My 1999

"Mr. Xu, but if this happens, we won't have enough news to fill the page."

News channel director Luo Huidao.

“It’s very simple, add a three-inch photo to each news item. Of course, the prerequisite for adding photos is that the delay in opening the website cannot exceed two seconds.

If it exceeds, cut back on the number of photos.

Important news can be added, and text will be displayed for unimportant news.

In addition, the headlines should be appropriately enlarged and pinned to the top. "

Xu Liang preferred the web design of the later PC version of "Observer Network".

However, the subsequent bandwidth is definitely not comparable to today, and necessary compromises must be made.

Afraid that they wouldn't understand, Xu Liang simply picked up a pen and started drawing on the writing board behind him.

Under Xu Liang's explanation, Wang Zhidong and Luo Hui gradually understood his thinking.

"Mr. Xu, with such big changes, are we still a portal website?" Luo Hui couldn't help but ask.

"Who told you we are a portal?" Xu Liang asked, "I have told you before that Sina will transform into a platform company, not a portal."

Xu Liang found that people in this era were restricted by the benchmark of the portal website Yahoo.

There is nothing innovative at all, and all businesses are restricted within the framework of the 'portal'.

Looking around at the people in the audience, Xu Liang said loudly: "From today, from now on, from this moment on, you all must remember that Sina is an Internet company that focuses on news and operates a variety of businesses. We are not a portal. Website, I don’t want to be the next Yahoo!

We want to be the global Sina, remember it all? "

"remember."

Everyone quickly agreed.

"Whoever mentions to me that Sina is a portal website in the future can resign on his own."

Only by breaking down barriers can we see the blue sky.

Trapped in Yahoo's rut, it is doomed to perish like Yahoo.

Xu Liang's words were very serious and made everyone fully understand his determination to change his heart.

"Let's talk about the financial channel."

“There are many types of finance, including securities firms, funds, banks, trusts, etc.

Although there are many types of finance, there is not much we can do... "

He relayed the business model of Snowball.com to everyone.

He used to hang out in Snowball, so he knew his patterns fairly well.

As for Tiantian Fund, Oriental Wealth, Lufax, etc., they are too professional.

Xu Liang had no intention of turning Sina Finance into such a professional investment website. Instead of letting Sina do it, it would be better to let Hanhua do it.

"Mr. Xu, can you speak slower? It will be easier for us to write it down."

Someone shouted below.

"Don't worry. After I finish speaking today, I will send you a detailed Sina development report. Then you can read it carefully. A detailed development report will be submitted in half a month."

"Let's talk about technology next..."

Next, Xu Liang told the director of the corresponding sub-channel about the models of some websites such as Pacific Computer Network, Tieba, Maopu, Soufun.com, and Qunar.

This "Death of Sina" understanding that completely changed Sina's future lasted for three full days.

In three days, Xu Liang broke down his reforms and future development of Sina, crushed them into pieces, and implemented them to every mid-level and senior management of Sina.

His reform idea is actually very simple, that is, while the Sina portal still has value, try to develop all the value of more than a dozen sub-channels.

Even if the portal fails in the future, with these businesses still in place, Sina will still be a top company with a market value of hundreds of billions of Chinese dollars.

"Mr. Xu, it's hard for Sina's funds to support the opening of so many businesses at once." Wang Zhidong said worriedly.

"It doesn't matter, the head office will support you." Xu Liang said.

"Mr. Xu, if we carry out so many businesses at once, it may be difficult for us to succeed in them all."

"We are not God's own sons, so of course we cannot all succeed. In fact, in all businesses, if two or three can be the first in the industry, I will be very happy.

For the remaining businesses that are not doing well, when a real industry leader emerges, if the other party is willing to be acquired by us, then we will acquire it. If not, we will merge our business with the other party, and Sina will withdraw from the management and become a Just shareholders responsible for supervision. "

The strategy he is implementing against Sina is actually a replica of Penguin’s ‘horse racing system’.

If a dozen horses are let out, one or two will always become useful.

It doesn't matter if you don't become talented.

Just like Penguin's Paipai.com, it can't beat Taobao. It can't beat JD.com's QQ online shopping and Yixun.com.

As the saying goes, if you can't beat it, join it.

Bonima sold all of Penguin's e-commerce business to JD.com, plus more than US$200 million in cash, and obtained 15% of JD.com's shares.

Then make a lot of money.

That's what Xu Liang planned. It doesn't matter if you can't beat it. It's not bad to join to get shares and share the dividends of the successful ones.

"Lao Wang, although in principle, all sub-businesses are treated equally, but when the company's resources are limited, we still have to focus on it."

After Xu Liang thought about it for a while.

"Tieba business, real estate business, automobile business and tourism business are given priority, and others can be put aside."

