My 1999

"How has Jianlibao developed during this period?"

Xu Liang asked.

"As Yao Ming develops better and better in the NBA, the sales of Jianlibao have increased a lot compared with last year. From January to May, compared with last year, there was a year-on-year increase of 87%.

This year’s sales of Jianlibao will definitely exceed 10 billion. "

"Where is Huiyuan?"

"At Huiyuan, we have signed an endorsement contract with Liu Xiang, but he doesn't have any commendable honors yet, and he hasn't filmed any commercials yet.

However, Huiyuan’s brand reputation accumulated over the years is excellent, and combined with the marketing system we have established, as well as the continuously improving taste and more and more new products, current sales are good, with a year-on-year growth of 27%.

Huiyuan's sales this year will definitely exceed 4 billion Huaxia coins. As for whether it can exceed 5 billion, it depends on whether there can be a breakthrough in the second half of the year. "

"Where is the Tianshan Ice Spring?"

Xu Liang continued to ask.

“At present, two mineral water production plants have been established in Hualin County, Hunan Province, and Xiquan County, Hui Province, based on local water resources. If everything goes well, they can be officially put on the market in June.

In terms of advertising, we have signed a comprehensive advertising contract with Hongmeng, Bing keywords, Sina homepage, Bing offline advertising alliance, etc.

In terms of television, CCTV is the main distribution site. "

Online and offline joint promotion was Xu Liang’s original advice.

Qiao Yuhui, who has tasted the benefits of Jianlibao and Huiyuan marketing, naturally chose this plan.

"You didn't sign a spokesperson?" Xu Liang asked.

"Isn't this about asking for your opinion?"

The effect of Yao Ming's endorsement is too good, the money given is small, and the effect is great.

Although Liu Xiang can't see the effect yet, one Yao Ming is enough.

Figures of people flashed through Xu Liang's mind, and it seemed that he couldn't find a more suitable candidate in sports.

"Didn't you check it out yourself?"

"Of course there is an inspection. Isn't it because you are the big boss and the people you recommend are good, so why don't I ask for your opinion first?" Qiao Yuhui tucked her long messy hair behind her ears with her bare hands, with a smile on her pretty face. Show your charm.

Her slender legs reached under the dining table and rubbed against Xu Liang's calves.

In front of Xu Liang, she seemed to have lost all her courage, like a newlywed wife, acting coquettishly and teasing her man.

He grabbed the beautiful legs under the table and played with them carefully.

"I have no one to choose from here. Can you tell me the goals of your investigation?"

"Currently we have two candidates here, one is Tian Liang and the other is Guo Jingjing. Both of them are leaders in the national diving team and have good images.

We prefer Tian Liang. He has an Olympic gold medal and a very friendly smile, making him a very suitable spokesperson. "

Xu Liang nodded, he was no stranger to both of them.

They are all the best in the field of diving, and even if they retire, they have not disappeared from everyone.

After Xu Liang thought for a while, "Are they the so-called 'golden girls' in the diving world?"

"There is such a theory, but it is all fabricated by the media. The two people are not boyfriend and girlfriend."

"It's not important, but reputation is. Since both people are suitable, just sign them both. It won't cost much anyway."

At present, in China, even Olympic champions only get hundreds of thousands of endorsements a year, which can reach millions. Even if their image is not good, they will not receive endorsements.

In January 2003, Tian Liang became the image spokesperson of Aodi Beverage with a total net worth of 10 million yuan, setting a record for the highest net worth of a Chinese sports star.

But not all of the ten million was given to him.

This includes the signing fee, two-year sponsorship fee for the Chinese Diving Team, and advertising production fees.

After deducting these, he can probably earn about 1.5 million to 2 million a year.

This is already considered a top-notch price.

Qiao Yuhui thought for a while, "It would be a good idea for the two of them to go together."

Tian Liang's net worth is more expensive, but Guo Jingjing's is cheaper.

"You'd better pay more and extend the contract period."

"Like Yao Ming?"

Qiao Yuhui smiled.

They made a huge profit from Yao Ming's signing.

He signed a contract for 2 million a year for eight years, and now his net worth has at least quintupled, and it's still rising.

Xu Liang nodded, "Six years, it doesn't have to be too long."

The value of athletes lies in their continuous good results.

Six years later, both men have basically retired.

Moreover, since Guo Jingjing became the daughter-in-law of the Huo family, it was impossible for her to continue to show her face.

"How is your promotion in Japan?"

"It didn't go well."

Qiao Yuhui frowned and shook his head.

"Although we have invited Hidetoshi Nakata as a spokesperson, placed advertisements on major TV stations, and successfully entered supermarkets across Japan, the sales situation is not ideal.

It is currently losing money. "

"It is not easy to open a market in a place. It is normal to start losing money." Xu Liang said.

"That's what I say, but I always don't give in. Moreover, we have invested a lot in Japan, but the result is not as much as sold in the United States."

"Yao Ming allowed the company to open up the US market?"

