My 1999

"I read Bing's semi-annual report. Net revenue increased by an average of 53% per month, and net profit increased by 92% per month, leading almost all subsidiaries. You are doing very well." Xu Liang praised.

"Thank you. Although Bing is developing well, it cannot keep up with Hongmeng Games. One "Warcraft 3" has increased revenue by tens of billions and net profits of more than 4 billion Huaxia coins. It is really enviable." Yu Jun Tsk-tsk in admiration.

He knew the game made money, but he didn't expect it to be so profitable.

""Warcraft 3" is a phenomenon, and it is the best among all games. There may not be another one like this in a few years, so it cannot be viewed from a conventional perspective.

Moreover, this kind of entertainment project is time-sensitive. After two or three years, the popularity will decrease and the profits will decrease.

But Bing is different. Every step is solid. Once you go up, you go up. "

Yu Jun also had a smile on his face.

As the big boss said, although the explosive power of Bing's revenue is not as good as that of games, every step is very stable.

"I just looked at the financial report. Didn't the new business develop smoothly?"

Xu Liang asked.

Bing's current business is divided into two parts: online and offline.

The online part is news search, know-how, Q\u0026A, photo search, and book search.

Offline is mainly display advertising and cooperation with city and county TV stations across the country.

As for PPC and advertising alliances, Bing is a profit model, not a business.

"In China, satellite data is a state-owned asset. We contacted it several times and the offer has been raised to 10 million Huaxia coins per year, but it was still rejected." Yu Jun sighed.

Bing’s next new business is ‘Bing Earth’, which aims to provide all Bing users with accurate global three-dimensional maps before Google does.

But to achieve this goal, in addition to software, a large amount of satellite data is also needed.

The latter is difficult to obtain in the country.

This result was within Xu Liang's expectation. Opening up requires external stimulation and a process.

“If it doesn’t work at home, what about abroad?”

Yu Jun stood up and took out a document from the desk drawer and placed it in front of Xu Liang.

"This is an American satellite imaging company called 'Keyhole'. It was founded in 2001 and is headquartered in Mountain View, Silicon Valley. It is engaged in digital map surveying and other businesses. It provides Keyhole software, which allows network users to browse photos taken by satellites and aircraft. Geographical imagery, this technology relies on terabytes of satellite image information database.

My idea is to acquire the company after its Series B financing is completed. In this way, we can directly use Keyhole's existing technology and software to turn it into Bing Earth search software. "

Xu Liang nodded, "Have you made a budget?"

"Probably around US$200 million." Yu Jun said.

Xu Liang nodded, this number is not very high.

"What about the acquisition risk? Have you done any assessment?"

Yu Jun nodded, "The major satellite data companies in the United States, Digital Earth and Ikonos, all provide satellite image data to foreign companies. As long as it is not sensitive military information, there is no problem.

Keyhole is a third party of Digital Earth and Econos. The information they obtain does not contain sensitive content, so it is unlikely to be blocked by the U.S. Department of Commerce. "

"The acquisition should be done as quickly as possible. As long as it is not too excessive, the price can be higher." Xu Liang pondered for a while and then said.

He was afraid that Ellison, the mad dog, would come out and do bad things.

"OK."

"How is your offline business developing?" Xu Liang asked.

Hongmeng's annual interim report only reflects Bing's revenue data and some key data, but is not detailed.

“After nearly two years of development, it has now entered a period of rapid development.

Display advertising.

In terms of elevator posters, as of now, Bing Media has covered more than 90 directly operated cities across the country, has about 780,000 self-owned spaces, covers more than 50 million community people, and has a market share of more than 70%.

On average, it reaches more than 100 million urban mainstream people every day, and it is mainly people with high education and high income.

78% of the audience is between the ages of 20 and 50, 71% of the audience has a monthly household income of more than 3,000 yuan, and 70% of the audience has a college degree or above.

Has extremely high advertising value.

Crystal Vision Cinema.

As of now, Bing Media covers moviegoers in 38 cities in China, with 351 theaters and 590 theaters under contract.

In terms of terminal stores, Bing Media covers more than 40 cities, more than 300 large stores, and about 3,000 in-store TV screens, with a market share of 78%.

In addition, we also own 398 large billboards in 47 cities across the country, occupying 47% of the national market.

In addition to these offline advertising terminals operated by ourselves.

Bing Media has also signed cooperation agreements with bus companies in 79 cities and taxi companies in 93 cities across the country, and is responsible for the operation of their in-car advertising and station display advertising.