Tieba can gather popularity, which in turn can increase Sina’s registered users and daily activity.

Sina's daily activity has increased, and more than a dozen sub-channels can gain more attention.

Tieba traffic is very high, but making money is not easy.

Therefore, three real estate, car, and travel websites are needed to make profits.

The key is that even in the mobile era, real estate, cars, and travel still have many followers.

In comparison, forums and computer networks are outdated.

"clear."

Wang Zhidong nodded affirmatively.

"Mr. Xu, what about the company's shares and delisting...?"

"Don't worry about this, I'll take care of it."

After a pause.

"Lao Wang, among all the people in the company, you have the heaviest task. In addition to maintaining the operation of Sina and promoting the sub-business of each channel, you also need to open up new revenue channels for the company."

"Mr. Xu, isn't that what we talked about in the meeting?"

"Yes, but not entirely." After a pause, Xu Liang asked, "Have you ever heard about Monternet, which China Mobile launched?"

"Understood." Wang Zhidong suddenly understood, "Do you plan to let Sina join in?"

"That's right. Not just join, but join with all your strength."

Monternet will be the largest source of revenue for Chinese Internet companies in the next five years.

TOM, known as the king of Monternet SP, in 2005, its mobile cable revenue in one quarter was close to 50 million US dollars, and its annual revenue was close to 200 million US dollars.

In contrast, Sina's total revenue in the first quarter is just over US$27 million, which is half the amount.

"Establish Sina Cable immediately and cooperate with Monternet. Remember, Sina Cable is an independent subsidiary and must be independent in finance and personnel."

Sina Cable's good times will only be in the next four to five years. If you want to maximize profits, you will either buy on the highs or go public to make money.

Not suitable to be combined with Sina.

Although he didn't understand why Xu Liang did this, Wang Zhidong still agreed.

"Mr. Xu, what about the cooperation with Sunshine Culture?"

"Continued cooperation."

"Continue?" Wang Zhidong was a little surprised.

Xie Wenke publicly criticized the cooperation between Sina and Sunshine Culture at the Sina Power Seizing Conference. Why is this going to continue?

"Of course we have to continue. If we break up with Sunshine at this time, the latter's stock price will definitely be affected. How will we get rid of our 29% stake?" Xu Liang said matter-of-factly.

Sina paid a huge price to acquire Sunshine's equity.

In addition to US$8 million in cash, there are also 4.6 million newly issued shares, which account for 10% of Sina's total shares after dilution.

The combined value of these two parts alone is nearly $20 million.

But that's not all.

Sina will also pay 2.5 million newly issued shares based on Sun TV's performance over the next 18 months.

In other words, this 29% stake is worth about US$30 million.

too expensive.

Sun TV is a literary and artistic TV station that produces documentaries and human geography.

Although it can cover Hong Kong, Macao, Taiwan and mainland Guangdong Province, as well as foreign-related hotels, guesthouses and communities, with an audience of more than 50 million, it is targeting the elite group.

These days, except for luxury goods, it is difficult to make money in businesses that target the elite.

What's more, it's a non-mainstream art TV station?

Therefore, even if there are "Chinese Human Geography", "Sunshine Commentary", "Speakers", "Sunshine Bookstore", "Viewing the World", "Personal Experience", and "Characters", this series of very popular interview programs and documentaries, Xu Liang is also not optimistic about how much money Sun TV can make.

Moreover, he knows very well who will still watch TV in ten or twenty years?

Therefore, if you can get rid of it, get rid of it as soon as possible while there is still a market for TVs. Otherwise, it will be difficult to get rid of it when the Internet bandwidth can play videos.

That's thirty million dollars.

Jack Ma’s Ali has not been able to raise so much money so far.

"By the way, you contact Wu Zheng, seize the time to hold a press conference, and show the outside world that our cooperation with Sunshine will continue, but just let it be known, don't involve actual business, stir up the stock price and cash out as soon as possible." Xu Liang explained. .

"yes."

Later, under the supervision of CEO Xu Liang, Sina people acted like clockwork and acted at an unprecedented speed.

For nine channel directors, the first thing to do is to recruit people.

A large number of developers were recruited and more than a dozen development teams were quickly established.

Wang Zhidong took Xu Liang's order and quickly established Sina Cable and began to cooperate with China Mobile.

Contrary to his expectations, Sina Cable made 150,000 yuan in the first week after the cooperation, which jumped to 500,000 yuan in the second week, exceeded one million in the third week, and directly exceeded 5 million one month later.

The exponential growth surprised Wang Zhidong at the huge potential of Sina Cable, and he became more and more attentive.

When Sina began to turn to an unknown direction under the command of Xu Liang and the actual operation of Wang Zhidong, he had already brought Jiang Xiaoyang to Xiangjiang.