My 1999

In the second half of this year, as the two virtual personality products ‘Q-Zone’ and ‘QQ Pets’ expand the number of accounts, Internet value-added services will continue to grow.

In terms of online games, Penguin will officially launch a public beta test of its self-developed MMOG product ‘QQ Fantasy’ in the fourth quarter.

The company will also strive to increase traffic to the QQ game portal.

In terms of mobile and telecommunications value-added services, the industry environment is still uncertain and competition will become more intense.

The company will increase investment to promote the application of Internet products and services on wireless platforms, such as WAP portals and networked wireless casual games, to prepare for market opportunities in the future 3G era.

Penguin will also increase investment in promoting QQ.com and QQ Space.

Finally, we will also work to promote Penguin to become a true ‘virtual telecommunications operator’, enabling computer-to-phone connectivity and QQ coins to pay communication costs.

In terms of overseas strategy, we will continue to cooperate with Hongmeng and continue to promote overseas products including QQ client and QQ space.

And adhere to the development strategy of taking Greater China as the core and the Nanyang market and the Japanese and Korean markets as the two wings.

By the end of 2005, we strive to occupy the dominant position in the community-based Internet in Greater China and become an important SNS Internet company in Southeast Asia, Japan and South Korea.

Let the number of QQ registered users exceed 300 million, and the number of people online at the same time exceed 24 million. "

While listening to Zeng Liqing's introduction, Xu Liang recalled the memories of penguins in his previous life.

After so many years, his memory has become blurry.

But I still remember some key points.

For example, the 'virtual telecommunications operator', from beginning to end, he never remembered when QQ coins could be used to charge phone bills?

This is forbidden by the three communications giants, and it would be strange for Penguin to get involved.

It was not until the emergence of WeChat that it overtook others and broke the monopoly of telecommunications giants.

After Zeng Liqing is finished.

"There is no need to contact China Mobile anymore. I asked their boss that the adjustment of the share ratio is nationwide and will not be treated differently.

Whether it is Penguin, Sina, NetEase, or Sohu, they can only get a 50-50 split. "Xu Liang said directly.

Everyone in Bonima exchanged glances, and their expressions were a little heavy.

Since October 2004, China Mobile and Penguin have re-signed the ‘161 Mobile Chat’ business sharing agreement, lowering the original sharing ratio of 15:85.

The cash cow that supported Penguin's rapid development has withered in half.

No one is willing to spit out the meat that has been eaten in their mouths.

But there is nothing I can do if I don’t want to, my arms can’t lift my thighs.

"What I also want to tell you is that you should no longer have any illusions about mobile, but be more vigilant and be careful of being eaten by others." Xu Liang said.

"Director Xu, do you mean that China Mobile wants to acquire Penguin?" Bonima said quickly.

"Acquisition?" Xu Liang smiled and shook his head, "With Penguin's current size, the acquisition costs too much. There is no need to go to such trouble.

If it were me, I would only have to do three things.

First, launch an instant messaging tool similar to QQ. We temporarily call this tool TT.

Second, Mobile QQ and TT will conduct a ‘business merger’, otherwise Mobile QQ will be kicked out of Montnets’ business.

Third, the entire QQ system and the TT system are ‘interconnected’. "

After Xu Liang finished speaking, the atmosphere in the entire conference room became depressed, and everyone looked a little ugly.

The people who can sit here are elites.

Just think about it and you will know how big a blow these three steps will have on penguins.

Poonima broke out in cold sweat behind his back.

If we really accept such outrageous conditions as China Mobile, QQ will really be seamlessly absorbed by others.

The key is not to spend much money.

"Director Xu, we must not accept such conditions."

Bonima said solemnly.

"Then we have to give up the mobile wireless value-added service. Are you... willing?"

"I……."

Bonima looked confused.

Although Penguin strives to develop new businesses, revenue from wireless value-added services still accounts for nearly half of Penguin's total annual revenue, which is about 600 million Chinese dollars.

If you abandon it, the penguin will definitely be severely damaged.

All plans made now will be disrupted.

Seeing Xu Liang's calm look, Ponima's heart moved.

"Director Xu, please give me a clear path for Penguin's future development."

After hearing his words, people around him also looked over.

His eyes were full of strong hope.

Xu Liang's legendary success made them subconsciously willing to believe and rely on him.

And this is what he wants.

Only by letting these people rely on and believe in him can he have enough voice within the Penguins.

“It’s hard to say not to be threatened, but it’s easy to say simple.

What is Monternet?

Ultimately, it is a gateway to the Internet.

In the Internet era, whoever controls the ‘entrance’ has the right to speak and the right to allocate resources.

If they don't want to be threatened, penguins must create their own 'entrance'.

How to build it?

