My Age of Investment

   Chapter 1284 Hot car booking

   "Model S uses an all-aluminum body with a curb weight of 2.1 tons, of which the battery pack weighs 0.6 tons.

  The wheelbase is 2960mm, so in the class division, it belongs to a medium and large sedan. "

  Xia Jingxing stood next to the car and began to introduce the car parameters in detail, and displayed various data simultaneously on the big screen behind him.

   "Now it's your turn to be the most concerned question, how fast can it run? Can it surpass the Roadster?"

   Having said this, Xia Jingxing deliberately paused, looked at the audience with a smile on his face, and made everyone's appetites full before revealing the answer in a hurry.

   "The answer is... Yes! But only for some high-end models."

  Xia Jingxing pointed his finger at the big screen. At this time, data graphs had been switched on the screen.

   "Look here, we have divided the Tesla Model S into three versions according to the capacity of the battery.

  60KWh, 70KWh, 85KWh, corresponding to the codenames ModelS60, ModelS70, ModelS85, respectively, they can guarantee the cruising range of 360 kilometers, 420 kilometers, and 480 kilometers respectively.

   These three versions are all single-motor rear-wheel drive vehicles.

  Since the Model S has conquered the dual-motor four-wheel drive technology, each of the three battery pack versions also corresponds to a dual-motor four-wheel drive version, code-named D, meaning Double.

  They are ModelS60D, 70D, and 85D, respectively. The acceleration performance and cruising range are different from those of the single-motor rear-drive version.

   In addition, ModelS has also developed two strongest performance versions of the car, codenamed P, the abbreviation of performance, they are ModelSP85, P85D. "

   Following Xia Jingxing's introduction, the audience off the stage all turned their attention to the large screen wall on the stage, which densely listed the detailed parameters and prices of the 8 car versions.

   Among them, the Model S60 with a zero-to-hundred acceleration of 5.7 seconds and a cruising range of 360 kilometers is the minimum configuration version, priced at $59,900;

  The Model SP85D, which has a zero-to-hundred acceleration of 3.2 seconds and a cruising range of 440 kilometers, is the highest configuration version, priced at $109,900.

   There are also six mid-range configurations between the two lowest and highest configuration versions, with prices ranging from more than $60,000 to just over $100,000.

   Seeing this, people off the court have different eyes.

  Some people think the price is too high, some people think it is cheap.

   Those who think the price is too high think that the price of the highest configuration version is too expensive, nearly double the price of the lowest configuration version, and almost all of them can buy two cars with low configuration.

   And those who think it's cheap, think that all versions are cheap.

   Because, compared to the Roadster's $110,000 price, all Model S versions are lower than this price.

  Although the highest configuration version of US$109,900 is only US$100 less than US$110,000, it can be regarded as fulfilling Xia Jingxing's promise-Tesla will try its best to control costs, and the price of the Model S must be lower than that of the Roadster.

   There are also people who think that Xia Jingxing is playing tricks and deliberately price 100 US dollars less than the Roadster, and he still fails to control the cost in essence.

   But when they thought that the Model SP85D's zero-to-hundred acceleration was 0.5 seconds higher than that of the Roadster, the cruising range was also increased by 50 kilometers, and there was a central control touch screen, everyone was relieved.

   In every respect, the new Model S is a great improvement.

  Wang Chuanfu looked at Li Shufu next to him and said with a smile, "What am I saying, the price gradient of each version of Model S must be so big that it scares people to death, right?"

  Li Shufu was completely convinced, and gave Wang Chuanfu a thumbs up, "You still see it right! It's amazing!"

  Wang Chuanfu kept a faint smile on his face, "This is actually a good inference, because I found that Tesla has been maintaining its own brand tonality.

   What tone? Acceleration comparable to that of a supercar!

  If Tesla really builds a BMW 5 Series, the cost will be controlled, but the "performance sports car" style that drapes on them will be gone. How will brand marketing be carried out in the future? "

Li Shufu nodded lightly, "This trick is high, relying on the low-to-medium configuration version to increase production capacity, rely on the high-configuration version to maintain the brand's tonality, and continue to touch porcelain Ferraris and Porsches, go to the track, and brush various races. score.

   Both ends are taken into consideration, and Mr. Xia will take care of all the good things by himself. "

   On the stage, Xia Jingxing was silent for a while, giving everyone enough time to view the 8 versions of the car data, as well as time to digest the information.

   After a full minute, he continued: "The reason why Tesla launched 8 versions of Model S is mainly considering that each user has different needs.

   Even the standard versions, Model S60 and 60D, only need 5.5 seconds to accelerate from 0 to 100, far exceeding almost all medium and large sedans on the market.

   Although some luxury brand performance cars can achieve this acceleration performance, their prices are much higher than the Model S60 and 60D.

