My 1999

In the 1980s and 1990s, joint ventures stained with foreign ink were superstars in the Chinese corporate world.

Zhongyan is no exception and has been rated as an advanced enterprise and a star enterprise in Beijing.

In 1990, the company was promoted to a national second-level enterprise.

In 1991, it was listed as a national large and medium-sized enterprise by the cabinet, and was subsequently rated as a national star enterprise.

After the establishment of the Shanghai Stock Exchange, Zhongyan also obtained the listing indicator.

Unfortunately, like most state-owned enterprises, with the changes of the times, reforms have deepened and materials have become greatly enriched.

The era of sellers in the 1980s had turned into the era of buyers by the end of the 1990s.

Although Zhongyan has the gorgeous shell of a listed company, its internal management is still the rigid old-fashioned state-owned enterprise at that time.

So by 1999, we were completely in trouble.

There is a large backlog of down jackets, duvets and other products produced, and the company's management is at a loss what to do.

Generally speaking, a company like this will most likely take three paths.

First, bankruptcy.

Second, introduce new shareholders and transform the company from the inside out.

Third, sell it directly.

This kind of thing is easy to say but not easy to hear.

so.

In order to smooth the transition, Pinggu County gave up the idea of ​​introducing foreign investment and chose the original shareholder ‘Jingcheng International Economic Cooperation Company’ to carry out the reorganization.

It also agreed that the largest shareholder, Jingcheng Zhongyan Industrial Group, would transfer 38 million state-owned legal person shares to Jingcheng Guohe.

The reason why Jingcheng Guohe, who has thick eyebrows and big eyes and is harmless to humans and animals, is willing to join the broken ship of Zhongyan.

But I never thought about becoming bigger and stronger and creating greater glory.

How tiring.

Sell ​​the shell resource of Zhongyan to make quick money.

Relaxed and enjoyable.

But after selling 3,800 legal person shares, Zhongyan Group, which became the second shareholder, quit.

Before signing the contract, you called me foster father.

The contract is signed, tell me you want to be Lu Bu!

Moreover, if you don’t think about how to save the company, why do you plan to take away the pot?

no way.

The spat quickly turned into a lawsuit.

Lu Xun once said that a strong dragon cannot overwhelm a local snake.

After some extreme efforts, Zhongyan Group gained substantial control over Zhongyan in the capital.

It's a pity that Zhongyan Group is also a scumbag.

Not only did it guarantee bank loans in the name of Jingcheng Zhongyan, but it also discounted bank acceptance bills and misappropriated them, adding 115 million yuan in debt to Jingcheng Zhongyan.

After some operations, Zhongyan was squeezed dry.

During this period, Jingcheng Guohe, who was competing for control of Beijing Zhongyan, saw no hope of backstabbing, and sold all its Zhongyan shares to China Economic International Leasing Group.

By acquiring the shares of the original shareholders, China Economic International eventually held 42% of the shares of Beijing Zhongyan and became the largest shareholder.

China Economic International, which has obtained a majority of the shares, wants to "marry" Zhongyan Holdings, which looks smooth on the surface.

But Fang Zeping, the boss of Zhongyan Group, is a black man with his face facing outward.

Although Zhongyan Holdings has been hollowed out, it has no intention of giving up just like that.

I took Liang Shi, the boss of China Economic International, to eat and drink, plus take a seven-day trip to heaven and earth.

Once you fool around, the effect is explosive.

"Brother, the company will be handed over to you from now on.

Don’t worry, second brother, from now on I will eat dry food and I will never let you drink watery food. "

Liang Shi slapped his chest loudly.

Just when he felt that his 'Uncle Liu Huang' finally met Fang's second brother.

Fang Zeping, who got the words from him, twisted his face and took Liang Shi to court with a complaint.

In just one month, the boss of China Economic International was detained on suspicion of financial fraud, and China Economic International collapsed immediately.

"This Fang Zeping is quite a character." Xu Liang said with a smile.

"He is just a villain who only knows how to play tricks. He is not worthy of helping you in business management." Lu Hui said with disdain.

Xu Liang smiled. In the business world, it is easier for villains to survive than honest people.

But if you walk too much at night, you will eventually encounter ghosts.

In 2003, after Fang Zeping was sentenced to life imprisonment by the court for financial fraud, illegal embezzlement of state-owned assets and other crimes, Delong finally gained actual control of Zhongyan in the capital.

In order to avoid delisting, the Sanwei Cotton Spinning Company under the Tunhe Group and the 400,000 acres of cotton plantations in Xinjiang Province were merged into Zhongyan in the capital.

At the end of 2003, Zhongyan Holdings generated a main business income of 45.78 million Huaxia coins. It was the first time since 1999 that it achieved positive profits.

In 2004, Delong merged another high-quality asset, Tianyi Industrial, into Zhongyan Holdings.

When it comes to Tianyi Industrial, we have to talk about Tang Wanli.

Although he is not a genius entrepreneur, he is an excellent doer.

As a native of Xinjiang Province, he has long placed the future of Delong Industrial on the rich cotton and linen resources in Xinjiang Province.