One strategy, two products.

Let’s talk about strategy first:

Penguin's future strategy is to fully meet people's needs at different levels of online life, and hopes that its products and services can be integrated into life like water and electricity.

Under the guidance of this strategy, Penguin will become a platform and an entrance.

Become a giant like China Mobile with the right to speak and the right to allocate resources.

So how to implement this strategy?

Two products.

First, Super QQ, which is an evolved version of mobile QQ, provides users with a monthly text messaging service for a monthly fee of 10 yuan. Penguin seamlessly connects it with the QQ number on the computer to provide menu-based services.

Users can accumulate QQ online time on their mobile phones, set QQ information via text messages, and also watch news, weather, jokes, etc.

If the network speed is further improved, Penguin can embed the privilege functions of QQ members and launch four major categories of VIP privilege services: QQ privileges, game privileges, leisure privileges and life privileges.

In general, Super QQ can be regarded as a ‘SMS portal’.

Second, mobile QQ, which is the QQ software installed on the mobile phone, the operation interface is similar to QQ on the computer.

We can cooperate with mobile phone manufacturers such as Nokia and Motorola to pre-install software on their mobile phones.

Remember, mobile QQ cannot charge service fees, otherwise it will be difficult to expand.

Super QQ and mobile QQ are two major products that we launched independently from mobile.

Everyone, if you want to become bigger and stronger, you cannot be controlled by others. "

Contemplation appeared on everyone's faces, and they soon understood what Xu Liang meant.

This is to completely abandon mobile and start an independent business from scratch.

"Director Xu, if we get rid of Monternet, it will be difficult for QQ to have traffic on the mobile Internet." Zeng Liqing said worriedly.

"QQ has developed for so many years and is already the king of China's SNS field. It has a deep user base, so we will not lack traffic, let alone users.

Moreover, the enemy is almost at the door of our house, and the barrel of the gun is almost hitting our heads. Are we still thinking about compromising and giving in, hoping that the enemy will let us go?

is it possible?

My opinion is very clear. Cooperation with China Mobile can continue, but we must be prepared for a retreat.

Once the enemy forces us into a corner, we still have room to maneuver. "Xu Liang said directly.

After slowly scanning everyone's faces, Xu Liang said again.

"As for business matters, I have expressed my views. Of course, I have promised not to interfere in Penguin's management. So in the end, whether you adopt my opinions or not is your management's decision. I will not interfere and only look at the results."

After finishing his words, he changed the topic without giving anyone a chance to speak.

"Boni, how is the development of "Zhengtu" going?"

Bonima quickly said: "We have already conducted four internal tests, and the first public test will be held on the 19th of next month. If everything goes well, it will be available on the market in August this year."

It has been 15 months since we got the development plan for "Zhengtu" last year.

For a large-scale Internet game started from scratch, 15 months of development time is not a long time.

But under the leadership of Bonima, all Penguins are the kings of rolls.

The horse racing mechanism makes no one dare to relax.

Therefore, Xu Liang still believed what he said.

“I would rather extend the research and development period, but we must also ensure quality.

Penguin's game business is not a one-time deal, but Penguin's future core business and its pillar.

Therefore, we need to establish the concept of "high-quality" from the beginning and create the impression that "Penguin games = high-quality" in the minds of users.

The longer we hold on, it will save Penguin a lot of publicity budget later on. "

"You can rest assured that there is absolutely no problem with the quality of "Zhengtu"." Bonima assured.

Xu Liang nodded, "According to industry research conducted by Hanhua, the scale of China's online game market will exceed 3.5 billion Huaxia coins this year and will exceed 8 billion Huaxia coins next year.

This is a large market that far exceeds mobile unlimited value-added services and maintains nearly 100% growth every year.

If Penguin wants to become a world-class SNS company, it must focus on the game business. "

"From the day QQ Games was established, games have been Penguin's core business." said Bonima.

Xu Liang nodded and continued: "Penguin currently has 15 million registered users in Southeast Asia. If everything goes well this year, it will exceed 30 million or even higher."

Penguins are doing very well in Southeast Asia.

It has the experience of Hongmeng on the top, and the Internet cafe channels all over Southeast Asia to protect it on the bottom.

With a command from Xu Liang, Penguin's QQ client will appear on the interface of all Internet cafe computers in Southeast Asia.

Therefore, penguins are experiencing explosive growth in Southeast Asia.

But it also brought about Penguin's massive investment in servers.

“Of course, the rapid growth of users in Southeast Asia has brought about an increase in spending, but according to Hongmeng Development’s experience, the gaming market in Southeast Asia is huge.

As long as the "Zhengtu" you develop is good enough, you can use the channels of Internet cafes to quickly open up the market and earn enough profits.