My 1999
Chapter 458 Hongmeng Japan Subsidiary
The next day Xu Liang came to Hongmeng Japan subsidiary.
"President."
Fukunaga Hideo was as respectful as ever, even more respectful than before.
Respecting the strong is a gene engraved in the bones of Japanese people.
Although the Japanese subsidiary has experienced explosive growth in the past few years, its annual net revenue and net profit can increase six to seven times, or even more than ten times.
But compared to Xu Liang, who was maneuvering in the international financial market, this achievement seemed inadequate.
After waving his hand, Hideo Fukunaga sat down.
Picked up the report on the table.
The second quarter of 2003 is only half a month away.
So here are only the operating reports of Hongmeng Japan subsidiary in April and May.
Hongmeng Japan’s net revenue was 50.2 billion yen, approximately 2.6 billion Chinese dollars, and net profit was 14.24 billion yen, approximately 780 million Chinese dollars.
A year-on-year increase of 189%.
The most profitable one is still the game business, which exceeded 14.8 billion yen in two months.
"The King of Fighters 2002" has sold 2.49 million copies since its release in September 2002. "Hungry Wolf 2002" is slightly worse, only selling 1.78 million copies.
Just the sales of these two game discs generated revenue of US$300 million.
Including peripherals, the net revenue generated exceeds $500 million.
Together with other games such as "Tianxia", "Legend", and "Bubble Hall", Hongmeng Japan's huge game revenue is formed.
"How is the development of "King of Fighters Online", "Samurai Shodown" and "Metal Slug" going?"
Fukunaga Hideo said quickly: "Samurai Shodown will be released in July, Metal Slug will be later, but it will definitely be released before the end of the year. The King of Fighters Online version will not be available for public beta until March next year."
“It doesn’t matter if the development time is longer, but it must be high-quality.”
"President, please rest assured, I will strictly demand them."
Xu Liang nodded and continued to look back.
Second only to the gaming business is Bing search.
There are currently 50,000 companies that have signed bidding ranking and advertising alliance contracts with Bing Japan. Although the total number is small, it is growing rapidly.
In two months of 2003, revenue exceeded 20.4 billion yen, a year-on-year increase of 210%.
It can be said to be the fastest growing business of Hongmeng Japan.
"How is Google developing in Japan?" Xu Liang asked.
"The market share is very small. It is only used by some Westerners working in Japan. The mainstream search engine in Japan is Bing, which already accounts for 80% of the entire search market."
Xu Liang nodded, because Bing developed early, and he also paid more attention to it.
It has already occupied the mainstream in the Japanese search market.
But he couldn't take it lightly.
The United States has many disgusting methods, and the best way is to win over more allies.
"President, the cooperation agreement we signed with Yahoo Japan will expire next year. If we cannot sign a new agreement, Google will seize the opportunity."
In 2000, Hongmeng, which first entered the Japanese market, signed a cooperation agreement with Yahoo, and Bing became the search service provider of Hongmeng Yahoo.
The contract was signed for four years, and 2004 was the last year.
"Have you talked to Yahoo! Japan?"
"We talked about it, but Inoue Masahiro's attitude is very ambiguous."
Xu Liang thoughtfully asked, "What do you think is the reason?"
"There are no more than two reasons. First, Google has given better conditions. But I think this is unlikely. After all, SoftBank is a shareholder of Hongmeng, not a shareholder of Google.
Second, Yahoo Japan also plans to follow Yahoo's lead and do its own search.
I think the second one is more likely, and it can get technical support from Yahoo! "
Xu Liang nodded, and he also felt that the second possibility was the most likely.
"President, if Yahoo! Japan refuses, then should we fight back and enter the portal field?"
"No. There is no need to start a business from scratch that we are not familiar with.
Moreover, Bing has been developing in Japan for three years. It has a deep foundation and has accumulated rich user data and content. Users are also accustomed to using our website. Even if Yahoo! Japan has a portal to support it, it cannot shake Bing's status. "
Portals and search are two different things.
In terms of content, the former is naturally lagging behind.
What's more, after more than three years of promotion, Pangu Browser has occupied 80% of the local browser market with frequent updates and localization.
Search plus browser constitute a complete Internet channel in the PC era, freeing users from dependence on portals.
Of course, due to user habits in Japan, the changes are not as drastic as in China.
But the forces of change are already here, they just need to grow stronger.
"If nothing is done, it would be really unacceptable to see Yahoo enter the search field." Hideo Fukunaga said.
"Fukunaga, sometimes when competing for the market, you don't necessarily have to fight head-on."
Xu Liang smiled.
"what do you mean……?"
"Don't worry, wait until I think it over carefully."
Fukunaga Hideo nodded.
After Bing comes the music business.
Last year, it acquired 30% of the shares of Aihui Music, and this year it acquired five small music companies in Japan. Hongmeng Music has added more than 800 new songs to its copyright library.
In particular, the addition of copyrights to many popular songs has led to a surge in the number of Hongmeng Music members.
It has now exceeded 25 million.
It is the largest online music website in Japan.
