, have you read the news?"
"Look. Two planes hit the World Trade Center in New York."
"Not just two, but one crashed into the Pentagon. I never expected that such a thing would happen to the United States, which is known as the world's hegemon?" Qiao Yuhui said with disbelief in his tone.
Unlike Xu Liang, who has memories of his previous life and has experienced the struggle between China and the United States.
People of this era habitually regard the United States as the beacon of the world. Its wealth and power are deeply rooted in their hearts.
So after September 11 happened, it became even more unbelievable.
"Everything in the world is unpredictable. Although the United States is strong, not everyone is afraid of it." Xu Liang said.
"makes sense."
"Forget about these bad things, how is the development of Jianlibao recently?"
"Beer, fast food, real estate and other miscellaneous businesses have been sold, and 59 million yuan has been withdrawn."
Xu Liang nodded secretly.
Competition in the beverage industry is becoming increasingly fierce, and if Jianlibao wants to consolidate its position, it must focus.
"In addition, our new products have not yet been launched, but sales are already very stable. However, thanks to the results of the anti-corruption campaign some time ago, operating costs have dropped by 40%, efficiency has doubled, and profit margins have also increased significantly, which is basically guaranteed. 25%, and the gross profit can reach 55%.”
"Very good. After making money, first pay off the supplier's payment and the advertiser's debt, and use the excess to repay Hongmeng's bank loan." Xu Liangdao.
Jianlibao's debts are mainly divided into two parts.
The first part is bank loans, totaling 1.9 billion Chinese dollars.
The second part is the arrears of payments from suppliers, accounts owed by advertisers, wages and deposits of workers, totaling 750 million Chinese dollars.
After Xu Liang acquired Jianlibao, he borrowed 120 million from Hongmeng. He first repaid workers' wages and deposits. Now he still has 630 million Huaxia coins left in supplier payments, which advertisers owe.
If the gross profit is 55%, Jianlibao's net revenue of 3 billion Chinese dollars can result in a gross profit of 1.65 billion Chinese dollars.
This money can be used for repayment first, and the remaining part should be paid for corporate income tax, etc.
After taxes are paid, it is the net profit that is often referred to in business operations.
"Don't worry, repaying the debt will not be difficult for Jianlibao to resume normal operations. In addition, I want to expand Jianlibao's sales team."
"Do you want to do direct selling?" Xu Liang understood instantly.
Jianlibao has always been a "businessman" in the past. Although it has a marketing team of 500 people, Jianlibao still relies on agents for most of its sales.
"Yes. Although the agent system is very mature, we are unable to reach the market most sensitively and receive feedback from front-line consumers and retailers, which is very detrimental to the development of the enterprise.
Jianlibao is like a half-blind man. It is difficult to quickly adjust its sales strategy according to the market. This is very fatal in the increasingly fierce market environment.
Moreover, many agents raised prices privately, hurting the sales and market of Jianlibao. "
Xu Liang admitted that what Qiao Yuhui said made sense. Hongmeng and Bing decided to do direct sales instead of advertising agencies in order to directly reach the market and improve response efficiency and competitiveness.
"I agree with your strategy in principle, but if you want to do direct sales, the launch of Jianlibao's new products will have to be postponed."
Changes in the marketing system cannot be completed overnight.
There's bound to be chaos in the middle.
The success of new product launches is too important to Jianlibao.
You must not launch blindly when the sales system is not perfect, otherwise the first shot will not be fired and the impact will be too great.
"I know. So I have slowed down the design and marketing of new products." Qiao Yuhui said.
"As long as you are prepared, Jianlibao's marketing system must be established before next June."
Next June will be the start of the NBA draft. Yao Ming was selected as the No. 1 pick and his fame skyrocketed. Jianlibao's new products will also take this opportunity to soar.
"Don't worry, it won't take that long. After all, we have some direct sales experience and a marketing team of 500 people."
"As long as you have confidence, remember to call me if you encounter difficulties."
"Um."
After chatting for a few more words, Xu Liang hung up the phone.
Not long after, Jiang Xiaoyang's call came in.
After dealing with the concerns of several women one by one, Xu Liang had the opportunity to read the news online.
The impact of 9/11 was too great.
All news sites have front page headlines.
Looking at the news reports and turning his head to look at the disappeared World Trade Center outside the window, Xu Liang felt for the first time that there really seemed to be such a thing as 'luck' in the world.