In terms of TV business, there are currently more than 200 city and county TV stations that have signed cooperation agreements with us. Although it is not a lot, we have laid a good foundation.

Especially in terms of revenue, it has generally increased by 30 to 40% compared to before.

With this foundation, I believe our future development will be faster.

At present, the main revenue of offline business has accounted for 34% of Bing's total revenue. However, because we have been investing, it is reflected in the financial report as a loss, which may have a certain impact on the company's Series B financing. "

After listening to Yu Jun's talk, Xu Liang thought for a while.

"You don't have to worry about the impact of financing. We are an Internet company. The future is more important than revenue. As long as you are not blind, you can see the value of Bing.

Any venture capital that is obsessed with profitability is unlikely to become a shareholder of Hongmeng. "

After a pause, Xu Liang continued.

"More important than this is the development of Bing itself. The development of elevator advertising is far ahead of other types of advertising. Why?

And since you considered the hypermarket, why didn't you explore the hospital scene? The traffic flow of the latter is no worse than that of hypermarkets. "

“The reason why we develop elevator advertising first is that although we have a lot of funds, we cannot develop all businesses at the same time. We can only focus on a few breakthroughs first.

Elevator advertising has few competitors and is relatively free of too many unexpected factors, so it has become our priority business type.

The main reason why I didn't go to the hospital was that the hospital's advertising display screen mainly displays the hospital's medical advertisements and does not accept external advertisements. There is little meaning in taking it down.

Some private hospitals with less strict rules either charge too high prices or are taken away by local affiliates. After comprehensive consideration, we simply gave up advertising in the hospital. "

Xu Liang nodded.

"After the completion of this B round of financing, you, Bing, will also receive a sum of money. You should plan carefully and strive to bring Bing's business to a higher level within half a year."

“You can rest assured that at Bing, not a penny will be wasted.”

Xu Liang smiled and nodded. He had always been at ease with Yu Jun.

After spending a day wandering around Hongmeng Company, Xu Liang returned home only after it got dark.

As soon as they arrived in the front yard, a middle-aged woman wearing a gray coat came out with a smile on her face.

"Mr. Xu is back."

"Aunt Li, it smells so good. What did you cook for dinner tonight?"

"The lady asked us to buy a leg of lamb in the afternoon. It will be almost ready for stew."

"This girl eats meat every day and I don't see her getting fat." After shaking her head, "Aunt Li, when will dinner be served?"

"Now you can."

"You can bring the dishes to the restaurant first. I'll be there in a moment."

"OK."

After passing through the flower hall in the front yard and entering the middle yard, Xu Liang saw Xu Meng sitting on a lounge chair with his legs crossed under the pavilion, enjoying himself and eating melon seeds.

Hearing the footsteps, Xu Meng turned around and looked up. He jumped up and ran over with a smile on his face like a deer.

"Brother, are you back?"

Nodding, Xu Liang glanced at the messy fruit peels on the stone table in the pavilion.

"You eat so much, can you still eat a leg of lamb at night?"

"Hehe, I bought that leg of lamb for you. I asked Aunt Li to put ginseng, angelica, and red dates in it to replenish your body."

Seeing her winking, Xu Liang struck a blow on her smooth forehead with lightning speed.

"Oh, you stinky old man, you don't know a good heart."

"Although I am young, I have a lot on my mind. Don't think blindly in the future. Okay, let's tidy up this place and wash our hands and have dinner later." After saying this, he walked towards the backyard.

Looking at his back, Xu Meng, who could hang an oil bottle on his mouth, waved his fist towards his back.

He muttered softly.

"Aren't they worried about your health after watching you and sister Xiaoyang spend the whole day? Really, you don't know how to cherish such a wonderful baby sister, huh."

Xu Liang returned to the room, changed his clothes, and took a simple shower.

It's not even the dog days of summer yet, but the temperature in the capital is already uncomfortably hot. Even the slightest movement will make you sweat all over your body. If you don't take a shower, you can't eat in peace at all.

I changed my clothes and came to the restaurant.

The large dining table is already filled with dishes.

Xu Meng's love dinner, a big bowl of nutritious lamb leg.

There is also a large plate of sauced beef and several cold dishes on the side.

"Brother, why didn't Sister Xiaoyang come back with you?"

"She has something to do at her company and she hasn't gotten off work yet."

Although the name changes and reclassifications of Hanhua Capital's funds have little impact on Hanhua's revenue, it is a relatively complicated task.

Xu Meng nodded and continued: "Then will she come to live in our house?"

"Won't."

"Why? You are like this and you still don't live together?"

As he spoke, Xu Meng moved his two thumbs together, and everyone understood what this meant.

