My 1999

After breakfast, Xu Liang drove to Qiao Lijing.

A woman who has just undergone transformation needs comfort the most. As a qualified scumbag, Xu Liang will never be careless at this time.

Just halfway there, the phone suddenly rang.

Press the answer key.

Mo Maniang's voice came over.

"Don't come here yet. My mother knew that I didn't drive back yesterday and insisted on driving me to school herself."

"Okay, then I'll pick you up from school at noon."

"Well, see you at noon."

After hanging up the phone, "Gangzi, turn around. Go to Zhongguancun Sina Tower."

In response, Huo Gang turned around and drove towards Zhongguancun.

Xu Liang did not notify anyone in advance, so when he arrived, no one greeted him.

However, during this period of time, he has been inspecting various subsidiaries one after another, and made such a big noise in the No. 1 store. Sina was silently preparing from top to bottom, and even the gatekeepers received repeated warnings from the management.

As soon as the big boss arrived, the guard quickly followed the previous instructions and used the intercom to notify the boss.

So, when Xu Liang walked out of the elevator, Wang Zhidong was already waiting outside the elevator with the management.

"Mr. Xu."

"Hey, you guys are moving very quickly. Are you prepared in advance?"

Seeing the smile on his face, Wang Zhidong felt a little relieved.

A smiling face is always better than a cold face.

To be honest, he was shocked after what happened in No. 1 Store a few days ago spread.

The police arrested people directly during the meeting.

Just thinking about it makes my head tingle.

Except for Kuang Shiguo, the general manager of the purchasing department, nearly ten people from top to bottom of the No. 1 store were arrested this time, and more than fifty people were fired.

From the establishment of Hongmeng to the present, it is not that there are no people who have been fired or even arrested for corruption, but there are only a few such people every year.

This is the first time that such a big fight has occurred.

No one is not afraid of the big knife.

Xu Liang also saw the awe in everyone's eyes, but this was also the effect he wanted.

Those who are superior must not only be courteous to virtuous subordinates, but also must have their own dignity.

Combining leniency with severity is the right path.

"We have long hoped that Mr. Xu would come to inspect, so we made some preparations in advance." Wang Zhidong said with a smile.

Xu Liang nodded, "Old Wang, this is your land. You are the most familiar with it. Please show me around."

"Mr. Xu, please."

Xu Liang entered the office area.

It was very clean, but a little more crowded than the last time he came.

After walking around for a while, I came to the office and sat down.

"How many full-time employees does Sina have now?"

"Just over a thousand."

After speaking, Wang Zhidong handed over the information he had prepared in advance.

"Mr. Xu, this is Sina's 2003 interim report."

Different from Hongmeng's 2003 interim report, Sina's report is more detailed and allows Xu Liang to better understand Sina's specific development situation.

Overall, Sina's development is very good.

In mid-2003, Sina's total revenue exceeded 870 million Chinese dollars, and its net profit exceeded 260 million Chinese dollars, an increase of 269% over the same period last year.

Among them, Sina's own advertising business accounts for 41%, and the wireline business revenue brought by Monternet accounts for 420 million Chinese dollars.

Needless to say, Monternet's business is currently nationwide, except for Penguin, no company is higher than Sina.

Sina's advertising business is not just the Sina website itself.

It also includes eight major sub-businesses: Sina Sports, Tuniu.com, Soufun.com, Tieba, Autohome, Snowball.com, Sina Game Hall and Mailbox.

In the past two years, Sina's money earned from the cable business has not been handed over to the head office, and all of it has been spent on these sub-businesses.

In two years, nearly 2 billion Chinese coins were spent.

Coupled with the traffic from Sina website, Bing and Hongmeng browsers.

The businesses of Badazi are developing well.

Especially Tieba, combined with the popularity of "Super Girl", the number of registered users has exceeded 40 million, and the number of various Tieba has exceeded 300,000, making it a top community comparable to Tianya.

Sina Game Hall, Hongmeng has been developing for more than a year now. After being merged into Sina, it has developed very well.

With more than 30 million registered users, it is still the largest gaming website in China and the largest in Japan, South Korea, and Southeast Asia.

Especially with the addition of Hongmeng Games’ major games, its influence is growing.

