My 1999

Only in this way can the land acquisition costs for the 20 new urban complexes added every year and the mortgage loans (construction costs) be paid.

Lu Jue also knew about the big boss's ambitious development plan, and even though he was excited, he couldn't help but feel bitter.

Now that he has money, the company is developing rapidly, and he, the leader, has reason to be happy.

But as the president, your income is linked to the company's performance. You have been operating at a loss. How can you have the nerve to ask your boss for shares and bonuses?

"How are you preparing for the new business?"

Xu Liang asked.

Lu Jue quickly took out two documents from his briefcase and handed them over.

“In terms of clothing business, we have poached and recruited 37 new designers, including 21 for women’s wear and 15 for children’s wear, all of whom have certain design experience.

In terms of brands, 12 brands have been registered according to different types and styles, 8 for women's clothing and 6 for children's clothing.

In terms of children's playground business, our own design center has recruited 19 designers, and the manufacturers have all been contacted. As long as an order is placed, production can be done at any time.

Six brands have been registered. "

Xu Liang carefully turned over the information in his hand.

Commercial real estate cannot be just about real estate.

After all, the return cycle of commercial real estate is long and there are cycles.

Therefore, many commercial real estate companies engage in side business.

Wanda has developed hotel chains, cultural tourism and large-scale performances, thousands of department stores, movie theaters, promotions and productions, a chain of cultural and entertainment brands "Big Singers", etc.

Although Xu Liang is determined to learn from Wanda, he does not just copy it mechanically.

He was interested in hotels and theaters. Forget the rest.

Cultural tourism and interpretation companies are completely different systems from urban complexes. He didn't really want to start it, so he just gave up.

Department stores will be severely impacted by e-commerce, and there is already a Kelong supermarket under Hanhua. Unless we only focus on high-end stores and distance ourselves from the popular Kelong supermarkets, it will be prone to internal friction.

But Xu Liang was not interested.

Chain culture and entertainment is actually KTV.

It developed well within ten years, but ten years later, like the dance hall that is gradually declining now, it was on the verge of collapse due to the impact of various werewolf killings and script killing shops.

Although it has not completely disappeared, the money is not so easy to make.

Human beings like the new and dislike the old the most.

The same form of entertainment remains popular for ten years at most.

Therefore, after comprehensive consideration, Xu Liang still felt that he should rely on the Taihua platform to make a fuss.

Almost all commercial complexes have major categories such as cinemas, children's playgrounds, clothing and shoes, catering, jewelry and watches, fitness, beauty salons and education.

He has already put the movie theater in the bowl. It will take ten years before gyms become popular. There are no channels for jewelry and watches, and it is troublesome to make them. He has new dreams in education.

The remaining children's playground, clothing and shoes, catering and beauty salons.

Beauty salons are the quickest to be crossed out.

In two lifetimes combined, he had never heard of any famous beauty and hair salon chain brands.

Soon he crossed off catering again.

It’s hard to agree, and the competition is fierce.

Service, taste, design, etc. can all affect the success or failure of a restaurant brand.

Especially in the era of mobile Internet, competition in the catering industry will become more intense and profits will become lower and lower.

Just thinking about it gives me a headache.

Only the children's playground and clothing, shoes and hats are left.

After Xu Liang thought about it for a while, he settled on two.

Women's clothing. Children's clothing and children's playground.

Why?

Very simple.

Because a survey on household consumption power in the previous life came to such a conclusion.

Woman\u003eChildren\u003eOld Man\u003eDog\u003eMan.

Therefore, those with the strongest spending power are women and children, and the parents pay for children.

Let’s not talk about women’s clothing. As long as the design and quality are not too bad, get a few celebrity endorsements, and combine online and offline sales, the sales will not be too ugly.

Children's paradise, parents can get membership for hundreds of dollars.

Take a cartoon car as an example. The cost is only 800 yuan, so driving it for two minutes costs ten yuan.

It takes less than a month to earn back the cost, and the rest is pure profit.

Other projects are pretty much the same.

The only thing that is more expensive is labor.

Even so, the profit margin of children's playground is more than 60%.

Therefore, Xu Liang cannot give up this business to others.

"That's it. Let's start the trial operation in the new year. If the brand is not enough, we can increase or decrease it appropriately." Xu Liang said.

"OK."

"In terms of women's clothing, we must combine online and offline production. Simply online or offline will not last long. Also, we do not make luxury goods. The price range is mainly women's clothing in the 100 to 1,000 range."

Luxury goods take time to settle, and unless Xu Liang goes to Europe to acquire them, it will be difficult to gain market recognition.

Clothes that cost less than 100 yuan tend to be of poor quality and are not suitable for sale in shopping malls.

Of course, the most important thing is women's clothing priced between 100 and 1,000 yuan, which has the largest market.

"Also, in the new year, I will transfer the offline business of Hongmeng's No. 1 store to Taihua, and then you will connect with Hongmeng."

