My Age of Investment

  Chapter 1072 People who fluctuate up and down billions of dollars every day

After the two parties sat down in the meeting room one by one, Gao Lili took the lead and said: "Mr. Iger, thank you very much for coming to participate in the negotiation of Disney's acquisition of Lilith in person today. This makes us feel valued."

Robert Eggy glanced at his Xia Jingxing with a smile, with the host’s standard smile on his face, and said without any haste: “Of course I’m going to go out in person. Lilith is Darren’s participation after all. Since the two ladies are also well-known young entrepreneurs in the business they founded, Disney naturally has to show the best and most sincere attitude."

   "But I feel that Disney's acquisition offer is seriously lacking in sincerity."

  Robert Iger still had a smile on his face, raised his hand, and motioned for Gao Lili to continue speaking.

"Lilith is the earliest and largest MCN organization established on Youtube. After three years of development, it has 20,000 contracted channels. The video content produced and produced covers 150 million subscribers, accounting for 500 million Youtube users. 30% of it.

  According to the total purchase price of US$100 million reported by Disney, the average user valuation is less than 70 cents, only 66.66 cents. "

  Gorry spread her hands, "Sorry, I don’t see any sincerity from Disney from this offer."

  Robert Iger was very big-hearted, and he was not angry at all when he was stunned by the little girl. Instead, he laughed loudly, "I used to tell me how good Chinese math is and how amazing it is. I still don’t believe it.

  Now seeing Lilith, your math calculation ability, I choose to believe it.

  The figure you calculated is very accurate. The price of 66.66 cents per user is the result of our investigation and carefully calculated by Disney.

  Lilith, don’t rush to refute me, listen to me to finish. "

Xia Jingxing watched with great interest Iger and the two little girls' one cent and one cent break, the CEO of the world's top 500 is indeed very patient and friendly, even as his opponent, it is difficult. Feel sick to him.

  “First of all, we recognize that Lilith’s channels have 150 million subscribers in total, but this 150 million accounts for less than 30% of YouTube’s users.

  Because there are a large number of overlapping subscribers between internet celebrities and internet celebrities, after deduplication, Lilith’s total subscribers are probably less than 100 million.

  If we change the valuation method, our valuation of each user is actually more than $1. "

  "Lilis’s revenue last year reached 10 million U.S. dollars, and the income channel is very simple, mainly from the advertising broadcast share of the YouTube platform. After getting it, Lilith will need to share the revenue with its video creators."

  "In the past three years since its establishment, Lilith has hardly generated much operating profit and has been in a state of marginal profit."

   “So, no matter from which point of view, Disney’s $100 million valuation is a very sincere quotation.”

After Iger finished speaking, Shen Xinyi began to refute one by one.

"Mr. Iger, let me remind you that the growth rate of Lilith's subscribers is even higher than that of YouTube platform users. I believe that as time goes by, the proportion of Lilith's subscribers to the total YouTube users will become higher and higher, even in the future. It’s not impossible to exceed 100%."

  "Since you took office as CEO, you have been pushing Disney to make changes and embrace technology and new media."

  "Lilith, as a leader in the field of new media, after joining Disney, can help you and Disney make better changes."

  "Donald Duck and Mickey Mouse are becoming more and more obsolete for young people today. Although they understand, they are not interested."

  "If these old IPs are to be revitalized, they must be reformed. This is what you are trying to do."

   "If Disney wants to change Mickey's appearance, or plan to launch a new animation, through Lilith, you can instantly push relevant news, pictures, and videos to hundreds of millions of users around the world."

  "This is a dissemination ability that Disney currently has not possessed by the ABC TV station, and it is also a transformational force that Disney currently needs most urgently."

  Robert Iger smiled, and he admitted that the other party was basically on the point.

  Disney has animations, movies, TV stations, theme parks, and has a very complete content production and distribution channels.

  The network has always been a shortcoming of Disney.

The rise of online video platforms such as YouTube and Netflix, let him see the possibility of distributing content through the Internet.

  However, Disney is a traditional company, and has always been unable to enter the Internet.

The creation of   Hulu Video slightly made up for their shortcomings in the network, and at the same time assumed the important task of exploring online video for Disney.

  However, Hulu Video’s shareholders are too many and too complicated, and Disney cannot completely control the company. It can only be used as a test platform and cannot be bet on it.

  In the future, after all, we still have to build our own online video platform.

  Important things must be in your own hands!

  The acquisition of Lilith is their new attempt in the field of online video.

  However, Xia Jingxing, the co-shareholder of YouTube and Hulu Video, is sitting across from him. He certainly cannot show his true intentions, so as not to cause Xia Jingxing’s vigilance and other unnecessary troubles.

  So Robert Iger said insincerely: "The online broadcast channel of Disney content has always been handed over to Hulu Video, and Lilith cannot take on this important task.

  We really want to cooperate. We are also directly signing cooperation with the official platform of the oil pipeline. Why bother to go near and far? "

  Shen Xinyi smiled and continued: "I will explain Lilith's single income. In fact, we have been trying to create personal IP for video creators, and build brands around personal IP, develop and sell peripheral products.