Currently, there are more than 100 million registered users worldwide.

The profit in the past six months exceeded 500 million Huaxia coins.

Among the two major websites, Sina Mail, SouFun and Autohome have more than 10 million registered users.

Soufun.com was acquired and has been developing for many years. Taking advantage of the rapid development of real estate, its users have grown rapidly.

Autohome has developed rapidly mainly because there is no website of the same type on the market.

In comparison, Sina Sports, Tuniu.com and Xueqiu.com are far behind.

The former has 5.6 million registered users, Xueqiu.com has only over 3 million registered users, and Tuniu.com has 6.2 million.

"The domestic financial sector is underdeveloped, and I can understand that Snowball.com doesn't have many users. I can also understand that Tuniu.com is developing slowly because Ctrip has taken the lead. But why is Sina Sports so few users?" Xu Liang asked with a frown. road.

"Mr. Xu, there are not many sports users in China." Wang Zhidong said with a bitter smile.

"Isn't that right? Football has entered the World Cup and basketball has Yao Ming. Domestic sports users should continue to grow."

"You are right, but football's entry into the World Cup and basketball's progress only happened in the past two years. The impact is indeed great and attracts many people to pay attention to sports, but most people may only browse sports occasionally. degree of news.

They will not go to Sina Sports specifically, but browse the news on Bing or Sina's homepage.

Not many people are willing to open the Sina Sports website and spend ten or twenty minutes following sports news. "

Because Sina's registration is for multiple uses.

Therefore, counting the number of users of each website does not depend on clicks, but on time.

Only those who can browse for more than ten minutes a day on average are considered real users.

Of course, this data is only Sina's own internal statistics, or used as a reference when formulating policies.

Externally, they still focus on website traffic.

After all, the higher the traffic, the higher the price when raising funds.

Xu Liang put down the document.

"You are doing well. Although the profit is not much, at least you are on the right track."

"Thanks to you for always guiding Sina's development, otherwise we wouldn't be able to achieve revenue balance so quickly."

Wang Zhidong spoke the truth.

In the past two years, Sina's many businesses, including web design, content editing, and publicity strategies, have provided hundreds of suggestions.

Although it is not 100% correct, more than 80% played a vital role in the development of Sina and its many new websites.

Xu Liang smiled and said, "I am the CEO of the company, and it is my duty to help Sina develop."

After a pause.

"What are your thoughts on Sina's next development?"

"Mr. Xu, I plan to cooperate with Ctrip."

"Do you want to sell Tuniu.com?"

Wang Zhidong nodded, "In the past six months, 379 Internet companies have been registered in China, including 17 tourism companies. Although they are still very weak, most of them will even go bankrupt.

But this also means that the development of the Internet, as you expected before, has moved from major categories such as portal websites and Internet searches to vertical and segmented website competition.

It will become more and more intense in the future.

The Internet market is an industry in which leading companies occupy 70% of the market, so I plan to sell Tuniu.com in exchange for shares in Ctrip, and focus on developing our more dominant Tieba, game website, Autohome and other businesses. "

Xu Liang nodded.

Comprehensive development, and after reaching a certain level, selling off non-leading companies and focusing on developing advantageous businesses is a strategy that the two have set long ago.

Now as the competition becomes more and more intense, it is time to move forward according to the original strategy.

"Ctrip is already preparing to go public, you'd better hurry up."

Hanhua's Huoxing No. 4 Fund holds 10% of Ctrip's equity, so it has a good understanding of Ctrip's current development level.

Wang Zhidong quickly agreed.

He has also experienced Sina's listing, and he knows very well that the prices of companies before and after listing are completely different.

"By the way, how many shares does Duan Yongji still have in Sina?"

"4.3%."

"He never took action?"

Wang Zhidong shook his head.

"This guy is quite patient," Xu Liang said.

"Duan Yongji is a mess in business, but he is very smart. Hongmeng is developing in full swing under your leadership, and he will not fail to see it.

And now I don’t know how many institutions are eager for Hongmeng’s shares but can’t get them. He holds the shares of Hongmeng Sina. Although it is very diluted, there is still 4.3% in the end, so only a fool sells it. "