My 1999
Chapter 930 Profit Model
"BOSS..."
Employees I met along the way said hello one after another.
Seeing Xu Liang who was walking with him, he looked a little surprised.
But it's not too surprising.
Every veteran employee who has been at Facebook for more than a year knows that their beautiful boss has a complicated relationship with the famous Golden Caesar.
After arriving on the fifth floor, open an office on the east side.
"How is it here?"
Xu Liang looked at the simple and Chinese-style decorations around him.
"Prepared for me?"
"Are you satisfied?"
"not bad."
Xu Liang walked to the floor-to-ceiling window. Under the early morning sunshine, the Facebook office park, surrounded by lush green plants, looked very quiet.
He likes this quietness.
Helen poured three glasses of water, one for Lu Hui, one for herself, and the rest for Xu Liang.
"I know you like to drink warm water, so I specially installed a water dispenser here."
"It's rare for you to be so considerate."
Xu Liang reached out and took it and took a sip. Before he could swallow it, he heard the beauty complain.
“Honey, do you know how proud Christina is now?
She calls me every three days to show off her Vivendi kingdom.
With assets of nearly 100 billion euros, I am so jealous. "
Glancing at her, Xu Liang smiled and said: "Although Vivendi and Veolia have many assets, they also have high liabilities. If you are willing, I can discuss it with Christina.
You inherit Vivendi and Veolia, she inherits Facebook and Twitter? "
"Hehe, forget it then. People have paid so much for Facebook, but they are reluctant to give it to others."
As Xu Liang said, although Vivendi and Veolia have many combined assets, they have higher liabilities.
The combined liabilities of the two companies exceeded 41 billion euros.
Half of the assets are debt.
If intangible assets such as goodwill are deducted, the debt ratio is even as high as 75%.
This is also the real reason why the stock prices of the two companies are low.
In contrast, Facebook, which has annexed Twitter, has its latest valuation exceeding US$15 billion.
And it’s still evolving.
The future is bright.
Once listed, it is a real asset, not a liability.
Comparing the two, any fool knows how to choose.
"You've got a bargain but still act nice." He patted her buttocks and said, "Bring me Facebook's operating information."
Helen nodded, "I'll make a call."
After turning around and picking up the landline on the desk to make a call, not long after, there was a knock on the door.
Soon, a tall blonde wearing a white women's short-sleeved T-shirt with a small lapel and a black hip skirt with long, white and straight legs opened the door and walked in.
"BOSS."
Helen waved.
The other party walked over quickly.
After Helen took the information in her hand, he put his arm around her shoulders and smiled.
"Erica, let me introduce to you. This is our real boss of Facebook, the famous world-class rich man Golden Caesar."
"Hello Mr. Xu, you are my idol."
Erica said quickly.
"It's my pleasure."
After a brief shake of hands, Xu Liang let go.
"Okay, let's get to work." Helen said.
After Erica nodded, she quickly turned and left.
After the door closed, Helen came over, hugged his left arm and smiled.
"How about the new love I chose for you?"
"My appearance and figure are both top-notch."
She rolled her eyes at him and said, "The person I like is not just about looks and figure. ... Erica is studying at Harvard University with a double major in business and economics.
18 years old, of German origin, her parents are traditional Catholics and farmers. She has been attending church schools since she was a child, and she is still perfect now.
It took Facebook three years in a row to select such a beautiful girl in its school beauty contest.
How about my gift? Isn’t it a good gift? "
Xu Liang nodded, "It's indeed good. But have you and Christina agreed that they are both German? Are you still eighteen years old?"
"We don't want to either, but who makes you have such picky tastes?"
Xu Liang likes virgins. Regardless of whether they are from the East or the West, the chances of keeping virgins intact before high school are greater. Once they reach college, they basically cannot keep them.
Of course the East is better.
It’s not that rare in the West, but it’s not much different.
Xu Liang smiled, picked up the information next to him and read it.
After nearly three years of development.
Twitter has been merged again.
Facebook has evolved completely.
It currently has 273 million registered users in the global English-speaking market and Europe.
The huge number of users brings huge traffic.
Facebook has also begun to launch its own advertising services.
There are currently three main types.
Sidebar ads, which appear on the side of a website, cost about $1 to $5.
Sponsored stories cost around 50 cents per click.
Recommended positions, entry level is about $5, actual cost depends on the number of people targeted.
By the end of July 2005, the number of merchants cooperating with Facebook had exceeded 30,000.
Through user portraits, you can accurately reach users and provide efficient advertising services.
Currently, Facebook’s January advertising revenue has exceeded $17 million.
And as Facebook's data algorithms continue to evolve, data analysis and user portraits become more and more accurate, more and more registered users are added, and income is getting higher and higher.
