My 1999

When it comes to embedded advertising, Bing is powerless.

Embedding ads is a test of wisdom.

How to embed ads without making them noticeable to the audience?

This is a sophisticated operation that cannot be achieved by Bing using big data and cloud computing for advertising.

If we use humans, Bing will lose its core competitiveness.

And Xu Liang knows very well that even in another twenty years, artificial intelligence will not be able to solve this problem.

Therefore, after encountering a big problem, Bing has basically given up its development in the field of embedded advertising.

“The next step for the Bing Advertising Alliance is to enter print media, magazines and radio stations?”

After Xu Liang sucked out the bone marrow, he wiped the oil on his hands.

Yu Jun nodded, his words filled with sadness.

“This is what the advertising platform currently lacks. However, in the past two years, print media and magazines have been increasingly declining under the impact of the Internet.

I'm afraid that as soon as we signed the contract, the other party will go bankrupt. When the time comes, there will be no place to ask for the account. "

"Then let's talk to the big newspapers and magazines." Xu Liang said.

"But their share ratio is too high, 30% to 70%, and we only get 30%? We must be taken advantage of."

"Old Yu, it doesn't matter if you suffer some losses when opening up the market. The key is to open up the market first. When they can't do without us and the contract expires, it won't be too late to increase the share." Xu Liang said with a smile.

The Internet's strategy is to burn money first to expand the market and think about profits from the beginning. This is the strategy of industrial companies.

Yu Jun said unwillingly: "This is the only way."

“How is Bing’s map business developing?”

"It just went online last month and is still losing money."

This is not surprising to Xu Liangdao. Satellite images provided by companies such as Digital Earth and Kuaibird and data provided by aerial photography companies are not cheap.

The annual licensing fees alone are as high as tens of millions of dollars.

Bing Maps is completely free for ordinary people, so this is the most bleeding business among all Bing's businesses.

After hesitating for a moment, Yu Jun said: "Mr. Xu, there are a lot of criticisms about Bing Maps business within the company."

Xu Liang put down the leg of lamb in his hand, "What do you think?"

"I think it's great. It increases the user stickiness of Bing search."

"It seems I saw you right."

"Mr. Xu, look, can we make some money back from the map? Otherwise, the annual expenditure of hundreds of millions of Huaxia coins is too high."

Yu Jun thought for a while but couldn't think of any good solution, so he had no choice but to ask Xu Liang for advice.

"Don't look at me. I don't have any good ideas unless we can solve the problem once and for all."

"Once and for all?"

Yu Jun's eyes lit up.

Glancing at him, Xu Liang smiled and said: "It's very simple, just purchase a few map satellites."

Yu Jun opened his mouth wide with disbelief on his face.

The satellite was too tall in his eyes.

But Xu Liang really planned to launch a commercial map satellite, and he had no choice.

Google can acquire Keyhole, a company that has investment from the CIA and owns a large number of CIA reconnaissance satellites. It is definitely impossible for him, a Chinese, to do so.

It won't pass the review.

So, the best way is to be self-reliant.

Moreover, the price of commercial satellites is not expensive, and with Hongmeng’s current financial resources, it is completely affordable.

"Mr. Xu, are you serious?"

Xu Liang nodded: "What do you think?"

After Yu Jun thought for a moment, "Mr. Xu, if we launch and operate the map satellite ourselves, the cost will probably be higher than purchasing it directly from the satellite company."

"It will indeed be much higher, but don't forget the impact this incident will have on Hongmeng's brand."

In China, and even in most areas, satellites are still a very high-end thing.

A private company owning its own satellite will definitely allow Hongmeng's brand to surpass all Internet companies, or even "leave the circle", completely overpowering Lenovo and becoming the number one technology company in the country.

Although Hongmeng is now famous among young people.

But nationwide, the most well-known technology company is Lenovo.

Moreover, the user stickiness of the map business is also very high. Xu Liang still remembers how he never tired of searching for his hometown on Google Maps.

The refreshing feeling of being able to see the world without leaving home has caused Google's installed base to skyrocket and its brand value to have increased several times.

Yu Jun fell silent.

As a Chinese, he is also very aware of the impact satellites have on Hongmeng Bing’s brand value.

"Mr. Xu, this matter is too big. We need to take a long-term approach."

"Of course. As long as we know about this matter, we are not in a hurry about launching satellites for the time being." Xu Liang said.

Bing Maps has just been launched on the market. After a few iterations and the technology has become more sophisticated, it will not be too late to consider satellite issues.

Moreover, the resolution of current commercial mapping satellites is too low.

Xu Liang, who had eaten and drank enough, slapped his butt and left.

Yu Jun was left in a mess in the wind. The big boss's plan was too big.

To truly meet the needs of Bing Maps, one satellite is definitely not enough, at least a dozen are needed.

After all, the earth is round.

Under the condition of ensuring a certain accuracy, the price is cheap, and small satellites of a few kilograms will definitely not work.

In addition, the cost of launch and operation, the cost of construction of ground receiving stations and so on.