Qiao Yuhui nodded, "This can be considered an unexpected surprise."

Xu Liang touched his chin, a look of thought on his face.

"How is the company's marketing system in the United States established?"

“Jianlibao opened up the Wal-Mart channel when it was advertising in Times Square in the 1990s. Although the sales situation is not ideal, this channel is still there.

After we acquired Jianlibao, I made certain adjustments in product packaging and taste for the US market.

This is one of the reasons for our growth in the US market. "Qiao Yuhui said.

Xu Liang nodded and pondered for a moment.

"I don't have any good ideas here in Japan for the time being. But there is an opportunity here in the United States. Do you want to try it?"

"what chance?"

"This year's NBA draft is called the golden generation. Many players are very capable and we can sign them in advance as spokespersons."

With the example of Yao Ming in front of him, Qiao Yuhui does not reject this.

And even if it has no effect in the United States, it will increase the "international flavor" of Jianlibao and feed back the domestic market.

Just like when Jianlibao was advertised in Times Square, although it did not completely open up the US market, it increased Jianlibao's popularity and made its sales exceed 5 billion Chinese dollars that year.

5 billion in 1996, you can imagine what this concept is.

"Do you have a suitable target?"

"There's a good one named Wade."

Of course James is better, but James is too expensive.

Influence is built up little by little. If you try to become fat in one bite, you will easily break your teeth.

After writing down the name.

"I'll contact you when I get back."

"In fact, if you want to open foreign markets, the best way is to acquire. You can get the other party's mature products and marketing channels, which greatly saves energy and time."

"Of course I want to acquire it, but the ones I like are too expensive and I can't afford them, and the ones I don't like are not interesting."

"Oh? Which one do you like?" Xu Liang smiled.

"First, Brazil's 'Ambev Company' provides bottled water, energy drinks, coconut water, powdered and natural juices and ready-to-drink tea, which overlap with our products, and its production and sales channels cover Brazil, China Americas and the Caribbean, southern Latin America and Canada.

If acquired, our products can enter the above-mentioned countries through these channels.

Second, Monster Beverage Company of America. Offering more than a dozen beverages including carbonated energy drinks, non-carbonated ready-to-drink iced tea, lemonade, juice cocktails, single-serve juices and fruit drinks.

The Magic Claw functional drink developed last year is very popular in the market.

Acquiring it gives us access to the U.S. market.

Third, Dr. Pepper Group is the third largest beverage company in the United States after Coca-Cola and Pepsi-Cola.

It has more than 125 private brands including Dr. Pepper, Yuquan Soda, Dr Pepper, 7-Up, and Ed Bear.

About 89% of Dr. Pepper Group's revenue comes from the U.S. market, with the remaining 11% mainly coming from Canada and Mexico.

If we acquire them, we can introduce all these brands into the Chinese market.

This will greatly enrich our product lineup. "

Xu Liang shook his head helplessly, "You really know how to choose. Except for Monster, each of these three companies is worth more than 10 billion US dollars."

"Didn't you just make a huge sum of money from oil speculation? I don't want more. Just invest in us as much as you earn from pledging Jianlibao's equity." Qiao Yuhui said with a smile.

"No, I still have a lot of use for this money."

Xu Liang refused.

"Dayong? Where to use it?"

Seeing her curious eyes, Xu Liang didn't hide anything.

"I plan to use this money to set up an evergreen fund to invest in chips, batteries, biotechnology and other fields."

"In the name of Hanhua?"

Seeing the inexplicable look on her pretty face, Xu Liang smiled and said, "Are you jealous?"

"Humph, how dare I. Anyway, Jianlibao is not your main business, and it cannot compare with Hanhua."

"You said you weren't jealous, and your mouth was pouting to the sky." After a pause, Xu Liang smiled and said: "Don't worry, I won't ignore Jianlibao. However, it is not advisable for snakes to swallow elephants, as they are prone to indigestion.

Moreover, the fastest growing global beverage market is in China. At this stage, the most important thing for Jianlibao is to integrate the domestic market.

Foreign markets are basically fixed, and you can make acquisitions at any time if you want.

Moreover, don’t you want to open up the Japanese market? Being distracted at critical moments is not a good thing. "

After saying that, he put down Qiao Yuhui's feet.

"follow me."

Taking her to the study, Xu Liang took out a document from the office drawer and handed it over.

"have a look."

Qiao Yuhui took it and took a look and said in surprise: "Yinlu Group?"

Xu Liang nodded.

"Yinlu peanut milk, eight-treasure porridge and canned food are as well-known in China as Wahaha. Acquiring them can enrich our product line. The key price is not too expensive, and will not exceed US$300 million.

Moreover, Jianlibao has rich experience in integrating domestic beverage and food companies, so the integration will not be too difficult.

In addition, Yinlu Group itself is a top beverage and food company in China. It does not need to spend too much energy to start from scratch and will not delay your investment in the field of drinking water. "