So when three linen companies in Yili were facing bankruptcy, Lao Tang took decisive action.

Two hundred million was spent to acquire these three companies.

The policy support of Xinjiang Province, coupled with the ready-made market, production technology, product channels, etc. of the three companies mean a ready-made industrial seed.

In this way, Xinjiang Yili Tianyi Industrial Co., Ltd. was established.

Tang Wanli took the first step to promote the Delong Group into the textile industry.

In September 2002, Lao Tang signed an agreement with the Kashgar regional supply and marketing cooperative to acquire the cotton, linen, cotton textile industry and emerging textile companies in 10 counties in the Kashgar region through overall acquisition and integration, and began to enter the XJ cotton textile industry. .

After two rounds of corporate capital injections, Delong's textile industry system already has China's largest flax seed company cultivating new high-quality flax lines.

As well as the basic building blocks of large textile industries such as hemp cultivation, hemp processing, hemp spinning, cotton spinning, and wool spinning.

If you just sit here, Lao Tang's structure is almost no different from those domestic tycoons who rose from the wilderness and like to expand their companies through horizontal mergers and acquisitions.

But a very important reason why Lao Tang or Delong was able to turn the company into a leading giant in the industry is that they found a practical industrial development strategy.

The development of Tianyi Industrial best reflects Delong's pattern in this aspect.

Tang Wanli knew very well that the major reason why the woolen mills and linen companies he acquired went bankrupt was due to backward management and poor production technology and equipment.

And the quality of flax seeds and cotton seeds is not as good as that of developed countries.

Therefore, after a comprehensive investigation, Delong acquired Hilltech, a linen company in Germany with a history of 150 years.

After the successful acquisition, Delong not only obtained Hilltech's production technology and management experience, but also obtained domestic flax raw materials and products through the company's brand and marketing network, and access to Europe.

Through technological transformation, Tianyi Industrial planted 200,000 acres of flax in 2003, grew 4,400 tons of flax, and produced 1,700 tons of flax yarn. It achieved a sales revenue of 150 million yuan and achieved a profit and tax of 28.64 million yuan.

In 2003, Delong invested an additional 320 million Huaxia coins.

Apportioned proportionately to flax cultivation, hemp fiber production, nettle spinning, nettle gray cloth, and linen textile mills.

At the end of 2004, after these investments were completed, Tianyi Industrial's revenue from the linen business surged to 550 million Chinese dollars, and it earned a net profit of 116 million Chinese dollars.

Plus Tianyi cotton spinning and other sub-businesses.

By the end of 2004, Tianyi Industrial's main business revenue exceeded 748 million Chinese dollars, and its net profit was 153 million Chinese dollars.

It is the largest linen company in the country.

And occupies an important position in cotton spinning and other fields.

but.

No matter how good the company is, it can't resist Delong's tricks.

Not only did he borrow all the cash from Tianyi Industrial's accounts, he also controlled Tianyi Industrial to borrow money from banks and issue corporate bonds. What was even more outrageous was that he was asked to guarantee Delong's affiliated companies.

This set of operations directly put Tianyi Industrial on the back of a debt of 320 million Huaxia coins.

A good company was overwhelmed by debt.

In fact, Tianyi Industrial is also a reflection of most of Delong's industrial companies.

It can be said that, except for Alloy Shares, one of the three oldest stocks, most industrial companies in Delong are developing very well.

Even Alloy shares were on the right track in 2004.

This is also the reason why Delong Group can attract so many gourmets at home and abroad to covet it.

Hidden under the huge debt are pieces of gold.

Put down the information.

"Delong's plan for the future development strategy of Zhongyan Holdings is very clear and highly feasible." Xu Liangdao.

Lu Hui nodded in agreement.

According to Delong's rectification plan for Zhongyan, Tianyi Industrial's linen production and sales business and Tunhe Polyester Company will gradually be merged into Beijing Zhongyan.

And build a materials company mainly producing cotton, linen, polyester, and synthetic fibers.

Then it gradually expanded to downstream areas such as garment manufacturing.

Become a comprehensive enterprise group spanning raw material production, processing and manufacturing.

Now Tunhe Polyester and Tianyi Industrial have merged with Zhongyan.

Next comes garment manufacturing.

"Mr. Xu, the clothing business under Taihua Group is developing very well. In 2004, it generated revenue of 270 million Chinese dollars.

I think this part of the business can be combined with Zhongyan’s business.

Taihua Garment Business is responsible for design, while Zhongyan is responsible for processing.

In this way, an industrial chain from planting to production to processing to final sales can be created to connect the upstream and downstream.

We can even promote cooperation between Zhongyan and Hanhua. "

"Hanhua?"

Lu Hui nodded and said: "There are already personal brand clothing start-ups in China, but the number is small.

Hanhua's venture capital department can cooperate with celebrities with good clothing and famous designers to help them build their personal brands.

Then Zhongyan provides sample processing.

In this way, when Taihua Apparel does not develop, production capacity will not be wasted. "

Xu Liang smiled and said, "Is there anything else?"