My 1999

"What I miss most now is lying on the mat in the yard on summer nights, watching TV, eating and chatting as a family, and finally falling asleep with the stars in the sky on our pillows," Xu Liang said.

"With your wealth, it should be easy to realize this wish?"

"It is indeed easy, but I can never regain the carefree mentality of my youth."

Ni Ping smiled and nodded, "When did you decide to start a business?"

"Winter vacation for the second year of high school."

"What made you suddenly have this idea?"

"Mainly because of my classmates."

"classmate?"

"Yes. His name is Zhou Kangning, and his family sells Spring Festival couplets all year round. I learned from him that this thing can make a lot of money in a short period of time."

“So you’re going to start a business out of this?”

"I was young at that time and had no idea of ​​starting a business. I just wanted to make some money and improve my life."

"Do your parents give you very little money?"

"Among my classmates at that time, the living expenses of one hundred yuan per month was not a small amount. But I have been able to eat it since I was a child, and I prefer to eat meat.

Life was relatively tight. "

"How much money did you make selling Spring Festival couplets?"

"More than three hundred thousand."

"More than three hundred thousand? You made this much in half a month?"

Ni Ping's face was full of surprise. Like most people, she didn't think that such huge business opportunities could be hidden in things that cost just a few cents in the past.

Xu Liang smiled and said: "I didn't expect it at the time."

"Can you tell me exactly how you make so much money?"

"certainly."

After organizing the language.

“After I made up my mind to sell Spring Festival couplets to earn pocket money, I went home and took out all the New Year’s money I had saved, and then raised five hundred from my sister.

Thanks to my enlightened parents, when I decided to sell Spring Festival couplets, my mother gave me a starting capital of 1,000 yuan.

In the end, I scraped together a total of three thousand yuan. "

"Do you have one thousand and fifty new year's money of your own?"

"It's not all New Year's money, but also the money I earned from working on construction sites during summer vacations."

"Have you ever worked on a construction site?"

"Haha, actually, people were building houses in the village. I worked as a laborer, throwing bricks and pushing cement for 15 yuan a day. From the time I was admitted to high school to the second year of high school, I earned about 1,800 yuan during the two summer vacations. It took some.”

"It seems that you have worked very hard since you were a child." Ni Ping admired.

"It's all because of poverty. If I were as rich as many children in the city, I would probably still study, work and live a regular life."

"Most of the kids in the city don't have any money," Ni Ping said with a smile.

She is a city child and was just as poor as a child.

The two of them did not continue the topic, and Xu Liang continued.

"After purchasing the goods with 3,000 yuan, I found a few classmates to sell with me. After the first day, I paid several of my classmates wages, and I earned 507 yuan."

"Is this money the profit after deducting costs?"

"No. But the cost of Spring Festival couplets is very low, so I earned more than 400. After getting the money, I became more active. I called all my classmates in the village.

The stall selling Spring Festival couplets was expanded from one to three.

The next day's revenue nearly tripled.

On the third day, I expanded the stalls from three to nine.

At its peak, I had more than a dozen sales teams with a daily revenue of over RMB 30,000. "

"You are indeed a business genius. Even if ordinary people make money selling things, they probably won't think of expansion so quickly."

"I was stupid and bold at the time. Looking back now, I feel quite lucky."

Ni Ping smiled and asked, "Have you ever encountered any difficulties while selling Spring Festival couplets?"

"Of course, not everything is smooth sailing after all."

"Can you tell me something?"

After Xu Liang nodded, "I used to say that the people's eyes are sharp. I sold Spring Festival couplets with great fanfare, and everyone in the village could see it."

Many people came to the door wanting a piece of the pie, and many of them were elders, so it was difficult to refuse.

I agreed. "

"You agreed? Aren't you afraid that they will affect your business?"

"In our place, almost every larger village has a market, so there are many markets, enough to accommodate people like us. And I have mastered the ordering channels. They all buy goods from me, and I can earn a channel fee. .”

"So that's it. But this shouldn't be a difficulty."

Xu Liang smiled and said: "I understand what you mean. When we went to the market to sell Spring Festival couplets, we encountered gangsters and even beat up one of my classmates."

Ni Ping's eyes lit up, and the self-consciousness of the media people made her know that this was a point that attracted attention.

"How did you handle it?"

"My classmates are all high school students. At the age of sixteen or seventeen, they are not afraid of anything. Plus there are so many people. When we came back and talked about it, everyone was very angry and wanted to get together to teach each other a lesson.

But I suppressed it.