   The three versions of Model S85, P85, and P85D have acceleration performance comparable to that of most supercars, but the price is only half of theirs, or even one-third or one-fourth of theirs.

   This is the technological and industrial change brought about by new technology, allowing everyone to buy better cars for less money. "

   Hearing this, many audience members were nodding their heads, agreeing with Xia Jingxing's point of view.

If there is no Tesla, they want to have a car that can accelerate from 0 to 100 in more than three seconds. They can only choose a few super sports car brands such as Ferrari and Lamborghini, but the price of those cars even in the United States requires at least two $300,000 to buy it.

   "Aside from acceleration performance and price, there is a big difference between Tesla and traditional cars.

  Our positioning is a technology car!

   It’s not a tech car that installs a large “smartphone” in the car.

  Tesla's innovative car architecture can upgrade in-vehicle entertainment systems, applications, etc. via OTA, and can also implement software updates for ECUs, such as battery management systems, electric drive control units, vehicle control units, and more.

  After Tesla's technology has made further breakthroughs, the cars that everyone has already bought can still grow with the company.

   For example, if you buy your car home and drive it for a year, the battery may be slightly attenuated, but the cruising range has not been reduced. Instead, the cruising range has been increased by 50 kilometers and 100 kilometers through an OTA upgrade.

   This is the charm of OTA upgrade, a car that can grow, as if it has life. "

   Most of the audience laughed when they heard it. Why does it feel a little unreal?

   A car that can grow?

   False propaganda is subject to legal responsibility.

  Xia Jingxing explained with a smile: "Maybe some people don't believe this, but if you buy a car and go home, after a while you will know that what I said is true. I believe there is no better way to experiment than this."

   The audience burst into laughter. The richest man in Asia has already used all means to sell cars.

   After introducing for a while, Xia Jingxing said: "Let's talk about the long-awaited booking and delivery.

  Before I talk about this, I need to mention the issue of deduction coupons.

   As we all know, when the Roadster was pre-sold, because we did not control the cost, the price increased from $100,000 at the time of booking to $110,000 before delivery.

   This incident disappointed many friends who supported Tesla, and even felt deceived.

   To express our apologies, we sent out 2,450 $10,000 car vouchers afterward.

   Starting today, Model S will be available for pre-sale, and friends who hold car purchase coupons can deduct $10,000 when they come to buy a car.

   The original deposit required $20,000, but now you only need to pay $10,000.

   In addition, I reiterate that the vouchers can also be given to others, or sold, and Tesla does not impose any restrictions.

   This is our promise, and now we are going to fulfill it. "

   Off the field, a Roadster owner quickly took out a beautifully made car purchase coupon from his clothes pocket, and waved it in response to Xia Jingxing on the stage.

Seeing this scene, Xia Jingxing said with a smile: "It seems that many people have brought car purchase coupons today, no problem, you can spend it today, and then you don't have to worry about whether Tesla will go bankrupt one day. Acknowledged."

   There was a good-natured laughter from the audience.

   Through this incident, Tesla’s corporate image has been basically established.

   The original bad thing has turned into a good thing, and at the same time, 2,450 new orders have been locked. Although it doesn’t make much money, you can brush the revenue data to provide some help for the listing.

   "Okay, now back to the topic, from today, everyone can pre-order Model S on Tesla's official website and offline stores...

  Before June next year, we will deliver the first batch of Model S in order of order.

   Waiting time for delivery is slightly longer, but please give Tesla a little time, we are working hard to improve it.

   When the next few cars are released, we will further shorten the delivery time to six months, three months, one month, or even same-day delivery. "

   Seeing that Xia Jingxing is so frank, most people still understand it. After all, Tesla is just a small factory that has just been established for a few years, not a century-old factory.

   If they were in a hurry to get the current car, they would not choose to buy a Tesla.

  Xia Jingxing's car sales conference came to an end soon, and he walked off the stage with applause and farewell.

  The audience also started to leave, but they just left their seats, not the conference center.

   A large number of Roadster owners flocked to Tesla's temporary office in the conference center, forming a long queue. They held car purchase coupons in one hand and bank cards in the other, and ordered cars on the spot.

   These people are all good money owners and seed users of Tesla, and now they are fast becoming diehard fans.

   Seeing this scene, Straubel felt extremely excited and proud.

   He turned his head with joy on his face, and said to Xia Jingxing who was standing beside him, hiding in the dark with him to observe all this: "Daren, I estimate that today alone, I should be able to get 1,000 orders."

  Xia Jingxing chuckled, "Maybe, but don't be too happy. Our goal is 10,000 units. It's not enough to get the support of old Roadster users. We must continue to increase marketing and publicity efforts."

  Xia Jingxing patted Straubel on the shoulder, then turned around and walked towards Wang Chuanfu and Li Shufu who were waiting for him in the distance.

  These two domestic auto tycoons were invited to the United States by him, and he should show the friendship of landlords.

   (end of this chapter)