Apart from advertising, Facebook has not developed as many derivative products as QQ, nor has it entered into pan-entertainment.
On the contrary, Twitter’s business model is relatively rich.
Advertising, branding services and virtual products.
The advertising model is similar to Facebook's advertising model, which uses data analysis and user portraits to place ads.
Brand services are mainly the official Twitter accounts of major companies.
Virtual products are similar to QQ shows.
The three businesses combined have enabled Twitter’s monthly revenue to exceed US$13 million.
"How about it?"
Helen's pretty face showed pride.
He looked like he was quick to compliment me.
Xu Liang put down the information.
"Your performance is indeed better than I imagined."
He told the truth.
Although he provided the general direction and initial funding for Facebook's development, it was Helen who was really at the helm.
Competition from Myspace, Yahoo and other similar websites, personnel adjustments and balances, financial planning, all aspects, down to the smallest detail.
It is absolutely impossible for a start-up to grow to where it is now without capabilities.
Helen narrowed her eyes and raised her head high, like a proud little hen.
In front of Xu Liang, she can show her true nature without any scruples.
Lu Hui next to her saw this and couldn't help showing envy.
She also wanted to build a successful business from scratch that would put her own stamp on it.
This is definitely the greatest compliment in your life.
"Don't be complacent. From this moment on, all achievements are in the past. We have to continue to look forward." Xu Liang said with a smile.
"Really, can't you make me proud for a while?"
"Originally, I planned to tell you some suggestions for the next development of Facebook and Twitter. Since you don't want to hear it, forget it..."
Helen's eyes lit up, "No, no, I want to hear it. My dear, I will listen right now."
Xu Liang said with a smile: "Facebook and Twitter have become leaders in their respective fields, and the trend is set. As long as we don't make mistakes ourselves.
With the siphon effect of the Internet, Facebook and Twitter will become larger and larger.
Therefore, in addition to step by step, we will promote the continuous growth of the company's registered users.
The most important thing is to enrich the profit models of Facebook and Twitter.
Facebook's profit model, in addition to continuing to consolidate and develop the advertising business that already has a certain foundation, will mainly develop one business - the Facebook open platform. "
"Wait a minute, I'll get my notes."
Hold Helen who is about to leave.
"You don't need to remember it. I have prepared the documents. I will finish talking later and you can ask Lu Hui for them."
Subconsciously looking at Lu Hui, Helen breathed a sigh of relief when the latter smiled and nodded at her.
“The fundamental reason for the success of a social networking site is that it is very interesting and attracts users.
And what makes it interesting and attractive to users is playability.
This requires enough different types of social programs.
It is difficult for us to develop a variety of interesting social networking sites by ourselves, so we can open up Facebook's API interface to major startups.
We provide technical support, a huge user base and training resources to help them start their own businesses. After success, we can share a part of the equity and profits.
As for the specific amount, you can make a decision after discussing it with the company's senior management. "
Helen thought for a while and said, "In this case, wouldn't Facebook become a super-large entrepreneurial incubator?"
“This metaphor is very appropriate.
Venture capital-based startup incubators provide financial and management support.
Our entrepreneurial platform provides users, technology and experience. "Xu Liang said with a smile.
Helen nodded. With her intelligence, she could certainly understand that this plan was extremely feasible.
“Why didn’t you promote this model at Penguin?”
They are also social networking sites, and she is very concerned about QQ, which is growing and growing under Xu Liang and occupying the social sectors in East Asia, Southeast Asia and Central Asia.
“Because Penguin is now more suitable for the development of pan-entertainment. If we miss this period, decisive overlords will emerge in various fields, and it will be difficult to develop further.
But America is different.
Because of the earliest development of the Internet, various websites are very abundant, including Apple in the music field and Netflix in the video field.
If you want to rush in, you will not only need huge investments, but you will also face fierce competition.
Facebook's current capital is limited and it is not suitable for blind expansion.
Therefore, the development platform becomes the most suitable choice. "Xu Liang explained.
Helen nodded and accepted his explanation.
"Any more?"
"What's there?"
“Other profit models suitable for Facebook?”
Xu Liang flicked her smooth forehead.
"Don't be too greedy. As long as you can figure out an open platform, Facebook's revenue can increase a lot. However, if you really want to do it, you can work hard on data.
Through data mining and organization, we provide data analysis for enterprises and collect information service fees.
This is the scope of big data and cloud computing, and it is also the future development direction of Facebook. "
"I knew that you, a great treasure, must have more treasures in your belly. Have I dug them out?"
"This is all. If you keep throwing tantrums, I will have nothing left."
Waving her hands, Helen said happily: "Two are enough. At least enough for me to digest for a year or two."
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