  For example, there is a girl named Michelle Pan. Her imitation makeup videos are very popular and popular on the YouTube platform. We are planning to build a brand new beauty brand around her that meets the aesthetics of young people today.

  Lilith’s low operating profit is precisely because we have invested a lot of corporate profits in the future and we are trying to diversify our revenue.

  This is why we have been able to occupy the position of the first MCN organization.

  We are not greedy for short-term profits, and are willing to place more hopes on the growth of the company. "

  Robert Iger nodded, “Very good corporate planning and ideas, but Disney doesn’t need these businesses, and we don’t sell cosmetics.”

  Shen Xinyi smiled and said: "Cosmetics is just one of the IP directions we tried. In the future, Disney can also try to market movies, cartoons, theme parks, toys, etc. through Internet celebrities."

   Hearing this, Robert Iger was lost in thought, but what the other party said gave him a new idea.

  It is not only the exploration of online video and content distribution, but also the development of IP and the sales of peripheral products.

   Seeing this, Gao Lili on the side immediately added while the iron was hot: “Mr. Iger, Lilith is unique and is a very scarce investment target in the market.

  Apart from us, there is currently no MCN organization that can cover hundreds of millions of users worldwide. "

  Robert Iger suddenly raised his head and looked at the two of them, and asked, "What valuation do you hope?"

  The two looked at each other, and the representative of Gao Lili replied: "200 million U.S. dollars!"

  Robert Iger immediately shook his head and laughed, “Too many, a user is valued at more than US$2. According to the latest round of financing completed by Tubing, their individual user’s valuation is only US$30.”

   "Right? Darren." Iger suddenly turned to look at Xia Jingxing.

  Xia Jingxing smiled and said: “The MCN organization has no bandwidth expenditure and no need to build a platform. The profitability is much stronger than that of tubing.”

  Robert Iger smiled faintly, “Daren, according to your opinion, MCN institutions that are based on oil pipes have more investment value than oil pipes?

  If the tubing does not exist, the MCN mechanism that was born from the tubing will naturally disappear. "

  Xia Jingxing said with a smile: “Tubing’s valuation has now reached 15 billion U.S. dollars. Although it has not yet achieved profitability, I and other shareholders are still reluctant to let it exist. We are willing to invest in the long-term.

  No matter how bad, you can consider introducing new shareholders, and stick to it until the day of profitability, there will definitely be no problems. "

  Robert Iger nodded, then he turned his gaze to Gao Lili and Shen Xinyi, and said, “The valuation of US$200 million is too exaggerated. We can add another US$10 million to the price of US$100 million.”

  Korea shook her head again and again, “Too little, if we don’t reach a valuation of 200 million US dollars, we would rather operate for a few more years and strive for Lilith to be listed independently. By then, a market value of 1 billion or 800 million US dollars will not be impossible.”

  Robert Iger pondered for a moment, and then said: "That way, we sign a performance pledge.

  On the basis of a guaranteed purchase price of US$100 million, set business goals for the next few years. Depending on the completion of the target, you can pay you up to US$100 million for the acquisition, which is a total of US$200 million. "

  Korea frowned, "After signing the performance promise, do we still continue to work in Lilith?"

   "Of course, we have given such a favorable condition, naturally hope that you will give us a better Lilith."

  Goryeo shook her head immediately, "That won’t work, we won’t stay."

  Robert Iger spread his hands, "Then there is no way, I have given the best conditions within my authority.

  If you do not agree to stay, then we will complete the acquisition in one go, and US$110 million is Disney’s final purchase offer. "

  Go Lili and Shen Xinyi looked at each other, and then cast their eyes on Xia Jingxing, let him decide.

  Xia Jingxing can't laugh or cry, thinking that I, a person who fluctuates up and down billions of dollars a day, will bargain for you.

   "Mr. Iger, in fact, Mr. Redstone wants to buy Lilith too."

  Robert Iger's face was not diminished with a smile, but waves were already in his heart.

He knows very well how close Xia Jingxing and Lei Shidong are. When the Hulu Video was formed before, the two of them fought fiercely. Now the distribution of Marvel movies is basically handed over to Paramount, and the intimacy is even higher. building.

  And as far as he knows, Viacom really has the intention of acquiring Lilith.

   Thinking of this, Robert Iger felt that Marvel’s mistakes could not be repeated, and said: "Daren, since you have said this, I will increase the price by up to 10 million US dollars."

   "Okay, let's close the deal!"

  Xia Jingxing felt that the price was about the same, so he spoke up personally, and even moved out of the big Buddha Lei Shidong, there shouldn’t be much juice after squeezing it down.

  Robert Iger got up and walked over, smiling and handing out, "Daren, working with you is always so pleasant."

  Xia Jingxing stretched out his hand and shook Iger, "After that, everyone will cooperate more."

"Of course!"

  (End of this chapter)