And with the replacement of iPods, new music players are constantly being invested.
Hongmeng Music’s revenue surged.
In addition to online music, Japan Hongmeng Music also has an offline music company. After more than three years of development, it has signed more than a dozen male and female singers of different types.
Mainly covers and adapts music from China, South Korea and other places.
Through the release of records, economic business, plus online downloads.
Revenue in the first two months of the second quarter of 2003 exceeded 24.2 billion yen, which is approximately equivalent to 1.2 billion Chinese dollars.
A 200% increase compared to last year.
However, it is still far behind the billions of dollars in revenue generated by music giants every year, but the future is bright.
After Hongmeng Music, the revenue of Pangu Browser and Hongmeng Comics is about the same, basically exceeding 20 billion yen.
Hongmeng Literature is growing rapidly, and novels such as Mary Sue and The Boss are very popular here.
It currently has 2 million registered users and generated 1 billion yen in revenue in April and May.
This revenue includes not only online, but also offline book publishing and peripheral products.
The potential is huge.
Finally, there is Hongmeng Entertainment. With the support of Hongmeng Pangu’s big data, it also mainly shoots low-cost romantic dramas.
In the past two years, three films have been filmed and released, and five films are still being filmed.
Like Hongmeng Zhongnan Company, although it has not yet encountered a hit product, it has basically made a lot of profits.
In addition to revenue and profits, Hongmeng Japan also has 38.5 billion yen on its books, equivalent to 1.9 billion Chinese dollars in cash and short-term investments.
The Pacific Building, where Hongmeng Japan’s headquarters is located, was also acquired. The 80,000-square-meter building is worth approximately 1.6 billion Chinese dollars.
"What is your estimate of the company's net profit this year?"
"Around $400 million."
Xu Liang nodded. According to this figure, if the valuation is 55 times, Hongmeng Japan is worth about US$12 billion.
Of course, whether we can get this valuation multiple in the end is also a question.
But no matter what, Hongmeng Japan deserves its title as the most profitable company under Hongmeng.
"well done."
Xu Liang put down the document, thought for a moment and smiled.
“Without your support, Hongmeng Japan would not be able to develop to its current level.”
Xu Liang smiled and looked directly at Fukunaga Hideo.
"As for the company, what are your plans next?"
"I want to acquire Fangwensha or Baiquansha to strengthen the company's share in comics and improve publishing channels."
"Fang Wenshe?"
Xu Liang asked.
He knew very well about Hakusensha, which mainly focused on love comics for boys and girls, and was together with Shogakukan and Shueisha, and it was a three-sister group under the Hitotsubashi Publishing Group.
It's just that Baiquanshe is not as famous as the latter two.
"Fangwensha is one of the earliest publishing houses established in Japan. It once published famous comics such as "Baseball Boy" and "Adventurer King". Now it mainly publishes Kanon and shojo comics.
It is a second-rate publishing house after Shueisha and Kadokawa Shoten.
If acquired, it will greatly supplement our comics heritage and obtain the copyrights for at least thousands of comics. "
With that said, Hideo Fukunaga took out a stack of information about Hakusensha and Houbunsha and handed it over.
Xu Liang flipped through it briefly.
Gradually it became clear.
The comic style of Baiquansha is that of young girls, and that of Fangwensha is two-dimensional.
Putting down the information, Xu Liang smiled and said: "Fukunong, what do you think is the advantage of Hongmeng Comics compared to traditional comic institutions?"
"Advantage?"
"Yes, advantages."
Fukunaga Hideo's face showed contemplation, but after thinking for a long time, he still didn't find out what advantages Hongmeng Comics had over giants like Shueisha, Kadokawa Shoten, and Otowa.
"President, we have more contracted cartoonists than Shueisha, Kadokawa Shoten, etc." After racking his brains, Fukunaga Hideo only thought of this advantage.
Giants such as Shueisha and Otowa rely on impurities to publish comics, but the space is limited, and only a handful of them can be published.
So unless you are an excellent cartoonist, it is difficult to have a chance.
In contrast, Hongmeng Comics is both good and bad. As long as the level is above the passing line, you will have the opportunity to sign a contract.
This results in Hongmeng Comics having a large number of contracted writers.
Over two years later, there are nearly 4,500 people.
The only pity is that there are not many high-quality products.
"Having more writers is indeed an advantage. After all, people are growing up. The more they draw, the greater the chance of producing good works. But this is not the most fundamental advantage of Hongmeng Comics.
What really allows us to defeat Shogakukan, Shueisha and Kadokawa Shoten is that we seize the future. "
"President, I don't quite understand."
“The Internet is a brand-new carrier. As the network speed becomes faster and faster, it will carry more and more content and become more closely integrated with our lives.
In less than ten years, almost all social activities will have the Internet.
The same goes for comics.
Our mission is to further consolidate our share in the field of Internet comics and take advantage in advance.
In contrast, although acquiring offline comic magazines can quickly increase the market share and revenue of Hongmeng Comics, unless they are Shueisha and Otowa, the others will have very limited effect on us.
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