If it hadn't been for September 11th and the United States had not shifted its attention to the Middle East, China's development would never have been as smooth as it was later.
Seven days passed quickly.
On September 17, the New York Stock Exchange officially opened.
All stocks are still red.
The impact of September 11 on the United States was far beyond the imagination of the outside world.
After all, the entire country was not hit during World War II, but when the United States was at its strongest, it was beaten at its doorstep.
The concept of American soil = security was shaken for the first time.
"Mr. Xu, Enron's stock price is falling continuously. If we sell it now, we will lose a lot of money." Sun Zhenping advised.
"Enron's stock price has fallen to 24 US dollars, and there is not much room for decline. I don't want to wait to make the last penny. And now there are better investment opportunities than continuing to short Enron." Xu Liangdao.
"what chance?"
Sun Zhenping said subconsciously.
"Military industry stocks."
Xu Liang said slowly.
The war in Afghanistan will begin in less than a month. Military industry stocks are the most direct beneficiaries, and stock price increases are certain.
Just get on the train now while the stock price is falling, and you will earn more by then.
Sun Zhenping understood instantly and sounded excited.
"Boss, you are still smart. The United States has lost such a big face in front of the world. Even if it is to appease the emotions of the domestic people, it is impossible to let it go. There is a high probability that it will start a war and divert the emotions of the domestic people."
"Just figure it out. Close your position immediately and buy Lockheed Martin, General Dynamics, Honeywell and other companies, but don't buy Boeing."
Although Boeing is also a military giant, it is also the only passenger aircraft manufacturer in the world.
The depression in the aviation market caused by September 11 will inevitably lead to a decline in passenger aircraft sales, which will in turn affect its stock price.
"I see."
Sun Zhenping quickly closed his position. Hongyan Fund invested US$700 million, controlled US$3.5 billion with five times leverage, and held a short position of 42.94 million Enron shares at an average price of US$81.5.
The position is then closed at an average price of $22.5.
Profit margin is $59 per share.
In other words, this short sale made Red Rock Fund earn $2.534 billion.
With the domineering character of the old American, if you make money from me, of course you have to pay taxes.
Commonly known as long-arm jurisdiction.
Therefore, when Hongyan Fund closed its position, the trading platform, that is, investment banks such as Morgan Stanley and Goldman Sachs, deducted 30% of the capital gains tax in advance. They cooperated with the US Taxation Bureau and had tax deduction authority.
The principle is the same as when the company pays you a salary, it is basically an after-tax salary.
Plus the transaction commissions paid to major investment banks.
The net income that actually fell into the hands of Red Rock Fund was US$1.72 billion.
If the principal is included, it is US$2.42 billion.
Leaving behind a fraction of US$20 million, the remaining US$2.4 billion was leveraged five times to leverage US$12 billion, all of which were purchased in US military stocks.
Unfortunately, Xu Liang is not the only smart person in the world. Although military industry stocks are declining, their decline curve is much smoother than that of other companies.
Stocks sold on the market are often bought in less than an hour or two.
"Mr. Xu, our amount of funds is too large. There are more and more people rushing to raise funds in the market. I'm afraid it will be difficult to invest them all." Sun Zhenping said.
"Then buy steel and shipbuilding, which are highly related to military stocks."
"yes."
After hanging up the phone, Xu Liang sighed.
This time he may not make as much as he originally thought.
Fortunately, with Enron's previous short-selling income, it's not bad.
Don't be too greedy.
However, such a large amount of funds coming in and out will definitely not go unnoticed by the investment banks on the platform.
"Mr. Xu?"
Lu Hui came over.
"What's up?"
"Sharon Watkins, President of Morgan Stanley Asia, would like to visit you personally."
Xu Liang understood that the operation of Hongyan Fund had obviously fallen into the eyes of some interested people.
If he hadn't been living in a hotel since he came to the United States and never showed up outside, it would have been someone from the Morgan Stanley headquarters who would have come to visit him.
"Is aviation open now?"
Lu Hui nodded, "It's already open."
"Buy a ticket and go back to Xiangjiang immediately."
"I'll make arrangements right away."
Lu Hui quickly went to make a phone call.
On September 22nd, Xu Liang returned to Xiangjiang.
After landing, I immediately came to Hongyan Fund Xiangjiang Company.
Xu Liang felt something strange as soon as he entered the door.
He can see excitement in everyone and is more motivated to work.
"Mr. Xu."
Branch president Zhao Xun hurriedly greeted him.
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