Certainly not possible without a billion dollars.

Bing will certainly not be able to afford such a high investment now.

"Forget it, this matter should still give Mr. Xu a headache. Who knew it was him who came up with this idea?"

Shaking his head, Yu Jun stopped wasting his brain cells and turned around to leave the restaurant.

Xu Liang, who worked nervously all morning, skipped work at three o'clock in the afternoon.

As the big boss, it is his right to come out and relax when he has done enough.

"Brother Liang, where are we going?" Huo Gang asked.

"Zhongding Building, North Third Ring Road."

"where?"

"Forget it, I'll drive."

He drove Huo Gang directly to the back.

This guy has never been to Zhongding Building since he came back from his annual vacation.

Once here, go straight to the sixth floor.

The elevator door opened, and there was a black enlarged movie film in front of him. In the center of the film were two white characters "Jiahua"

Underneath this logo is a neat line of regular script.

KAWA ENTERTAINMENT LIMITED.

On the right is the front desk. A beautiful lady wearing a black women's suit asked with a professional smile: "Hello, sir, do you have an appointment?"

The last time Xu Liang came here, it was just a bare office area.

So it's not surprising that people don't know him.

He took out his phone and called directly.

"Mr. Xu?"

"I'm at the company door."

"Wait a moment, I'll be there soon."

Not long after, a young woman in her thirties with ear-length short hair, wearing a black knitted jacket and a professional skirt, with a capable temperament hurriedly came forward.

"boss Zhang."

Seeing her, the front desk said hello quickly.

Zhang Meng, who usually had a gentle attitude towards her, ignored her this time.

"Mr. Xu, why didn't you say anything in advance when you came, so that I could let the people in the company arrange a welcome ceremony."

"If you really do this, I will let you pack up and leave right now." Xu Liang said with a smile.

The woman in front of him is a professional manager he poached from Beijing Satellite TV and is responsible for the daily management of Jiahua Entertainment.

"Oh, I don't dare to do that anymore."

After shaking hands.

"Where's Fatty?"

"The company has recruited several artists from three major art schools, and Mr. Fan is currently interviewing them."

Xu Liang nodded and walked towards the company.

Zhang Meng quickly followed.

When he walked to the front desk, Xu Liang suddenly stopped and smiled.

"Don't stop me next time."

The little girl turned pale with fright, shook her head quickly, and could not say anything nervous.

"This is the boss of our company, Mr. Xu." Zhang Meng introduced.

"Xu...Mr. Xu, okay."

"Good job."

After giving some encouragement, Xu Liang walked in.

The originally empty hall has been divided into different office spaces.

All kinds of office equipment are also available, but most of them are still empty.

It has only been established for half a month, so it is already very fast to be able to do this.

——

"Bingbing, I really envy you. You have already opened your own company and become the boss."

Sun Feifei's eyes were burning and he was jealous in his heart.

When filming "The Shadow" last year, although Fan Xiaopang was the female lead, she was also the second female lead, and she didn't feel that she was any worse than her counterpart.

In less than a year, he started a company and became the boss?

She didn't believe it before, but now after taking a look with her own eyes, she realized that the truth was even more exaggerated than she imagined.

Not to mention anything else, this 2,000 square meter office area alone exceeds 90% of the film and television companies on the market today.

Wearing a white women's suit and exquisite makeup, Fan Xiaopang enjoys the envy of her plastic girlfriends next to her.

"Feifei, Jiahua Company has just opened and is actively recruiting actors. You are my best friend, why don't you sign up with Jiahua?"

"I would like to, but my contract with Ceres Company does not expire for another six years."

After a pause, Feifei lowered his voice.

"Bingbing, why did you suddenly open such a big company? Tell me, who's your boss? Can you introduce me to him if you have time?"

Everyone is not a fool.

Without the support of a big shot, how could Fan Xiaopang have spent 20 million Huaxia coins to terminate the contract?

Let alone the establishment of Jiahua Entertainment.

But how could Fan Xiaopang admit such a thing.

Moreover, the relationship between her and Sun Feifei was not so close.

"Don't talk nonsense, what kind of boss. It's just a friend who wants to invest in the entertainment industry. Let's just partner together."

Dong Dong…….

There was a sudden knock on the door.

"Come in."

A fat young girl quickly opened the door and walked in.

She is Fan Xiaopang's assistant Yang Tianzhen who has just been recruited from Zhongchuan.

After seeing Sun Feifei on the side, Yang Tianzhen ran to Fan Xiaopang and whispered something in his ear.

Fan Xiaopang's eyes lit up and he quickly stood up.

"Feifei, I have something to do at the company, so I'll leave first. Tianzhen, please help me accompany the guest."

"Okay, Mr. Fan."

Without waiting for Sun Feifei's reply, Fan Xiaopang stepped on his high heels and walked out in a hurry.

Feifei wanted to catch up and ask, but he had to hold back after seeing Yang Tianzhen staring at him with eager eyes.

——