The offline business of Yihaodian is similar to the popular "department boutique", but unlike ordinary "department boutique", it also sells film and television peripheral products.

This type of store is most suitable for opening in shopping malls with dense traffic.

Xu Liang simply picked it out from No. 1 Store.

After all, this kind of store itself is not very suitable for e-commerce.

Lu Jue, who was happy in his heart, quickly agreed.

Although he does not know the specific turnover of the Yihaodian chain store, after four years of development, it has hundreds of stores and its net revenue must be more than one billion.

This will be a great supplement to Taihua's business.

"Mr. Xu, after the acquisition, it may not be appropriate to call it No. 1 Store."

"You should discuss with Liu Liang and the others to change it to one that is catchy and memorable," Xu Liang explained.

"OK."

After his transformation, Taihua Group now owns commercial real estate, boutique women's and children's clothing, hotel chains, movie theaters, children's parks and boutique department stores.

That's pretty much it for business.

There are too many to take care of.

As long as we do this well, Taihua Group will still have ample room for development after commercial real estate reaches a bottleneck.

"That's the digression. I'm calling you here for three main reasons."

Lu Jue acted like he was all ears.

"The first thing is that I reached a cooperation agreement with Hynix, the world's second largest memory chip manufacturer, to invest US$4 billion to build a factory in Wuxi."

Lu Jue was shocked, four billion dollars, this is really a big deal.

However, Xu Liang's investment in Taihua Real Estate was no worse than this project, so he could still maintain a calm expression.

"Taking this opportunity, I want Taihua to get two pieces of land in Wuxi. In addition, you can take the opportunity to communicate with Jiangsu Province and get another piece of land in Jinling."

"Mr. Xu, our Taihua has four business formats: Taihua City, Taihua Plaza, Taihua Lane and Taihua Center. Why not take advantage of this once-in-a-lifetime opportunity to directly acquire four pieces of land in Wuxi?"

"You are more greedy than me. Okay, I will say hello for you, and you can talk about the rest yourself. However, the location selection of the four business types must be careful not to cause internal friction."

"clear."

"The second thing is that the number of land acquisitions in China this year should not exceed ten, and priority should be given to ensuring the construction and operation of other projects."

Xu Liang remembers clearly that the domestic real estate industry will undergo an adjustment in 2005.

In order to curb the rapid rise of real estate, the state issued the "Eight National Regulations" and the "No. 212 Document" to tighten real estate credit.

Let many highly leveraged real estate companies fail or be acquired.

The most famous example is Sun Hongbin's Sunchi.

At its peak, Sunchi occupied 10% of the Tianjin real estate market and was an upstart real estate company that could challenge Wangshi and Vanke. However, a big wave hit.

Direct cash flow was cut off and the company had to be sold.

In order to survive, Xu Pingtai did not hesitate to go to Xiangjiang to admire the bad feet of "Liu Qiuwang", and then he got the investment from Chinese Real Estate.

Although Xu Liang has abundant funds, he has other businesses and it is impossible to invest all the money in Taihua.

"Mr. Xu, we are currently talking about eight real estate projects. If we count the four in Wuxi and one in Jinling, there are thirteen. If we cancel the projects we are currently talking about and leave Wuxi and Jinling, it will probably be a waste. A lot of administrative costs.”

Xu Liang's face showed thoughts.

With an investment of US$4 billion, Suzhou and Wuxi will not only give them whatever they want, but will also give them a great degree of freedom.

It can be said that as long as they give money, the land can be picked at will.

Opportunities are rare, so it’s best not to give up.

"Then we will decide on these thirteen pieces of land this year."

Lu Jue's face showed joy and he quickly nodded in agreement.

"The third thing is that Taihua's goal is not just domestic. This year, we are sending three teams to Jakarta, Vientiane and Kuala Lumpur to try to win a piece of land in the core area of ​​the city to build a Taihua urban complex."

"Mr. Xu, the domestic market is still very promising. Is it too early to go abroad?"

"Once we complete the layout of the domestic market, we probably won't have a chance if we go abroad." Xu Liang said.

After Lu Jue nodded, "Mr. Xu, Singapore is the most economically developed city in Southeast Asia. Should we also add it?"

“I’ve thought about it, but Singapore is just like Hong Kong. The good places have long been occupied by others, and there is no space for us at all. We can only wait for opportunities.

In comparison, Jakarta, Vientiane, and Kuala Lumpur have greater opportunities.

By the way, when you go there, contact Hongmeng’s local organization. They know more about Nanyang. "

"OK."

"Finally, Taihua International Group was established in Singapore to be fully responsible for Taihua's global development. The Beijing headquarters will serve as the headquarters of domestic business in the future. You serve as the CEO of Taihua International Group and temporarily serve as the executive president of Huaxia Taihua Group. "

Lu Jue was shocked. This change was too big.

It directly turned Taihua into a foreign company.

"Mr. Xu, what are you...?"

"For future layout, prepare more escape routes."

Although he said this, his actual purpose was to divide the family property as soon as possible.

He has now set up four trusts.