"Why are you so concerned? What, you have a boyfriend too?"

Seeing the dangerous look in his brother's eyes, Xu Meng waved his hand quickly.

"I don't like those childish people in school. I'm just out of curiosity. By the way, I'll help Ms. Wang Lingxiang and urge her precious son to have the third generation of the Xu family as soon as possible."

"I see that you are full. By the way, aren't you an intern at Hanhua? Why did you come back so early?"

"It's already off work, why don't I, an intern, hurry up and run away? I have to be worthy of my 500 yuan internship salary." Xu Meng said matter-of-factly.

Looking at her, Xu Liang was in a trance for a moment.

In the previous life, Xu Meng had this temperament.

How much money you get, how many things you do.

You want me to work overtime? No problem, get the overtime pay first.

This kind of character caused her to suffer some losses in the workplace, but she also won the respect of many people.

Talking about conditions also requires ability.

Xu Meng's ability is undoubtedly the best.

In just a dozen years after graduating from college, she became a famous strong woman in China.

"Brother, what's wrong with you?" The little hand waved in front of Xu Liang's eyes, "Are you touched by the care of your beautiful and smart baby sister?"

Xu Liang had several black lines hanging down his forehead.

All the impressions in my memory were shattered by these few vague words.

Take a slight breath.

“Don’t talk when you eat, don’t talk when you sleep, just eat.”

Xu Liang picked up the chopsticks and started eating.

Looking at the smelly brother opposite who was eating deliciously, Xu Meng's eyes were crooked and her pretty face was full of happiness.

After dinner, Xu Liang came to the study.

As soon as I sat down, the phone in my pocket rang.

After taking a look, he pressed the answer button.

"Have you got a meal yet?"

Xu Liang asked with a smile.

"I just finished eating. By the way, we are almost done talking about acquiring Yinlu."

Qiao Yuhui's tone on the phone was filled with joy.

"After talking for so long, we finally have a result." Xu Liang said with a smile.

"Yeah, it's not easy."

From the preliminary business investigation to the later detailed negotiations, the entire Yinlu acquisition case has been closed for nearly three months.

"What's the purchase price?"

"750 million Huaxia coins were acquired to acquire all the shares of Yinlu and assume all debts of 1.16 billion Huaxia coins."

Xu Liang nodded. In other words, the entire acquisition of Jianlibao cost 1.91 billion Huaxia coins. The price is similar to the original purchase of Huiyuan Juice.

However, considering that Yinlu currently has 2.2 billion Huaxia coins per year and its revenue is still growing, this transaction is well worth it.

"The price is a bit higher than expected. But it is acceptable. Yinlu's brand can well complement Jianlibao's product line."

Xu Liangdao.

Now, the market share of Yinlu Babao Porridge is far higher than that of Wahaha, accounting for nearly 80% of the national market. It is undoubtedly the trump card product.

The sales volume of Yinlu peanut milk also ranks first among similar products in the country.

In addition to the two trump cards, Yinlu also has a water business and a canned business. The former can directly supplement Tianshan Bingquan, while the latter broadens Jianlibao's product line.

"When Yinlu's pure water business is integrated, Tianshan Bingquan's revenue will exceed 1 billion Chinese dollars, becoming the fourth largest product line after Jianlibao, Huiyuan and Yinlu." Qiao Yuhui said excitedly.

A smile appeared on Xu Liang's face, "Don't be too eager to be happy. The acquisition is just the beginning. The most important thing is the subsequent integration. If the integration is done well, Yinlu will become the foundation for Jianlibao's growth. If it is not done well, it will become a burden."

"I understand that with the experience of integrating Huiyuan Juice, Yinlu's integration is not a big problem. The key thing now is, should we keep the Chen brothers?"

The Chen brothers, especially Chen Qingshui, are the founders of Yinlu.

There is no doubt that they are the people who know Yinlu the best.

To be able to make the company so big, there is no need to question your ability.

"What do they think?"

"I have tested it out and found out that Chen Qingyuan does not intend to stay at Yinlu. Chen Qingshui has not made his position clear."

Xu Liang smiled and said: "It seems that Chen Qingshui plans to stay."

No matter who acquires Yinlu, it is impossible for the Chen brothers to stay, otherwise one CEO, one CFO, and the entire company will still be firmly in their hands.

Now that Chen Qingyuan leaves, it is equivalent to giving up the company's financial power.

"I want to keep Chen Qingshui for the time being. With him here, it will be relatively easy to integrate Yinlu. Of course, if he does not meet our requirements, it is not too late to replace him."