I recruit people to make money. If something happens during a fight, I can't explain it to my parents. "

"I'm afraid I won't be easily persuaded if I'm young and energetic but I've been beaten again," Ni Ping said.

Xu Liang nodded and said: "I called the people who were beaten up in front of everyone, and each of them rewarded them with a hundred yuan, which calmed their dissatisfaction and made them feel respected.

Young people are actually easy to coax. As long as you make them feel that you respect and value them, they will treat you as a brother. "

"I didn't expect you to have such a profound understanding of human nature at such a young age."

"Excuse me. I'm just trying to save others by myself."

"However, this conflict should not be resolved yet, right?"

"Indeed, no, the fight is not over until there is a winner. So, when I arrived at the market, I immediately chose to call the police."

"Call the police?"

"Yes. Are you having trouble calling the police?"

Xu Liang smiled.

"So the matter is resolved?"

"Solved. This was something I encountered that was difficult for me at the time. It seems not worth mentioning now."

Ni Ping continued: "You have made so much money all at once. Has your parents' attitude changed at all?"

"Yes. The biggest change is that when I decided to give up liberal arts and choose to study art, they didn't object."

"Why study art?"

"In order to take the college entrance examination. When I was studying at that time, my grades in Chinese and politics were average in the liberal arts. I was the best in geography, history and mathematics, and the worst in English. I could only get about 95 points in each English test with a score of 150. It was serious. Holding back.

Ranked around twenty in the class.

In our place, it is basically impossible to pass the exam with this score.

When it comes to art, the situation is different. The requirement for cultural points is not high, and the competitive pressure is not as high as that of arts and sciences. I also like painting very much.

I decided to change classes. "

"So you came to the capital to study art?"

"Yes. Although there are art teachers in our school, the level of teachers in a small place is limited after all. In addition, I am a halfway monk and lack the foundation. I should seek guidance from famous teachers.

It happened that when I was surfing the Internet at an Internet cafe, I saw an advertisement for the recruitment of art classes in Beijing, so I ran to Beijing. "

"Does your founding of New Dream Education and Training have anything to do with this?"

"Of course. After arriving in the capital, I learned that the price of art training is very high, seven or eight hundred, or even one or two thousand, per month.

Many parents consider their children's future and are not stingy about this.

So at that time, I immediately understood that art training is an industry with great development prospects.

I happened to have more than 300,000 yuan in my account, so I bought the art training class I was looking for and then expanded it.

Things went just as I thought. New Dream Education developed rapidly and became the largest art professional training institution in the Beijing area. "

"As far as I know, New Dream's business is not only in the field of art training, but also has business in more than one location in Beijing."

After Xu Liang nodded, "After more than four years of development, New Dream has 403 branches in 47 major cities across the country, spanning college entrance examination art training, early childhood art training, subject training, vocational training and other businesses, training more than 100 students every year. Nearly 80,000 professional training institutions.”

“You are truly remarkable for how big it has grown in such a short period of time.”

"My credit is not big. The key is the administrators and teachers of New Dreams. They are the real heroes behind the scenes."

“I think humility is also one of the reasons for your success.”

"You flatter me."

"We all know that your most famous companies are Hanhua Capital and Hongmeng Holdings. Which of these two companies was established earlier?"

"Hanhua Capital.

After the new dream was established, there was a lot of money in the account.

At that time, I had read a lot of books on finance and business management, and I knew that putting too much money in the bank was a waste. "

“Why don’t you keep investing in new dreams?”

“I have thought about it, but not long after New Dream was established, the system and corporate culture are in their infancy. Without a solid foundation, blind expansion can easily lead to the collapse of the company.

So, I would rather go slower in the early stages. "

"Your decision was very wise."

"It's not that I'm wise. Many business management books contain this content. It's just that many people find it difficult to calm down when faced with profits, and end up being swallowed up by money and desire."

"You mean, the most important thing in running a business is calmness and restraint?"

"You could say that. But I have my crazy moments too."

"You mean investing?"

"Yeah. My first investment was shorting Yahoo before the Nasdaq crisis. Everyone who knew about it was against it at the time, but I still did it without hesitation."

"It turns out you were right."

Xu Liang smiled and nodded.

"What made you make this decision that outsiders think is dangerous?"

"intuition."

"intuition?"

If you can't explain it, you just have an 'intuition', and Xu Liang is used to it.

Anyway, everyone thinks he is a genius.

“The online news and analysis about Nasdaq being too hot and Yahoo’s stock price being too high can fill a room, but no one can tell clearly when it will collapse.