My 1999

"Who went to the West Lake sword discussion this time?"

"Sohu's Zhang Chaoyang, Sina's Mao Daolin, NetEase's Ding Lei, NetEase CEO Wang Jin, 8848 Wang Juntao, and Jin Yong."

Xu Liang nodded. This year's West Lake Sword Discussion has been changed to a date that is nearly a month later than the first time. It will be held on October 21st.

Ma Yun asked him if he wanted to come, but he refused because he was busy with Hongyan Fund.

"You visited Alibaba, how was it?"

"It's terrible, but Guan Mingsheng and Cai Chongxin are really good. They laid off most of all foreign employees in one breath, and reduced Alibaba's operating costs and labor costs by more than half. Although Alibaba's future is uncertain, at least it has survived. .

In contrast, the situation of Meishang.com is very bad, and I am afraid that it is not far from bankruptcy. "

Later people all know Alibaba. In fact, in addition to Alibaba, there is a B2B website in China that is stronger than Alibaba, which is Meishang.com.

At its peak, Meishang.com raised US$50 million, and was backed by American Huaqi Group, IDG, Motorola, SoftBank, Japan's Mitsubishi Group, and China's China Resources Group.

It has branches in 19 regions across the country, including Beijing and Shanghai.

Unfortunately, when the Nasdaq crisis hit, Meishang.com, which specialized in serving large domestic and foreign companies, was already dying. On the contrary, Alibaba, which focused on the export market of small and medium-sized enterprises, continued to grow and became an e-commerce giant that later became world-renowned.

"The opportunity has come." Xu Liang said.

He has always planned to expand his shares in Alibaba. The opportunity was not suitable before and he did not have enough money, so he never had time to implement it. But now it is different.

But he wasn't in a hurry.

Ali is not in his most critical moment yet.

Not only did he want to get shares, but he also wanted to provide help in times of need and earn Lao Ma's favor.

After returning to the company, Xie Wen left.

Xu Liang went to Yu Jun directly.

“How is Bing developing?”

“Excluding foreign countries, there are currently 32.8 million registered Bing users in China, the search database contains 430 million web pages, and the daily search volume exceeds 100 million.

The daily search volume of Bing Information has exceeded 40 million, Bing Encyclopedia has exceeded 370,000 items, and Bing Know currently has 1.59 million questions and 6,900 answers.

The current total number of pictures in Bing Pictures has exceeded 3.4 million.

In addition, the number of bidding ranking customers exceeded 90,000, and the website alliance exceeded 10,000.

At present, promotion meetings across the country are still being held. When all rounds are completed, our bidding ranking customers will definitely exceed 120,000, and the website alliance customers will exceed 50,000, or even more. "

Xu Liang nodded.

"Where's the revenue?"

"The revenue in the second quarter was 170 million Chinese dollars and the net profit was 12 million Chinese dollars."

In the region where bidding ranking and website alliances developed earliest, Bing China's operating conditions are also the best. In contrast, Bing's international part is still basically at a loss.

But it’s just this year, Bing South Korea and Bing Japan will definitely be profitable next year.

"The company is developing well. What are your thoughts on Bing's future development direction?" Xu Liang asked.

Yu Jun thought for a while.

Bing's main business now is advertising, and it is also responsible for providing underlying technical support to all Bing's overseas subsidiaries.

That’s all for the latter. Now Bingying has never stopped recruiting computer majors from 985 universities.

The professional R\u0026D team has exceeded one thousand people.

Even compared with foreign search giants, the technology is not inferior.

Therefore, the key is to win more customers and increase Bing's revenue.

If you want to increase revenue, more promotions will be the basis, but you also need to strive for more traffic, which is the already popular term 'DAU' in the company, the number of daily active users.

"Mr. Xu, our next goal is to continue to improve search technology and consolidate information, knowledge, encyclopedia and picture businesses, while developing new search content, such as video search and book search."

Xu Liang nodded, "It's too early to search for videos. The current network speed is not yet fast enough to watch videos smoothly on the Internet. But the book search is good.

I have asked Hongmeng Literature to start scanning all the books currently in the country.

You can contact them and build a real online library. "

"yes."

“However, although book search and even other search sub-contents can increase traffic and attract user registrations, it is difficult to help us increase revenue.

Therefore, if we want to increase revenue, we will continue to look for the third fuel injection pipe. "

Yu Jun's eyes lit up, "You mean the third revenue model besides bidding ranking and advertising alliance?"

"Not bad. But to be more precise, it should be an extension of the second revenue model. Let's take a look."

Following Xu Liang's finger, a huge display screen hung on the wall of the building opposite came into view.

Looking at it, Yu Jun felt a little touched in his heart, as if there was some inspiration lingering in his heart, but he could never catch it.

"Bing's advertising alliance is to provide more delivery channels for advertising content providers. In fact, while we are acting as intermediaries and distributors, we can also be an advertising contractor.

These outdoor advertising screens and advertising screens in stairwells are similar to micro-sites that can carry advertisements. Bing's next task is to increase the number of these sites as much as possible. "Xu Liang said.

This was actually the job of Focus Media and Frame Media later on, but it was actually very suitable for Bing to do it.

Google also has a similar business. For example, in 2007, it defeated Microsoft and Yahoo to acquire DoubleClick for US$3.1 billion.

The latter is a display advertising service provider, mainly banner and video ads, broadening the business scope of Google, which is only good at text ads.

Later, Google even collected user data through pre-installed software on TV set-top boxes and distributed TV advertisements.

This is why people later evaluated Google and thought it was just an advertising company.

Google's advertising tentacles extend to all the places it can reach, almost pervasive.

So why can't Baidu reach the level of Google?

Xu Liang analyzed the main points.

First, the founder’s ability, vision and ambition.

Although they are both IT men, since Lao Li became famous after Baidu went public, he lacked the tenacity he had when starting a business and would do whatever he saw was popular.

Baidu Youah followed Ali, Baidu HI followed Fat Penguin, but unfortunately none of them succeeded.

Second, there are differences in corporate culture. Although Google is divided into internal factions, it still knows how to respect talents.

In the later stages of Bai Du, Lao Li was all about himself and found it difficult to listen to other people's opinions.

This is the only company where all the founders have left, and there is no semicolon.

Third, Baidu’s marketing model.

Its advertising is an agency model, while Google is a direct operation, which means that the latter has a large and capable sales team that can sensitively reach the market and respond in a timely manner according to market changes.

And compared to competing in the market, human blood steamed buns are more delicious.

Small investment, quick results.

In the end, when the mobile search came, Baidu became half-dead.

"Mr. Xu, I will convene a meeting of Bing directors immediately to enter the outdoor advertising market." Yu Jun said excitedly.

“Not only outdoor advertising platforms, but also internal TVs in schools, hospitals and other institutions, pre-show advertising in cinemas, etc., are all areas where we can expand.

You can even keep digging along this line of thinking.

However, to achieve this goal, Bing's marketing team needs to be expanded. In order to prevent the marketing department from becoming too large, this new outdoor team needs to be independent. "

Bing's marketing department now has more than 1,200 people, which has exceeded the R\u0026D team. It is not suitable to expand, otherwise it will be difficult to manage.

Yu Jun nodded, "In terms of funding, we need the support of the headquarters."

"You don't have to worry about this. The company now has nearly 200 million US dollars in cash on its books, which is enough for your expansion."

"Thank you, Mr. Xu."

"Who are you going to put in charge of this department?"

"How is Zhao Zhenhua?" Yu Jun asked.

In Xu Liang's mind, a figure of a lean woman with short ear-length hair, a thin figure, and an ordinary appearance emerged in Xu Liang's mind.

"She can."

Any woman who can become a senior executive in a company based on her ability is ruthless.

Be tough on yourself and be tough on others.

Xu Liang was impressed by her desperate working style.

When we first started cooperating with Internet cafes, others could negotiate with up to 20 or 30 cafes in a week, but her record in one week was 103.

With strong performance, in just over a year, he went from a freshly graduated senior to one of the three deputy directors of Bing’s marketing department.

After the two people discussed it, another first-level business department "Media" was established under Bing after the finance, marketing, administration, human resources, R\u0026D and other departments.

Xu Liang briefly discussed it with Xie Wen, and then allocated 50 million from the financial department of the headquarters as the first phase of funding for the development of Bing Media.

Looking at the time, Xu Liang left after get off work.

Drove to Andrea's restaurant.

Although it was afternoon, the occupancy rate in the restaurant was 50%.

It can be seen that business is good.

"Mr. Xu."

The waiter saw him and greeted him quickly.

"Where's your boss?"

"The boss is in the backyard."

Xu Liang nodded slightly and came out of the back door of the restaurant.

The biting cold wind made the small courtyard become desolate. The once lush pomegranate trees had also withered and fallen leaves. The thin snow under the window lattice exuded a cool feeling.

After Xu Liang took a look, he followed the path paved with stone slabs in the middle and went straight into the main hall.

Open the door and come in.

The hot warmth enveloped him, dispelling the coldness in his body and allowing him to relax subconsciously.

But the situation in the living room made him stunned for a moment.

An Kaiyue, who is wearing a white slim-fitting sweater and black trousers, still has a proud figure and her delicate and beautiful face is still charming.

But sitting on the chair opposite her was a slightly stout woman wearing a loose sweater.

Although time has left stains on her face, the alluring grace of her youth can still be seen.